Hockey Monkey

What Hockey Monkey does

Hockey Monkey (HockeyMonkey.com) is a specialty e-commerce and retail retailer of ice hockey and roller hockey equipment, operated by MonkeySports, Inc. The company was founded in 1999 and is headquartered in the United States, selling a full assortment of core categories — ice and roller hockey skates, sticks, helmets, protective gear, bags, apparel, base layers, and accessories — sourced from leading brands including Bauer, CCM, Warrior, True, Sher-Wood, Winnwell, Tour, Alkali, Mission, and Force. Pricing spans roughly $109.99 to $1,229.99 per unit for skates, with custom team jerseys starting at $59.99.

The business operates a multi-channel distribution model combining a direct-to-consumer e-commerce storefront (HockeyMonkey.com, with localized US, HockeyMonkey.CA, and MonkeySports EU platforms), physical US retail stores accessed via the MonkeySports Store Locator, a dedicated Team Sales operation for custom jerseys and team apparel with in-house design and decoration services, and a Premier Sales desk for large-scale and international bulk orders. Ancillary revenue streams include eGift Cards (in $20–$150 denominations and cross-redeemable across the MonkeySports family sites since 2023), a Rebound Rewards loyalty program offering up to 7% back in credits with free-shipping benefits, and an optional Worry-Free Delivery shipping protection product powered by partner Seel. Operational technology is provided by a Magento-based e-commerce platform with Narvar-powered returns, FedEx-managed shipping logistics, and an AscentPartner affiliate program.

The company serves primarily individual hockey players (beginner through competitive), amateur hockey teams and clubs, youth hockey families, roller hockey players, and specialized goaltenders, with a horizontal segmentation approach. Hockey Monkey is part of the broader MonkeySports, Inc. portfolio of wholly-owned sister sites (GoalieMonkey, BaseballMonkey, LacrosseMonkey) and a Team Sales subsidiary, creating cross-vertical ecosystem effects through shared content, gift card redemption, and team outfitting services. No external funding, M&A activity, or public listing is disclosed; ownership appears founder/management-controlled.

Name

Hockey Monkey

Legal name

MonkeySports, Inc.

Website

https://hockeymonkey.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Hockey Monkey, operated by MonkeySports, Inc., is a US-based specialty e-commerce and retail retailer of ice and roller hockey equipment — including skates, sticks, helmets, protective gear, apparel, and accessories — serving individual players, amateur teams, and youth hockey families across North America and Europe via D2C websites, physical stores, and dedicated team/premier sales operations.

Ownership category

akta.pro rank

Product category

Hockey Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Ice hockey equipment
• Hockey retail stores
• Custom team jerseys
• Roller hockey gear
• Hockey protective gear

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology

Revenue model

1. Product Sales: Direct retail sales of hockey equipment including skates, sticks, helmets, protective gear, bags, apparel, and accessories through HockeyMonkey.com and physical retail stores.
2. Team Sales: Custom jersey, uniform, and team apparel sales with in-house design and decoration services. Custom jerseys start at $59.99 each with 14-day turnaround.
3. Premier Sales: Large-scale bulk orders for organizations with extended inventory access, optimized shipping, and flexible payment options including wire transfers and split payments.
4. Gift Cards: E-gift cards sold in denominations of $20, $25, $30, $50, $75, $100, and $150, redeemable across HockeyMonkey.com and other MonkeySports family sites.
5. Rebound Rewards Membership: Loyalty program offering up to 7% in rewards credits including free shipping benefits for members.
6. Worry-Free Delivery: Optional shipping protection powered by Seel, covering lost, stolen, or damaged packages in transit for a small order-based fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Hockey Monkey is a specialty retailer of ice and roller hockey equipment, selling skates, sticks, helmets, protective gear, bags, apparel, and accessories from major brands such as Bauer, CCM, Warrior, True, Sher-Wood, Winnwell, Tour, Alkali, Mission, and Force. Products are sold through the HockeyMonkey.com e-commerce platform, dedicated HockeyMonkey.CA Canadian storefront, MonkeySports EU storefront, and US physical retail stores, supplemented by Team Sales and Premier Sales service modules for custom uniforms and bulk orders.

Product overview

HockeyMonkey operates as a specialty e-commerce retailer for hockey equipment, functioning as a single-platform online store. The product portfolio centers on ice hockey and roller hockey equipment across multiple categories: skates (Bauer, CCM, Warrior, True), sticks, helmets, protective gear, bags, apparel, and accessories. The offering is supplemented by two service modules: Team Sales for custom team uniforms and Premier Sales for large-scale orders. Additional services include eGift Cards, the Rebound Rewards loyalty program, Worry-Free Delivery protection, and a Best Price Guarantee. HockeyMonkey also operates sister sites for goalie equipment (GoalieMonkey), baseball (BaseballMonkey), and lacrosse (LacrosseMonkey), with Canadian-specific operations at HockeyMonkey.ca.

Differentiator

Problem solved

Functional benefit

Brands

• Rebound Rewards: Membership program offering up to 7% in rewards including free shipping.
• Worry-Free Delivery
• MonkeySports Team Sales
• MonkeySports Premier Sales

Products and services

• Ice Hockey Skates

Quantifiable outcome

• Up to 7% in Rebound Rewards credits for members

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting and core.

• SeelsupportingStrategic or Co-development PartnerSeel provides Worry-Free Delivery protection service for Hockey Monkey orders, covering lost, stolen, or damaged packages in transit. Customers can purchase optional protection for a small fee calculated at checkout. Claims are filed through Seel's resolve.seel.com portal.
• FedExsupportingImplementation/ SI/ Consulting PartnerFedEx handles return shipping for Hockey Monkey's easy online returns process. Customers can print return shipping labels from home or generate QR codes at FedEx store locations for convenient returns.
• NarvarsupportingTechnology or IntegrationHockey Monkey uses Narvar's returns platform (returns.narvar.com/hockeymonkey/returns) to power their self-serve online return portal, allowing customers to create, manage, and ship returns digitally.
• MonkeySports Family SitescoreChannel Partner/ Reseller/ DistributorHockey Monkey is part of the MonkeySports family of sports equipment retailers including GoalieMonkey.com, BaseballMonkey.com, LacrosseMonkey.com, and MonkeySports Team Sales. eGift Cards are cross-redeemable across all sites.
• HockeyMonkey.CAcoreChannel Partner/ Reseller/ DistributorDedicated Canadian e-commerce platform serving Canadian customers with localized product selection, pricing, and shipping to avoid cross-border customs and brokerage fees.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CCM Hockey: CCM is a major hockey equipment manufacturer with its own direct-to-consumer retail operation, competing with Hockey Monkey by offering its branded equipment — including items like the recently recalled Hybrid Visor — alongside other brands through CCM's retail platform.
• Dick's Sporting Goods: Dick's Sporting Goods is the largest US sporting goods retailer and is explicitly named in Hockey Monkey's Best Price Guarantee as a competitor. Dick's 'House of Hockey' concept competes with Hockey Monkey across both online and physical channels with broader sporting goods scale advantages.
• Bauer Hockey: Bauer is the dominant hockey equipment manufacturer and operates an expanding direct-to-consumer e-commerce channel selling its own and partner brands. As a supplier and competitor to Hockey Monkey, Bauer sits one step upstream but increasingly disintermediates through its own retail platform.

Direct peers

• Ice Warehouse: Ice Warehouse is a long-established online hockey equipment retailer carrying major brands (Bauer, CCM, Warrior), explicitly named in Hockey Monkey's Best Price Guarantee. It directly competes in the e-commerce hockey equipment space across the same product categories and customer segments.
• Pure Hockey: Pure Hockey operates an extensive chain of physical hockey retail stores alongside a major e-commerce platform, carrying the same Bauer, CCM, Warrior, and True product lines and competing head-on with Hockey Monkey across skates, sticks, protective gear, and team sales in North America.
• GreatSkate: GreatSkate is an online hockey equipment retailer also named in Hockey Monkey's Best Price Guarantee, indicating direct price-for-price competition on major-brand hockey equipment sold to a similar North American consumer base.
• Hockey World: Hockey World is a US online hockey equipment retailer explicitly listed in Hockey Monkey's Best Price Guarantee, indicating direct head-to-head price competition on identical major-brand skates, sticks, and protective equipment sold to similar consumer and amateur team buyers.
• Perani's Hockey World: Perani's Hockey World is a hockey specialty retailer with both brick-and-mortar stores and online operations in the Midwest US, offering comparable product assortments in skates, sticks, protective, and team apparel to Hockey Monkey's customer base.
• XHockey Products: XHockey Products is a US-based hockey equipment retailer named in Hockey Monkey's Best Price Guarantee, with overlapping product range across inline and ice hockey gear at comparable price points targeting the same hockey consumer.

Regional players

• Pro Hockey Life: Pro Hockey Life is Canada's largest hockey specialty retail chain with stores across multiple provinces and a strong online presence, directly competing with HockeyMonkey.CA in the Canadian market on the same Bauer, CCM, and Warrior product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hockeymonkey
• YouTubeyoutube.com/user/hockeymonkeydotcom
• Facebookfacebook.com/hockeymonkeycom
• Instagraminstagram.com/hockeymonkey

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockey Monkey