Chhaya Prakashani
Chhaya Prakashani is a Kolkata-based educational book publisher serving K-12, college, and competitive exam students across West Bengal and Tripura with print titles, teacher companion books, and a free mobile companion app distributed via direct e-commerce.
- Company typePrivate
- Founded1985
- HeadquartersKolkata, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Chhaya Prakashani firmographics
Firmographics- Name
- Chhaya Prakashani
- Legal name
- Chhaya Prakashani Limited
- Website
- https://chhaya.co.in
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Chhaya Prakashani is a Kolkata-based educational book publisher serving K-12, college, and competitive exam students across West Bengal and Tripura with print titles, teacher companion books, and a free mobile companion app distributed via direct e-commerce.
- Ownership category
- akta.pro rank
Chhaya Prakashani industry classification
Industry- Product category
- Educational Book Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313), Book Retailers and News Dealers (45921)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)
- akta.pro secondary industries
- Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Early Readers & Phonics (Learn-to-Read) (EDAGAIAB)
Keywords
Where Chhaya Prakashani is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Chhaya Prakashani business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Book Sales (Physical): One-time purchase revenue from selling physical textbooks, competitive exam books, career books, and children's books through direct e-commerce and retail channels. Books are priced with MRP and sold at discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | School Books (K-12) - Price range ₹35 to ₹700 |
| Unit Pricing | Pay-as-you-go | Competitive/Career Books - Price range ₹150 to ₹1,500 |
| Unit Pricing | Pay-as-you-go | Higher Secondary (Class 11-12) Semester Books - Price range ₹150 to ₹1,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Chhaya Prakashani product offering
Product offeringCore offering
Chhaya Prakashani is an educational book publisher headquartered in Kolkata, India, producing and selling textbooks, competitive exam guides, and children's books primarily aligned with the West Bengal (WBSE/WBBSE) and Tripura syllabi. The company sells directly to consumers through its own e-commerce website and the Chhaya App (available on iOS and Android), offering pan-India delivery and curated series such as Challenger, Tutor, Sikshak, Sathi, and Scholar for school-level learning.
Product overview
Chhaya Prakashani is a book publishing company offering a comprehensive portfolio of educational books across K-12, college, and competitive exam segments. The core offerings include School Books spanning Classes 1-12 covering West Bengal Board, CBSE, ICSE, and ISC curricula; Career Books for competitive exam preparation (Banking, Nursing, Police, PSC, Railway, TET, SSC, WBCS); and Children's Books including storybooks and early learning materials. The product portfolio is organized under distinct sub-brands including the Challenger Series (exam preparation), Tutor Series (school guides), Sikshak Series (teacher companions), and Sathi Series (foundation level). Supporting the print books is the Chhaya App, a free mobile companion available on Google Play Store that provides additional digital content including theory, exercises, solutions, and test papers. The company serves the West Bengal and Tripura markets with books adhering to current syllabi, offering simple language, illustrations, and student-friendly design at affordable prices.
Differentiator
Problem solved
Functional benefit
Products and services
- School Books
- Career Books
- Children's Books
- Chhaya App
Companies that use Chhaya Prakashani
Customer profileSegments4 records
Ideal customer profiles3 records
Chhaya Prakashani technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Chhaya Prakashani partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Chhaya Prakashani competitors and assessment
Company assessmentBroad incumbents
- S Chand and Company: One of India's largest educational publishers with deep K-12 and competitive-exam coverage across multiple boards and languages. Comparable to Chhaya as a direct competitor in school textbooks and exam prep, but with national scale, public listing, and far broader catalog.
- Navneet Education Limited: Publicly listed Indian educational publisher producing K-12 textbooks, digests, and stationery, with strong Maharashtra and Gujarat roots. Comparable to Chhaya as a regional-language textbook specialist now expanding into digital learning.
- Laxmi Publications: Indian publisher producing school textbooks, engineering/medical entrance books, and competitive exam guides. Comparable to Chhaya's mix of school books and career/competitive exam preparation products.
- Vikas Publishing House: Long-established Indian publisher with K-12 textbooks, higher education titles, and competitive exam guides. Comparable to Chhaya's portfolio breadth across school, college, and career segments.
Direct peers
- Arihant Publications: Major Indian publisher focused on school guides, competitive exam preparation, and practice sets across boards. Directly comparable to Chhaya's Tutor and Challenger series in terms of product format, target audience, and exam-prep positioning.
- Ratna Sagar: Established K-12 textbook and learning solutions publisher aligned to CBSE, ICSE, and state boards. Comparable to Chhaya in syllabus-aligned school textbook publishing across multiple boards with strong teacher-resource content.
- Pratiyogita Darpan: Leading Hindi and English monthly magazine and book publisher focused on competitive examinations and current affairs. Closely comparable to Chhaya's Challenger Series competitive exam preparation books.
- Oswaal Books: Publisher of sample papers, workbooks, and study material aligned to CBSE, ICSE, and state boards including West Bengal. Comparable to Chhaya in board-aligned practice sets and school guides targeting K-12 students.
- Frank Educational Aids: Publisher of K-12 textbooks and learning material aligned to multiple Indian boards including state boards. Comparable to Chhaya in syllabus-aligned school textbook publishing and supplementary learning resources.
Regional players
- Cordova Publications: Indian publisher with strong presence in school textbooks and children's books across regional languages. Comparable to Chhaya in K-12 and children's book categories with a regional publisher growth profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Chhaya Prakashani social profiles
Digital presenceChhaya Prakashani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chhaya Prakashani leadership team
Management profileNumber of profiles
Profiles1 record
Chhaya Prakashani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chhaya Prakashani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chhaya Prakashani
What does Chhaya Prakashani do?
Chhaya Prakashani is an educational book publisher headquartered in Kolkata, India, producing and selling textbooks, competitive exam guides, and children's books primarily aligned with the West Bengal (WBSE/WBBSE) and Tripura syllabi. The company sells directly to consumers through its own e-commerce website and the Chhaya App (available on iOS and Android), offering pan-India delivery and curated series such as Challenger, Tutor, Sikshak, Sathi, and Scholar for school-level learning.
Is Chhaya Prakashani a public or private company?
Chhaya Prakashani is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chhaya Prakashani founded?
Chhaya Prakashani was founded in 1985. It employs 101 to 250 people.
Where is Chhaya Prakashani based?
Chhaya Prakashani is headquartered in Kolkata, India, in the Asia region.
How does Chhaya Prakashani make money?
One revenue line is on record: book Sales (Physical).
Who are Chhaya Prakashani's main competitors?
Broad incumbents on record are S Chand and Company, Navneet Education Limited, Laxmi Publications and Vikas Publishing House. Direct peers are Arihant Publications, Ratna Sagar, Pratiyogita Darpan, Oswaal Books and Frank Educational Aids. Cordova Publications is listed as a regional player.
Does Chhaya Prakashani have an API?
No public API is recorded for Chhaya Prakashani.
What industry is Chhaya Prakashani in?
Chhaya Prakashani's product category is Educational Book Publishing. Its primary akta.pro industry code is MPAJABAA, K–12 Textbook Publishing (Core Curriculum), with a secondary code of EDAGAAAA, Core Subject Textbooks (ELA, Math, Science, Social Studies). Its NAICS code is 513130 and its SIC code is 2731.