RPM Graphics

What RPM Graphics does

RPM Graphics, Inc. is a privately held wide format digital printing company headquartered in Rogers, Minnesota, founded in January 1999 by Jenny Anderson-Giese. The company began as a graphic design and vinyl cutting operation focused on the racing community and vehicle lettering before expanding into a broader portfolio of print products including yard signs, indoor/outdoor banners, vehicle graphics and wraps, POP displays, sign panels, vinyl decals, etched glass effects, wall graphics, and specialty items such as custom printed hockey pucks and dye sublimation merchandise. Production is anchored by a UV flatbed printer nicknamed 'The Beast' acquired in April 2017, which enables direct-to-substrate printing up to 2.5 inches thick with white ink and CMYK, supplemented by a flatbed cutter/router.

The business serves a diversified local customer base in the Twin Cities metro area, primarily small businesses needing signage for advertising, events, and promotions, alongside non-profit organizations (government, churches, schools, charities) that receive discounted pricing, and wholesale/reseller partners (marketing, promotional, and other sign companies) purchasing at wholesale rates for resale. Pricing is quote-based for custom work, with a 50% deposit required before production begins; standard 18x24 corrugated plastic yard signs include free step stakes for orders of 25+. Go-to-market is direct-to-consumer through the company showroom, phone, email, and a request-quote form on the website, with additional demand driven by word-of-mouth referrals and community event participation.

The company is woman-owned and family-run, with co-owners Jenny Anderson-Giese and Chuck Giese managing operations alongside their sons Billy (UV flatbed operator since 2017) and Alex. Headcount has remained at 3-5 people for the foreseeable past. Notable customers include BOB FM, Cub Foods, Miller Chevrolet, J. Becher & Associates, Atlas Staffing, J. Alan Financial, and Right Move Realty. RPM Graphics received the Rogers Community Spirit / Business of the Year Award in 2024 from the Rogers Lions. The company shows no external investment, acquisition activity, or AI/ML capability development, operating as a stable, regionally focused print services business.

Name

RPM Graphics

Legal name

RPM Graphics, Inc.

Website

https://rpmgraphicsusa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

RPM Graphics is a privately held, family-owned wide format digital printing company in Rogers, Minnesota, producing yard signs, banners, vehicle graphics, and signage for SMBs, non-profits, and wholesale partners in the Twin Cities metro area using UV flatbed printing technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sign Production: One-time custom sign production including yard signs, banners, vehicle graphics, and interior/exterior signage. Production typically requires 50% deposit before starting.
2. Wholesale/Reseller: Wholesale pricing offered to marketing, promotional, sign and printing companies who resell products. Other companies purchase products for resale.
3. Non-Profit Services: Discounted rates for government, churches, schools, charities, clubs and other non-profit organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RPM Graphics is a wide format digital printing company that produces custom large-format printed products including yard signs, indoor and outdoor banners, vehicle wraps and graphics, vinyl decals and stickers, POP display items, dimensional letters, sign panels, magnets, and specialty die-cut items. Production is performed in-house at their Rogers, Minnesota facility and is sold to local businesses, non-profits, and wholesale/reseller customers across the Twin Cities metro area.

Product overview

RPM Graphics is a wide format digital printing company offering a comprehensive portfolio of print products and signage solutions. The core offering centers on wide format digital printing using UV flatbed and solvent-based ink technologies. The product lineup includes yard signs (their most advertised product printed on opaque corrugated plastic), banners (indoor/outdoor with various finishing options), vehicle graphics and wraps (full and partial wraps with professional installation), and rigid signage (PVC, aluminum composite panel, foam core). Supporting products include vinyl decals and labels, POP displays, wall graphics, etched glass effects, cut vinyl lettering, and specialty items like custom printed hockey pucks. The company also offers dye sublimation on various merchandise. They operate on a wholesale and non-profit pricing model, serving marketing companies, sign companies, and end customers directly. Their production capabilities include a UV flatbed printer nicknamed "The Beast" capable of printing white ink and CMYK on substrates up to 2.5 inches thick, and a flatbed cutter/router.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Vehicle graphics can generate up to 700,000 views per year
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BOB FMcoreGTM or Marketing PartnerOne of RPM Graphics' biggest advertising partners. RPM produces banners and signs for BOB FM events, booths, and the Great Minnesota Get Together. RPM also advertises on BOB FM radio station. Strong reciprocal marketing relationship.
• Graphics HausminorImplementation/ SI/ Consulting PartnerRPM brings in Graphics Haus (owned by Mikhail and Julia) for vehicle wrap installations. Mikhail is described as an amazing wrap installer. Partnership provides comprehensive vehicle graphics services to RPM customers.
• Sandman SignsminorChannel Partner/ Reseller/ DistributorRPM sells products and services wholesale to Sandman Signs, another sign company. Sandman Signs produces outdoor signs and RPM provides vinyl production and installation support.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• FASTSIGNS: The largest franchised sign and visual graphics provider in North America, offering custom signs, banners, vehicle graphics, and digital displays — overlaps almost entirely with RPM's product categories and SMB customer base.
• Speedpro Imaging: A national franchise specializing in large-format and wide-format digital printing for vehicle wraps, banners, signs, and window graphics — directly comparable product set, customer profile, and delivery model to RPM Graphics.
• Minuteman Press: Franchise printing network offering commercial printing, signs, banners, and marketing materials to local businesses — same SMB customer and many of the same SKU categories as RPM Graphics.
• AlphaGraphics: Print and marketing services franchise producing signs, banners, vehicle graphics, and large-format output for local SMBs — directly comparable offerings and customer mix to RPM Graphics.
• Signs.com: Online custom sign company (yard signs, banners, vehicle magnets, decals) selling nationally through e-commerce — competing for the same product categories as RPM but with an online self-service model RPM does not have.
• BuildASign: Online custom sign, banner, and decal manufacturer serving both consumers and resellers (wholesale program) — directly comparable products and a similar wholesale/DTC channel structure to RPM.
• 4over: Wholesale printing marketplace for resellers, agencies, and print brokers offering large-format, signage, and wide-format products — directly comparable to RPM's wholesale/reseller program and product categories.
• Sign-A-Rama: Franchise sign company specializing in custom signs, vehicle graphics, banners, and digital signage for local businesses — overlapping product set, customer profile, and small-shop production model.

Broad incumbents

• Cimpress (parent of Vistaprint): Mass-customization printing conglomerate owning Vistaprint and several production-focused businesses, offering signage, banners, decals, and vehicle graphics at national scale — a much larger incumbent competing for the same end products as RPM.
• FedEx Office: National retail print chain offering banners, posters, signs, and basic wide-format output to walk-in SMB customers — competes with RPM on local convenience and turnaround for non-custom sign jobs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RPMGraphics
• Facebookfacebook.com/rpmgraphics
• Instagraminstagram.com/rpmgraphicsusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPM Graphics