Dixie

What Dixie does

Dixie is an American consumer brand of disposable paper tableware, manufactured and marketed by Georgia-Pacific Consumer Products, a subsidiary of Koch Industries. Founded in 1907 and headquartered in Atlanta, Georgia, the company sells paper plates, cups, bowls, and insulated to-go cups to general consumers and households through grocery, mass-merchant, and convenience retail channels as well as online storefronts across North America. The product portfolio is organized around three core lines: Dixie Everyday (standard plates, cups, and bowls), Dixie Ultra (heavy-duty plates and bowls marketed for messy, multi-serving meals such as lasagna, spaghetti, and pizza), and Dixie To Go (insulated cups with non-slip grips positioned for on-the-go beverage consumption).

The underlying technology is paper-based disposable tableware manufacturing. Proprietary product features include Dixie Ultra strength technology, which supports doubled-up servings on a single plate, and insulated To Go cup construction designed for portable hot and cold beverages. Pricing is not publicly disclosed and products are sold at standard consumer-goods price points. The go-to-market model is direct-to-consumer at the retail shelf, supported by brand-operated marketing assets including a content-and-recipes hub on dixie.com, active social media accounts on Facebook, Instagram, Twitter, and YouTube, and an email acquisition program that offers a $2.50 welcome coupon to new subscribers with cross-promotion of the broader Georgia-Pacific Consumer Products brand family.

Dixie generates revenue entirely through one-time hardware sales of consumer packaged goods; there is no subscription component or recurring model. The company is privately held under Koch Industries, and Dixie brand-level revenue and financial performance are not publicly disclosed. Within Georgia-Pacific Consumer Products, Dixie operates alongside other well-known household brands including Angel Soft, Brawny, Quilted Northern, Sparkle, Vanity Fair Napkins, and Aria. The brand positions itself around convenience, affordability, and sustainability messaging, with stated emphasis on responsible forestry and reduced waste in its manufacturing processes.

Name

Dixie

Legal name

Georgia-Pacific Consumer Products

Website

https://dixie.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

251–500 employees

Short description

Dixie is a 1907-founded American consumer brand of disposable paper tableware — plates, cups, bowls, and insulated to-go cups — sold to general consumers and households through U.S. retail and online channels under Georgia-Pacific Consumer Products (Koch Industries).

Ownership category

akta.pro rank

Product category

Disposable Paper Tableware

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Paper Tableware (Plates, Cups, Bowls) (CRAJAFAE)

akta.pro secondary industries

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Disposable paper tableware
• Paper plates and bowls
• Disposable paper cups
• Consumer paper goods
• Household tableware products

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Disposable tableware sales: Dixie generates revenue through the sale of disposable paper plates, cups, and bowls to consumers through retail stores and online channels. Products are sold as one-time purchases with no subscription component.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Dixie manufactures and supplies disposable paper tableware products including paper plates, cups, bowls, and insulated To Go cups. The portfolio spans three main lines: Dixie Ultra® heavy-duty plates and bowls designed for messy meals, Dixie® everyday plates/cups/bowls for daily convenience, and Dixie® To Go insulated cups for portable beverages. Products are sold through grocery, mass merchandise, and convenience retail stores as well as online channels for household and on-the-go use.

Product overview

Dixie® is a brand of disposable paper products and tableware manufactured by Georgia-Pacific Consumer Products. The product portfolio consists of three main product lines: Dixie Ultra® (heavy-duty plates and bowls for heavy meals), Dixie® everyday plates, cups and bowls (for daily convenience), and Dixie® To Go (insulated cups for on-the-go beverages). The brand emphasizes convenience, style, affordability, and easy cleanup without the hassle of washing dishes. Dixie products are available for purchase online and in retail stores, and are designed for everyday meals, entertaining, and occasions ranging from casual family dinners to holiday gatherings.

Differentiator

Problem solved

Functional benefit

Brands

• Dixie Ultra®: Heavy-duty disposable plates and bowls designed to handle heavy meals like lasagna, spaghetti dinners, pizza nights, and Taco Tuesdays.
• Dixie® To Go
• Dixie Everyday

Products and services

• Dixie Ultra® Heavy-duty disposable plates and bowls engineered to handle heavy, messy meals including lasagna, spaghetti dinners, pizza nights, and Taco Tuesdays; designed for consumers who want durable tableware that supports doubling up on servings without needing additional plates.
• Dixie® Plates, Cups and Bowls Everyday disposable paper plates, cups, and bowls providing hassle-free convenience for regular household meals; positioned for time-saving kitchen use at an attractive price point for general consumers and families.
• Dixie® To Go Insulated disposable cups with non-slip grip designed for convenient on-the-go beverage consumption, including morning coffee and other hot or cold drinks; targeted at consumers who want portable drink solutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Georgia-Pacific Consumer ProductscoreOthersDixie is owned and operated by Georgia-Pacific Consumer Products, which manages a portfolio of household and consumer brands including Angel Soft, Brawny, Quilted Northern, Sparkle, Vanity Fair Napkins, and Aria. Dixie is one of several brands under this corporate umbrella.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pactiv Evergreen: Pactiv Evergreen is a major manufacturer of paper and plastic foodservice disposables including cups, plates, and containers, competing with Dixie in both retail and away-from-home foodservice channels.
• Huhtamaki (Chinet): Huhtamaki manufactures Chinet brand disposable paper plates, platters, and cups, directly competing with Dixie in the disposable paper tableware category with a similar household and entertaining positioning.
• Hoffmaster: Hoffmaster is a manufacturer of disposable tableware, including paper plates, napkins, and foodservice disposables, serving retail and foodservice customers with product offerings that closely mirror Dixie's core categories.
• Dart Container (Solo Cup): Dart Container produces Solo and related disposable cup and tableware brands used by both consumers and foodservice operators, overlapping directly with Dixie's cups and bowls portfolio in retail and foodservice channels.
• Reynolds Consumer Products (Hefty): Reynolds Consumer Products makes Hefty brand disposable tableware, plates, bowls, and cups, competing head-to-head with Dixie on retail shelves in the same disposable paper goods category and serving the same household consumer base.
• Sabert Corporation: Sabert manufactures disposable food packaging and tableware solutions for retail and foodservice, including paper-based plates and bowls, overlapping with Dixie's product portfolio in both consumer and away-from-home channels.

Others

• Georgia-Pacific Consumer Products (sister brands): Sister brands under the same parent (Georgia-Pacific Consumer Products) such as Brawny, Angel Soft, and Vanity Fair Napkins share distribution, retail relationships, and corporate resources with Dixie, providing a useful benchmark for parent-level scale and strategic alignment.

Emerging players

• Eco-Products (World Centric): Eco-Products specializes in compostable and plant-based disposable tableware, addressing the same use cases as Dixie but with a sustainability-led value proposition that increasingly overlaps as environmental considerations reshape the category.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DixieProduct
• YouTubeyoutube.com/DixieProducts
• Facebookfacebook.com/DixieProducts
• Instagraminstagram.com/dixie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixie