Vikas Publishing
Vikas Publishing House Pvt. Ltd. is a privately held Indian higher education publisher founded in 1969, producing academic and reference books across engineering, management, computer science, education, and humanities for universities, colleges, and general readers across India.
- Company typePrivate
- Founded1969
- HeadquartersNoida, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vikas Publishing does
Vikas Publishing House Pvt. Ltd. is a privately held Indian higher education publisher founded in 1969, headquartered in Noida with a registered office in New Delhi. The company publishes academic and reference books across engineering, management, computer science, education, humanities, sciences, and test preparation, with titles adopted by top Indian business schools, technical universities, and engineering colleges. Its product portfolio spans print books (paperback and hardcover, priced Rs.125 to Rs.1,100+), e-books distributed through the Schand Group platform, and supplementary teacher manuals for registered educators. The company operates a sub-brand, Madhubun Books, for school-level educational publishing.
The business model is built on one-time book sales distributed through three channels: a physical bookshop retail network across India with a locator tool, direct e-commerce via vikaspublishing.com, and institutional adoption in higher education curricula. Co-publishing partnerships, notably with Career Launcher for test preparation and career guidance titles, extend the catalog without full authoring risk. The underlying technology stack is conventional print publishing augmented by a partner-hosted e-book platform; there is no proprietary digital infrastructure, no mobile applications, and no disclosed AI capabilities. Revenue is not publicly disclosed, and the company is independently owned with no disclosed parent, institutional investors, or funding rounds, supported by 51–100 employees and a sales operation focused entirely on the Indian market.
Vikas Publishing firmographics
Firmographics- Name
- Vikas Publishing
- Legal name
- Vikas Publishing House Pvt. Ltd.
- Website
- https://vikaspublishing.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vikas Publishing House Pvt. Ltd. is a privately held Indian higher education publisher founded in 1969, producing academic and reference books across engineering, management, computer science, education, and humanities for universities, colleges, and general readers across India.
- Ownership category
- akta.pro rank
Vikas Publishing industry classification
Industry- Product category
- Higher Education Publishing
- NAICS
- Book Publishers (51313), Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Higher Education Textbook Publishing (MPAJABAB)
- akta.pro secondary industries
- Humanities (History, Philosophy, Literature, Languages) (EDAGABAE), Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD), Interdisciplinary/General Education & Study Skills (EDAGABAN)
Keywords
Where Vikas Publishing is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Vikas Publishing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Book Sales: Vikas Publishing generates revenue through the sale of academic and trade books directly to consumers via their website and through physical bookshop distribution. Books are sold at various price points ranging from Rs.125 to Rs.1100+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual book purchases at fixed prices |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Vikas Publishing product offering
Product offeringCore offering
Vikas Publishing House publishes academic and reference books for Indian higher education, covering engineering, management, computer science, education, humanities, sciences, and test preparation. Titles are distributed as printed books through a pan-India bookshop network with an online store locator and as e-books through the Schand Group platform. Supporting educational resources such as downloadable teacher manuals are available to registered educators.
Product overview
Vikas Publishing House operates as a higher education publishing company offering a portfolio of academic and reference books across engineering, management, computer science, education, humanities, sciences, and trade categories. The core offering consists of printed academic textbooks and reference materials distributed through bookshop locators across India. Digital products include e-books available through the Schand Group platform. Supporting educational resources such as teacher manuals are provided for institutional customers. The company focuses on undergraduate and postgraduate course materials recommended in business schools, technical universities, and engineering colleges throughout India.
Differentiator
Problem solved
Functional benefit
Brands
- Madhubun Books: School books division operated by the company, accessible at madhubunbooks.com
Products and services
- Academic and Reference Books Higher education textbooks and reference books covering engineering, management, computer science, education, humanities, sciences, and test preparation, recommended in top business schools and technical universities across India.
- E-books Digital editions of Vikas Publishing titles distributed through the Schand Group e-book platform (ebooks.schandgroup.com), providing Indian higher education students and readers with digital access to the catalog.
- Teacher Manuals Supplementary teaching materials and instructor guides available for download by registered educators through the Vikas Publishing website to support course delivery for adopted textbooks.
Companies that use Vikas Publishing
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Vikas Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vikas Publishing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Madhubun BooksminorRelated company under the same publishing group. Madhubun Books handles school-level educational books, separate from Vikas Publishing's higher education focus.
- Career LauncherminorCareer Launcher is Asia's leading education service provider with presence in over 130 locations across India, Middle East and the United States. They have co-published test preparation and career guidance books with Vikas Publishing (e.g., 'I Want to Be A Teacher', 'I Want to Be in Medicine').
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Vikas Publishing competitors and assessment
Company assessmentBroad incumbents
- Oxford University Press India: Indian arm of OUP publishing higher-education and school texts in humanities, social sciences, and business/economics. Comparable on humanities and business titles; differentiated by global brand and digital platforms.
- Wiley India: Indian arm of Wiley publishing higher-education textbooks and references, particularly in management, engineering, and computer science. Comparable institutional customer base; broader digital and journal portfolio.
- Cengage India: Higher-education and test-prep publisher (including the erstwhile Tata McGraw-Hill engineering list) active in Indian universities. Competes with Vikas in engineering, management, and competitive-exam categories, with broader digital offering.
- McGraw-Hill Education India: Major international publisher serving Indian higher education with engineering, management, and test-prep titles. Directly comparable target market; differentiated by global brand, scale, and adaptive-learning digital tools.
- Pearson Education India: Global higher-education publisher with deep presence in Indian business schools and engineering programs. Comparable on subject matter and target customer, but with stronger international author network, digital platforms, and English-language depth.
- Cambridge University Press India: International publisher with a strong Indian higher-education list across management, humanities, and engineering. Comparable customers (Indian universities and MBA programs); broader global catalog and digital tools.
Direct peers
- Arihant Publications: Indian publisher with a substantial test-preparation and school-books catalog. Comparable on Career Launcher-style co-publishing into competitive exams; differentiated by much larger test-prep franchise.
- S. Chand and Company: India's largest higher-education and K-12 publisher and the apparent parent group of Vikas (Vikas's e-books are hosted on ebooks.schandgroup.com). Directly comparable on subject breadth, institutional channel, and Indian university adoption, but at much greater scale.
- Laxmi Publications: Indian higher-education textbook publisher covering engineering, management, computer applications, and sciences. Competes head-on with Vikas for engineering-college and university course adoptions across India.
- PHI Learning: Private Indian publisher focused on higher-education textbooks in engineering, computer science, management, and the sciences. Closely overlaps with Vikas's core UG/PG catalog and competes for the same university adoptions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vikas Publishing social profiles
Digital presenceVikas Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vikas Publishing leadership team
Management profileNumber of profiles
Profiles1 record
Vikas Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vikas Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vikas Publishing
What does Vikas Publishing do?
Vikas Publishing House publishes academic and reference books for Indian higher education, covering engineering, management, computer science, education, humanities, sciences, and test preparation. Titles are distributed as printed books through a pan-India bookshop network with an online store locator and as e-books through the Schand Group platform. Supporting educational resources such as downloadable teacher manuals are available to registered educators.
Is Vikas Publishing a public or private company?
Vikas Publishing is a private company. It is classified as unknown and is currently operating.
When was Vikas Publishing founded?
Vikas Publishing was founded in 1969. It employs 51 to 100 people.
Where is Vikas Publishing based?
Vikas Publishing is headquartered in Noida, India, in the Asia region.
How does Vikas Publishing make money?
One revenue line is on record: book Sales.
Who are Vikas Publishing's main competitors?
Broad incumbents on record are Oxford University Press India, Wiley India, Cengage India, McGraw-Hill Education India, Pearson Education India and Cambridge University Press India. Direct peers are Arihant Publications, S. Chand and Company, Laxmi Publications and PHI Learning.
Does Vikas Publishing have an API?
No public API is recorded for Vikas Publishing.
What industry is Vikas Publishing in?
Vikas Publishing's product category is Higher Education Publishing. Its primary akta.pro industry code is MPAJABAB, Higher Education Textbook Publishing, with a secondary code of EDAGABAE, Humanities (History, Philosophy, Literature, Languages). Its NAICS code is 51313 and its SIC code is 2731.