Icon Media Holdings

What Icon Media Holdings does

Icon Media Holdings, Inc. (OTC: ICNM) is a publicly traded holding company that, since forming its operating subsidiary Spectrum Velocity, LLC in 2014, has focused on wireless infrastructure technical services. The company was originally incorporated in 1998 as a diversified global technology company but has since divested its former B2C operations to concentrate on the cellular and wireless industry. Through Spectrum Velocity, Icon delivers turnkey small cell network, distributed antenna system (DAS), Wi-Fi, and RF engineering services — including frequency coordination, RF safety programs, and FCC compliance — to wireless carriers, REITs, hospitals, large public venues, US federal agencies, major universities, and select European and Middle Eastern government clients.

The service portfolio combines consulting, design, and implementation into integrated project engagements, supported by an engineering team with 100+ years of combined wireless, telecommunications, and broadcast experience. Underlying technology is service- and engineering-led rather than product-software-led: the technology stack centers on RF engineering, small cell and DAS design methodology, and FCC compliance know-how, supplemented by Spectrum Velocity trademarked branding and (pending close of the May 2017 LOI) patents and IP from an RF engineering acquisition target. The Caduceus Software joint venture introduces a software development arm for the wireless industry, with shared IP between the two companies.

The business model is professional services revenue, sold on a project/contract basis to enterprise and government buyers via direct sales and select channel partners (notably a 2014 joint sales and marketing agreement with Maverick Construction). Pricing is quote-based and not publicly disclosed, with stated intent to layer recurring maintenance services for higher-margin, repeatable revenue. Disclosed financials remain small: $63K in Q3 2016 revenue and $216K for the first nine months of 2016, against a $86K Q3 2016 net loss. The 2017 capital and partnership agenda — new GHS Investments financing era, Caduceus JV, and the RF engineering asset LOI — is the primary mechanism by which management is attempting to scale the revenue base, in part through a stated roll-up of wireless infrastructure companies with $2-5M in annual sales.

Name

Icon Media Holdings

Legal name

Icon Media Holdings, Inc.

Website

https://iconmediaholdings.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Icon Media Holdings (OTC: ICNM) is a holding company that, through subsidiary Spectrum Velocity, provides turnkey small cell, DAS, Wi-Fi, and RF engineering services to wireless carriers, enterprises, and US federal agencies.

Ownership category

akta.pro rank

Product category

Wireless Infrastructure Services

NAICS

Satellite Telecommunications (5174), Satellite Telecommunications (51741)

SIC

Services-Facilities Support Management Services (8744), Communications Services, Nec (4899)

akta.pro primary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Wireless infrastructure services
• Small cell network design
• Distributed antenna systems
• Wi-Fi technical consulting
• RF engineering services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wireless Infrastructure Professional Services: Engineering, design, installation and integration services for small cell, DAS and Wi-Fi projects sold on a project / contract basis to wireless carriers and enterprise clients. Focus on maintenance services that generate recurring, high margin revenue.
2. Wireless Infrastructure Maintenance Services: Recurring maintenance and upgrade services for existing wireless installations, intended to provide recurring, high margin revenue.
3. Current Revenue Baseline: Pre-ramp / early commercial stage. Q3 2016 revenue was $63K (vs $69K in Q3 2015) and nine-month 2016 revenue was $216K (vs $196K prior year), indicating an early-stage revenue base with company still investing for growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Icon Media Holdings operates as a holding company for its wholly-owned subsidiary Spectrum Velocity, LLC, which provides turnkey small cell network, distributed antenna systems (DAS) and Wi-Fi technical consulting, design and implementation services to the wireless industry and enterprise clients. The company also pursues complementary wireless infrastructure capabilities including RF engineering, frequency coordination, RF safety programs and FCC compliance, and is expanding into wireless industry software development via a joint venture with Caduceus Software Systems.

Product overview

Icon Media Holdings (OTC: ICNM) is a diversified global technology company that operates as a holding company for its subsidiary Spectrum Velocity, LLC. Rather than offering a single unified product, the company delivers a portfolio of wireless infrastructure technical services through Spectrum Velocity, including Small Cell Network Services, Distributed Antenna Systems (DAS) Services, and Wi-Fi Technical Services (covering consulting, design, and implementation). These offerings are supported by the broader Icon Media Holdings corporate structure, which manages strategic initiatives such as a joint venture with Caduceus Software Systems to develop wireless-industry software, an LOI to acquire an RF engineering company, and ongoing efforts to complete SEC Form 10 registration. The individual service lines fit together as integrated turnkey wireless infrastructure solutions targeting both the wireless carrier industry and enterprise clients (including REITs, hospitals, and large public venues).

Differentiator

Problem solved

Functional benefit

Brands

• Spectrum Velocity™: Wholly-owned operating subsidiary providing turnkey small cell network, distributed antenna systems (DAS) and Wi-Fi technical consulting, design and implementation services for the wireless industry.

Products and services

• Spectrum Velocity Small Cell Network Services Turnkey small cell network technical consulting, design and implementation services for the wireless industry, delivered through the Spectrum Velocity subsidiary. Helps wireless carriers densify networks for 4G and 5G rollout.
• Spectrum Velocity Distributed Antenna Systems (DAS) Services Distributed antenna systems (DAS) technical consulting, design and implementation services for in-building wireless coverage in enterprise venues, public safety DAS, hospitals, REITs and large public venues, delivered through the Spectrum Velocity subsidiary.
• Spectrum Velocity Wi-Fi Technical Services Wi-Fi network technical consulting, design and implementation services for wireless industry carriers and enterprise clients, delivered through the Spectrum Velocity subsidiary.
• RF Engineering, Frequency Coordination and RF Safety Services
• Wireless Infrastructure Maintenance and Upgrade Services

Quantifiable outcome

• Net loss decreased 17% YoY from $106K (Q3 2015) to $86K (Q3 2016)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RF Engineering Company (unnamed acquisition target)coreStrategic or Co-development Partner · 23 May 2017Icon entered into a non-binding letter of intent (LOI) to purchase the assets of a leading RF (radio frequency) engineering company that since 2009 has been a leader in engineering, design, and manufacturing of RF emitting devices worldwide. The target brings several patents and other intellectual property plus manufacturing equipment, and Icon has 60 days exclusivity to perform due diligence. Target name withheld due to non-disclosure agreement.
• Signature Stock Transfer, Inc.minorOthers · 28 March 2017Icon's transfer agent. With Signature Stock Transfer's support, Icon achieved DTC DWAC/FAST eligibility approval from The Depository Trust Company in March 2017, enabling electronic clearing and settlement of ICNM common stock.
• Caduceus Software Systems Corporation (OTC: CSOC)coreStrategic or Co-development Partner · 11 January 2017Icon Media Holdings entered into a Joint Venture Agreement with Caduceus Software Systems Corp to develop software systems and processes targeted at the wireless industry. Under the agreement any patents or unique intellectual property created as a result of the joint effort will be shared equally between Icon and Caduceus. Caduceus brings experience in harsh-environment hardware installation and IT systems, with OSHA certifications.
• SmallCapVoice.com, Inc.minorGTM or Marketing Partner · 4 January 2017SmallCapVoice.com is a recognized corporate investor relations firm that has featured Icon Media Holdings (ICNM) in audio interviews and stock newsletters. CEO Rob Deakin has called in to discuss recent history and near-term goals for ICNM, helping Icon reach retail and institutional investors.
• IR3Point0, LLCcoreGTM or Marketing Partner · 11 October 2016Icon Media Holdings retained IR3Point0, LLC for investor and public relations services. IR3Point0 specializes in exposure of small, publicly traded companies to the capital markets and in increasing their visibility in the business community, supporting Icon's efforts to build Spectrum Velocity and its wireless infrastructure profile.
• Maverick ConstructionminorGTM or Marketing Partner · 9 September 2014Spectrum Velocity entered into a Joint Sales and Marketing Agreement with Maverick Construction in September 2014. Announced from Raleigh, NC, the agreement enables the two firms to co-market and co-sell wireless infrastructure services to their combined customer bases.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Crown Castle International: Largest US tower company with a major small cell and fiber business that directly competes with Icon/Spectrum Velocity in carrier-funded small cell and DAS densification projects, but at vastly greater scale.
• American Tower Corporation: Global tower and wireless infrastructure operator that competes with Icon for carrier-driven small cell and in-building wireless opportunities through its CoreSite data center and U.S. Tower divisions.
• CommScope Holding Company: Major provider of DAS, small cell, Wi-Fi and RF infrastructure products and solutions, competing with Spectrum Velocity across the same service lines from a global manufacturer perspective.
• MasTec: Engineering and infrastructure construction firm with a significant communications segment providing wireless network design and deployment services, comparable in service offering but operating at far greater scale.
• Quanta Services: Large infrastructure services provider with a communications segment that designs, builds and maintains wireless networks for carriers, overlapping with Icon's engineering and installation service offerings at much greater scale.

Direct peers

• Boingo Wireless: Specializes in DAS, Wi-Fi and small cell networks for large public venues, military bases, and enterprises — a near-direct service-line overlap with Spectrum Velocity in the in-building wireless segment.
• Dycom Industries: Specialty contracting services provider to the telecommunications industry, including engineering, design and installation of wireless and wireline networks — closely aligned service model to Icon's Spectrum Velocity subsidiary.
• JMA Wireless: Provider of DAS, small cell and private wireless network solutions for carriers, venues and enterprises, competing head-to-head with Spectrum Velocity in turnkey in-building wireless deployments.

Emerging players

• PCTEL: Specializes in RF engineering, antenna solutions and test/measurement for wireless networks, overlapping with Icon's RF engineering and FCC compliance service lines on the engineering/design side.
• Bird Technologies Group: Provider of RF test and measurement equipment, RF safety and signal management products — closely aligned with the RF safety and FCC compliance work Icon performs through Spectrum Velocity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IconMediaHold
• Facebookfacebook.com/Icon-Media-Holdings-Inc-694823813913064
• LinkedInlinkedin.com/company/3740528

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icon Media Holdings