What Narvar does

Narvar is an enterprise B2B SaaS platform that provides post-purchase experience software for global retail brands, founded in 2012 and headquartered in San Mateo, California. The company serves more than 1,500 brands across 38 countries and 55 languages, processing approximately 2 billion packages and 74 billion consumer interactions annually. Its product surface covers the entire post-purchase journey through an integrated suite of seven modules: Promise (AI-powered delivery date estimates with 95%+ accuracy), Track (branded tracking experiences), Notify (multi-channel customer communications), Shield (returns and exchanges management with fraud prevention), Assist (delivery claim management and fraud detection), Secure (shipping protection built with InsureShield), and the IRIS (Intelligent Retail Insights Service) proprietary AI engine. In January 2026, Narvar added NAVI, an agentic AI assistant that applies policy-aware automation to delivery resolution, service, fraud, and returns operations.

The underlying technology stack is anchored by the IRIS AI engine, which trains on the firm's proprietary interaction data corpus to power predictive delivery dates, fraud detection, and personalization. The platform integrates natively with Shopify, Salesforce Commerce Cloud, Zendesk, BigCommerce, Magento, Klaviyo, Gorgias, and Attentive, and connects to over 1,000 carriers worldwide. Narvar generates revenue through annual enterprise SaaS subscriptions priced on order volume and module selection, supplemented by a transaction-fee revenue share on shipping protection premiums sold through the InsureShield partnership. Distribution is primarily direct enterprise field sales with a "Request a demo" motion, augmented by marketplace listings and an authorized reseller network.

The company's customer base skews toward apparel, footwear, beauty, and electronics retailers, with named logos including Lululemon, Levi's, Gap, SKIMS, Sephora, L'Oreal, Dyson, Sonos, Puma, and JD Sports. Narvar has raised approximately $64M in disclosed venture funding, most recently a $30M Series C in 2018 led by Accel; the absence of subsequent publicly disclosed funding rounds, combined with sustained investment in AI product launches and a global buildout, suggests the company is operating on a cash-efficient, self-funded basis. Other strategic moves include the 2021 acquisition of packaging and supply-chain company Lumi, the 2024 reappointment of Jim Emerich as CFO, and consistent recognition as a G2 leader across Package Tracking, Returns, and Shipping categories through Winter 2026.

Name

Narvar

Legal name

Narvar, Inc.

Website

https://corp.narvar.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Narvar provides an enterprise SaaS platform for the post-purchase customer experience, serving more than 1,500 global retail brands with AI-powered tracking, returns management, delivery prediction, shipping protection, and an agentic AI assistant across 38 countries.

Ownership category

akta.pro rank

Product category

Post-Purchase Experience Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ), Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

Keywords

• Post-purchase experience platform
• Returns management software
• Delivery tracking platform
• Shipping protection solutions
• Retail ecommerce software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform SaaS Subscription: Narvar operates as a B2B SaaS platform providing post-purchase experience software to retail brands. Revenue is generated through platform subscription fees based on order volume and service modules selected (Track, Notify, Return/Exchange, Secure, Promise, Assist).
2. Shipping Protection Revenue Share: Narvar Secure, built in partnership with InsureShield, generates revenue through shipping protection plans. Retailers can offer protection as a revenue stream while Narvar takes a share of premiums.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Narvar sells an enterprise SaaS post-purchase experience platform for retail brands, combining AI-powered modules for order tracking, branded delivery notifications, AI delivery date estimates, shipping protection, returns and exchanges management, and delivery claim fraud prevention. The platform is powered by the proprietary IRIS AI engine and the NAVI agentic assistant, and is delivered through deep integrations with Shopify, Salesforce, Zendesk, Magento, BigCommerce, Klaviyo, Gorgias, and Attentive, plus a network of 1,000+ carriers across 38 countries.

Product overview

Narvar is a unified post-purchase experience platform offering seven integrated product modules—Agentic, Promise, Secure, Track, Notify, Assist, and Shield—powered by the proprietary IRIS AI engine. The platform covers the entire post-purchase journey from pre-purchase (delivery date promises) through delivery (tracking, notifications, protection) to post-delivery (returns, exchanges, fraud prevention), serving 1,500+ global brands across 38 countries. The architecture combines agentic automation with predictive analytics to help retailers build trust, protect margins, and drive revenue growth.

Differentiator

Problem solved

Functional benefit

Brands

• IRIS (Intelligent Retail Insights Service): Proprietary AI engine trained on over 74B consumer interactions each year, automating decisions, flagging fraud, and personalizing every post-purchase moment
• NAVI
• Narvar Agentic
• Narvar Secure
• Narvar Shield
• Narvar Assist

Products and services

• Promise AI-powered delivery date estimates that boost conversion by providing accurate, continuously learned delivery promises powered by four machine learning models achieving 95%+ accuracy. Sold to enterprise retailers operating DTC ecommerce at scale.
• Secure Delivery protection solution covering lost, stolen, and damaged packages, built in partnership with InsureShield with 95% approval rates and 3-5 day claim processing. Protects retailer margins, reduces customer service burden, and can be offered to shoppers as a revenue stream.
• Track Personalized, on-brand order tracking experiences across 1,000+ carriers that reduce support costs, drive engagement, and convert 10% higher on tracking pages. Sold to enterprise retailers seeking branded post-purchase experiences.
• Notify Proactive multi-channel communication solution delivering dynamic notifications to drive customer engagement and lifetime value, with up to 15x ROI from dynamic branded communications.
• Assist AI-powered delivery claim management and fraud prevention solution that uses fraud risk scoring to combat delivery claim abuse (lost, stolen, damaged packages) and decrease claim payouts by 25% with 30% of ineligible claims deflected automatically.
• Shield AI-powered returns and exchanges management platform that prevents fraudulent returns, enforces eligibility rules, and offers automated exchange options while retaining up to 60% of revenue. Addresses the $1 trillion returns problem.
• IRIS (Intelligent Retail Insights Service) Proprietary AI engine trained on over 74 billion consumer interactions each year, purpose-built for retail to automate decisions, flag fraud, and personalize every post-purchase moment from delivery to returns. Powers the entire Narvar platform.
• Narvar Agentic (NAVI) Agentic AI assistant that brings intelligent, policy-aware automation to post-purchase operations, handling delivery resolution, service, fraud, and returns at scale. Multi-step automation powered by IRIS.

Quantifiable outcome

• 95%+ delivery date accuracy powered by continuously learning ML models
• +14 more outcomes

Named customers46 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and strategic.

• SalesforcecoreTechnology or Integration · 25 March 2025Deepened integration with Salesforce Commerce Cloud for post-purchase exchanges, announced at Shoptalk 2025. Enables seamless returns and exchange flows within Salesforce ecosystem for enterprise retailers.
• InsureShieldcoreStrategic or Co-development Partner · 25 March 2025Partnership with InsureShield to build Narvar Secure shipping protection solution for lost, stolen, and damaged deliveries. Co-developed product with shared revenue model.
• LumicoreStrategic or Co-development Partner · 15 December 2021Narvar acquired packaging company Lumi to enhance supply chain efficiency and sustainability in eCommerce. Combined efforts aim to improve brand experiences, reduce costs, and increase supply chain transparency for retailers.
• ShopifycoreTechnology or IntegrationNative Shopify integration with new analytics dashboard for Shopify retailers. Available on Shopify App Store for easy merchant onboarding.
• ZendeskstrategicTechnology or IntegrationNative Zendesk integration (Narvar Connect and Care) available on Zendesk Marketplace for customer service workflow enhancement.
• BigCommercestrategicTechnology or IntegrationNative BigCommerce integration for returns and tracking management, enabling mid-market merchants to leverage Narvar platform.
• KlaviyostrategicTechnology or IntegrationIntegration with Klaviyo for post-purchase email marketing automation and customer communication enhancement.
• Magento (Adobe Commerce)strategicTechnology or IntegrationMagento tracking and returns management integration for enterprise merchants on Adobe Commerce platform.
• GorgiasstrategicTechnology or IntegrationNative Gorgias integration available on Gorgias App Marketplace for customer support enhancement.
• AttentivestrategicTechnology or IntegrationAttentive partner integration for SMS and mobile engagement in post-purchase customer communications.
• ReshopstrategicStrategic or Co-development PartnerReshop partnered with Narvar to offer instant refunds for online purchases via virtual prepaid card or bank deposit, enhancing post-purchase customer experience and sales recapture.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ReturnGO: ReturnGO is an AI-powered returns management and exchange platform for ecommerce, covering returns workflows, fraud prevention, and recommerce. It is a direct competitor to Narvar's Shield in mid-market and enterprise retail.
• Happy Returns: Happy Returns, owned by Affirm, provides boxless returns and reverse logistics for ecommerce brands. It competes with Narvar's Shield returns offering and adjacent shipping protection services, focused on apparel and DTC brands.
• AfterShip: AfterShip is a post-purchase experience platform offering branded shipment tracking, returns, delivery estimates, and shipping protection to global retailers. It is the closest head-to-head competitor to Narvar's Track, Promise, and Notify modules, serving a similar enterprise retail customer base with comparable AI-driven capabilities.
• ParcelLab: ParcelLab is a European post-purchase experience platform offering tracking notifications, returns, and delivery communications for enterprise retailers. It is a direct peer in the post-purchase CX category, with strong overlap to Narvar's Track and Notify modules across EMEA.
• Loop Returns: Loop Returns is a returns and exchange management platform purpose-built for Shopify and DTC fashion brands. It directly competes with Narvar's Shield product on returns workflow, exchange optimization, and fraud prevention, serving many of the same apparel and beauty customers.
• Route: Route is a package tracking and shipping protection platform acquired by Klaviyo, combining branded order tracking with delivery insurance. It competes directly with Narvar's Track, Notify, and Secure modules and increasingly overlaps with returns given the Klaviyo parent.

Broad incumbents

• Klaviyo: Klaviyo is a leading ecommerce CRM and marketing automation platform with deep post-purchase email/SMS capabilities and the Route acquisition. It overlaps with Narvar's Notify and Track modules and bundles post-purchase communication into a broader marketing suite.
• EasyPost: EasyPost is a shipping API aggregator providing tracking, verification, and insurance across carriers. It is an indirect peer in the shipping/tracking infrastructure layer that underpins Narvar's 1,000+ carrier integrations.
• Shippo: Shippo is a shipping API and operations platform for ecommerce merchants, offering label generation, tracking, and insurance. It is an indirect peer across shipping/tracking but lacks Narvar's branded post-purchase CX and returns focus.
• Shopify: Shopify is the dominant ecommerce platform with native shipping, tracking, and post-purchase features (Shopify Shipping, Flow, Returns). As both a distribution partner and platform incumbent, its expanding native capabilities position it as the broadest incumbent in Narvar's space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/narvarinc
• YouTubeyoutube.com/@Narvar
• LinkedInlinkedin.com/company/narvar

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Narvar