Service Today

What Service Today does

Service Today is a privately held home services company founded in 1952 and headquartered in Federalsburg, Maryland. It installs, repairs, and maintains HVAC, plumbing, electrical, drain and sewer, and indoor air quality systems for residential and small commercial customers across 12 counties in Maryland, Delaware, and Pennsylvania, operating from four physical offices. The company is one of the largest Trane Comfort Specialist dealers on the East Coast and also resells Kohler whole-home generators, supported by a Wells Fargo financing partnership that enables 0% interest offers on qualifying purchases. The core technology consists of standard trade diagnostic tools — including sewer video inspection equipment and water quality testing — alongside a conventional website and phone scheduling infrastructure; no proprietary software platform or AI-driven capabilities are disclosed. Service Today generates revenue through four streams: one-time service and repair fees, equipment sales and installation, recurring service plan memberships (HVAC Precision Check-Up Plan, Plumbing Check-Up Plan), and customer financing arrangements. The business runs a direct-to-consumer, field-service go-to-market with 24/7 emergency availability and same-day service guarantees, targeting residential homeowners as its primary segment with a smaller commercial plumbing offering.

Name

Service Today

Legal name

Service Today Heating, Air Conditioning, Plumbing and Electrical

Website

https://servicetodayinc.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Service Today is a Mid-Atlantic home services company founded in 1952 that installs, repairs, and maintains HVAC, plumbing, electrical, and water systems for residential and small commercial customers across Maryland, Delaware, and Pennsylvania, operating as a leading Trane dealer with four offices and 24/7 emergency service.

Ownership category

akta.pro rank

Headquarters

HQ city

Federalsburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Service and Repair Fees: One-time fees for repair, maintenance, and installation services for HVAC, plumbing, and electrical systems. Revenue generated per service call based on the type and complexity of work performed.
2. Service Plans (Membership): Recurring membership plans (HVAC Precision Check-Up Plan and Plumbing Check-Up Plan) that provide annual maintenance visits, priority service, and discounts on repairs. Generates predictable recurring revenue and customer retention.
3. Equipment Sales and Installation: Sales and installation of HVAC systems, water heaters, generators, and other equipment. Technicians recommend and install equipment during service visits, creating upsell opportunities.
4. Financing Services: Partnership with Wells Fargo to offer financing options for customers, enabling larger purchases and installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Service Today installs, repairs, and maintains HVAC, plumbing, drain and sewer, electrical, and water treatment systems for residential and commercial customers across Maryland, Delaware, and Pennsylvania. The company dispatches field technicians for emergency repairs, installations, and maintenance work, supported by 24/7 availability, same-day service guarantees, and recurring maintenance plan memberships. Equipment sales (Trane HVAC, Kohler generators, water heaters) and consumer financing through Wells Fargo supplement the core service work.

Product overview

Service Today is a residential home services company offering a unified suite of HVAC (heating and cooling), plumbing, electrical, and indoor air quality services throughout Maryland, Delaware, and Pennsylvania. The core offerings include Air Conditioning Services, Heating Services (furnaces, boilers, heat pumps, geothermal, hybrid systems), Plumbing Services (water heaters, water lines, leak detection, gas lines), Drain & Sewer Services, Electrical Services (panels, generators, EV chargers, smart home), and Indoor Air Quality Solutions. The company operates as a single integrated service provider rather than a platform architecture, with services delivered through add-on maintenance plans (HVAC Precision Check-Up Plan and Plumbing Check-Up Plan) that provide priority service and discounts on repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Installation, repair, and maintenance for central air conditioning systems, ductless mini-splits, and heat pumps serving residential and commercial customers in Maryland, Delaware, and Pennsylvania.
• Heating Services Installation, repair, and maintenance for furnaces (gas, oil, electric), boilers, heat pumps, geothermal systems, and hybrid heating systems for residential and commercial customers.
• Plumbing Services Comprehensive plumbing solutions including water heater services (tank and tankless), water line repair, leak detection, gas line installation, whole-home repiping, bathroom and kitchen plumbing, and well services for residential and commercial customers.
• Drain and Sewer Services Drain cleaning, main line clog removal, hydro jetting, sewer video inspections, tree root infiltration treatment, and sewer line repair and replacement (trench and trenchless) for residential and commercial customers.
• Electrical Services Electrical repairs, panel upgrades, whole-home generator installation and repair, EV charger stations, smart home device installation, appliance wiring, outlet and switch services, and indoor and outdoor lighting for residential and commercial customers.
• Indoor Air Quality Solutions Air purification systems, whole-home humidifier and dehumidifier installation, attic fan installation, and air quality testing and audits to improve residential indoor air quality.
• Water Conditioning Services Water softener installation and repair, whole-home water filtration systems, and water quality testing and analysis with customized Perfect Water treatment packages based on test results.
• HVAC Precision Check-Up Plan Annual subscription maintenance plan providing HVAC tune-ups for heating and cooling systems, priority service, and 15% discount on parts and labor.
• Plumbing Check-Up Plan Annual subscription maintenance plan covering plumbing system inspection (proper drainage, leaks, valve and drain stops, and fixtures), designed for ongoing residential plumbing maintenance.

Quantifiable outcome

• Same day service guarantee or $49 off repair
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TranecoreStrategic or Co-development PartnerService Today is a Trane Comfort Specialist dealer, one of the largest on the East Coast. They offer complete lines of Trane residential home-comfort products and meet Trane's standards for customer satisfaction and continuing education on a yearly basis.
• KohlerminorChannel Partner/ Reseller/ DistributorService Today offers Kohler whole-home generators and provides complete generator installation and repair services for Kohler products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr. Rooter Plumbing: National franchised plumbing and drain service brand under Neighborly; closely comparable on residential plumbing and drain offerings plus 24/7 emergency response.
• Len The Plumber: Mid-Atlantic residential plumbing, HVAC, and drain service provider with same-day/24-7 emergency operations and recurring maintenance plans; directly overlaps Service Today's core service mix and geography.
• Horizon Services: Mid-Atlantic home services company delivering HVAC, plumbing, and electrical across Delaware, Maryland, and Pennsylvania with strong regional brand presence — a near-identical service portfolio to Service Today.
• One Hour Heating & Air Conditioning: National Neighborly franchise focused on HVAC installation, repair, and maintenance with on-time service guarantees; mirrors Service Today's HVAC service plan and emergency response model.
• Benjamin Franklin Plumbing: Neighborly franchised residential plumbing brand offering punctual-service guarantees and recurring maintenance; directly comparable to Service Today's plumbing and drain service plans.
• Aire Serv: Neighborly franchised HVAC service brand with national footprint and recurring maintenance plans; closely matches Service Today's HVAC-only service menu and membership-style offerings.
• Coolray Heating, Cooling, Plumbing & Electrical: Southeast regional multi-trade home services company with HVAC, plumbing, and electrical service plans and same-day guarantees — directly comparable multi-trade consumer model, different geography.

Broad incumbents

• Roto-Rooter: Large national plumbing, drain, and water-damage provider with 24/7 dispatch; broader geographic and category reach than Service Today but overlapping heavily on emergency plumbing and drain services.
• ARS (American Residential Services): Large national residential HVAC, plumbing, and drain provider (formerly Rescue Rooter); a broad incumbent with multiple brand vehicles overlapping Service Today's full multi-trade offering.

Regional players

• Michael & Son Services: Mid-Atlantic/Southeast multi-trade home services (HVAC, plumbing, electrical) operator with similar one-stop-shop positioning and aggressive promotional pricing; comparable business model, different geographic core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SameDaySam
• Facebookfacebook.com/ServiceTodayInc
• LinkedInlinkedin.com/company/service-today-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Today