Van Iperen

What Van Iperen does

Van Iperen B.V. is a privately held Dutch agricultural input distributor and crop advisor founded in 1921 and headquartered in Westmaas, Netherlands, operating as a subsidiary of Thesis Holding. The company serves six agricultural verticals — arable farming (Akkerbouw), bulb cultivation (Bloembollenteelt), fruit growing (Fruitteelt), green space management (Groenvoorziening), horticulture (Tuinbouw), and livestock/dairy (Veehouderij) — through a combination of fertilizer and crop-protection distribution, biological control products, professional advisory services, and a portfolio of digital farming applications.

Its product architecture is built around a "Mijn" digital ecosystem of more than twelve web and mobile applications anchored by Mijn Groei, a cultivation dashboard that combines crop growth models, soil nutrient data, weather forecasts, and crop-protection records. Adjacent modules cover fertigation (Mijn Fertigatie), scouting (Mijn Scouting), precision agriculture (Mijn Precisieteelt Plus), water (Mijn Water), fertilization (Mijn Bemesting), grain (Mijn Graan), storage (Mijn Bewaring), farm management (Mijn Bedrijf), and order management (Mijn Iperen), with a Transport Management System (TMS) providing GPS-tracked logistics. The Mijn Groei platform integrates with AgroVision's B.O.S. decision-support system for predictive infection-risk modeling, and a partnership with Netafim Netherlands extends irrigation management into fruit orchards through soil sensors. The company also markets proprietary foliar and fertigation fertilizer lines under the Powerleaf, Powerbasic, Powerstart, and Powerdrip brands, and supplies biological control agents (ladybug larvae, nematodes) and seed mixtures (Limagrain/Advanta).

Van Iperen monetizes through three streams: one-time product sales of fertilizers and crop-protection inputs; recurring digital tool subscriptions across the Mijn suite; and professional advisory services delivered by sector-specialist Teeltspecialisten. Distribution is omnichannel — direct field sales by crop advisors, inside sales (Binnendienst), the Mijn Iperen self-serve portal, seasonal pickup locations, and an in-house TMS-supported delivery network. The go-to-market is enterprise field sales oriented, with 101-250 employees, an active hiring footprint (13 open roles), regional offices across Zeeland, the Betuwe, and Flevoland, and ongoing M&A integration of Gebr. Dijke (2016) and R. van Wesemael/AgroBuren (2025). Quality is certified under GMP+, DNV GL, and ISO 9001.

Name

Van Iperen

Legal name

Van Iperen B.V.

Website

https://iperen.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

Van Iperen is a Dutch agricultural input distributor and crop advisor, founded in 1921, serving six farming verticals across the Netherlands with fertilizer/crop-protection products, biological controls, a 12+ app digital farming suite (Mijn Groei, Mijn Fertigatie, etc.), and sector-specialist advisory services; it is a subsidiary of Thesis Holding.

Ownership category

akta.pro rank

Product category

Agricultural Inputs and Advisory Services

NAICS

Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Services (700)

akta.pro primary industry

Integrated Pest Management (IPM) Advisory (AFACABAE)

akta.pro secondary industries

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Cover Crop Seed & Green Manure Inputs (AFABAKAH), Tillage & Field Preparation Services (Plowing, Cultivating, Bed Prep) (AFACAAAF)

Keywords

• Crop nutrition products
• Agricultural advisory services
• Precision fertigation systems
• Biological pest control
• Digital farming tools

Headquarters

HQ city

Westmaas

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fertilizer and Crop Protection Product Sales: Van Iperen sells a broad range of fertilizers (granular, liquid, foliar), leaf fertilizers (Powerleaf product line), fertigation products, crop protection products, biological pest control (ladybugs, predatory insects, banker plants), seeds (green manure, flower mixtures), and agricultural films/plastics. Products are sold directly to farmers via sector-specialist advisors and the Mijn Iperen ordering platform.
2. Digital Tools and Software Subscriptions: Van Iperen generates recurring revenue from digital cultivation management tools including Mijn Groei, Mijn Fertigatie, Mijn Precisieteelt Plus, Mijn Water, Mijn Scouting, Mijn Bemesting, Mijn Iperen (order management), and TMS (transport management). These are accessible via web and mobile app.
3. Advisory and Consulting Services: Van Iperen provides cultivation advice and technical consulting across all agricultural sectors (arable, bulb, fruit, green space, horticulture, livestock). Advisors provide personalized crop management recommendations, pest/disease management, fertilization strategies, and sustainability guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Van Iperen is a Dutch agricultural firm that supplies crop nutrition products (foliar, liquid, granular, and fertigation fertilizers), crop protection solutions, biological pest control agents, and seeds, while delivering crop advisory services and proprietary digital farming tools to producers across six agricultural sectors including arable farming, horticulture, fruit growing, bulb cultivation, livestock, and green-space management.

Product overview

Van Iperen is a Dutch agricultural company specializing in crop nutrition, protection, and digital farming solutions. The company operates a platform-plus-modules architecture consisting of: (1) Digital tools under the 'Mijn' (My) series including Mijn Groei (cultivation dashboard), Mijn Fertigatie, Mijn Scouting, Mijn Precisieteelt Plus, Mijn Water, Mijn Bemesting, Mijn Voeding, Mijn Bewaring, Mijn Graan, Mijn Afname, Mijn Bedrijf, Mijn Iperen (order management), and TMS (Transport Management System); (2) Fertilizer products including Powerleaf foliar fertilizers (Quattro, Kali Plus, Mangaan Magnesium, Stikstof Plus, Borium, Koper, Zink), Powerbasic liquid fertilizers (Nevis), Powerstart granular fertilizers, Powerdrip Teon fertigation products, and various NK/potassium granular fertilizers; (3) Biological control products (ladybug larvae, nematodes); and (4) Professional consulting services for arable farming, bulb cultivation, fruit growing, green space management, horticulture, and livestock farming sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Mijn Iperen: Online order management system, web-based and app-based platform for customers
• Mijn Scouting
• Mijn Precisieteelt Plus (Mijn PT+)
• Mijn Water
• Mijn Fertigatie
• Mijn Groei
• Mijn Bedrijf
• Mijn Bemesting
• Mijn Voeding
• Mijn Bewaring
• Mijn Graan
• Mijn Afname
• Mijn Iperen 2
• TMS (Transport Management System)

Products and services

• Powerleaf Foliar Fertilizers

Quantifiable outcome

• Fertigation in onions yields up to ~7 ton/ha more when dosing 5x per week vs. 1x per week; ridge cultivation (50 cm) yields highest absolute output in onion trials.
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Exploras (Etten-Leur)minorStrategic or Co-development Partner · 27 March 2026Van Iperen conducts its 3rd consecutive year of practical research on false mildew (Peronospora destructor) in onions at Exploras in Etten-Leur. The trial compares chemical products, green products, and adjuvants, and serves as a knowledge platform for advisors, manufacturers, and farmers to evaluate different disease management strategies.
• Netafim NetherlandscoreTechnology or Integration · 29 September 2025Van Iperen and Netafim Netherlands initiated a pilot to optimize irrigation in fruit orchards using soil sensors, crop models, and data analysis. Two fruit growers in Zuid-Beveland participate, testing smart irrigation based on real-time data to improve water efficiency and crop quality. This partnership extends Van Iperen's digital irrigation tools (Mijn Water) with Netafim's hardware.
• Mulders OudenboschminorStrategic or Co-development Partner · 24 September 2025Mulders Oudenbosch collaborated with Van Iperen on a fertigation trial in grassland on dry sandy soils. The trial tested fertigation (water + fertilizer via drip hoses) vs. irrigation-only vs. conventional KAS fertilization, showing that fertigation yielded the highest dry matter output. Mulders provided the practical setting for the trial.
• R. van Wesemael BVcoreChannel Partner/ Reseller/ Distributor · 12 January 2025R. van Wesemael BV in Biddinghuizen was acquired/integrated into Van Iperen. The 2025 Fertigation Event (Fertigatiebeurs) was held at the Biddinghuizen location, which now carries the Van Iperen logo. Van Wesemael expanded Van Iperen's presence in the Flevoland region and added fertigation expertise.
• AgroVisioncoreTechnology or IntegrationVan Iperen created a direct integration between its Mijn Groei cultivation dashboard and AgroVision's Decision Support System (B.O.S.) for onion cultivation. The B.O.S. system is fed by growth line data from Mijn Groei, making it more refined and better able to predict infection risks for downy mildew. Users receive spray advice and warnings directly in the Mijn Groei app.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Royal Brinkman: Royal Brinkman is a Dutch supplier of products, advisory, and technical services for greenhouse horticulture and open-field growers. Closely comparable to Van Iperen in offering crop inputs, biological control, substrates, and sector-specialist advisory across the same Dutch customer base.
• Koppert Biological Systems: Koppert is a Dutch-based global leader in biological crop protection and natural pollination. Overlaps directly with Van Iperen's IPM advisory, banker plants, ladybug larvae, and nematode product lines across horticultural and arable customers.

Others

• Netafim: Netafim is the global pioneer of drip irrigation and an explicit technology partner of Van Iperen (soil-sensor pilots in fruit orchards). While not a direct competitor on advisory, Netafim's fertigation hardware is the physical layer Van Iperen's Mijn Fertigatie and Powerdrip products are designed around.
• AgroVision (Dacom / Crop Solutions): AgroVision provides farm management and Decision Support System software (B.O.S.) for arable farmers, and is an explicit data integration partner of Van Iperen's Mijn Groei dashboard. Adjacent software provider serving overlapping Dutch arable and horticulture customers.

Broad incumbents

• Yara International: Yara is one of the world's largest producers and distributors of nitrogen-based fertilizers, including the KAS-type products referenced in Van Iperen's trials. A broad incumbent competing for Dutch fertilizer share while layering on digital agronomy services.
• ICL Group: ICL produces specialty plant nutrition fertilizers (including polysulfate and foliar lines) with overlap against Van Iperen's Powerleaf/Powerbasic branded foliars. A larger incumbent serving Dutch and European growers through distributor networks.
• Bayer Crop Science: Bayer's Crop Science division bundles seeds, crop protection, and digital agronomy (Climate FieldView) and competes with Van Iperen on crop protection chemistry and digital decision-support, especially for Dutch arable and horticulture growers.
• ADAMA Ltd: ADAMA is a global crop protection company selling herbicides, fungicides, and insecticides through local distribution in the Netherlands. Directly competes in Van Iperen's crop protection and onion/peronospora trial programs.
• Nutrien Ag Solutions: Nutrien Ag Solutions is the world's largest crop input retailer and digital agronomy provider. A scale incumbent whose retail + digital model parallels Van Iperen's direct-advisory distribution concept but at vastly greater geographic and product breadth.

Emerging players

• Cropx: CropX is an emerging precision agriculture analytics platform using soil-sensor data for irrigation and nutrient recommendations. Comparable to Van Iperen's Mijn Water/Mijn Groei soil-sensor and fertigation analytics approach, though focused more on hardware/SaaS than full-service advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iperen_nl
• Facebookfacebook.com/VanIperenbv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Iperen