ASK Insurance

What ASK Insurance does

ASK Insurance Brokers Inc. is a privately held Ontario-based insurance brokerage operating a multi-carrier marketplace model. The company distributes personal and commercial insurance products from over 45 partner carriers—including Intact, Gore Mutual, Perth, Economical, Jevco, Nordique, Premier, April Canada, Allianz Global Assistance, Coachman, Novex, Travel Underwriters, and BMO Insurance—through its consumer-facing website (askinsurance.ca) and a phone-based contact center (1.877.604.2754). ASK serves both individual Ontario consumers (auto, motorcycle, homeowners, condo, tenant/renter, high-value homeowners, individual health, travel, super visa health, digital term life, critical illness, personal cyber) and small-to-medium businesses (commercial auto, commercial general liability, commercial property, business insurance, office package, professional liability, fleet insurance, surety bonds, group benefits, and specialty professional lines such as tax preparer, bookkeeper, home inspector, Turo, and financial advisor E&O). The brokerage also distributes investments/RRSP wealth-management products. Geographic operations are restricted to Ontario under RIBO oversight.

The technology stack is conventional brokerage infrastructure: a website with integrated quoting tools, SSL-encrypted (128-bit) data transmission with GeoTrust privacy certification, a "My Account" policy-management portal, and a self-serve versus phone-assisted hybrid sales motion following a three-step Analyze/Select/Keep customer journey. There are no proprietary AI/ML capabilities, no published APIs or SDKs, and no mobile applications. Underlying product fulfillment and operations are increasingly routed through sister brokerage EasyInsure and VIU by HUB (a HUB International affiliate), whose logo and operational notice appear on ASK's homepage and which supplies "exclusive products."

The revenue model is commission-based: ASK is compensated primarily through commissions and contingency amounts paid by insurance carriers on bound policies, with minor ancillary fees in some circumstances. The company is privately held, with no disclosed funding rounds, headcount, revenue, or ownership beyond its operational affiliation with EasyInsure / VIU by HUB. ASK is regulated by RIBO (Registered Insurance Brokers of Ontario), compliant with PIPEDA for privacy, and operates under an AODA-aligned accessibility policy.

Name

ASK Insurance

Legal name

ASK INSURANCE BROKERS INC

Website

https://askinsurance.ca

Company type

Private

Founded year

2010

Operating status

Operating

Short description

ASK Insurance Brokers Inc. is a privately held Ontario-based insurance brokerage distributing personal and commercial insurance from 45+ carrier partners through its website and phone channel, serving Ontario consumers and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: ASK Insurance acts as an insurance broker compensated primarily through commissions and contingency amounts paid by insurance companies. The company also receives fees from clients or third parties in some circumstances for brokerage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ASK Insurance Brokers Inc. is an Ontario-based insurance brokerage that shops, sells, and manages insurance products from more than 45 partner carriers across personal lines (auto, home, motorcycle, tenants, condo), commercial lines (business, commercial auto, liability, property, professional liability), life and health (individual health, group benefits, travel, super visa, term life, critical illness), and specialty lines (fleet, high-risk auto, surety bonds, financial advisor E&O, Turo, cyber). Customers can quote and purchase online or by phone and manage all their policies in one place.

Product overview

ASK Insurance Brokers Inc. operates as an insurance brokerage offering a comprehensive portfolio of insurance products and services. The company provides personal insurance products including auto, motorcycle, homeowners, condo, tenant/renter, and high-value homeowners coverage. Their commercial insurance offerings encompass business insurance, commercial auto, commercial general liability, commercial property, office package, and professional liability. Health and life insurance products include individual health, group benefits, travel insurance, super visa health, digital term life, and critical illness. Additional offerings include investment/wealth products, personal cyber insurance, and various specialty insurance products such as fleet insurance, high-risk auto, tax preparers insurance, book keepers insurance, home inspectors insurance, Turo car insurance, surety bonds, and financial advisor E&O insurance. The company partners with over 45 insurance providers to offer competitive coverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage for personal automobiles, the primary product offering for individual consumers.
• Motorcycle Insurance Specialized insurance coverage for motorcycles and motorcyclists.
• Homeowners Insurance Property insurance coverage for homeowners protecting their residence and belongings.
• Condo Insurance Insurance coverage tailored for condominium owners and their specific property needs.
• Tenants/Renters Insurance Insurance coverage for renters protecting their personal belongings and liability.
• High Value Homeowners Insurance Specialized insurance coverage for high-value residential properties with enhanced coverage limits.
• Commercial Auto Insurance Vehicle insurance coverage for commercial fleets and business-use vehicles.
• Business Insurance General business insurance coverage protecting companies from various commercial risks.
• Commercial General Liability Insurance Liability coverage protecting businesses from third-party claims of injury or property damage.
• Commercial Property Insurance Insurance coverage for commercial buildings, equipment, and business assets.
• Office Package Insurance Comprehensive insurance bundle designed specifically for office environments and professional businesses.
• Professional Liability Insurance Coverage protecting professionals from claims of negligence or inadequate work.
• Individual Health Insurance Personal health insurance coverage for individuals and families.
• Group Benefits Employee benefit packages including health, dental, and other workplace insurance offerings for businesses.
• Travel Insurance Insurance coverage for trip cancellations, medical emergencies, and travel-related risks.
• Super Visa Health Insurance Specialized health insurance required for super visa applicants visiting Canada.
• Digital Term Life Insurance Online term life insurance product allowing digital application and purchase.
• Critical Illness Insurance Insurance providing lump-sum payment upon diagnosis of specified critical illnesses.
• Investments (RRSP, Wealth) Wealth management and investment products including RRSP accounts.
• Personal Cyber Insurance Insurance coverage protecting individuals from cyber threats, identity theft, and online fraud.
• Fleet Insurance Insurance coverage for businesses with multiple vehicles in their fleet.
• High Risk Car Insurance Insurance for drivers considered high risk who may have difficulty obtaining standard coverage.
• Tax Preparers Insurance Professional liability insurance for tax preparation professionals.
• Book Keepers Insurance Professional liability coverage for bookkeepers and accounting professionals.
• Home Inspectors Insurance Professional liability insurance for home inspection professionals.
• Turo Car Insurance Insurance coverage for vehicle owners renting through the Turo peer-to-peer car sharing platform.
• Surety Bonds Surety bond products for various business and professional requirements.
• Financial Advisor E&O Insurance Errors and omissions insurance for financial advisors and life insurance agents.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• VIU by HUBcoreChannel Partner/ Reseller/ DistributorVIU by HUB is described as a sister brokerage with a wide variety of exclusive products. ASK Insurance has partnered with VIU by HUB to provide clients with better operations and exclusive insurance products.
• Intact InsuranceminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options to ASK Insurance customers.
• Gore MutualminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.
• Perth InsuranceminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.
• Economical InsuranceminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.
• Jevco InsuranceminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.
• Nordique InsuranceminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.
• Premier InsuranceminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.
• April CanadaminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.
• Allianz Global AssistanceminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.
• Coachman InsuranceminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.
• Novex InsuranceminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.
• Travel UnderwritersminorOthersInsurance company partner specializing in travel insurance, listed among 45+ insurance partners.
• BMO InsuranceminorOthersInsurance company partner listed among 45+ insurance partners offering coverage options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westland Insurance: Major Canadian insurance brokerage providing personal, commercial, and specialty coverage across multiple provinces with a hybrid online-and-broker model. Closely comparable in product portfolio and multi-carrier distribution approach.
• BrokerLink: One of Canada's largest retail insurance brokerages, offering personal and commercial lines through a multi-branch and digital presence across multiple provinces. Directly comparable to ASK in product breadth, customer segmentation, and brokerage model.
• EasyInsure: Sister brokerage under the same operational umbrella as ASK Insurance (VIU by HUB partnership). Operates as a multi-line Canadian insurance brokerage with a comparable online quote-and-purchase model and shared HR/operations infrastructure.
• HUB International (VIU by HUB): Sister brokerage explicitly partnered with ASK Insurance, offering a wide variety of exclusive products. Operates as a multi-line Canadian insurance brokerage under HUB International's broader platform, sharing operational and product infrastructure.

Emerging players

• Square One Insurance Services: Canadian online insurance provider offering customized home, tenant, and condo policies with a digital-first model. Comparable to ASK as a digital Ontario insurance distributor serving consumer segments, though operating as a direct insurer rather than a multi-carrier broker.
• Sonnet Insurance: Canadian digital-first direct insurer (subsidiary of Aviva) offering auto, home, and tenant insurance online. Comparable as a digital Ontario insurance distributor, but operates as a direct carrier rather than a multi-carrier broker.

Broad incumbents

• Belairdirect: Intact Financial's direct-to-consumer insurance brand offering auto and home insurance across Canada including Ontario. Competes with ASK's personal lines offering but as a single-carrier direct channel rather than a multi-carrier aggregator.
• TD Insurance: One of Canada's largest direct and broker-channel insurance providers, offering auto, home, life, and travel coverage. Competes with ASK across multiple Ontario personal lines but with significantly larger scale, brand, and cross-sell from TD banking customers.
• CAA Insurance: Canadian Automobile Association's insurance arm offering auto, home, and travel coverage across multiple provinces including Ontario. Comparable in serving Ontario consumer insurance needs with brand affinity and bundled membership benefits, but as a captive carrier rather than multi-carrier broker.
• PC Insurance: President's Choice Financial's insurance arm offering auto and home coverage in Ontario and other provinces. Comparable in serving Ontario consumers with a digital-first purchase experience, but as a captive single-carrier offering rather than multi-carrier broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASK Insurance