Ahoy
Music24 is a music intelligence platform that normalizes streaming data from more than 30 services into a single real-time schema, serving labels, artist managers, independent artists, distributors, and rights investors with watchlist, momentum, and AI brief capabilities.
- Company typePrivate
- Founded2015
- HeadquartersMilton Keynes, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ahoy does
Music24 is a music intelligence platform that aggregates streaming data from more than 30 services — including Spotify, Apple Music, Amazon Music, YouTube, Deezer and TikTok — and normalizes that data into a single consistent schema. The platform tracks 2.41 million playlists and more than 40 million tracks across 190 markets, with a median sync lag of approximately four minutes. Its product surface comprises a real-time Dashboard for artist, track and playlist watchlists; a Tracks leaderboard that ranks catalogue by momentum rather than raw volume; an AI-powered Trends daily brief that explains why followed catalogue is moving; and an API plus CSV exports for pipeline integration.
The platform serves labels and A&R teams, artist managers, independent artists, distributors, and rights investors who need a consolidated real-time view of streaming performance. Revenue comes from recurring subscription plans with multiple tiers; all plans are backed by a 30-day money-back guarantee, and a card is required to start. Distribution is entirely self-serve through the web app at app.music24.com, with no physical or partner channels. Go-to-market relies on a product-led growth motion supported by SEO comparison pages versus Chartmetric, Soundcharts and Songstats, a content blog, and owned customer testimonials.
Note on source alignment: firmographic metadata in the input package (name "Ahoy," booking-app description, Milton Keynes base, 2015 founding) does not reconcile with the substantive music-intelligence product content that follows and is treated here as a data hygiene conflict. This description reflects the product and business content supported.
Ahoy firmographics
Firmographics- Name
- Ahoy
- Website
- https://ahoy.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Music24 is a music intelligence platform that normalizes streaming data from more than 30 services into a single real-time schema, serving labels, artist managers, independent artists, distributors, and rights investors with watchlist, momentum, and AI brief capabilities.
- Ownership category
- akta.pro rank
Ahoy industry classification
Industry- Product category
- Music Analytics Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)
- akta.pro secondary industry
- Rights Data, Metadata, Identifier & Repertoire Management (ISWC/ISRC/IPI, Matching) (MPAIAKAF)
Keywords
Where Ahoy is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Ahoy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Music24 operates on a recurring subscription model with multiple plan tiers. Users must provide a card to start, and all plans are backed by a 30-day money-back guarantee. Pricing tiers are available at a dedicated pricing page (/pricing) but specific price points are not listed in the source material.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan tiers exist but specific pricing tiers are not disclosed in the source. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ahoy product offering
Product offeringCore offering
Ahoy operates Music24, a real-time music intelligence platform that pulls streaming data from 30+ services (Spotify, Apple Music, Amazon Music, YouTube, Deezer, TikTok and others) and normalizes it into a single schema. It sells subscriptions to labels, A&R teams, artist managers, distributors, rights investors and independent artists for playlist reach tracking, momentum scoring, anomaly alerts, AI daily briefs, and API-driven data export.
Product overview
Music24 is a unified music intelligence platform that monitors 30+ streaming services (Spotify, Apple Music, Amazon Music, YouTube, Deezer, TikTok, and others) and normalizes data into a single real-time schema. The platform consists of four integrated products: the Dashboard for real-time watchlist tracking of artists, tracks, and playlists with combined reach metrics; Tracks for momentum-ranked catalogue leaderboards with market and service filters; Trends for AI-powered daily briefs identifying breakouts and anomalies; and an API for data export and workflow automation. The platform serves labels, A&R teams, artist managers, independent artists, distributors, and rights investors who need real-time performance intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- Music24 Dashboard Real-time watchlist dashboard where subscribers follow any artist, track or playlist and view combined playlist reach across every supported streaming service, daily movement deltas and moment-of-jump notifications. Coverage spans 2.41M playlists tracked and synced continuously.
Companies that use Ahoy
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Ahoy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature7 records
Ahoy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SpotifycoreSpotify is a core data integration partner. Music24 pulls streaming data from Spotify (along with 30+ other services) and normalizes it into the platform's unified schema. Playlist placements, stream counts, and audience geography from Spotify are among the key signals tracked across the platform.
- Apple MusiccoreApple Music is integrated as a primary streaming data source. Music24 pulls streaming performance data from Apple Music to include in its unified cross-platform dashboard and playlist reach aggregation.
- Amazon MusiccoreAmazon Music is integrated as a major streaming data source. Music24 pulls stream counts, playlist placements, and geographic audience data from Amazon Music into its normalized platform.
- YouTubecoreYouTube is integrated as a video and audio streaming data source. Music24 pulls performance data from YouTube alongside other services to provide a cross-platform view of music performance.
- DeezercoreDeezer is integrated as a streaming data source. Music24 aggregates Deezer stream counts, playlist placements, and audience data into its unified music intelligence schema.
- TikTokcoreTikTok is integrated as a short-form video and audio streaming data source. Music24 pulls TikTok performance signals as part of its multi-platform streaming aggregation, recognizing TikTok's role in music discovery and breakout trends.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ahoy competitors and assessment
Company assessmentDirect peers
- Chartmetric: The leading all-in-one music analytics platform for the industry. Music24 explicitly targets Chartmetric users via dedicated comparison pages and overlaps on multi-platform streaming data, playlist tracking, and audience geography for labels, managers, and artists.
- Soundcharts: Music data and analytics platform covering streaming, radio, social, and charts for labels and distributors. Music24 explicitly positions itself as a Soundcharts alternative with comparable multi-service aggregation and dashboard functionality.
- Viberate: Music analytics and A&R platform providing artist performance, audience, and playlist data. Overlaps with Music24 in serving labels, A&R, and managers with cross-platform streaming intelligence and talent discovery.
- Songstats: Music data platform aggregating streaming, social, and playlist performance for artists and labels. Music24 runs a direct Songstats comparison page and competes head-to-head on cross-service playlist reach and momentum tracking.
Emerging players
- DistroKid: Large-scale independent music distributor with embedded analytics for its artist base. While not a multi-platform analytics leader, its embedded reporting is a default that Music24 must convince artists to layer on top of.
- TuneCore: Music distribution platform that has expanded into artist analytics and trend reporting. Represents a partially-overlapping competitor from the distributor side, with growing analytics features that may compete for Music24's distributor and independent-artist segments.
- Kworb: Independent data aggregator that compiles Spotify, Apple Music, and other chart and streaming rankings. Operates as a leaner, enthusiast-grade alternative with less productization but overlapping data sources Music24 relies on.
Broad incumbents
- Apple Music for Artists: Apple Music's native artist analytics product. Like Spotify for Artists, it is single-platform and free, setting the minimum expectation for streaming analytics against which Music24's multi-service aggregation is sold.
- Spotify for Artists: Spotify's native artist-facing analytics dashboard. While single-platform only, it provides baseline streaming and audience data to Spotify's entire artist base and represents the default tool Music24 must displace in the independent-artist segment.
Others
- Beatdapp: Streaming fraud detection and audio fingerprinting provider for labels and distributors. Operates adjacent to Music24 in the music data ecosystem, leveraging platform-level signals that could be combined with or compete against Music24's analytics layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ahoy social profiles
Digital presenceAhoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ahoy leadership team
Management profileNumber of profiles
Profiles2 records
Ahoy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ahoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ahoy
What does Ahoy do?
Ahoy operates Music24, a real-time music intelligence platform that pulls streaming data from 30+ services (Spotify, Apple Music, Amazon Music, YouTube, Deezer, TikTok and others) and normalizes it into a single schema. It sells subscriptions to labels, A&R teams, artist managers, distributors, rights investors and independent artists for playlist reach tracking, momentum scoring, anomaly alerts, AI daily briefs, and API-driven data export.
Is Ahoy a public or private company?
Ahoy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ahoy founded?
Ahoy was founded in 2015. It employs 11 to 50 people.
Where is Ahoy based?
Ahoy is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does Ahoy make money?
One revenue line is on record: subscription Plans.
Who are Ahoy's main competitors?
Direct peers on record are Chartmetric, Soundcharts, Viberate and Songstats. Emerging players are DistroKid, TuneCore and Kworb. Broad incumbents are Apple Music for Artists and Spotify for Artists. Beatdapp is listed as an others.
Does Ahoy have an API?
Yes. Music24 offers an API that enables users to export data and push numbers into their own warehouse, dashboards, and decks. Users can export any view to CSV or use the API and scheduled reports for data automation. Data is synced with a median lag of approximately four minutes. Developer documentation is at Not specified.
What industry is Ahoy in?
Ahoy's product category is Music Analytics Platform. Its primary akta.pro industry code is MPAIADAK, Music Recognition, Lyrics & Metadata Platforms, with a secondary code of MPAIAKAF, Rights Data, Metadata, Identifier & Repertoire Management (ISWC/ISRC/IPI, Matching). Its NAICS code is 5132 and its SIC code is 7370.