What Variety Care does

Variety Care, Inc. is a nonprofit Federally Qualified Health Center (FQHC) and Oklahoma's largest community health center, operating a network of 22 clinic locations across central and western Oklahoma and serving approximately 90,000 patients annually. Founded in 2009 and headquartered in Oklahoma City, the organization delivers a comprehensive portfolio of clinical services including family medicine, pediatrics, women's health and obstetrics, dental, vision, behavioral health, urgent care, vaccinations, and chronic disease management, supplemented by on-site discount pharmacies, WIC nutrition services, and specialized programs such as the Teen Clinic for adolescents ages 13-21. Care is delivered through a Patient-Centered Medical Home model with team-based coordination across primary care providers, nurses, pharmacists, and specialists.

The technology stack centers on an Electronic Health Records (EHR) system provided through a partnership with OCHIN, with patient-facing functionality delivered via the MyChart portal for online scheduling, lab result access, secure messaging, and bill payment. A telehealth platform extends the clinical channel to patients who cannot visit clinics in person, particularly relevant for rural communities served by the network. No proprietary AI/ML capabilities are disclosed; technology is conventional healthcare IT infrastructure.

Revenue is generated through a hybrid nonprofit model combining fee-for-service reimbursement from private insurance, Medicare, and Oklahoma Medicaid/SoonerCare, federal HRSA Health Center Program grant funding under 42 U.S.C. 254b, 340B pharmacy program revenue, sliding-fee-scale patient payments based on income and family size, and philanthropic support from United Way of Central Oklahoma, United Way of Norman, community foundations, and individual donors through the Variety Care Foundation. ARPA funding was secured for the new Yukon clinic development. The organization serves predominantly uninsured, underinsured, and Medicaid populations across both urban (Oklahoma City, Norman, Edmond, Yukon) and rural (Anadarko, Fort Cobb, Grandfield, Hobart) Oklahoma communities.

Name

Variety Care

Legal name

Variety Care, Inc.

Website

https://varietycare.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Variety Care is Oklahoma's largest Federally Qualified Health Center, operating 22 clinic locations that deliver comprehensive medical, dental, behavioral health, pharmacy, and social services to approximately 90,000 underserved patients annually across central and western Oklahoma.

Ownership category

akta.pro rank

Product category

Community Health Center Services

NAICS

Offices of Physicians (6211), All Other Outpatient Care Centers (621498), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

akta.pro secondary industries

Retail & Walk-In Primary Care Clinics (HLAFAGAC), Retail & Pharmacy-Based Urgent Care Clinics (HLAFADAE)

Keywords

• Community health center services
• Primary care services
• Family medicine pediatrics
• Behavioral health services
• Behavioral health dental vision

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Reimbursement: Revenue from billing insurance companies, Medicare, Medicaid (SoonerCare), and other third-party payers for clinical services provided including medical, dental, vision, and behavioral health
2. Federal Grant Funding (HRSA): Health Center Program grant under 42 U.S.C. 254b as a Federally Qualified Health Center (FQHC) receiving federal funding to serve underserved populations
3. Pharmacy Services (340B Program): On-site discount pharmacy with revenue generated through 340B drug pricing program, providing affordable medications to patients while supporting clinic operations
4. Sliding Fee Scale Patient Payments: Reduced-cost services for uninsured and underinsured patients based on income and family size, ensuring access to care for those who cannot afford standard rates
5. United Way and Foundation Support: Philanthropic funding from United Way of Central Oklahoma, United Way of Norman, Community Foundations, and individual donors through Variety Care Foundation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Variety Care is a nonprofit Federally Qualified Health Center operating a network of 22 clinic locations across central and western Oklahoma that delivers comprehensive primary, specialty, and preventive healthcare services—including family medicine, pediatrics, women's health, pregnancy and newborn care, behavioral health, dental, vision, urgent care, pharmacy, labs, vaccinations, and telehealth—to approximately 90,000 patients annually regardless of insurance status or ability to pay. Services are supported by a Patient-Centered Medical Home model, a MyChart patient portal, and an on-site 340B discount pharmacy.

Product overview

Variety Care is a Federally Qualified Health Center (FQHC) operating as a Patient-Centered Medical Home that provides comprehensive, coordinated healthcare services through a multi-location network. The organization offers an integrated portfolio of 20+ clinical services spanning primary care (family medicine, pediatrics, women's health), specialty care (dental, vision, behavioral health), diagnostic services (labs, X-rays), pharmacy, and support programs (WIC, patient assistance, sliding fee scale). Telehealth is offered as a virtual care delivery channel. Services are designed to be accessible under one roof, with the MyChart patient portal enabling patients to manage appointments, billing, and health records online. The Teen Clinic Program provides specialized adolescent health services including sexual health education and reproductive care for youth ages 13-21.

Differentiator

Problem solved

Functional benefit

Brands

• Teen Clinic by Variety Care: A program established in 2011 to empower youth with medically accurate sexual health education and accessible support services for youth ages 13-21.

Products and services

• Medical Care for Children and Adults Family medicine services providing primary care including annual exams, preventive health screenings, chronic disease management (diabetes, asthma, high blood pressure), immunizations, and laboratory tests for patients of all ages.
• Pediatrics Pediatric healthcare services for children from infants through age 18 including well-child checks, complete physical exams with vision and hearing screening, asthma care, and early childhood development support.
• Women's Health Comprehensive women's health services including obstetrics, gynecology, family planning, prenatal care, and postpartum care provided by women's health specialists.
• Pregnancy & Newborn Care Prenatal and postpartum healthcare services for pregnant women and newborn care including delivery, breastfeeding support, and newborn checkups.
• Behavioral Health Mental health and behavioral health services including psychiatric care, therapy, counseling for trauma, anxiety, depression, substance abuse services, and behavioral therapy for children and adults.
• Dental for Children and Adults Full-service dental care including general dentistry, pediatric dentistry, restorative dentistry, dental hygiene, braces, crowns, bridges, root canal therapy, and oral health education.
• Urgent Care Walk-in urgent care services for immediate medical needs including treatment for injuries, infections, and other urgent health concerns without appointments.
• Vision Tests & Glasses Optometry services including comprehensive vision testing, eye exams, and prescription glasses for children and adults.
• Discount On-Site Pharmacy On-site pharmacy providing discounted medications to patients, including access through the 340B drug pricing program for affordable prescriptions.
• Labs Laboratory testing services including blood tests, diagnostic screenings, and specimen collection performed on-site.
• HIV/STD Testing, Treatment, Prevention Comprehensive HIV and STD services including testing, treatment, prevention (PEP and PrEP), counseling, and education across all Variety Care locations; testing available for as low as $4 for uninsured patients.
• Vaccinations Immunization services including flu vaccines, RSV vaccines for infants and pregnant women (32-26 weeks), HPV vaccines, and routine childhood vaccinations.
• Chronic Disease Management Ongoing care and management for chronic conditions including diabetes, heart disease, kidney disease, asthma, and other long-term health conditions.
• Farmworker Health Specialized healthcare program for migrant farmworkers providing culturally appropriate medical services and support with language assistance.
• Nutrition / Dietitians Nutrition counseling services provided by registered dietitians to help patients with dietary planning, weight management, and health conditions through personalized nutrition guidance.
• Teen Clinic Program Adolescent health program established in 2011 providing sexual health education, clinical services for youth ages 13-21, birth control, STI testing/treatment, pregnancy testing, and emergency contraception at no cost to teens.
• WIC (Women, Infants, and Children) Oklahoma WIC program providing nutrition education, breastfeeding support, and nutritious foods for pregnant women, new mothers, and children under 5 at select Variety Care locations.
• Procedures, X-Rays, and More Medical procedures and diagnostic imaging services including X-rays, minor surgical procedures, and other diagnostic tests performed on-site at Variety Care clinics.
• Telehealth Virtual face-to-face video visits with providers enabling remote healthcare consultations from anywhere, convenient for patients with busy schedules or transportation barriers.

Quantifiable outcome

• Serves approximately 90,000 patients annually and provides social services to over 300,000 people
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Oklahoma State Representative Mike KelleyminorGTM or Marketing Partner · 26 June 2026State representative speaking at the grand opening ceremony for the new Yukon clinic location. ARPA funding supported the clinic development.
• United Way of Central OklahomacoreStrategic or Co-development PartnerVariety Care is a United Way partner agency. United Way provides funding support and community referrals to help Variety Care serve underserved populations in central Oklahoma.
• United Way of NormancoreStrategic or Co-development PartnerUnited Way partner agency supporting Variety Care's mission to provide affordable healthcare in the Norman community.
• OCHINcoreTechnology or IntegrationOCHIN is a business associate of Variety Care that supplies information technology and related services including electronic health record systems. OCHIN also coordinates clinical review activities and quality improvement on behalf of participating organizations.
• Reach Out and ReadcoreStrategic or Co-development PartnerNational early literacy program integrated into Variety Care pediatric services. During well-child visits, providers use a children's book as a tool to assess development and counsel parents on reading. Children receive a free book to take home.
• OKCPS (Oklahoma City Public Schools)minorStrategic or Co-development PartnerPartnership with Crooked Oak Public Schools to provide behavioral health services to students. Teen Clinic program also operates in partnership with schools for sexual health education.
• Yukon Chamber of CommerceminorGTM or Marketing PartnerPartner participating in grand opening ceremony for new Yukon clinic. Chamber supports local business community engagement.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Morton Comprehensive Health Services: Oklahoma-based FQHC serving the Tulsa metropolitan area with medical, dental, behavioral health, and pharmacy services. Directly comparable as a multi-site Oklahoma community health center serving underserved populations through HRSA funding and sliding fee scale.
• Community Health Centers of Oklahoma: Oklahoma FQHC operating multiple sites across central Oklahoma with a similar primary care, dental, and behavioral health service portfolio targeting uninsured and Medicaid populations. Direct geographic and service model overlap with Variety Care.
• Central Oklahoma Family Medical Center: Oklahoma-based FQHC providing primary medical, dental, and behavioral health services across multiple sites in central Oklahoma. Directly comparable nonprofit community health center competing for similar Medicaid and uninsured patient populations.
• HealthLinc: Multi-site FQHC operating in Indiana with primary medical, dental, vision, behavioral health, and pharmacy services serving underserved populations via sliding fee scale and HRSA funding. Comparable in scale, service portfolio, and FQHC operating model.

Broad incumbents

• AltaMed Health Services: Large multi-site FQHC in Southern California operating primary care, dental, behavioral health, and pharmacy services for underserved populations. Comparable in FQHC regulatory structure and integrated service model, though at significantly larger scale.
• Family Health Centers of San Diego: Large FQHC operating dozens of sites across San Diego County with comprehensive medical, dental, behavioral health, and pharmacy services. Comparable in FQHC structure and integrated community health center model, though in a different geographic market.
• Sun River Health: Multi-site FQHC operating across New York's Hudson Valley, New York City, and Long Island with primary care, dental, behavioral health, and pharmacy services for underserved populations. Comparable in multi-site FQHC operating model and 340B pharmacy utilization.
• Cherokee Health Systems: Tennessee-based FQHC and community health center operating integrated medical, dental, behavioral health, and pharmacy services across multiple sites. Comparable in integrated care model and focus on underserved populations via HRSA funding.
• Oak Street Health (CVS Health): Value-based primary care provider serving Medicare-eligible adults with complex needs through in-home and in-clinic care, now part of CVS Health. Comparable focus on serving vulnerable populations with integrated services, though operating under a for-profit value-based care model rather than FQHC structure.
• CVS MinuteClinic: National retail clinic operator providing walk-in primary care, urgent care, and preventive services inside CVS Pharmacy locations. Indirect competitor for basic primary care and urgent care visits, particularly relevant given Variety Care's walk-in urgent care and pharmacy offerings in Oklahoma metro areas.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/varietycare
• YouTubeyoutube.com/user/VarietyCare
• Facebookfacebook.com/varietycare
• Instagraminstagram.com/varietycare
• LinkedInlinkedin.com/company/variety-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Variety Care