What Windsor Ford does

Windsor Ford is a family-owned and operated Ford franchise dealership headquartered in Grande Prairie, Alberta, Canada, founded in 1960 and serving the Peace Country region for over 60 years. The company operates from a 12-acre flagship facility (opened April 2019) that is described as Canada's largest Ford dealership in physical size, featuring 40 service bays, a Quick Lane service center, and a large parts warehouse holding 65,000+ part numbers. Its current inventory includes 186 new Ford vehicles and 56 pre-owned vehicles across multiple makes (Ford, GMC, Chevrolet, Jeep, Nissan, Kia, Ram, Lincoln, Mazda, Mitsubishi, and others).

The dealership generates revenue across eight primary streams: new Ford vehicle sales (F-150, Super Duty, Ranger, Maverick, Bronco, Bronco Sport, Explorer, Expedition, Mustang, Mustang Mach-E, Escape, Transit); pre-owned vehicle sales; factory-certified vehicle service and repair (wheel alignments, transmissions, diesel service, etc.); parts retail and wholesale (genuine Ford, Motorcraft, Omnicraft); tire sales with seasonal storage; vehicle financing through Dealertrack/CreditOnline; service financing through Affirm; and trade-in appraisals. It also runs a free Service Valet pickup/delivery program within the greater Grande Prairie area.

Windsor Ford serves three customer segments: individual consumers across the Peace Country (Grande Prairie, Wembley, Beaverlodge, Hythe, Valleyview, Grande Cache, and across the border into Dawson Creek and Fort St. John, BC); small business owners through the Ford Pro CVC program (qualified with as few as one vehicle); and commercial fleet operators requiring 1 to 100+ vehicles with priority service, up-fitting, and a dedicated Fleet Manager. The business is a traditional franchise retail operation with no proprietary technology platforms, no public APIs, no AI/ML capabilities, and no disclosed funding or acquisitions.

Name

Windsor Ford

Legal name

Windsor Ford

Website

https://windsorford.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Windsor Ford is a family-owned Ford franchise dealership in Grande Prairie, Alberta, selling new and used vehicles, parts, and service across the Peace Country. It serves individual consumers, small businesses, and commercial fleets through Canada's largest Ford dealership footprint.

Ownership category

akta.pro rank

Headquarters

HQ city

Grande Prairie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including F-150 trucks, Super Duty trucks, Bronco, Bronco Sport, Explorer, Escape, Expedition, Mustang, Mach-E, Ranger, Maverick, and Transit vans. Vehicles are sold at MSRP with available discounts.
2. Used Vehicle Sales: Sale of pre-owned vehicles of various makes including Ford, GMC, Chevrolet, Jeep, Nissan, Kia, Ram, Lincoln, Mazda, Mitsubishi, and others. Vehicles sold at dealer pricing with potential discounts.
3. Vehicle Service and Repair: Ford factory-certified service center providing maintenance, repairs, and auto repair services for all makes and models. Services include wheel alignments, transmissions, multi-point inspections, heating and cooling, diesel engine service, batteries and starters, steering and suspension, detailing, and windshield repair. Service available 24/7 online booking.
4. Parts Sales: Sale of genuine Ford, Motorcraft, and Omnicraft parts and accessories. Over 65,000 part numbers in stock. Certified Parts Wholesale Dealer providing thousands of readily available in-stock parts for trucks, SUVs, and commercial vehicles.
5. Service Financing: Partnership with Affirm to provide financing options for service bills, parts, and tire purchases with low monthly payments.
6. Tire Sales and Service: Sale of winter and all-season tires with price match guarantee, tire storage facility, flat tire repair, and tread check services.
7. Vehicle Financing: Financing options through lending institutions for new, used, and fleet vehicle purchases. Financing available for customers with various credit situations including bad credit and new Canadian residents.
8. Vehicle Trade-In: Trade-in appraisal services and cash purchase of customer vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Windsor Ford is a Ford franchised dealership that sells new Ford vehicles and pre-owned vehicles of various makes, provides Ford factory-certified vehicle service and repair, and supplies genuine OEM parts and tires. The dealership operates on a 12-acre facility with a 40-bay service center and serves individual consumers, small businesses, and commercial fleet operators through dedicated sales teams and the Ford Pro Commercial Vehicle Centre program.

Product overview

Windsor Ford operates as a Ford dealership offering a comprehensive portfolio of Ford vehicles and automotive services. The core product lineup consists of Ford trucks (F-150, Super Duty lineup including F-250 through F-750, Ranger, Maverick), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Escape), electric vehicles (Mustang Mach-E), sports cars (Mustang), and commercial vans (Transit). Supporting the vehicle sales business, Windsor Ford provides complementary services including certified vehicle maintenance and repair, an extensive parts department with genuine Ford, Motorcraft, and Omnicraft parts, tire sales and storage, trade-in valuation, financing services, and dedicated commercial/small business vehicle programs through the Ford Pro Commercial Vehicle Centre. The dealership also operates a Quick Lane service center and offers service valet pickup/delivery for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• F-150 pickup truck (new and used) Ford's best-selling full-size pickup truck sold at Windsor Ford in multiple trims (XLT, LARIAT, STX, Tremor, Raptor) with features including Pro Power Onboard, advanced towing capabilities, and available V8 engine options delivering up to 700 horsepower. Sold to individual consumers, small businesses, and commercial fleet operators.
• Ford Super Duty trucks (F-250, F-350, F-450, F-550, F-750) Ford's heavy-duty truck lineup (F-250 through F-750) sold at Windsor Ford for commercial and heavy hauling applications, featuring the 6.7L Power Stroke Turbo Diesel engine with best-in-class power. Sold to commercial fleet operators, small businesses, and individual buyers needing heavy-duty hauling.
• Ford Ranger (new and used) Ford's midsize pickup truck sold at Windsor Ford, offering bold strength and enhanced capabilities tested against harsh Canadian conditions. Sold to individual consumers and small businesses needing a midsize work or recreational truck.
• Ford Maverick (new and used) Ford's compact pickup sold at Windsor Ford with a standard 2.5L Hybrid Engine offering up to 5.9L/100 km fuel consumption, 1,500-lb max payload capacity, and available 4K lb towing capability. Sold to individual consumers and small businesses seeking an efficient compact truck.
• Ford Bronco (new and used) Ford's most capable off-road SUV sold at Windsor Ford with best-in-class approach angle, breakover clearance, ground clearance, and departure angle, featuring a removable roof and doors. Sold to individual consumers and adventure-seeking buyers.
• Ford Bronco Sport (new and used) Entry-level off-road capable SUV sold at Windsor Ford with Bronco-inspired styling in a compact package, available in Big Bend, Badlands, and Outer Banks trims. Sold to individual consumers and small families seeking an adventure-capable compact SUV.
• Ford Explorer (new and used) Ford's three-row SUV sold at Windsor Ford with PowerFold third-row seats, three powerful engine choices, and towing capability up to 5,600 lbs. Sold to individual consumers and families needing a midsize three-row SUV.
• Ford Expedition (new and used) Ford's full-size SUV sold at Windsor Ford with best-in-class towing capability, 3.5L EcoBoost engine producing 400 horsepower and up to 480 lb-ft of torque, featuring heated/ventilated seating. Sold to individual consumers and families needing a full-size SUV.
• Ford Escape (new and used) Ford's compact SUV sold at Windsor Ford with redesigned interior featuring 60/40 split-fold second-row seats, sportier exterior styling, and driver-assist technology. Sold to individual consumers, small families, and commuters.
• Ford Mustang Mach-E (new and used) Ford's all-electric SUV sold at Windsor Ford built on Mustang heritage, offering zero emissions, expansive range, and access to the BlueOval Charge Network with over 500 charging stations across North America. Sold to individual consumers seeking an EV.
• Ford Mustang (new and used) Ford's iconic sports car sold at Windsor Ford with high-powered performance options, classic design, available 11-second quarter-mile capability, and responsive handling. Sold to individual consumers seeking a performance vehicle.
• Ford Transit vans (Cargo Van and Passenger Wagon) Ford's commercial van lineup sold at Windsor Ford in multiple configurations for cargo transport or passenger seating. Sold to small businesses, commercial fleet operators, and passenger transportation services.
• Pre-owned vehicles (multi-make, multi-model) Sale of pre-owned vehicles of various makes including Ford, GMC, Chevrolet, Jeep, Nissan, Kia, Ram, Lincoln, Mazda, Mitsubishi, and others. Pricing ranges from $10,000 to $73,000 with dealer discounts and a dedicated under-$20K category. Sold to individual consumers seeking affordable used vehicles.
• Vehicle Service and Repair Ford factory-certified service center offering comprehensive auto repair including wheel alignments, transmissions, multi-point inspections, heating/cooling, diesel engine service, batteries, starters, steering, suspension, detailing, and windshield repair. Available for all makes and models with 24/7 online booking. Sold to individual consumers, small businesses, and fleet customers.
• Parts Department Extensive parts inventory featuring genuine Ford, Motorcraft, and Omnicraft parts with over 65,000 part numbers in stock and certified wholesale dealer capabilities for all makes and models. Sold to individual consumers, businesses, and wholesale customers.
• Tire Shop Tire sales and service including major winter and all-season tire brands with price match guarantee, flat tire repair, Hunter Tread Check machine for laser tread depth analysis, and seasonal tire storage program. Sold to individual consumers and fleet customers.
• Commercial Vehicle Centre (Ford Pro CVC) Specialized commercial vehicle sales and service program offering priority scheduling, extended hours, specialized training, improved parts availability, extended service plans, and single-point contact for fleet customization and up-fitting. Sold to small businesses and commercial fleet operators.
• Fleet Department Dedicated fleet sales and service with access to Ford Pro programs, providing commercial vehicle solutions for businesses needing one to 100+ vehicles with complete customization and outfitting options. Sold to commercial fleet operators.
• Small Business Program Ford Pro CVC program for small businesses using vehicles commercially, offering discounts on new Ford vehicles and trade-in acceptance with dedicated small business consultants. Sold to small business owners.
• Vehicle Financing Services In-house and third-party financing options including 0% financing availability, pre-approval processes, and support for customers with various credit situations including bad credit and new Canadian residents. Sold to individual consumers, small businesses, and fleet buyers.
• Trade-In Valuation Instant trade appraisal service allowing customers to receive no-obligation estimates on their current vehicle trade-in, with market-wide research tools for competitive pricing. Sold to individual consumers and businesses selling or trading vehicles.
• Service Valet Free vehicle pickup and delivery service for customers in the greater Grande Prairie area, where Windsor Ford dispatches a team to collect vehicles for service and return them upon completion. Sold to individual consumers and businesses.

Quantifiable outcome

• Serving customers from Grande Prairie and surrounding communities including Dawson Creek BC and Fort St. John BC
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorWindsor Ford is an authorized Ford franchise dealership selling new Ford vehicles, genuine Ford parts, and providing Ford factory-certified service. They are recognized as Canada's largest Ford dealership in physical size and are part of the Ford Pro Commercial Vehicle Centre program.
• Ford ProcoreStrategic or Co-development PartnerWindsor Ford is one of only 100 dealers nationwide in the Ford Pro CVC (Commercial Vehicle Centre) program. This partnership enables them to provide specialized commercial and fleet vehicle sales, priority contact, complete customization, service reminders, and priority service to business customers.
• Quick Lane NorthminorChannel Partner/ Reseller/ DistributorQuick Lane North is a separate but affiliated service center operated by Windsor Ford that services all makes and all models without appointment necessary.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sherwood Park Ford: Large Ford franchise dealership in the greater Edmonton area serving Alberta customers. Directly comparable as a Ford-branded full-line new vehicle, used vehicle, service, parts, and fleet operation competing for overlapping Western Canadian customers in trucks and SUVs.
• Cam Clark Ford (Calgary): Major Alberta-based Ford dealership group with multiple locations offering the full Ford lineup, commercial/fleet services, and factory-certified service. Comparable scale and operational model with similar multi-revenue stream structure targeting Alberta truck and SUV buyers.
• Southtown Ford (Edmonton): Edmonton-area Ford franchise dealer offering new and used vehicles, service, parts, and commercial sales. Directly comparable franchised Ford dealership competing for the same Western Canadian customer base with similar product mix and service capabilities.
• West Coast Ford (BC): Large British Columbia Ford dealership group serving the BC interior and lower mainland. Comparable as a Ford franchise with new, used, service, parts, and fleet operations; some customer overlap with Windsor Ford's Dawson Creek/Fort St. John catchment.

Broad incumbents

• AutoCanada Inc. Publicly traded Canadian multi-brand dealership group operating numerous new and used vehicle franchises across Canada. Relevant as a broader incumbent defining dealer valuation benchmarks, blue-sky norms, and consolidated dealership economics that contextualize Windsor Ford's scale and operations.
• Carter Auto Group: BC-based multi-brand dealership group with new vehicle franchises, used vehicles, service, and parts operations. Comparable dealership operator model with multi-store footprint and similar service/parts/wholesale aftermarket capabilities.

Regional players

• Great Plains Ford (Alberta): Another Alberta-based Ford dealership serving a different but adjacent regional market. Comparable franchised Ford dealer of similar scale operating with the new/used/service/parts model targeting rural and small-city Alberta truck and SUV buyers.

Emerging players

• Kaizen Automotive Group: Western Canadian dealership group operating Ford and other franchises with focus on commercial fleet and small business segments. Comparable in commercial-vehicle emphasis and Ford Pro-style programming, though at a smaller and more regionally concentrated scale than Windsor Ford.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/windsorford

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsor Ford