BlueTrace
- Company typePrivate
- Founded2018
- HeadquartersCastine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
BlueTrace firmographics
Firmographics- Name
- BlueTrace
- Legal name
- Shellfish Solutions Inc.
- Website
- https://blue-trace.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BlueTrace industry classification
Industry- Product category
- Seafood Operations and Traceability Software
- akta.pro primary industry
- Inventory, Procurement & Supplier Connectivity (Stock, Ordering, Price Catalogs) (HLAMAGAG)
Keywords
Where BlueTrace is headquartered
LocationHeadquarters
- HQ city
- Castine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BlueTrace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Annual or monthly subscription-based SaaS model with auto-renewal. Requires 60 days notice to cancel prior to renewal. Fees are non-refundable except as required by law.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing for seafood businesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BlueTrace product offering
Product offeringCore offering
BlueTrace provides a cloud-based Seafood Operating System for small and medium seafood producers, distributors, and dealers, combining FDA-compliant shellfish tag and label printing, digital receiving/shipping logs, real-time inventory tracking, sales orders, purchasing, pricing, processing, and FSMA 204 food traceability compliance into desktop-web and iOS mobile apps. The platform is purpose-built for wet seafood environments and integrates with TSC printers and QuickBooks, with AI-powered agents for multi-channel order intake (email, photo, voicemail) and margin analytics.
Product overview
BlueTrace offers a unified seafood operations platform (Seafood OS) combining core tagging/labeling and inventory management with modular add-ons. The primary products are: (1) Print & Log for compliant shellfish/seafood tag printing and digital receiving/shipping logs; (2) Seafood Sales & Operations for inventory management, sales orders, purchasing, and pricing; (3) AI/Customer Ordering for AI-assisted multi-channel order intake; (4) Seafood Processing for product transformations. Additional modules include Shipping & Receiving, Printing & Labeling, Traceability with recall management, External/Online Ordering portal, and QuickBooks Integration. The platform is accessible via desktop-web and iOS mobile apps, designed for wet seafood environments with waterproof labels and QR code scanning.
Differentiator
Problem solved
Functional benefit
Products and services
- Seafood Sales & Operations All-in-one sales and operations software for seafood distributors and producers covering purchasing, sales orders, pricing, picking and packing, item/price management, and real-time inventory tracking.
- Print & Log Tag and label printing plus digital logging product enabling seafood producers to print FDA-compliant shellfish/seafood tags and capture data in compliant receiving and shipping logs, integrated with partner TSC printers.
- BlueTrace Mobile App (iOS) iOS mobile companion app to the BlueTrace web platform, designed for floor workers and wet environments, enabling receiving, shipping, scanning, tagging, and operational tasks on the go.
Quantifiable outcome
- Over 8 million seafood and shellfish tags and labels printed in 2024
- +3 more outcomes
Companies that use BlueTrace
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
BlueTrace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature8 records
BlueTrace partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TSC Auto IDcorePartnership with TSC Auto ID for printer solutions. TSC printers (Alpha 3R, Alpha 30RB, MB240, Sticker DA220) are certified and supported for use with BlueTrace software. BlueTrace requires use of TSC printers and supplies for proper functionality.
- QuickBookscoreIntegration with QuickBooks Desktop and Online for automated invoice creation, purchase order automation, and financial data synchronization. Items, customers, and vendors sync between systems.
- Global Dialogue on Seafood Traceability (GDST)minorBlueTrace has joined GDST to support digital interoperability and data transfer between seafood supply chain partners. GDST provides common language standards for seafood traceability.
- NOAAminorWon Phase 1 and Phase 2 SBIR grant from NOAA to build Tide to Table Traceability System. Non-dilutive government funding for product development.
- Shellfish Solutions LLCcoreBlueTrace is a service of Shellfish Solutions LLC, the legal entity operating the business. This is the parent/operating company structure.
Scale indicators7 records
Recent moves12 records
Expansion highlights6 records
BlueTrace competitors and assessment
Company assessmentDirect peers
- iTradeNetwork: iTradeNetwork provides traceability, food safety, and supply chain solutions for the fresh produce, meat, and seafood industries. Directly comparable to BlueTrace in serving seafood distributors and producers with compliance and inventory management tools, though at a larger scale and broader food category focus.
- FoodLogiQ (Trustwell): FoodLogiQ, now operating under Trustwell, provides food safety, traceability, and supplier management software for food manufacturers, distributors, and retailers. Comparable to BlueTrace in serving food industry customers with FSMA-related traceability and compliance workflows, though at a larger enterprise scale.
- SafetyChain: SafetyChain is a food safety and quality management SaaS platform for food manufacturers, processors, and distributors. Comparable to BlueTrace in addressing FSMA compliance, HACCP, and operational documentation for food industry customers, though with broader food processing focus over seafood-specific operations.
- Rfxcel: Rfxcel offers serialization, traceability, and supply chain visibility software primarily for life sciences and food/beverage industries. Comparable to BlueTrace in providing traceability infrastructure, though with a stronger serialization focus for pharmaceuticals and broader enterprise customer base.
Regional players
- TagOne: TagOne is a UK-based seafood traceability and supply chain platform serving the European seafood industry. Comparable to BlueTrace as a seafood-specific traceability solution, but operating in a different geography with primarily European customers.
Broad incumbents
- TraceLink: TraceLink is a large supply chain serialization and traceability platform primarily serving pharmaceutical and life sciences companies, with expansion into food and beverage. Comparable to BlueTrace in providing traceability technology, but as a much larger incumbent with broader industry focus and significantly deeper resources.
- Fishbowl Inventory: Fishbowl Inventory is a SMB-focused inventory management software that integrates with QuickBooks. Comparable to BlueTrace as an alternative inventory management solution for small and medium businesses, though general-purpose rather than seafood-specific, and lacking FSMA specialization.
- IBM Food Trust: IBM Food Trust is a blockchain-based food traceability network built on Hyperledger. Comparable to BlueTrace in providing food traceability infrastructure, but as a large incumbent using a different (blockchain) technology approach and serving larger enterprise customers across multiple food categories.
- NetSuite (Oracle): NetSuite is Oracle's cloud ERP platform used by many seafood distributors and producers for general business operations. Comparable to BlueTrace as an alternative operational platform for seafood companies, though as a broad ERP requiring significant customization for seafood-specific workflows like catch weights, HACCP logs, and shellfish tagging.
- Aptean: Aptean provides industry-specific ERP software including food and beverage solutions used by seafood processors and distributors. Comparable to BlueTrace as an alternative operational platform for seafood companies, though as a broad food ERP incumbent with significantly larger scale and broader feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BlueTrace social profiles
Digital presenceBlueTrace compliance and trust
Trust signalCompliance2 records
BlueTrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueTrace leadership team
Management profileNumber of profiles
Profiles6 records
BlueTrace funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueTrace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueTrace
What does BlueTrace do?
BlueTrace provides a cloud-based Seafood Operating System for small and medium seafood producers, distributors, and dealers, combining FDA-compliant shellfish tag and label printing, digital receiving/shipping logs, real-time inventory tracking, sales orders, purchasing, pricing, processing, and FSMA 204 food traceability compliance into desktop-web and iOS mobile apps. The platform is purpose-built for wet seafood environments and integrates with TSC printers and QuickBooks, with AI-powered agents for multi-channel order intake (email, photo, voicemail) and margin analytics.
Is BlueTrace a public or private company?
BlueTrace is a private company. It is classified as venture growth investor backed and is currently operating.
When was BlueTrace founded?
BlueTrace was founded in 2018. It employs 11 to 50 people.
Where is BlueTrace based?
BlueTrace is headquartered in Castine, United States, in the North America region.
How does BlueTrace make money?
One revenue line is on record: software Subscription.
Who are BlueTrace's main competitors?
Direct peers on record are iTradeNetwork, FoodLogiQ (Trustwell), SafetyChain and Rfxcel. TagOne is listed as a regional player. Broad incumbents are TraceLink, Fishbowl Inventory, IBM Food Trust, NetSuite (Oracle) and Aptean.
Does BlueTrace have an API?
No public API is recorded for BlueTrace.
What industry is BlueTrace in?
BlueTrace's product category is Seafood Operations and Traceability Software. Its primary akta.pro industry code is HLAMAGAG, Inventory, Procurement & Supplier Connectivity (Stock, Ordering, Price Catalogs).