Service Tire Truck Centers

What Service Tire Truck Centers does

Service Tire Truck Centers (STTC) is a privately held, family-owned commercial tire dealer and retreader founded in 1955 and headquartered in Bethlehem, Pennsylvania. The company operates more than 50 dedicated tire centers across 11 Northeastern states (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Vermont, and Virginia) and maintains a fleet of 250+ mobile service vehicles supporting a 24/7/365 Road Assist program with a guaranteed two-hour emergency response window. Its primary customers are enterprise commercial trucking fleets, owner-operators, earthmover/OTR operators (construction and mining), and specialty vehicle fleets (buses, waste management).

The core product portfolio spans new commercial truck tires from nine major brands (Michelin, Goodyear, Yokohama, Continental, General, Roadmaster, Double Coin, Apollo, BFGoodrich), a tire retreading program anchored by an exclusive Michelin Retread Technologies (MRT) 11-step process and Oliver Rubber partnership, full mechanical services under the Service Tech subsidiary, aluminum wheel refinishing via the automated VIS-Polish robotic system, and BIB TREAD asset tracking software that provides real-time visibility into casing inventory, retread status, and tire lifecycle data. STTC is the first and only MRT dealer approved to produce officially sanctioned Tweel retreads.

STTC generates revenue through a mix of hardware sales (new tires at $250-$600 per unit, skid steer tracks at $500-$800), professional services (retreading, maintenance, repair, alignment, mechanical work), subscription-based fleet maintenance contracts, and per-incident 24/7 emergency roadside service. Go-to-market is sales-led and direct, combining 50+ physical locations with a 250+ vehicle mobile service operation, field sales for fleet accounts, and digital channels including the corporate website, the Road Assist iOS/Android app, and social media. Pricing is quote-based for fleet requirements and unit-based for walk-in customers.

Name

Service Tire Truck Centers

Legal name

Service Tire Truck Centers

Website

https://sttc.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Service Tire Truck Centers is a family-owned commercial tire dealer and retreader founded in 1955, operating 50+ tire centers and 250+ mobile service vehicles across 11 Northeastern US states, serving commercial trucking fleets, owner-operators, and earthmover operators with new tires, Michelin-licensed retreading, 24/7 roadside assistance, and mechanical services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices51 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. New Commercial Truck Tires: Sales of new commercial truck tires from major brands including Michelin, Goodyear, Yokohama, Continental, General, Roadmaster, Double Coin, Apollo, and BFGoodrich. Tire prices range from $250 to $600 depending on size, quality, and intended operation.
2. Tire Retreading Services: Michelin Retread Technologies and Oliver Rubber retreading services for commercial truck tires, offering 20-50% cost savings versus new tires. Retread tires cost approximately $150-$200 less per tire than average new tires.
3. Tire Maintenance Services: Preventive maintenance, tire inspections, wheel balancing, alignment services, and fleet inspection programs to maximize tire lifespan and fleet efficiency.
4. 24/7 Roadside Assistance (Road Assist): Emergency mobile tire service available 24/7/365 with guaranteed response within two hours. Service includes access to certified retreaded tires and certified repair technicians.
5. Mechanical Vehicle Services: Full mechanical services under Service Tech division including PM inspections, suspension, exhaust, diagnostics, batteries, state/FHWA inspections, trailer maintenance, and emergency road calls.
6. Passenger/Light Truck Tires: Tire sales for passenger vehicles, SUVs, and light trucks from brands including Michelin, Goodyear, Yokohama, BF Goodrich, Cooper, and Uniroyal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Service Tire Truck Centers sells new commercial truck tires from nine major brands (Michelin, Goodyear, Yokohama, Continental, General, Roadmaster, Double Coin, Apollo, BFGoodrich) and provides complete tire lifecycle services: Michelin Retread Technologies retreading, 24/7/365 Road Assist emergency roadside mobile tire service with two-hour guaranteed response, mechanical vehicle services through its Service Tech division, and earthmover/OTR tire solutions. It complements tire sales with BIB TREAD asset tracking software, aluminum wheel refinishing, skid steer/rubber tracks, fleet maintenance contracts, and tire repair services delivered across 50+ physical centers and 250+ mobile service vehicles.

Product overview

Service Tire Truck Centers operates a network of over 50 dedicated tire centers across the Northeast, providing a comprehensive portfolio of tire products and services for commercial trucks, earthmover equipment, and passenger vehicles. The core offering centers on new commercial truck tires from nine major brands (Michelin, Yokohama, Goodyear, General, Continental, Roadmaster, Double Coin, Apollo, BFGoodrich), available by position type (steer, drive, trailer, all-position) and application. Complementing new tire sales is a full-service tire retreading program utilizing Michelin Retread Technologies (MRT) and Oliver Rubber, offering significant cost savings with comparable performance to new tires. The company provides 24/7 emergency roadside assistance through its Road Assist Program with guaranteed two-hour response, mobile tire service, and mechanical services under the Service Tech division. Additional offerings include BIB TREAD asset tracking software, aluminum wheel refinishing using automated VIS-Polish systems, skid steer and rubber tracks, earthmover tires with dedicated retreading, and comprehensive preventative maintenance programs. The portfolio is rounded out by tire repair services (including the vulcanized Monaflex system for earthmover tires), wheel polishing for commercial fleets, and tires for passenger cars, SUVs, and light trucks.

Differentiator

Problem solved

Functional benefit

Brands

• Road Assist: Emergency mobile tire service program for heavy duty and commercial vehicles, providing roadside assistance with guaranteed response within two hours.

Products and services

• Commercial Truck Tires New commercial truck tires from major brands including Michelin, Yokohama, Goodyear, General, Continental, Roadmaster, Double Coin, Apollo, and BFGoodrich, available by brand and by tire position (steer, drive, trailer, all-position) for commercial fleet and owner-operator customers.
• Tire Retreading Tire retreading service using Michelin Retread Technologies (MRT) and Oliver Rubber processes, delivering performance comparable to new tires at a lower cost for commercial fleet customers.
• Road Assist 24/7 Emergency Roadside Program 24/7/365 emergency mobile tire service program for commercial trucks, providing two-hour guaranteed response and access to certified retreaded tires and certified repair technicians via phone (877-748-2825) or the Road Assist mobile app.
• Mobile Tire Service Mobile on-site tire service for commercial vehicles, available 24/7/365 with two-hour response time, providing tire change-outs and certified retreaded tires at the customer location.
• Service Tech Mechanical Services Service Tech mechanical division providing drive-in, mobile, and emergency vehicle maintenance for commercial fleets, including PM inspections, suspension, exhaust, belts, diagnostics, batteries, state/FHWA inspections, trailer maintenance, alignment, and emergency road calls.
• Earthmover/OTR Tires Off-the-road tires for heavy equipment used in earthmoving, construction, and mining applications, including new tires from Michelin, Polar, Yokohama, Goodyear, Double Coin, Camso, and Solideal, plus retreading services and emergency repair.
• BIB TREAD Asset Tracking Software BIB TREAD real-time tire inventory tracking software that lets commercial fleet customers view finished retreads, raw casings, in-process casings, non-retreadable casings, and repair-only tires via a customer portal.
• Aluminum Wheel Refinishing Automated aluminum wheel polishing using the VIS-Polish robotic system, restoring commercial truck wheels to like-new condition with a money-back guarantee and helping prevent bead leaks, corrosion, and tire punctures.
• Skid Steer Tracks Rubber tracks for skid steers and compact track loaders designed for heavy-duty performance on mud, sand, snow, and difficult terrain, compatible with Caterpillar, Bobcat, Kubota, JCB, Mattson, John Deere, and other brands.
• Wheel Polishing Services for Commercial Fleets Professional wheel cleaning and polishing service for commercial fleet customers, designed to prevent bead leaks, corrosion, and tire punctures caused by poorly maintained wheels.
• Passenger Car, SUV & Light Truck Tires Tires for passenger vehicles, SUVs, and light trucks from Michelin, Goodyear, Yokohama, BFGoodrich, Cooper, and Uniroyal brands, sold and installed at STTC walk-in tire centers.
• Tire Maintenance Services Comprehensive tire maintenance for commercial truck tires including wheel balancing, tire pressure monitoring systems, preventative maintenance programs, match mounting, and alignment.
• Tire Repair & Maintenance Tire repair services using the Monaflex vulcanized repair system for earthmover tire section repairs, delivering 10x the tensile strength of chemical tire repair and backed by a full warranty.
• Tyre Check OTR Fleet Inspection & Asset Management Fleet inspection and tire asset management program for off-the-road (OTR) tires, providing high visibility of assets, inspection history, and projected run-out information for construction and mining operators.

Quantifiable outcome

• Tire retreading saves over $2 billion annually for North American trucking companies
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Michelin Retread Technologies (MRT)coreStrategic or Co-development PartnerExclusive partnership for Michelin Retread Technologies 11-step retread process. STTC is the first and only MRT dealer to produce officially approved Tweel retreads. MRT provides new-tire technology, materials, and quality standards for genuine Michelin-performance retreads.
• Oliver RubbercoreStrategic or Co-development PartnerAuthorized Oliver dealer for retread rubber products. Oliver is America's 1st retread rubber brand with over 100 years of experience, offering exclusive features that enhance traction and durability.
• Michelin (Earthmover Tires)coreChannel Partner/ Reseller/ DistributorSTTC is an authorized dealer of Michelin earthmover tires for construction and mining equipment, combining new tire sales with comprehensive retreading programs.
• Goodyear (Earthmover Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Goodyear earthmover tires including OTR and construction vehicle applications.
• Yokohama (Earthmover Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Yokohama earthmover tires and OTR products.
• Camso (Earthmover Tires)minorChannel Partner/ Reseller/ DistributorAuthorized dealer of Camso earthmover tire products.
• Solideal (Earthmover Tires)minorChannel Partner/ Reseller/ DistributorAuthorized dealer of Solideal earthmover and specialty tire products.
• Polar (Earthmover Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Polar earthmover tires and retreading services using Polar Rubber.
• Michelin (Commercial Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Michelin commercial truck tires including X LINE ENERGY, X-ONE, X WORKS, XZU, XZY, XDA, and XDN product lines.
• Goodyear (Commercial Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Goodyear commercial truck tires including Endurance, Marathon, and G622 product lines.
• Yokohama (Commercial Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Yokohama commercial truck tires including 108R, 101ZL, 104ZR, 109L, 114R, 504C, 506U, and 714R product lines.
• Continental (Commercial Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Continental commercial truck tires including Conti EcoPlus, Conti Coach, Conti HSL, Conti HDL, and Conti HTL product lines for steer, drive, and trailer applications.
• General Tire (Commercial Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of General Tire commercial truck tires including Grabber, RD, RA, HS, WT, HT+, MD, and HD2 product lines.
• Roadmaster (Commercial Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Roadmaster commercial truck tires including RM230, RM254, RM257, RM258, RM272, RM300, and RM332 product lines.
• Double Coin (Commercial Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Double Coin commercial truck tires including RT606+, FT105, RLB, RR, and RT500 product lines.
• Apollo (Commercial Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Apollo commercial truck tires including EnduTrax MA, EnduCombi, and EnduMile product lines.
• BFGoodrich (Commercial Tires)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of BFGoodrich commercial truck tires including DR444, CROSS CONTROL, and ROUTE CONTROL product lines.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Southern Tire Mart: One of the largest US commercial tire dealers with extensive retread operations and fleet service capabilities, serving OTR, commercial truck, and industrial segments.
• Tredroc Tire Services: Commercial-focused tire dealer with multiple Midwest locations providing new tires, retreading, and mobile fleet service — comparable service mix and target customers.
• Bauer Built Tire & Service: Midwest commercial tire and retread dealer with multiple service centers providing new tires, retreading, mechanical service, and fleet maintenance — closely aligned with STTC's offering.
• Pomp's Tire Service: Midwest-based commercial tire and retread dealer operating a multi-location network similar to STTC, serving commercial trucking fleets with new tires, retreading, and 24/7 roadside service.
• Ziegler Tire & Supply: Commercial tire dealer and retreader operating in the Midwest with fleet services, mechanical work, and emergency roadside assistance — closely mirrors STTC's integrated model.
• McCarthy Tire Service: Mid-Atlantic commercial tire dealer and retreader with a multi-state footprint serving commercial trucking fleets — geographic and service-model overlap with STTC.
• Best-One Tire & Service: Network of independent commercial tire dealers offering new tires, retreading, fleet management, and roadside assistance across multiple states — directly comparable operating model to STTC.

Broad incumbents

• Bridgestone GCR Tires & Service: Bridgestone's commercial tire and service network serving fleets and OTR customers across North America; overlapping capability but owned by a global tire manufacturer with broader portfolio.
• TA Truck Service (TravelCenters of America): National truck-stop network with on-site commercial tire service and roadside assistance; broader travel-center platform but directly competes with STTC for fleet tire and emergency service revenue along major freight corridors.
• Goodyear Wingfoot Commercial Tire: Goodyear-affiliated commercial tire service network offering fleet tire management nationally; competes with STTC in commercial fleet service but as part of a much broader tire manufacturer portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ServiceTireSTTC
• Facebookfacebook.com/service-tire-truck-center-325883547312
• LinkedInlinkedin.com/company/2658813

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Tire Truck Centers