Southtowne Auto Group
Southtowne Auto Group is a family-owned franchised car dealership group operating two Newnan, Georgia stores under the Chevrolet, Buick, GMC, Cadillac, Hyundai, and Genesis brands, selling new and pre-owned vehicles, financing, service, and parts to individual consumers and small commercial buyers in the Greater Atlanta market.
- Company typePrivate
- Founded1994
- HeadquartersNewnan, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Southtowne Auto Group does
Southtowne Auto Group is a privately held, family-owned franchised automotive retailer founded in 1994 and headquartered in Newnan, Georgia. The group operates two co-located dealerships on Bullsboro Drive: Southtowne Chevrolet Buick GMC (695 Bullsboro Drive) and Southtowne Hyundai of Newnan (800 Bullsboro Drive). It holds six OEM franchises spanning mass-market (Chevrolet, Buick, GMC), premium import (Hyundai), and luxury (Genesis, Cadillac) segments, with combined inventory of 1,280+ new and pre-owned vehicles. Revenue is generated through four streams: new and pre-owned vehicle sales (transaction-based at MSRP or market valuation), vehicle financing arranged through GM Financial and other lenders (transaction fee), service and parts operations at both locations (unit pricing), and trade-in / direct vehicle purchases from consumers.
The go-to-market motion is traditional enterprise-style field sales executed through physical showrooms, augmented by an online channel that supports inventory browsing, credit applications, payment calculation, trade-in appraisal, and service scheduling. The digital infrastructure is entirely third-party: Overfuel powers the website, Stripe handles payments, Google Analytics and Google Ads support traffic and remarketing, and Amazon SES runs email campaigns. No proprietary technology, AI/ML systems, or unique platform architecture was identified. Distribution is concentrated in the Newnan–Greater Atlanta corridor, with marketing targeting 50+ surrounding Georgia communities.
Customer segments are predominantly individual consumers and families purchasing personal transportation, with a secondary commercial/business segment for work trucks and cargo vans. Differentiators are operational rather than technological: a multi-brand portfolio under one group, a Lifetime Powertrain Warranty on new vehicles, an in-house service and parts operation across both stores, and 30+ years of local operating history. The business has no disclosed outside investors, parent company, or external capital structure, and there is no evidence of M&A, leadership changes, or new-store expansion in the available data.
Southtowne Auto Group firmographics
Firmographics- Name
- Southtowne Auto Group
- Legal name
- Southtowne Auto Group
- Website
- https://southtowne.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southtowne Auto Group is a family-owned franchised car dealership group operating two Newnan, Georgia stores under the Chevrolet, Buick, GMC, Cadillac, Hyundai, and Genesis brands, selling new and pre-owned vehicles, financing, service, and parts to individual consumers and small commercial buyers in the Greater Atlanta market.
- Ownership category
- akta.pro rank
Southtowne Auto Group industry classification
Industry- Product category
- Automotive Dealership Retail
- NAICS
- Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Southtowne Auto Group is headquartered
LocationHeadquarters
- HQ city
- Newnan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Southtowne Auto Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new vehicles from Chevrolet, Buick, GMC, Hyundai, Genesis, and Cadillac brands, as well as pre-owned vehicles from multiple manufacturers. Transaction-based revenue from vehicle sales with pricing including dealer documentation fees.
- Vehicle Financing: Financing services for vehicle purchases through partnerships with GM Financial and other lenders. Facilitates loan and lease arrangements for customers.
- Service and Parts: Service center operations including maintenance, repairs, and parts sales for all brands represented. Parts accessories available for Chevrolet, Buick, and GMC vehicles.
- Trade-in and Vehicle Purchase: Trade-in valuation services and direct vehicle purchases from customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle pricing based on MSRP with available incentives |
| Unit Pricing | Pay-as-you-go | Used vehicle pricing based on market valuation |
| Transaction based/ take rate | Monthly | Financing and lease arrangements |
| Unit Pricing | Pay-as-you-go | Service and parts pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Southtowne Auto Group product offering
Product offeringCore offering
Southtowne Auto Group is a multi-brand full-service automotive dealership group operating two locations in Newnan, Georgia. It sells new vehicles from Chevrolet, Buick, GMC, Cadillac, Hyundai, and Genesis, plus a large selection of certified pre-owned and used vehicles from virtually every manufacturer. The group also provides vehicle financing facilitation, trade-in appraisals, in-house vehicle service and repair, and OEM parts sales.
Product overview
Southtowne Auto Group is a multi-brand car dealership with two locations in Newnan, Georgia. The group operates Southtowne Chevrolet Buick GMC (695 Bullsboro Drive) and Southtowne Hyundai of Newnan (800 Bullsboro Drive), offering new vehicles from six brands: Chevrolet, Buick, GMC, Cadillac, Hyundai, and Genesis. The dealership also sells certified pre-owned and quality used vehicles from multiple manufacturers. Services include vehicle sales, financing (via online applications and calculators), full-service maintenance and repair, genuine OEM parts sales, trade-in appraisals, and a Lifetime Powertrain Warranty program. The inventory spans multiple vehicle categories including SUVs, trucks, sedans, hybrids, electric vehicles, and cargo vans.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales (Chevrolet, Buick, GMC, Cadillac, Hyundai, Genesis)
Quantifiable outcome
- Lifetime Powertrain Warranty provides unlimited years and miles of coverage for as long as customer owns vehicle
Companies that use Southtowne Auto Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Southtowne Auto Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southtowne Auto Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Overfuel Inc.coreOverfuel Inc. operates the website service for Southtowne Auto Group. Overfuel is a software vendor providing consumers access to the dealership's website. The company handles website functionality, inventory management, and digital tools for the dealership. Southtowne Auto Group is operated by Overfuel on behalf of the dealer.
- ChevroletcoreChevrolet is a core brand sold at Southtowne Chevrolet Buick GMC location. The dealership offers new Chevrolet vehicles including Silverado, Equinox, Traverse, Tahoe, Suburban, Malibu, Express, Blazer EV, Bolt EV, and Silverado EV models.
- BuickcoreBuick is a core brand sold at Southtowne Chevrolet Buick GMC location. The dealership offers new Buick vehicles including Encore GX, Envision, and Enclave models.
- GMCcoreGMC is a core brand sold at Southtowne Chevrolet Buick GMC location. The dealership offers new GMC vehicles including Sierra, Terrain, Acadia, Yukon, and Hummer EV models.
- HyundaicoreHyundai is a core brand sold at Southtowne Hyundai of Newnan location. The dealership offers new Hyundai vehicles including Elantra, Sonata, Tucson, Santa Fe, Palisade, Santa Cruz, Kona Electric, and IONIQ models.
- GenesiscoreGenesis is a core brand sold at Southtowne Hyundai of Newnan location. The dealership offers new Genesis vehicles including G90 model.
- CadillaccoreCadillac is a core brand sold at Southtowne Chevrolet Buick GMC location. The dealership offers new Cadillac vehicles including CT5, LYRIQ, OPTIQ, VISTIQ, and Escalade IQ models.
- Google Ads (AdWords)minorGoogle Ads remarketing service used for online advertising and display campaigns to reach potential customers who visited the website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Southtowne Auto Group competitors and assessment
Company assessmentEmerging players
- Vroom: Online used-vehicle retailer competing for pre-owned demand and trade-in sourcing. Adjacent competitor to Southtowne's used-car segment on customer acquisition channels.
- Carvana: Online-only used-vehicle retailer pioneering home delivery and vertical e-commerce. Competes for the same trade-in inventory pool and pre-owned buyer demand that Southtowne serves.
- CarMax: Largest US used-vehicle retailer with national scale and integrated captive financing. Comparable to Southtowne's pre-owned inventory and trade-in operations but at fundamentally different cost structure.
Direct peers
- Sonic Automotive: Public franchised dealer group with significant GM and Hyundai/Genesis franchise holdings. Highly comparable multi-rooftop, multi-OEM model with EchoPark used-vehicle operation.
- Hendrick Automotive Group: Largest privately held US dealer group, multi-brand franchise model with deep GM representation. Closest analog to a family-owned, multi-OEM franchise operator at larger scale.
Broad incumbents
- AutoNation: Largest US franchised auto retailer with hundreds of rooftops across multiple OEMs. Directly comparable multi-brand franchise model, including GM and Hyundai/Genesis, but at vastly greater scale.
- Asbury Automotive Group: Public franchised dealer group operating GM, Hyundai and luxury franchises across the Sun Belt. Directly comparable brand mix and full-stack sales/F&I/service model.
- Group 1 Automotive: Public US/UK franchised dealer group with material GM and Hyundai exposure. Same revenue mix (new, used, F&I, service, parts) and similar franchise portfolio logic.
- Lithia Motors: Public franchised dealer group aggressively rolling up regional and metro dealerships. Same multi-OEM franchise economics with a much heavier M&A growth engine.
- Penske Automotive Group: Public dealer group with premium and luxury franchise concentration. Comparable franchise-retail economics; less direct overlap on mass-market Hyundai/Genesis but same business model structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Southtowne Auto Group social profiles
Digital presenceSouthtowne Auto Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southtowne Auto Group leadership team
Management profileNumber of profiles
Southtowne Auto Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southtowne Auto Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southtowne Auto Group
What does Southtowne Auto Group do?
Southtowne Auto Group is a multi-brand full-service automotive dealership group operating two locations in Newnan, Georgia. It sells new vehicles from Chevrolet, Buick, GMC, Cadillac, Hyundai, and Genesis, plus a large selection of certified pre-owned and used vehicles from virtually every manufacturer. The group also provides vehicle financing facilitation, trade-in appraisals, in-house vehicle service and repair, and OEM parts sales.
Is Southtowne Auto Group a public or private company?
Southtowne Auto Group is a private company. It is classified as family owned and is currently operating.
When was Southtowne Auto Group founded?
Southtowne Auto Group was founded in 1994. It employs 11 to 50 people.
Where is Southtowne Auto Group based?
Southtowne Auto Group is headquartered in Newnan, United States, in the North America region.
How does Southtowne Auto Group make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Financing, service and Parts and trade-in and Vehicle Purchase.
Who are Southtowne Auto Group's main competitors?
Emerging players on record are Vroom, Carvana and CarMax. Direct peers are Sonic Automotive and Hendrick Automotive Group. Broad incumbents are AutoNation, Asbury Automotive Group, Group 1 Automotive, Lithia Motors and Penske Automotive Group.
Does Southtowne Auto Group have an API?
No public API is recorded for Southtowne Auto Group.
What industry is Southtowne Auto Group in?
Southtowne Auto Group's product category is Automotive Dealership Retail. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 4411 and its SIC code is 5500.