LawInSport

What LawInSport does

LawInSport, operating as LawInSport Limited, is a London-based, founder-led content and community platform serving the global sports law profession since 2010. Its core product is an editorial library covering 15+ legal practice areas (anti-doping, employment, commercial, competition, IP, safeguarding, etc.) and 30+ sports, complemented by a 140+ episode podcast series, a weekly newsletter, and topic-specific blogs authored by partner firms including Bird & Bird, Dentons, DLA Piper, Lewis Silkin, and Blackstone Chambers. The platform monetizes through five streams: recurring Institutional/Corporate and Academic Membership subscriptions (the primary revenue driver), paid online courses such as 'Football Law In Practice,' event ticketing for conferences (Global Summit, Risk Insurance & Law in Sport), webinars and seminars, recruitment fees from a Jobs Board, and sponsorship tied to the annual Sports Law Arbitration Moot (SLAM) hosted at the Court of Arbitration for Sport in Lausanne, now in its 7th edition.

The technology stack is a conventional content management and delivery platform — a website with authenticated membership access, podcast distribution via standard audio platforms, a video library, events calendar, and jobs board. No native mobile app, API, SDK, or proprietary AI tooling is offered; integrations and AI modalities are not disclosed. Underlying the platform is a community ecosystem that includes an Expert Advisors directory featuring 80+ law firms and tax advisors, an Editorial Board, an Advisory Board, a Mentoring Scheme Academy, and SLAM — a moot court competition that serves as both a talent pipeline and a sponsorship asset.

The company is privately held and bootstrapped, with no parent company, subsidiaries, or external funding rounds disclosed. Leadership comprises founder and CEO Sean Cottrell (operating for 15+ years) and COO & Head of Women's Sport Gabriella Lowe, who represents LawInSport at forums such as UEFA's Business Case for Women's Football. With a headcount of 1-10, LawInSport is a small, operationally lean business whose strategic differentiation rests on content depth, institutional partnerships (notably CAS), and the breadth of its professional community rather than on technology scale or capital intensity.

Name

LawInSport

Legal name

LawInSport Limited

Website

https://lawinsport.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

LawInSport is a London-based, founder-led content and community platform that provides sports law analysis, a podcast, an expert advisor directory, paid courses, and the SLAM moot competition to law firms, academics, sports federations, and athletes worldwide.

Ownership category

akta.pro rank

Product category

Legal Publishing & Sports Law Content

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Legal & Regulatory Publishing (Case Law, Statutes, Treatises) (MPAJACAA)

akta.pro secondary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports law content
• Sports law education
• Legal community platform
• Sports law publications
• Professional legal resources

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: LawInSport offers institutional membership (corporate) and academic membership programs that provide access to premium content, resources, and community features. The membership model is the primary revenue driver for the platform.
2. Educational Courses: The platform offers paid online courses including 'Football Law In Practice' and other sports law educational programs. Courses are delivered online and likely sold on a per-course basis or included in premium memberships.
3. Event Ticketing: Revenue generated from ticket sales for conferences, seminars, and webinars including the annual Global Summit, Risk Insurance & Law in Sport conference, and Anti-Corruption in Sport seminars.
4. Recruitment Services: The Jobs Board section provides recruitment services for sports law employers seeking legal counsel and other professionals, generating fees from employers posting job listings.
5. Sports Law Arbitration Moot (SLAM): The annual moot competition attracts corporate sponsors (Silver Sponsors) and supporters, generating sponsorship revenue while building community engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

LawInSport is a content and community platform for sports law professionals that publishes articles, news, podcasts, and videos on legal developments across 30+ sports and multiple jurisdictions. It monetizes primarily through institutional and academic membership subscriptions, paid online courses (e.g., Football Law In Practice), ticketed events and conferences, and recruitment services via its Jobs Board. Its flagship community-building asset is the annual Sports Law Arbitration Moot (SLAM) held at the Court of Arbitration for Sport (CAS).

Product overview

LawInSport is a content and educational platform providing sports law knowledge resources and professional development services. The core offering consists of a sports law articles and news content library covering 15+ legal practice areas, complemented by the LawInSport Podcast series with over 140 episodes featuring industry interviews. Additional products include the SLAM annual moot competition at CAS (now in its 7th edition), online courses such as Football Law In Practice, live events including webinars and the Global Summit conference, a jobs board for sports law careers, an expert advisors directory featuring 80+ law firms and tax advisors, a weekly newsletter, and the Mentoring Scheme Academy for emerging professionals. The platform serves legal practitioners, sports executives, athletes, and students through both free content and membership-based access.

Differentiator

Problem solved

Functional benefit

Brands

• SLAM (Sports Law Arbitration Moot): LawInSport's annual sports law arbitration moot competition held at the Court of Arbitration for Sport (CAS)

Products and services

• Sports Law Articles and News Content Library Comprehensive sports law content library featuring articles, analysis, annual reviews, news, and key cases covering legal developments across multiple practice areas (anti-doping, employment, competition, commercial, dispute resolution, IP, media rights, governance) and 30+ sports. Targeted at legal practitioners, sports executives, and academics.

Quantifiable outcome

• 140+ podcast episodes with industry-leading sports law practitioners and arbitrators
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Court of Arbitration for Sport (CAS)coreStrategic or Co-development PartnerLawInSport's annual Sports Law Arbitration Moot (SLAM) is hosted at CAS headquarters. The partnership provides a prestigious venue and connection to the leading sports arbitration institution for the moot competition.
• Singapore Management UniversityminorOthersWinner of SLAM 2026, LawInSport's 7th Sports Law Arbitration Moot at CAS. The university participated in the moot competition as an academic team.
• Institutional/Corporate MemberscoreOthersCorporate membership program including leading law firms and sports organizations that support the platform. Members receive access to premium content and visibility on the Expert Advisors section.
• Academic MemberscoreOthersAcademic membership program for law schools and sports management institutions providing educational resources and participation in moot competitions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sportico: Sports business news and analysis platform owned by Penske Media. Comparable as a subscription-based content platform targeting sports business professionals; an adjacent competitor for the sports professional's information budget, with greater editorial scale and capital.
• International Sports Law Journal (Asser Press / Springer): Peer-reviewed academic journal on international sports law. Comparable in covering the same subject area for an overlapping academic and practitioner audience, though distributed via institutional library subscriptions rather than direct membership.

Broad incumbents

• LexisNexis: Global legal information and research platform. Comparable as a subscription-based legal content provider serving law firms and legal departments, and the parent of several legal publishing brands that could encroach on LawInSport's niche.
• Practical Law (Thomson Reuters): Thomson Reuters' legal know-how and practice notes platform. Comparable in delivering structured legal content to practitioners, and a potential threat if Thomson Reuters bundles a sports law module into its enterprise offering.
• Sweet & Maxwell: Long-established UK legal publisher of textbooks, journals, and treatises, including sports law titles. Comparable in providing authoritative legal commentary and case law analysis to UK and Commonwealth practitioners, with much deeper publishing backlist.
• Law360: A major legal news and analysis platform owned by LexisNexis. While not sports-specific, it competes for the same legal practitioner mindshare and subscription dollars, and represents the kind of well-capitalized incumbent that could expand into sports law verticals.

Direct peers

• World Sports Advocate: A dedicated sports law publication and event platform. Comparable to LawInSport in its sports-specific legal publishing focus, professional audience, and conference-driven monetization, though it operates with a different geographic footprint.

Others

• Wiggin LLP Sports Blog: Specialist sports law firm that publishes one of the leading free sports law blogs. Comparable as a content contributor in LawInSport's ecosystem and a partial substitute for free, high-quality sports law analysis.
• Lawyers for Liberty / CAS Bulletin (pending relevance): Adjacent legal commentary and arbitration publications that occasionally cover sports law topics. Listed as 'Others' given partial thematic overlap but limited direct competition for LawInSport's specific audience and platform.
• The Law Society Gazette: UK-wide legal trade publication covering the profession, including sports law developments. Comparable in serving a UK legal professional audience with subscription and membership dynamics, though broader in scope than LawInSport.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lawinsport
• Facebookfacebook.com/LawinSport
• LinkedInlinkedin.com/company/lawinsport-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LawInSport