Edenred Turkey

What Edenred Turkey does

Edenred Turkey (legal entity: Edenred Kurumsal Çözümler A.Ş.) is the Turkish operating subsidiary of France-based Edenred Group, a publicly listed (Euronext Paris: EDEN) global provider of prepaid corporate services operating across 46 countries. Founded in 1992 and headquartered in Sarıyer, Istanbul, the company delivers three core corporate benefit products: Ticket Restaurant (tax-advantaged meal cards), Ticket Car (corporate fuel cards with negotiated discounts at Petrol Ofisi, Total, and BP stations), and Ticket Gift (corporate gift and reward cards accepted at 40,000+ online and physical points). As of the most recent data, Edenred Turkey serves 35,000+ corporate clients, supports 2.1 million active card users, and operates an acceptance network of 75,000+ partner restaurants, cafes, and markets.

The technology stack is built on a prepaid card and digital payments infrastructure. The proprietary MyEdenred mobile application enables balance management, merchant location services, and QR code and NFC contactless payments. Supporting modules include the Dolu Dolu discount program, which extends card balances by approximately two additional meal days, Red Club Business, a corporate savings program spanning fuel, courier, phone, and cleaning services, and Ticket Restaurant Express for accelerated merchant checkout. Edenred Turkey is compliant with KVKK (Turkish Personal Data Protection Law) and maintains a designated Data Protection Officer.

The company generates revenue through transaction fees on prepaid card loads, supplemented by recurring subscription and account management fees charged to corporate clients, plus merchant network fees. Distribution combines direct field sales targeting HR and finance decision-makers across companies of 1 to 500+ employees, an inside sales operation (444 22 66), digital self-serve lead capture via edenred.com.tr, and the partner merchant network. Edenred Turkey has been recognized with the Marketing Türkiye B2B Excellence Award as Turkey's most reputable meal card business partner.

Name

Edenred Turkey

Legal name

Edenred Kurumsal Çözümler A.Ş.

Website

https://edenred.com.tr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Edenred Turkey, subsidiary of France-based Edenred Group, provides tax-advantaged prepaid corporate benefits — Ticket Restaurant meal cards, Ticket Car fuel cards, and Ticket Gift reward cards — to 35,000+ Turkish employers and 2.1 million users across a 75,000+ partner merchant network.

Ownership category

akta.pro rank

Product category

Corporate Prepaid Card Services

SIC

Finance Services (6199)

akta.pro primary industry

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

akta.pro secondary industries

Payroll Cards & Salary Prepaid (FSAMANAE), Open-Loop Prepaid Cards (Network-Branded) (FSAMANAA), Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB)

Keywords

• Corporate prepaid cards
• Employee benefits solutions
• Meal card services
• Fleet fuel cards
• Corporate gift cards

Headquarters

HQ city

Sariyer

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Meal Card / Ticket Restaurant: Edenred Turkey earns revenue by providing meal card solutions to employers. Employers load funds onto employee cards up to the daily tax-exempt limit (330 TL/day including VAT as of 2026). Revenue comes from the spread between the card loading value and any fees, as well as volume-based arrangements with the large network of 75,000+ restaurant and market partners. The service enables employers to save up to 60,000 TL per employee annually through tax exemptions (income tax, SGK, stamp duty).
2. Fuel Card / Ticket Car: Ticket Car fuel card solution generates revenue through negotiated discounts with fuel brands (Petrol Ofisi, Total, BP) where Edenred acts as a premium reseller. Employers manage company vehicle fuel expenses through the platform, with revenue derived from transaction fees and volume-based fuel discounts.
3. Gift Card / Ticket Gift: Corporate gift card solution allowing employers to reward employees and partners. Revenue is generated from the card loading value and merchant network fees. Offers up to 45% cost advantage compared to cash rewards by eliminating income tax, stamp duty, SGK employee and employer contributions.
4. Corporate Customer Subscriptions / Account Management: Companies pay for the Edenred meal card platform access, with account management fees covered under the service model. The platform is sold directly to corporate clients (1 to 500+ employees).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Edenred Turkey operates a corporate prepaid card platform delivering tax-advantaged employee benefit programs through three core products: Ticket Restaurant (meal cards), Ticket Car (fuel cards), and Ticket Gift (gift/reward cards). Employers load funds onto employee cards up to the daily statutory allowance, and employees spend at a 75,000+ merchant acceptance network in Turkey via physical card, QR code, or NFC contactless payment through the MyEdenred mobile application.

Product overview

Edenred Turkey operates as a multi-product corporate benefits platform organized around three core card brands — Ticket Restaurant (meal card), Ticket Car (fuel card), and Ticket Gift (gift/reward card) — all managed through the MyEdenred mobile application. The platform provides employer-side tax-advantaged employee benefit solutions and employee-facing spending mechanisms at partner merchant networks. Supporting modules include the Ticket Restaurant Digital Card, QR Code and NFC mobile payment capabilities, the Red Club and Red Club Business loyalty programs, the Dolu Dolu discount campaign, the Ticket Restaurant Express Card for merchants, and the Ticket Online Customer Portal. The three core products share a common digital infrastructure via MyEdenred but serve distinct benefit categories (meals, fuel, gifts) with separate merchant networks.

Differentiator

Problem solved

Functional benefit

Brands

• Ticket Restaurant: Corporate meal card solution providing tax-exempt meal benefits to employees, valid at over 75,000 partner restaurants and markets across Turkey.
• Ticket Car
• Ticket Gift
• MyEdenred
• Red Club
• Red Club Business
• Dolu Dolu
• CepPOS

Products and services

• Ticket Restaurant A corporate prepaid meal card enabling employers in Turkey to provide daily tax-exempt meal allowances to employees, redeemable at 75,000+ partner restaurants, cafes, and supermarkets across the country. Offers up to 100% exemption from income tax, stamp tax, and SGK employee/employer contributions up to the statutory daily limit (330 TL including VAT as of 2026).
• Ticket Car A corporate fuel card solution for fleet operators in Turkey, providing negotiated fuel discounts at Petrol Ofisi, Total, and BP stations along with single-invoice reporting. Used by companies with 1 to 1,000+ company vehicles to manage fuel expenses and reduce administrative overhead.
• Ticket Gift A corporate gift card and voucher solution for employee incentive and reward programs, redeemable at approximately 50 brands across 40,000+ merchant points including clothing, electronics, groceries, and cosmetics retailers. Offers up to 45% cost advantage versus cash rewards through SGK and income tax exemptions.
• MyEdenred Mobile Application A proprietary mobile application providing card balance viewing, merchant locator, Red Club campaign access, QR code mobile payment, NFC contactless payment, and card management for Ticket Restaurant, Ticket Gift, and Ticket Car. Available on iOS and Android with 2.1 million active users in Turkey.

Quantifiable outcome

• Up to 60,000 TL annual tax savings per employee (vs. cash meal payments), through full exemption from income tax, SGK employer/employee contributions, and stamp duty on meal card loads up to 330 TL/day
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BP AkaryakıtcoreChannel Partner/ Reseller/ DistributorBP is one of the fuel brands whose fuel cards and discounts are accessible through Edenred Turkey's Ticket Car platform. Corporate clients can select BP among their fuel provider options when applying for the Ticket Car corporate fuel card.
• Petrol OfisicoreChannel Partner/ Reseller/ DistributorPetrol Ofisi is a key fuel brand partner for Edenred's Ticket Car solution. Edenred operates as a 'premium reseller' for Petrol Ofisi, enabling corporate fleet clients to manage fuel expenses and access negotiated discounts through the Ticket Car platform.
• Total AkaryakıtcoreChannel Partner/ Reseller/ DistributorTotal is a key fuel brand partner for Edenred's Ticket Car solution. Edenred operates as a 'premium reseller' for Total, enabling corporate fleet clients to manage fuel expenses and access negotiated discounts through the Ticket Car platform.
• 75,000+ Partner Restaurants and MarketscoreChannel Partner/ Reseller/ DistributorOver 75,000 restaurants, cafes, and supermarkets form Edenred Turkey's merchant acceptance network for Ticket Restaurant meal cards. Merchant partners include major retail chains (CarrefourSA, A101, Koton, Boyner, Teknosa, Decathlon, IKEA, Hepsiburada, Yemeksepeti Market, and many more) who accept Ticket Gift gift cards. These merchants are recruited through a dedicated partner onboarding process.
• DeloitteminorOthersDeloitte contributed to the Marketing Türkiye 'Turkey's Most Reputable Business Partners' research that recognized Edenred Turkey as the most reputable meal card partner in Turkey. This is a research/contribution partnership rather than a commercial relationship.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pluxee: Sodexo's corporate benefits spin-off (Euronext Paris: PLX) operating the meal voucher and employee benefits business globally, including in Turkey. Direct overlap with Edenred's Ticket Restaurant and Ticket Gift products.
• Sodexo Benefits & Rewards Services: Global corporate benefits and meal voucher incumbent operating in Turkey with comparable prepaid meal card products. Overlaps directly with Edenred Turkey's Ticket Restaurant offering but operates across a much broader services portfolio.

Direct peers

• Aadvark (Token Financial / AAdvark Kart): Turkish corporate prepaid card provider offering meal and gift card products to employers; competes head-to-head with Edenred on tax-advantaged employee benefit programs for SMB and mid-market customers.
• WinWin (Winwin Ödeme Kart): Turkey-based prepaid card issuer providing corporate meal and employee benefit cards, competing with Edenred in the same regulatory-driven tax-exempt meal allowance niche.
• Multinet: One of the largest direct competitors in Turkey's corporate meal card market, offering prepaid meal and gift card solutions to employers with similar merchant acceptance networks and employer-side tax-savings value proposition.
• MetropolCard: Turkish prepaid card issuer focused on corporate meal and employee benefits programs, directly competing with Edenred's Ticket Restaurant and Ticket Gift offerings in the same employer buyer segment.
• SetCard: Turkish prepaid card operator offering meal, fuel, and gift card solutions to corporate clients, directly overlapping with Edenred's three-product card platform and targeting the same HR/finance buyer.

Emerging players

• Upay (Birleşik Ödeme): Turkish fintech offering prepaid corporate card solutions; partial overlap with Edenred's meal and gift card products, with a younger product set focused on broader employee expense management.

Others

• Ticketmaster Edenred (Group-level comparison): Listed as a reference peer only — Edenred Group itself (parent of Edenred Turkey, Euronext Paris: EDEN), which provides the global benchmark for product economics, transaction take-rates, and corporate benefits market multiples.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edenredturkiye
• YouTubeyoutube.com/c/EdenredT%C3%BCrkiye
• Facebookfacebook.com/edenredturkiye
• LinkedInlinkedin.com/company/edenred-turkiye
• Instagraminstagram.com/edenredturkiye

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edenred Turkey