APMP

Professional Association & Certification Servicesapmp.org

APMP is a US-based, nonprofit professional membership association founded in 1989 that serves proposal, bid, and tender management professionals worldwide through certifications, standards, training, and an annual conference community.

Company typePrivate
Founded1989
HeadquartersWashington, United States
Headcount5,001–10,000
GTM typeB2C
OfferingServices

What APMP does

APMP (Association of Proposal Management Professionals) is a US-headquartered, nonprofit professional membership association founded in 1989 and operating as the only independent, global body dedicated to the proposal, bid, and tender management profession. The organization serves individual practitioners and employer organizations whose teams are responsible for winning business through formal proposals, structuring its offering around three pillars: globally recognized certifications (Foundation Level and Practitioner Level), industry standards and body-of-knowledge, and community/networking assets including chapters and annual conferences. Its customer base is a horizontal persona — proposal management and business development professionals — addressed through individual and corporate memberships, certification enrollment, paid training, and event attendance; monetization flows through membership dues, certification fees, training programs, conference revenue, and ancillary content/research products, as evidenced by the member portal, e-commerce cart, and translation infrastructure on apmp.org.

Operationally, APMP runs a lean association model (leadership disclosure lists Rick Harris as CEO) with no identified software products, APIs, proprietary technology platform, or disclosed revenue or headcount. Its technology footprint is limited to the membership website and standard CRM/payment integrations; core technology was not disclosed in the source material. The 2026 strategic research output — the State of Strategic Response Management Report for Australia and New Zealand, co-produced with software vendor Responsive — represents APMP's most concrete recent commercial-adjacent initiative, signaling an explicit pivot toward thought leadership and benchmarking in AI-augmented response management and an extension of footprint into the Oceania market.

APMP firmographics

Firmographics

Name: APMP
Legal name: Association of Proposal Management Professionals
Website: https://apmp.org
Company type: Private
Founded year: 1989
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: APMP is a US-based, nonprofit professional membership association founded in 1989 that serves proposal, bid, and tender management professionals worldwide through certifications, standards, training, and an annual conference community.
Ownership category
akta.pro rank

Where APMP is headquartered

Location

Headquarters

HQ city: Washington
HQ country: United States
HQ region: North America

Markets served

APMP business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

APMP product offering

Product offering

Core offering

APMP is a nonprofit professional membership association serving individuals in the proposal, bid, and tender management profession. It provides globally recognized certifications (Foundation and Practitioner levels), industry standards, training, educational resources, networking opportunities, and annual conferences to advance the profession of winning business through proposals, bids, and tenders.

Product overview

APMP (Association of Proposal Management Professionals) is a professional membership association rather than a product company. It does not offer a unified platform or modular product portfolio. The organization focuses on providing resources, certification, training, and networking for proposal management professionals, with no named software products, modules, or technology offerings identified in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

APMP Foundation Level Certification
APMP Practitioner Level Certification Advanced globally recognized professional certification for experienced proposal, bid, and tender management professionals.
APMP Membership Individual professional membership providing access to networking, educational resources, industry standards, and community for proposal management professionals.
APMP Annual Conference Annual industry conference for proposal management professionals offering networking, education, and industry exposure.
APMP Educational Resources and Training Educational materials, training, and professional development resources for proposal, bid, and tender management practitioners.
APMP Industry Standards Published industry standards and best-practice frameworks for the proposal management profession.

Companies that use APMP

Customer profile

Segments1 record

Ideal customer profiles1 record

APMP technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

APMP partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

ResponsivecoreStrategic or Co-development Partner · 4 May 2026APMP partnered with Responsive to release the 2026 State of Strategic Response Management Report for Australia and New Zealand. The partnership involved conducting research with nearly 300 ANZ respondents to analyze AI execution and strategic response management maturity. The report identifies SRM Leaders (top 20% in maturity) and their performance metrics including 89% year-on-year revenue growth and 83% AI deployment rates.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

APMP competitors and assessment

Company assessment

Direct peers

Project Management Institute (PMI): Global nonprofit professional association offering tiered certifications (PMP, CAPM) and standards for project managers. Closely comparable membership-association business model, certification ladder, and continuing-education flywheel to APMP.
International Institute of Business Analysis (IIBA): Nonprofit professional association for business analysts with CBAP and ECBA certifications, industry standards, and chapters. Mirrors APMP's positioning as the standards body for an adjacent BD/pre-sales discipline.
(ISC)²: Nonprofit professional association administering the CISSP and other information-security certifications. Highly comparable dues-and-certification revenue mix with strong global chapter network.
Scrum Alliance: Nonprofit membership organization certifying Scrum Masters and Product Owners, with similar community-chapter structure and certification-driven revenue model to APMP.
Society of Manufacturing Engineers (SME): US nonprofit association providing certifications, technical standards, and member publications for manufacturing engineers — analogous professional-society structure with similar certification-plus-content revenue mix.
American Society for Quality (ASQ): Long-standing US-based professional association offering certifications (CQE, Six Sigma) and quality-management standards. Comparable model of dues-funded nonprofit, certification ladder, and annual conference revenue.

Others

Loopio: Leading RFP/proposal management software vendor with its own Loopio Library certification program. Adjacent to APMP's ecosystem — vendor side of the proposal stack where APMP sets people-side standards.
Responsive (formerly RFPIO): Strategic Response Management platform and APMP's current research partner. Operates at the intersection of proposal software and best-practice content, potentially competing with APMP on training and benchmarks.
Qvidian (Upland Software): Proposal automation and response management software vendor serving enterprise BD teams. Adjacent to APMP's constituency of proposal professionals; competes for the same corporate training budgets.

Emerging players

Shipley Associates: Private training and consulting firm specializing in proposal management, capture, and bid best practices. Directly competes with APMP in proposal training and certification, though as a for-profit consultancy rather than a membership body.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

APMP financial estimates

Financial estimate

Revenue estimate

Valuation estimate

APMP leadership team

Management profile

Number of profiles

Profiles1 record

APMP funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

APMP M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APMP

What does APMP do?

Is APMP a public or private company?

APMP is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was APMP founded?

APMP was founded in 1989. It employs 5,001 to 10,000 people.

Where is APMP based?

APMP is headquartered in Washington, United States, in the North America region.

Who are APMP's main competitors?

Direct peers on record are Project Management Institute (PMI), International Institute of Business Analysis (IIBA), (ISC)², Scrum Alliance, Society of Manufacturing Engineers (SME) and American Society for Quality (ASQ). Others are Loopio, Responsive (formerly RFPIO) and Qvidian (Upland Software). Shipley Associates is listed as an emerging player.

Does APMP have an API?

No public API is recorded for APMP.