What Odds Scanner does

Odds Scanner is a sports betting odds comparison and affiliate marketing platform founded in 2019, operating through legal entities CX Media Ltd (Malta) and Odds Scanner Group Ltda (São Paulo, Brazil). The core product is a free-to-use web platform that aggregates real-time betting odds from 20+ partner sportsbooks via APIs across over 20 sports, including football, tennis, basketball, MMA, American football, ice hockey, baseball, and cricket. The platform is deployed in 10+ country-localized versions covering the UK, US, Brazil, Chile, Spain, France, Italy, Mexico, Peru, and Portugal, with localized sportsbook relationships and content for each market. Supporting the core odds comparison engine are seven specialized betting calculators (Accumulator, Arbitrage, Fair Line, Hedging, Margin, Odds Converter, and Value Bet), expert tips and predictions written by human tipsters, sportsbook reviews, educational guides, news coverage, a community feature, and a 2026 World Cup bracket simulator.

The business model is affiliate-driven: Odds Scanner earns commission payments from sportsbook partners when referred users sign up or place bets, supplemented by sponsored content agreements with regulated operators. Users access the platform free of charge at any time, with no disclosed pricing or subscription tier. The platform does not offer a mobile application; distribution is entirely web-based through self-serve localized sites, with marketing conducted primarily via SEO-optimized content, expert content marketing, and top-of-funnel educational guides. Odds Scanner holds compliance recognition in regulated markets, including display of the UK Gambling Commission logo on its UK platform.

Strategically, Odds Scanner has pursued international expansion through both organic localization and a recent acquisition of Brazilian football platform Sambafoot (April 2026). The company has remained lightly capitalized, with a single disclosed seed funding round of approximately $605,082 in February 2020 from Growth Box Ventures and SeedStake, and continues to operate with a small team of 11-50 employees. Co-founder Gonçalo Costa serves as CEO. End users are sports bettors (recreational and serious) seeking value comparison and expert analysis, while B2B counterparties are regulated sportsbook operators across multiple jurisdictions.

Name

Odds Scanner

Legal name

Odds Scanner Group Ltda

Website

https://oddsscanner.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Odds Scanner is a free sports betting odds comparison platform founded in 2019, aggregating real-time odds from 20+ sportsbook partners across 10+ country-localized sites. It monetizes via affiliate commissions and sponsored content while serving recreational and serious sports bettors with calculators, expert predictions, and educational guides.

Ownership category

akta.pro rank

Product category

Sports Betting Odds Comparison

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sports betting odds comparison
• Sportsbook affiliate platform
• Betting odds aggregator
• IGaming affiliate marketing
• Betting calculators tools

Headquarters

HQ city

Qormi

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate Commissions: The platform operates as an affiliate and earns revenue from commercial partnerships with betting operators. When users click through to partner bookmakers and sign up or bet, Odds Scanner receives commission payments.
2. Sponsored Content: Revenue is generated through sponsored content and marketing agreements with duly regulated operators. Partner brands associate with quality articles and information produced by the Odds Scanner team, with complete editorial independence maintained.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Odds Scanner operates a real-time sports betting odds comparison platform that aggregates betting data from multiple partner sportsbooks via APIs across over 20 sports and hundreds of events. The free-to-use web platform also delivers expert predictions, a suite of seven betting calculators, sportsbook reviews, and educational betting guides, monetizing through affiliate commissions and sponsored content from licensed sportsbook operators.

Product overview

Odds Scanner is a comprehensive sports betting comparison and information platform operating as a single unified product with multiple integrated modules. The core offering is the real-time odds comparison platform, which aggregates data from partner sportsbooks via APIs to display betting odds across hundreds of events in over 20 sports. Supporting the core platform are seven specialized betting calculators (Accumulator, Arbitrage/Sure Bet, Fair Line, Hedging, Margin, Odds Converter, and Value Bet), expert betting tips and predictions, detailed sportsbook reviews, educational betting guides, industry news, and a betting community feature. The platform also includes World Cup tournament coverage with an interactive bracket simulator. Available across multiple regional versions (UK, US, Portugal, Italy, Spain, France, Peru, Mexico, Chile, Brazil) with localized sportsbooks and content for each market.

Differentiator

Problem solved

Functional benefit

Products and services

• Odds Comparison Platform Real-time, free-to-use sports betting odds comparison service that aggregates and displays odds from multiple licensed sportsbooks across hundreds of events in over 20 sports, enabling individual sports bettors to find the best available prices.
• Expert Betting Tips and Predictions Daily expert sports betting predictions, tips, and analysis across multiple sports and leagues, written by dedicated tipsters and made available free to users of the Odds Scanner platform.
• Sportsbook Reviews and Comparisons Detailed reviews and ranked comparisons of licensed online sportsbooks covering bonuses, payouts, features, deposits, and withdrawals, used by sports bettors to choose operators.
• Betting Guides, Tutorials, and News Educational content library of in-depth betting guides, tutorials, and curated industry news covering sports betting concepts, strategies, and best practices for bettors of all experience levels.

Quantifiable outcome

• Users can compare odds from multiple sportsbooks to ensure they get the best price, potentially increasing winnings

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• BetMGMcoreChannel Partner/ Reseller/ DistributorSportsbook partner featured on the UK platform offering promotional bonuses. BetMGM provides £40 Free Bet for new UK customers meeting deposit and betting requirements.
• MidnitecoreChannel Partner/ Reseller/ DistributorSportsbook partner offering £30 Free Bet for new UK customers who place qualifying bets. Featured in the UK betting comparison platform.
• BetwaycoreChannel Partner/ Reseller/ DistributorFeatured sportsbook partner across multiple regional Odds Scanner platforms (UK and US). Betway is one of the prominent bookmakers listed in the betting sites section.
• DraftKingscoreChannel Partner/ Reseller/ DistributorUS sportsbook partner featured on the US platform with promotional offers and bonus codes for new customers.
• FanDuelcoreChannel Partner/ Reseller/ DistributorUS sportsbook partner featured on the US platform with promotional offers for sports betting.
• SambafootcoreStrategic or Co-development PartnerBrazilian football insights, data, and betting tips consolidated under Odds Scanner brand following the acquisition, deepening UK football coverage and expanding content offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gambling.com Group: Publicly traded performance marketing company for online gambling, running sportsbook and casino comparison/affiliate sites in regulated US and European markets.
• Catena Media: Publicly listed online lead generation and affiliate marketing company focused on sports betting and casino, operating sportsbook review and comparison sites across multiple regulated markets.
• Better Collective: Publicly traded Danish sports betting affiliate marketing company operating comparison sites, tips platforms, and content portals across multiple geographies — a direct competitor at larger scale.
• Oddschecker: UK-headquartered odds comparison and affiliate platform, owned by Flutter Entertainment. Operates the same odds comparison + affiliate monetization model as Odds Scanner and is the dominant player in the UK market.
• OLBG: UK-based sports betting tips community and odds comparison site. Closely comparable in product (tips, predictions, odds) and target audience (recreational to serious bettors).

Broad incumbents

• Genius Sports: Publicly traded sports data and technology company providing odds, feeds, and trading services to sportsbooks. Operates a different layer (B2B data infrastructure) than Odds Scanner but competes for affiliate/marketing budgets at sportsbooks.
• Sportradar: Global sports data and content company supplying odds feeds, integrity services, and betting technology to operators. Adjacent rather than directly competitive, but operates in the same sports betting data ecosystem Odds Scanner consumes from.

Others

• Smarkets: UK-based betting exchange. Different model (peer-to-peer exchange vs. odds comparison/affiliate) but closely adjacent in sports betting ecosystem and overlapping user base of price-sensitive bettors.
• Timeform: Horse racing data, form analysis, and tipping service. Operates in an adjacent content vertical (racing) and is a useful comparator for sports-data-driven content monetization, though not a direct competitor to Odds Scanner's broad-sport comparison model.

Emerging players

• Flashscore: Live sports scores, statistics, and odds comparison platform popular across Europe. Overlaps with Odds Scanner on sports content and odds display, with stronger score-data heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odds Scanner