Paul Schatz Home Furnishings

What Paul Schatz Home Furnishings does

Paul Schatz Home Furnishings operates as a sub-brand of Kelly's Home Center, a family-owned retail business selling residential appliances, mattresses, furniture, and lighting across Oregon. The business is structured under multiple doing-business-as names — Kelly's Appliances, Paul Schatz, and Paul Schatz Design Services — and maintains four physical showrooms in Corvallis, Eugene (multiple locations), Salem, and Central Point. Founded in 1919 and operated by owner Carol Schatz, the retailer serves individual Oregon consumers seeking household goods, supplemented by a Builders & Designers B2B partnership program offering special pricing to trade professionals.

The company's product mix spans top luxury and mainstream appliance brands (cooking, laundry, refrigeration), mattresses, residential furniture (bedroom, living room, dining), and a dedicated lighting storefront at kellyslighting.com. The retailer lists over one million items on its e-commerce website and runs an outlet section for discounted and open-box merchandise. Operational practices include weekly sales-team training with brand representatives, in-store personal shoppers for accessibility services, a Price Match Guarantee, special financing options, and warranty protection plans through Allstate.

Kelly's Home Center's go-to-market is sales-led and relationship-driven, combining in-store consultative selling with e-commerce, builder/designer referral partnerships, organic social media, content marketing via a blog/Learning Center, and a community-facing Cooking School. Marketing positioning centers on "Local. Beats. Big Box." to differentiate from national chains. Revenue derives from one-time hardware sales across multiple categories with no recurring or subscription-based model. No AI/ML capabilities, patents, funding rounds, or M&A activity are disclosed.

Name

Paul Schatz Home Furnishings

Legal name

Kelly's Home Center

Website

https://shoppaulschatzfurniture.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Paul Schatz Home Furnishings is a sub-brand of Kelly's Home Center, a family-owned Oregon retailer selling appliances, mattresses, furniture, and lighting across four showrooms to consumers and trade professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Appliance Sales: One-time product sales of major appliances including cooking, laundry, and refrigeration units from top luxury and mainstream brands.
2. Furniture Sales: One-time sales of residential furniture including bedroom, living room, and dining furniture.
3. Mattress Sales: One-time sales of mattresses with special promotional pricing (e.g., Fourth of July mattress savings up to $1,000).
4. Lighting Sales: Sales of lighting products through separate lighting store (kellyslighting.com).
5. Outlet/Discount Products: Sales of outlet/clearance items at discounted prices, including open-box and in-stock appliances.
6. Special Financing Services: Offers special financing options for customers, enabling higher-ticket purchases through installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Paul Schatz Home Furnishings is a sub-brand of Kelly's Home Center that sells residential furniture — sofas, chairs, night stands, and tables — through Oregon retail showrooms and an e-commerce storefront. The brand is paired with Paul Schatz Design Services, which provides design consultation to consumers furnishing their homes. The offering is part of a family-owned multi-location retailer that also sells appliances, mattresses, and lighting, with a dedicated Builder & Designer trade-pricing program.

Product overview

Paul Schatz Home Furnishings operates as a sub-brand of Kelly's Home Center, a family-owned appliance, mattress, and furniture retailer in Oregon. The brand offers home furnishing products under the Paul Schatz name, complemented by professional design services. Kelly's Home Center, the parent company, maintains locations in Corvallis, Eugene, Salem, and Central Point, Oregon, and also offers Builder & Designer partnership programs for trade professionals seeking special pricing on appliances.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ashley HomeStore: Ashley is the largest furniture retailer in the U.S. with a multi-brand assortment (sofas, bedroom, dining, mattresses) sold through company-owned and franchised stores — directly comparable to Paul Schatz's general home furniture assortment and showroom-based sales model.
• Havertys: Havertys is a multi-regional furniture retailer selling living room, bedroom, dining, and mattress products through company-owned showrooms — closely matching Paul Schatz's product mix and showroom-led GTM motion.
• Bob's Discount Furniture: Bob's Discount Furniture operates a large chain of value-oriented furniture showrooms with a similar mid-market furniture assortment (sofas, bedroom, dining, mattresses) comparable to what Paul Schatz offers.
• Ethan Allen: Ethan Allen is a vertically integrated furniture retailer selling sofas, bedroom, dining, and home accents through designer-assisted showrooms — comparable to Paul Schatz's design-services-enabled furniture retail model.
• Rooms To Go: Rooms To Go is a large U.S. furniture retailer with showrooms focused on living room, bedroom, dining, and mattress sets — directly comparable to Paul Schatz's assortment and showroom-led model.
• La-Z-Boy: La-Z-Boy operates company-owned galleries and dealer stores selling upholstered furniture (sofas, chairs, recliners) plus complementary case goods — overlapping directly with Paul Schatz's sofa and chair category.

Broad incumbents

• Wayfair: Wayfair is the dominant online pure-play for home furniture and furnishings, with a much larger catalog and lower price points — competes with Paul Schatz on the same furniture categories but via a national e-commerce model.
• Home Depot: Home Depot is a national big-box retailer selling appliances, furniture, and home improvement goods — overlapping with Kelly's Home Center's appliance and broader home goods categories and competing on price and assortment.
• Lowe's: Lowe's is a national home improvement retailer offering major appliances, furniture, and home décor — directly competes with Kelly's appliance and furniture assortment at the regional level.

Emerging players

• Crate & Barrel: Crate & Barrel is a multi-channel furniture and home furnishings retailer with showrooms and a strong e-commerce presence — competes for the same premium-leaning furniture, lighting, and home accents customer as Paul Schatz and Kelly's Lighting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCt44mcNFTxXmlQj5uxTbvMA
• Facebookfacebook.com/PaulSchatzFurniture
• Instagraminstagram.com/kellyshomecenter
• Xx.com/psf_furniture
• LinkedInlinkedin.com/company/paul-schatz-furniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul Schatz Home Furnishings