Oliver Rubber Company
Oliver Rubber Company manufactures precure tread rubber and retread tires for commercial trucking fleets, small fleets, owner-operators, and licensed independent retreaders across the U.S. and Canada. Founded 1912, it operates as a wholly-owned Michelin North America subsidiary.
- Company typePrivate
- Founded1912
- HeadquartersGreenville, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Oliver Rubber Company does
Oliver Rubber Company, LLC (dba Oliver® Retread Tires) manufactures and distributes precure tread rubber products for commercial truck tire retreading. Founded in 1912 in Oakland, California as America's first retread rubber brand, the company is headquartered in Greenville, South Carolina and operates as a wholly-owned subsidiary of Michelin North America, Inc. following its 2007 acquisition. It serves commercial trucking fleets, small fleets and owner-operators (1–99 trucks), and independent licensed retread dealers across the U.S. and Canada, supporting applications spanning line haul, regional, urban delivery, school bus, food and beverage, quarry, and waste hauling.
The company's core product is a comprehensive portfolio of precure and mold-cure retread tires (drive, trailer, and specialty position models such as ORCO LTD, Vantage Trailer II, ORCO HS Trailer, ULP Trailer, and the budget MegaMile® sub-brand). The underlying technology is a proprietary Tuff-Cure® precure retreading system developed in 1972 and a standardized 7-step retread process combining electronic nail-hole detection, computer-aided precision buffing, uniform cushion gum extrusion, and controlled curing-chamber specifications. Differentiation includes the exclusive VDI Plus tread feature (stone/debris resistance), a national warranty to 2/32nds of tread depth, and more than 20 patents awarded since 1990 for equipment, compounds, and tread designs. Manufacturing runs through two U.S. plants (Asheboro, N.C. and the Salisbury machinery operation).
The business model is primarily hardware sales of tread rubber, monetized indirectly through a channel-partner network of 100+ licensed independent retreaders subject to semiannual 60-point inspections, layered with professional/fleet services (emergency road service, performance consultation, national warranty support) and the free Advantage Program targeting small fleets with consistent nationwide pricing. Pricing is quote-based and not publicly disclosed. Go-to-market blends channel partners, sales-led fleet engagement, and direct enrollment for small operators.
Oliver Rubber Company firmographics
Firmographics- Name
- Oliver Rubber Company
- Legal name
- Oliver Rubber Company, LLC
- Website
- https://oliverrubber.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Oliver Rubber Company manufactures precure tread rubber and retread tires for commercial trucking fleets, small fleets, owner-operators, and licensed independent retreaders across the U.S. and Canada. Founded 1912, it operates as a wholly-owned Michelin North America subsidiary.
- Ownership category
- akta.pro rank
Oliver Rubber Company industry classification
Industry- Product category
- Commercial Tire Retreading
- NAICS
- Tire Retreading (326212), Tire Manufacturing (except Retreading) (326211)
- SIC
- Tires & Inner Tubes (3011), Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Retread & Tire Recapping Manufacturing (IMANAKAK)
- akta.pro secondary industry
- Commercial Truck & Bus Tires Manufacturing (IMANAKAC)
Keywords
Where Oliver Rubber Company is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Oliver Rubber Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Precure Tread Rubber Products: Oliver designs and manufactures precure rubber tread products for truck tire retreading, sold through their dealer network to commercial fleet customers and independent retread shops
- Fleet Services: Emergency road service program, retread performance consultation, and national warranty support for fleets
- Advantage Program: Free membership program for small fleets providing consistent pricing on new tires and retreads, online business tools, and 24/7 emergency roadside service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Advantage Program - Free tier for small fleets 1-99 trucks |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Oliver Rubber Company product offering
Product offeringCore offering
Oliver Rubber Company designs and manufactures precure tread rubber products and retreaded commercial truck tires under brands including Oliver, MegaMile, LongMile, and ORCO. Products are sold through a nationwide network of more than 100 licensed retread dealers using Oliver's proprietary 7-step process, and directly to small commercial fleets and owner-operators via the free Advantage Program and Oliver Fleet Services (national warranty and 24/7 Emergency Road Service).
Product overview
Oliver Rubber Company is America's first retread rubber brand, offering a comprehensive portfolio of precure retread tires for the commercial trucking industry. The core product offering consists of dozens of retread tire models organized by application: drive-position retreads (ORCO LTD, Performance Drive, Power Tred, Vantage Max Drive), trailer-position retreads (Vantage Trailer II, ORCO HS Trailer, ULP Trailer), and specialty retreads (Roughneck, Waste Hauler Lug, Specialty Lug, Arctic Drive). The MegaMile sub-brand provides budget-friendly alternatives. These products are supported by Oliver's proprietary 7-step retread process, a nationwide network of licensed retreaders, and value-added services including Fleet Services and the Advantage Program for small fleets. Oliver operates two manufacturing plants in the U.S. and is a wholly-owned subsidiary of Michelin North America, Inc.
Differentiator
Problem solved
Functional benefit
Brands
- MegaMile®: A low-cost alternative retread brand for value and performance with no compromises.
- Tuff-Cure®
- LongMile®
- ORCO®
Products and services
- Oliver Retread Tires Portfolio Comprehensive portfolio of precure and mold-cure retread tires for commercial trucks, including drive-position (Vantage Max Drive, Performance Drive, Power Tred, ORCO LTD), trailer-position (Vantage Trailer II, ORCO HS Trailer, ULP Trailer) and specialty (Roughneck, Waste Hauler Lug, Arctic Drive) retreads targeting line haul, regional, urban delivery, school bus, food and beverage, quarry, and waste hauling applications.
- MegaMile Retreads MegaMile is Oliver's low-cost alternative retread sub-brand offering value and performance at lower price points for budget-conscious fleets, sold separately through megamileretreads.com.
- Advantage Program Free membership program for small fleets operating 1-99 trucks and individual owner-operators that provides consistent nationwide pricing on Oliver retreads and new tires (Passenger Car, Light Truck, Earthmover, Agricultural, and Compact lines), 24/7 Emergency Road Service, and online business tools.
- Oliver Fleet Services Fleet service program combining consistent-quality Oliver retread products, fair nationwide pricing, 24/7 Emergency Road Service network, centralized billing, and retread performance consultation to help commercial fleets maximize uptime and minimize per-mile tire costs.
- ORCO LTD (Oliver Lug Traction Drive) Lightweight open-shoulder drive-position precure retread for regional and urban commercial vehicles, featuring VDI Plus tread technology for all-weather traction, stone resistance, and durability; well-suited for school bus and food and beverage applications.
- Vantage Trailer II SmartWay-verified fuel-efficient trailer-position precure retread for line haul applications, now offered in a new 240mm tread width and designed for excellent tread life and fuel efficiency.
- ORCO HS Trailer Cost-efficient trailer-position precure retread for regional and long-haul applications, featuring shallow 11/32nds tread depth for cool running and the exclusive VDI Plus tread technology for stone resistance; available in four sizes (205, 210, 220, 230).
- ULP Trailer (Ultra Low Profile Trailer) SmartWay-verified Ultra Low Profile Trailer precure retread designed for long-haul wide-base X One trailer tires, providing low rolling resistance and enhanced fuel efficiency.
Quantifiable outcome
- National warranty backed to 2/32nds of tread depth
- +2 more outcomes
Companies that use Oliver Rubber Company
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Oliver Rubber Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oliver Rubber Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- Border Recapping / Border InternationalmajorBorder Recapping, operating under Border International umbrella, opened a 32,000 sq ft Oliver retread facility in El Paso, Texas to service the Southwest market. The facility also offers new commercial-truck tire sales from Michelin family brands (Michelin, BFGoodrich, Uniroyal). Employs seven technicians.
- Service Tire Truck Centers (STTC)coreSTTC operates a retread facility in Millville, New Jersey as part of the Oliver North American dealer network. STTC is a Michelin truck and earthmover tire dealer with 40+ locations in 8 Northeast states, now expanded to offer Oliver retread products focusing on intermodal business.
- Michelin North America, Inc.coreOliver Rubber Company was acquired by Michelin North America in 2007 and operates as a wholly-owned subsidiary. Oliver moved its headquarters to Greenville, South Carolina in 2008, home of Michelin North America. The acquisition provided Oliver with resources of a major tire manufacturer while maintaining its brand identity in the retreading industry.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
Oliver Rubber Company competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
Oliver Rubber Company social profiles
Digital presenceOliver Rubber Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oliver Rubber Company leadership team
Management profileNumber of profiles
Profiles1 record
Oliver Rubber Company subsidiaries and ownership
Company hierarchySubsidiaries6 records
Oliver Rubber Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oliver Rubber Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oliver Rubber Company
What does Oliver Rubber Company do?
Oliver Rubber Company designs and manufactures precure tread rubber products and retreaded commercial truck tires under brands including Oliver, MegaMile, LongMile, and ORCO. Products are sold through a nationwide network of more than 100 licensed retread dealers using Oliver's proprietary 7-step process, and directly to small commercial fleets and owner-operators via the free Advantage Program and Oliver Fleet Services (national warranty and 24/7 Emergency Road Service).
Is Oliver Rubber Company a public or private company?
Oliver Rubber Company is a private company. It is classified as corporate owned and is currently operating.
When was Oliver Rubber Company founded?
Oliver Rubber Company was founded in 1912. It employs 101 to 250 people.
Where is Oliver Rubber Company based?
Oliver Rubber Company is headquartered in Greenville, United States, in the North America region.
How does Oliver Rubber Company make money?
Three revenue lines are on record. Precure Tread Rubber Products are the primary driver. The others are fleet Services and advantage Program.
Does Oliver Rubber Company have an API?
No public API is recorded for Oliver Rubber Company.
What industry is Oliver Rubber Company in?
Oliver Rubber Company's product category is Commercial Tire Retreading. Its primary akta.pro industry code is IMANAKAK, Retread & Tire Recapping Manufacturing, with a secondary code of IMANAKAC, Commercial Truck & Bus Tires Manufacturing. Its NAICS code is 326212 and its SIC code is 3011.