RSPCA Tasmania
RSPCA Tasmania is a Tasmanian nonprofit animal welfare organization, established in 1878, that operates statewide adoption centres, desexing and emergency vet programs, and the only legislatively authorized cruelty inspectorate, funded by government grants, donations, and memberships.
- Company typePrivate
- Founded1878
- HeadquartersMelton Mowbray, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What RSPCA Tasmania does
RSPCA Tasmania is a Tasmanian nonprofit animal welfare organization established in 1878 and a member of the broader RSPCA Australia federation. It operates animal care centres in Devonport (Spreyton) and Hobart (Salamanca Puppy Parking), delivers adoption services through Adoptapet.com.au, runs subsidized desexing programs for cats and dogs, provides emergency veterinary care, and maintains the only statewide inspectorate authorized under the Tasmanian Animal Welfare Act to investigate cruelty complaints. The organization is funded through a combination of Tasmanian Government core grants (recently increased to double the inspectorate), individual donations, memberships, bequests, lottery/raffle revenue, and adoption fees, and it monetizes a pet insurance product in partnership with Pacific International Insurance Pty Ltd.
Its programmatic surface spans cruelty reporting and prosecution, the Safe Beds crisis accommodation program (with Petbarn Foundation), the AWARE education initiative, READY PET GO! emergency preparedness, the Greyhound Adoption Program, and TassieCat. The core technology stack is light: a UserWay-powered website accessibility widget, Wild Apricot for membership management, and eWAY for payment processing, with adoption listings syndicated through the Adoptapet.com.au national marketplace. Distribution is direct-to-consumer via physical centres, a cruelty hotline (1300 139 947), email, Facebook, Instagram, and community events at Salamanca Market, supported by media partnerships with Triple M Hobart and The Examiner.
The customer base is segmented into general public/pet owners (primary), animal welfare advocates and members, foster carers, and volunteers. Pricing is not publicly disclosed except for the pet insurance product (cover up to AUD 35,000 with no sub-limits, billed monthly) and adoption fees listed on a separate page. The organization had 168 animals in care as of 29.6.26, operates with 51-100 employees, and reports under RSPCA Australia's national governance structure with local board oversight.
RSPCA Tasmania firmographics
Firmographics- Name
- RSPCA Tasmania
- Legal name
- Royal Society for the Prevention of Cruelty to Animals
- Website
- https://rspcatas.org.au
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RSPCA Tasmania is a Tasmanian nonprofit animal welfare organization, established in 1878, that operates statewide adoption centres, desexing and emergency vet programs, and the only legislatively authorized cruelty inspectorate, funded by government grants, donations, and memberships.
- Ownership category
- akta.pro rank
RSPCA Tasmania industry classification
Industry- Product category
- Animal Welfare Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG), Animal Shelters & Rescue Operations (AFAEALAB), Animal Welfare & Advocacy Organizations (AFAEALAC)
Keywords
Where RSPCA Tasmania is headquartered
LocationHeadquarters
- HQ city
- Melton Mowbray
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
RSPCA Tasmania business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Fees: Annual membership program supporting advocacy and awareness activities, providing community members a voice in animal welfare advocacy
- Donations and Fundraising: Direct donations, tax appeals, lottery/raffle ticket sales, and gifts in wills support the organization's operations and programs
- RSPCA Pet Insurance: Partnership with Pacific International Insurance Pty Ltd to offer pet insurance, earning referral/commission revenue
- Government Funding: Core government funding supporting inspectorate services, with the organization recently receiving increased funding to double animal welfare inspectors
- Adoption and Service Fees: Fees for pet adoption services and desexing programs offered to the community
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | RSPCA Pet Insurance coverage up to $35,000 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
RSPCA Tasmania product offering
Product offeringCore offering
RSPCA Tasmania is a nonprofit animal welfare organization that operates animal care centres, provides adoption services for surrendered and stray animals, delivers subsidized desexing programs for cats and dogs, runs an emergency veterinary program, and conducts cruelty investigations through its legally authorised Inspectorate. The organization also distributes RSPCA Pet Insurance through a partnership with Pacific International Insurance and offers community education programs including AWARE and READY, PET, GO!.
Product overview
RSPCA Tasmania operates as a non-profit animal welfare organization offering a comprehensive suite of services focused on preventing animal cruelty and promoting responsible pet ownership. The organization provides animal adoption through its Adopt-a-Pet platform, emergency veterinary care, subsidized desexing programs for cats and dogs, and enforces animal welfare laws through its Inspectorate. Additional services include the Safe Beds crisis accommodation program for pets, the Greyhound Adoption Program for retired racing dogs, foster care for animals awaiting permanent homes, and the AWARE education program. The organization also offers RSPCA Pet Insurance in partnership with Pacific International Insurance. Animal Care Centres are maintained in Devonport and Salamanca (Puppy Parking), providing local community access to adoption and animal services.
Differentiator
Problem solved
Functional benefit
Brands
- TassieCat: Cat-focused program and resources for Tasmanian cat owners
- Salamanca Puppy Parking
- READY, PET, GO!
- Safe Beds Program
- AWARE Program
- RSPCA Greyhound Adoption Program
Products and services
- RSPCA Pet Insurance
- Animal Adoption Service
- RSPCA Emergency Vet Program
- Desexing Programs
- Inspectorate Services
- Safe Beds Program
- RSPCA Greyhound Adoption Program
- Foster Care Program
- Salamanca Puppy Parking
- RSPCA Membership Program
Quantifiable outcome
- Animals in care: 168
- +1 more outcomes
Companies that use RSPCA Tasmania
Customer profileSegments4 records
Ideal customer profiles3 records
RSPCA Tasmania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
RSPCA Tasmania partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Royal CanincoreRoyal Canin is the National Nutritional Sponsor of RSPCA Tasmania, providing nutritional products and support for animals in care.
- Petbarn FoundationcorePetbarn Foundation partners with RSPCA Tasmania on the Safe Beds Program, providing support for pet owners experiencing hardship to keep their animals.
- City of HobartminorCity of Hobart partners with RSPCA Tasmania on Salamanca Puppy Parking, a doggy day care service at Hobart's famous Salamanca Market.
- Pacific International Insurance Pty LtdcorePacific International Insurance issues and administers RSPCA Pet Insurance, with RSPCA Pet Insurance Pty Ltd as the authorized representative promoting and distributing the product.
- Bonorong Wildlife SanctuarycoreRSPCA Tasmania works with Bonorong on wildlife rescue and care, particularly for injured wildlife. Bonorong operates a 24/7 wildlife rescue hotline (0447 264 625) for wildlife emergencies referred by RSPCA.
- BirdLife TasmaniaminorRSPCA Tasmania partners with BirdLife Tasmania on duck conservation and welfare awareness campaigns during duckling season.
- The Bruce Wall TrustminorTrust partner supporting RSPCA Tasmania's mission and programs.
- The Mary Kibble TrustminorTrust partner supporting RSPCA Tasmania's mission and programs.
- Triple M HobartminorMedia partner providing broadcast coverage and support for RSPCA campaigns and events.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
RSPCA Tasmania competitors and assessment
Company assessmentDirect peers
- Lort Smith Animal Hospital: Large nonprofit animal hospital in Melbourne providing veterinary care and adoption services. Compares to RSPCA Tasmania's emergency vet and adoption programs as a charity-driven animal care provider.
- Animal Welfare League Queensland: An Australian nonprofit operating animal shelters, adoption, and inspectorate-style services. Directly comparable to RSPCA Tasmania as another nonprofit animal welfare organization in Australia with overlapping services and donor base.
- RSPCA Queensland: Queensland state branch operating shelters, vet hospitals, and inspectorate services under the same RSPCA brand. Comparable in mission and service breadth, though operating at a larger scale in a geographically larger state.
- RSPCA Victoria: Sister state branch of RSPCA Australia operating in Victoria. Provides the same suite of animal welfare services (shelter, inspectorate, vet, adoption) and shares the RSPCA brand, but serves a larger mainland population.
- PetRescue: Australian nonprofit pet adoption platform connecting adopters with rescue animals nationwide. Directly comparable to RSPCA Tasmania's adoption service via the Adoptapet.com.au partnership, as a nonprofit rehoming intermediary.
- RSPCA NSW: Another state-level RSPCA branch operating across New South Wales. Identical mission and service mix (adoption, inspectorate, veterinary care, advocacy), making it the most direct functional peer to RSPCA Tasmania.
Others
- Australian Veterinary Association: National professional association for veterinarians in Australia. Comparable as a veterinary-aligned organization, though it operates as a membership body rather than a service provider; relevant for understanding the broader veterinary ecosystem.
- Animals Australia: National Australian animal advocacy nonprofit focused on farmed animal welfare. Comparable to RSPCA Tasmania's advocacy branch as a peer charity but with a different species and policy focus, making it thematically adjacent rather than directly competing.
Broad incumbents
- RSPCA Australia: The national federation of which RSPCA Tasmania is a member state branch. Directly comparable as the parent nonprofit, sharing the same animal welfare mission, branding, and policy advocacy function at the national level.
Regional players
- Maneki Cat Rescue: Cat-focused rescue and adoption nonprofit operating in Tasmania. Comparable niche overlap with RSPCA Tasmania's TassieCat program and cat desexing services, though smaller and not a designated inspectorate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RSPCA Tasmania social profiles
Digital presenceRSPCA Tasmania financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSPCA Tasmania leadership team
Management profileNumber of profiles
Profiles2 records
RSPCA Tasmania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSPCA Tasmania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSPCA Tasmania
What does RSPCA Tasmania do?
RSPCA Tasmania is a nonprofit animal welfare organization that operates animal care centres, provides adoption services for surrendered and stray animals, delivers subsidized desexing programs for cats and dogs, runs an emergency veterinary program, and conducts cruelty investigations through its legally authorised Inspectorate. The organization also distributes RSPCA Pet Insurance through a partnership with Pacific International Insurance and offers community education programs including AWARE and READY, PET, GO!.
Is RSPCA Tasmania a public or private company?
RSPCA Tasmania is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RSPCA Tasmania founded?
RSPCA Tasmania was founded in 1878. It employs 51 to 100 people.
Where is RSPCA Tasmania based?
RSPCA Tasmania is headquartered in Melton Mowbray, Australia, in the Oceania region.
How does RSPCA Tasmania make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are donations and Fundraising, RSPCA Pet Insurance, government Funding and adoption and Service Fees.
Who are RSPCA Tasmania's main competitors?
Direct peers on record are Lort Smith Animal Hospital, Animal Welfare League Queensland, RSPCA Queensland, RSPCA Victoria, PetRescue and RSPCA NSW. Others are Australian Veterinary Association and Animals Australia. RSPCA Australia is listed as a broad incumbent. Maneki Cat Rescue is listed as a regional player.
Does RSPCA Tasmania have an API?
No public API is recorded for RSPCA Tasmania.
What industry is RSPCA Tasmania in?
RSPCA Tasmania's product category is Animal Welfare Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of BPAGAIAG, Animal Cruelty Prevention, Investigation & Humane Law Enforcement. Its NAICS code is 813312 and its SIC code is 8300.