WiseFish
WiseFish ehf. is an Icelandic vertical SaaS company that provides ERP software purpose-built for seafood processors, built on Microsoft Dynamics 365 Business Central and serving enterprise fishing, processing, and aquaculture operators across Iceland, Norway, Australia, and Canada.
- Company typePrivate
- Founded2001
- HeadquartersAkureyri, Iceland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WiseFish does
WiseFish ehf. is an Icelandic vertical SaaS company that develops ERP software purpose-built for primary and value-added seafood processors, founded in 2001 and headquartered in Reykjavík with a secondary office in Akureyri. Its platform is built natively on Microsoft Dynamics 365 Business Central and hosted on Microsoft Azure, with proprietary modules covering Trading (Purchase & Sales), Fishing, Production, and Farming, plus platform components for Stream, Insight, Warehouse, Logistics, Cross-Company, Green Accounting, and HACCP-compliant Quality. The company holds GDST Certified Partner status and emphasizes end-to-end traceability from catch/farming through processing to distribution.
The company serves enterprise seafood operators across Iceland (Brim, Eskja, Arnarlax), Norway (Nils Sperre), Australia (Tassal), and Canada (Quinlan Brothers), with a recently launched Aquaculture Solution extending coverage into fish farming. Revenue is generated through SaaS subscriptions, on-premises licenses, time-and-materials professional services, and tiered support (Enhanced at +15% of subscription; Enterprise for multi-product customers). Distribution combines direct enterprise sales with a partner reseller program and the Microsoft Cloud Solution Provider (CSP) channel. Recent 2026 activity — including the Arnarlax agreement, Quinlan Brothers North American partnership, Aquaculture Solution launch, and Brim's migration to SaaS — indicates ongoing product and geographic expansion within the seafood vertical.
WiseFish firmographics
Firmographics- Name
- WiseFish
- Legal name
- WiseFish ehf.
- Website
- https://wisefish.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WiseFish ehf. is an Icelandic vertical SaaS company that provides ERP software purpose-built for seafood processors, built on Microsoft Dynamics 365 Business Central and serving enterprise fishing, processing, and aquaculture operators across Iceland, Norway, Australia, and Canada.
- Ownership category
- akta.pro rank
WiseFish industry classification
Industry- Product category
- Seafood ERP Software
- NAICS
- Seafood Product Preparation and Packaging (3117), Finfish Farming and Fish Hatcheries (112511), Aquaculture (11251)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Agricultural Prod-Livestock & Animal Specialties (200), Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN)
- akta.pro secondary industries
- Finfish Farming (e.g., salmon, tilapia, catfish) (AFAEAAAA), Recirculating Aquaculture Systems (RAS) & Land-Based Farming (AFAEAAAG)
Keywords
Where WiseFish is headquartered
LocationHeadquarters
- HQ city
- Akureyri
- HQ country
- Iceland
- HQ region
- Europe
Offices2 records
Markets served
WiseFish business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Software Subscription: Cloud-based subscription licensing model providing access to the Wisefish platform on Microsoft Azure. Subscription terms are 12 months with automatic renewal unless cancelled 30 days prior. Fees are non-refundable and exclusive of VAT.
- On-Premises Software License: One-time licensed software option with End-User License Agreement. Includes subscription term of 12 months with automatic renewal. Customer responsible for hosting infrastructure.
- Professional Services: Implementation, consulting, programming, system design, installation, and maintenance services provided on time and material basis. Services include Setup process and product training.
- Enhanced/Enterprise Support: Enhanced Support available for additional 15% of monthly subscription value with minimum fee. Enterprise Support included for customers with licenses in more than two advanced product lines. Includes accelerated response times, bi-annual account management meetings, and dedicated Key Account Manager.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Support - Included with subscription |
| Subscription | Monthly | Enhanced Support - Optional higher-tier service |
| Subscription | Monthly | Enterprise Support - Highest service level |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WiseFish product offering
Product offeringCore offering
WiseFish is a vertical ERP software platform purpose-built for primary and value-added seafood processors, fish traders, fishing operators, and aquaculture companies. The solution is built on Microsoft Dynamics 365 Business Central, hosted on Microsoft Azure, and covers the seafood value chain from farming and fishing through processing, sales, and distribution, with end-to-end traceability, cost tracking, and integration with SAP and Oracle systems.
Product overview
Wisefish is a unified seafood business software solution built on Microsoft Dynamics 365 Business Central ERP platform. The portfolio consists of a core platform with integrated modules including Trading (Purchase & Sales), Fishing, Production, and Farming solutions that cover the entire seafood value chain. The platform modules include Stream, Insight, Warehouse, Logistics, Cross-Company, Green Accounting, and Quality. Recently, an Aquaculture Solution was launched at Seafood Expo Global to expand the offering for fish farming operations.
Differentiator
Problem solved
Functional benefit
Products and services
- WiseFish Platform
Quantifiable outcome
- Minimize manual work and gain complete view of value chain
- +3 more outcomes
Companies that use WiseFish
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
WiseFish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature11 records
WiseFish partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Quinlan BrotherscoreWisefish partnered with Canadian processor Quinlan Brothers to expand presence in North America's seafood market. Quinlan Brothers operates one of the world's largest snow crab processing facilities in Newfoundland and Labrador. They will implement Wisefish's platform for visibility across operations from raw material intake to production, inventory, and distribution. The partnership targets processors seeking greater efficiency, traceability, and real-time data.
- MicrosoftcoreWisefish is built on Microsoft Dynamics 365 Business Central ERP platform. The software integrates with Microsoft ecosystem including Azure cloud infrastructure. Wisefish provides Microsoft licenses through the Microsoft Cloud Solution Provider (CSP) Program.
- SAPsupportingWisefish software can integrate with SAP systems, allowing seamless connectivity for customers using SAP alongside Wisefish solutions.
- OraclesupportingWisefish software can integrate with Oracle systems, providing flexibility for customers with Oracle infrastructure.
- Global Dialogue on Seafood Traceability (GDST)supportingWisefish is a GDST Certified Partner, demonstrating commitment to global seafood traceability standards and interoperability with GDST-compliant systems.
- CapTestsupportingCapTest logo appears on Wisefish website as a technology partner, providing testing solutions for the Wisefish platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
WiseFish competitors and assessment
Company assessmentBroad incumbents
- Microsoft Dynamics 365 Business Central: Dynamics 365 Business Central is the underlying horizontal ERP platform on which WiseFish is built. As the core partner ecosystem and platform owner, Microsoft is a structural enabler but also a potential long-term competitor for seafood customization at scale.
- Marel: Marel is an Icelandic-headquartered global leader in food processing equipment and connected software for meat, poultry, and seafood. Its seafood software and traceability offerings overlap with WiseFish's Production and Quality modules, but Marel is far broader, equipment-heavy, and publicly listed.
- AKVA Group: AKVA Group is a leading aquaculture technology supplier providing hardware, software, and services to salmon and other fish farmers. Its software stack competes with WiseFish's new Aquaculture Solution and Farming Module in salmon-producing regions.
- SAP Business One: SAP Business One and S/4HANA are widely used in mid-market and large food processors, including seafood. SAP is the dominant horizontal ERP for many of the same enterprises WiseFish targets, and WiseFish supports integration to coexist.
- Oracle NetSuite: Oracle NetSuite is a leading cloud ERP platform often deployed in food and seafood enterprises. It competes indirectly with WiseFish as a horizontal alternative, and WiseFish explicitly supports integration with Oracle to mitigate displacement risk.
Emerging players
- BlueTrace: BlueTrace is a digital traceability and seafood supply-chain platform serving European fisheries and processors. It competes with WiseFish's Fishing Module and Quality/HACCP traceability capabilities, especially in Nordic and EU markets.
- ScaleAQ: ScaleAQ provides aquaculture technology including fish-farming software, sensors, and feeding systems. It overlaps with WiseFish's Farming Module as both integrate biomass, cost, and operational data into enterprise workflows for salmon and trout producers.
- FoodLogiQ (by Trustwell): FoodLogiQ, now part of Trustwell, provides food traceability, supplier management, and recall software used across seafood and broader food categories. It competes with WiseFish's Quality/HACCP and traceability components rather than full ERP.
Direct peers
- Maritech: Maritech is a long-established seafood-specific software vendor offering ERP and traceability solutions for the fishing and seafood processing industry. It is the closest direct competitor to WiseFish in vertical seafood ERP, particularly across the North Atlantic.
- Cflow (by Aucxis): Aucxis, through its Cflow seafood platform, provides traceability and ERP software for the seafood value chain. It competes head-to-head with WiseFish in fisheries management, catch recording, and seafood traceability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WiseFish social profiles
Digital presenceWiseFish compliance and trust
Trust signalCompliance2 records
WiseFish financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiseFish leadership team
Management profileNumber of profiles
Profiles4 records
WiseFish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiseFish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiseFish
What does WiseFish do?
WiseFish is a vertical ERP software platform purpose-built for primary and value-added seafood processors, fish traders, fishing operators, and aquaculture companies. The solution is built on Microsoft Dynamics 365 Business Central, hosted on Microsoft Azure, and covers the seafood value chain from farming and fishing through processing, sales, and distribution, with end-to-end traceability, cost tracking, and integration with SAP and Oracle systems.
Is WiseFish a public or private company?
WiseFish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WiseFish founded?
WiseFish was founded in 2001. It employs 11 to 50 people.
Where is WiseFish based?
WiseFish is headquartered in Akureyri, Iceland, in the Europe region.
How does WiseFish make money?
Four revenue lines are on record. SaaS Software Subscription is the primary driver. The others are on-Premises Software License, professional Services and enhanced/Enterprise Support.
Who are WiseFish's main competitors?
Broad incumbents on record are Microsoft Dynamics 365 Business Central, Marel, AKVA Group, SAP Business One and Oracle NetSuite. Emerging players are BlueTrace, ScaleAQ and FoodLogiQ (by Trustwell). Direct peers are Maritech and Cflow (by Aucxis).
Does WiseFish have an API?
No public API is recorded for WiseFish.
What industry is WiseFish in?
WiseFish's product category is Seafood ERP Software. Its primary akta.pro industry code is AFAEAAAN, Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing), with a secondary code of AFAEAAAA, Finfish Farming (e.g., salmon, tilapia, catfish). Its NAICS code is 3117 and its SIC code is 2092.