Sambafoot
Sambafoot was a Brazilian football insights, data, and betting tips platform that served UK sports bettors. Founded in 2002 in Malta and acquired by Odds Scanner in April 2026, its content now operates under the Odds Scanner ecosystem.
- Company typePrivate
- Founded2002
- HeadquartersQormi, Malta
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sambafoot does
Sambafoot was a niche content platform focused on Brazilian football, providing insights, match data, and betting tips covering competitions such as Brazil Serie A and Copa America. Its primary served segment was UK-based sports bettors seeking consolidated Brazilian football information, addressing the problem of fragmented coverage and data for that specific audience. The platform published multilingual content in Portuguese, Spanish, English, and French, and operated from Qormi, Malta with a team of 11-50 employees, having been founded in 2002.
In April 2026, Sambafoot was acquired by Odds Scanner, a multi-market sports betting comparison platform operating across the UK, Brazil, Chile, Spain, France, Italy, Mexico, Peru, Portugal, and the US. Following the acquisition, Sambafoot's Brazilian football content was consolidated under the Odds Scanner platform to deepen UK football coverage and unify the user experience across both properties. The integration positions Sambafoot as a vertical content addition to Odds Scanner's broader odds-comparison, betting offers, calculators, and prediction product surface rather than a standalone user-facing product.
The business model is not publicly disclosed, and there is no information on pricing, revenue mechanics, or monetization channels (e.g., affiliate, advertising, data licensing) in the available source material. No APIs, integrations, AI capabilities, patents, or formal certifications are disclosed. As a result, the full economics of the standalone business cannot be triangulated from public data, and the relevant forward-looking strategic entity is now Odds Scanner rather than Sambafoot as an independent operation.
Sambafoot firmographics
Firmographics- Name
- Sambafoot
- Website
- https://sambafoot.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Sambafoot was a Brazilian football insights, data, and betting tips platform that served UK sports bettors. Founded in 2002 in Malta and acquired by Odds Scanner in April 2026, its content now operates under the Odds Scanner ecosystem.
- Ownership category
- akta.pro rank
Sambafoot industry classification
Industry- Product category
- Sports Betting Insights and Football Media
- NAICS
- Information (51)
- akta.pro primary industry
- Sports Data Feeds & Integrity Monitoring (MPAEACAE)
- akta.pro secondary industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
Keywords
Where Sambafoot is headquartered
LocationHeadquarters
- HQ city
- Qormi
- HQ country
- Malta
- HQ region
- Europe
Markets served
Sambafoot business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Sambafoot product offering
Product offeringCore offering
Sambafoot is a Brazilian football media and data platform that produces news, statistics, predictions, and betting tips covering competitions such as Brazil Serie A and Copa America. It publishes content in multiple languages (Portuguese, Spanish, English, and French) for an international audience of football fans and sports bettors. Following its 2026 acquisition, its content is distributed through the Odds Scanner sports betting platform.
Product overview
Sambafoot was a dedicated Brazilian football insights and data platform offering specialized coverage of Brazilian football leagues, statistics, and betting-related content. It operated as a standalone product before consolidating with Odds Scanner in April 2026, at which point its Brazilian football insights, data, and betting tips were integrated into the Odds Scanner platform to deepen UK football coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Sambafoot Platform A Brazilian football insights, data, predictions, and betting tips platform providing specialized coverage of Brazilian football leagues and competitions including Brazil Serie A and Copa America. Targeted at international football fans and sports bettors seeking South American football data, with content published in Portuguese, Spanish, English, and French. Distributed via the Sambafoot standalone site and, post-2026, through the Odds Scanner UK platform.
Companies that use Sambafoot
Customer profileSegments1 record
Ideal customer profiles1 record
Sambafoot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sambafoot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Odds ScannercoreSambafoot has joined Odds Scanner, consolidating Brazilian football insights, data, and betting tips under the Odds Scanner platform. This integration deepens UK football coverage by combining Sambafoot's specialized Brazilian football expertise with Odds Scanner's existing sports betting comparison services. The consolidation allows users to access both platforms' content in a unified experience.
Recent moves4 records
Expansion highlights3 records
Sambafoot competitors and assessment
Company assessmentDirect peers
- Oddschecker: UK-focused odds comparison and sports betting content platform. Highly comparable to Sambafoot's UK-bettor focus and the betting-tips/insights category, especially now that Sambafoot is consolidated under Odds Scanner.
- Forebet: Football predictions and statistical analysis site targeting sports bettors. Closely comparable to Sambafoot in the betting-tips and data-driven football insights niche.
- Flashscore: Live scores, statistics, and betting odds comparison across football and other sports. Comparable in combining data feeds, betting context, and multilingual coverage of football leagues including Brazilian competitions.
- Soccerway: Football-focused statistics, results, and news site covering leagues worldwide including Brazil. Directly comparable in the football data and editorial coverage category.
- WhoScored: Football statistics and ratings site widely used by bettors and analysts. Comparable as a football data and insights platform that supports betting decision-making.
- BettingExpert: Community-driven sports betting tips and predictions platform with strong football coverage. Directly comparable to Sambafoot's betting tips and insights offering for sports bettors.
Broad incumbents
- Goal: Global football media platform covering leagues, news, and betting-related content. Comparable to Sambafoot in football editorial coverage and multilingual rollout, but at much larger scale.
- ESPN: Global sports media giant with extensive football coverage, betting content integrations, and multilingual editions. Comparable as a sports news and betting-adjacent content publisher at incumbent scale.
- Fox Sports: Major sports media network with extensive football coverage including Latin American competitions. Comparable as an incumbent sports news and content publisher with multilingual and multi-region reach.
Regional players
- Globo Esporte: Brazil's leading sports media outlet with primary rights and deepest coverage of Brazilian football leagues. The dominant comparator for Sambafoot's Brazilian football vertical from a content authority perspective.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sambafoot social profiles
Digital presenceSambafoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sambafoot leadership team
Management profileNumber of profiles
Sambafoot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sambafoot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sambafoot
What does Sambafoot do?
Sambafoot is a Brazilian football media and data platform that produces news, statistics, predictions, and betting tips covering competitions such as Brazil Serie A and Copa America. It publishes content in multiple languages (Portuguese, Spanish, English, and French) for an international audience of football fans and sports bettors. Following its 2026 acquisition, its content is distributed through the Odds Scanner sports betting platform.
When was Sambafoot founded?
Sambafoot was founded in 2002. It employs 11 to 50 people.
Where is Sambafoot based?
Sambafoot is headquartered in Qormi, Malta, in the Europe region.
Who are Sambafoot's main competitors?
Direct peers on record are Oddschecker, Forebet, Flashscore, Soccerway, WhoScored and BettingExpert. Broad incumbents are Goal, ESPN and Fox Sports. Globo Esporte is listed as a regional player.
Does Sambafoot have an API?
No public API is recorded for Sambafoot.
What industry is Sambafoot in?
Sambafoot's product category is Sports Betting Insights and Football Media. Its primary akta.pro industry code is MPAEACAE, Sports Data Feeds & Integrity Monitoring, with a secondary code of MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds). Its NAICS code is 51.