Finnsiirto
Finnsiirto Oy is a Finland-based authorized importer and full-service provider of material handling equipment, distributing Hyundai, Hangcha, Ausa, Combilift, and LM Trac brands to logistics, manufacturing, agricultural, and port customers nationwide.
- Company typePrivate
- Founded1988
- HeadquartersLieto, Finland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Finnsiirto does
Finnsiirto Oy is a Finnish material handling equipment specialist operating as the authorized importer and distributor in Finland for five international brands: Hyundai (since 2006), Ausa (since 2012), Hangcha, Combilift, and LM Trac (since 2022). Founded in 1988 as a truck maintenance company and headquartered in Lieto near Turku, the company has progressively expanded into a full-spectrum provider covering counterbalance forklifts (diesel, LPG, and lithium-ion electric), reach trucks, rough-terrain forklifts, container handlers up to 48 tons, warehouse machines, and grounds maintenance equipment. Notable technical offerings include Hangcha's high-voltage 579/618V lithium-ion powertrains, a proprietary 'Nordic Edition' customization of Hangcha equipment for Finnish winter conditions, and remote diagnostic platforms (Hyundai Hi-Mate, Ausa AUSAnow).
Finnsiirto firmographics
Firmographics- Name
- Finnsiirto
- Legal name
- Finnsiirto Oy
- Website
- https://finnsiirto.fi
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Finnsiirto Oy is a Finland-based authorized importer and full-service provider of material handling equipment, distributing Hyundai, Hangcha, Ausa, Combilift, and LM Trac brands to logistics, manufacturing, agricultural, and port customers nationwide.
- Ownership category
- akta.pro rank
Finnsiirto industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Hardware (5072), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks) (TLAKAHAC)
- akta.pro secondary industry
- Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD)
Keywords
Where Finnsiirto is headquartered
LocationHeadquarters
- HQ city
- Lieto
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Finnsiirto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- New Equipment Sales: Sale of new material handling equipment including forklifts (diesel, electric/lithium-ion, gas), reach trucks, terrain forklifts, container handlers, and warehouse machines from represented brands (Hyundai, Hangcha, Ausa, Combilift, LM Trac).
- Used Equipment Sales: Sale of used/refurbished forklifts and warehouse equipment. One of Finland's largest used equipment selections.
- Equipment Rental: Short-term and long-term rental of forklifts and other material handling equipment. One of Finland's widest rental selections for seasonal peaks, maintenance periods, and temporary needs.
- Maintenance and Repair Services: Annual maintenance, repairs, and condition inspections for approximately 4,000 forklifts and warehouse machines. Service units operate throughout Finland.
- Spare Parts Sales: Sale of spare parts for various forklift and warehouse machine brands with fast delivery, typically next-day throughout Finland.
- Financing Services: Equipment financing including leasing, operating lease, rental, operational lease, and installment purchase options through partnerships with major financing companies.
- Training Services: Training for safe and efficient forklift and equipment operation.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Finnsiirto product offering
Product offeringCore offering
Finnsiirto Oy is a Finnish material handling equipment and internal logistics solutions provider acting as an authorized importer and distributor for international brands Hyundai, Hangcha, Ausa, Combilift, and LM Trac. The company sells new and used forklifts, warehouse machines, rough-terrain forklifts, container handlers, and telescopic handlers, and complements equipment sales with one of Finland's largest rental fleets, scheduled maintenance and repair services covering ~4,000 machines annually, spare parts supply, attachments, financing solutions, and operator training.
Product overview
Finnsiirto Oy is a material handling equipment and internal logistics solutions provider — one of Finland's leading specialists in the field. The company's product portfolio spans multiple integrated layers: (1) New equipment sales across four international brands — Hyundai (diesel, electric/Li-ion, LPG forklifts, and warehouse machines), Hangcha (counterbalance forklifts, reach trucks, container handlers, and rough-terrain forklifts — all with Li-ion battery technology), Ausa (rotating handlers and rough-terrain forklifts), and Combilift (reach trucks, multi-directional trucks, side-loaders, special machines, and the Combi-RT rough-terrain model), plus the Finnish LM Trac grounds-maintenance brand; (2) a large used/-exchange equipment division offering one of Finland's widest selections of pre-owned forklifts and warehouse machines; (3) one of Finland's broadest rental fleets with same- or next-day delivery; (4) a full lifecycle support layer comprising scheduled and reactive maintenance, customized service agreements, remote technical support (Hyundai Hi-Mate and Ausa AUSAnow systems), spare parts supply, attachments and accessories (fork attachments, clamps, personnel baskets, Grammer seats), equipment financing (leasing, hire purchase, rental), and operator training. The company operates as part of Finnsiirto Group, which includes Telakone, Simeri, and ETP Espoon Teollisuuspalvelu.
Differentiator
Problem solved
Functional benefit
Products and services
- Hyundai Forklifts and Warehouse Machines Hyundai-branded material handling equipment including diesel counterbalance forklifts for outdoor use, battery-electric forklifts for indoor zero-emission operations, LPG forklifts for indoor/outdoor flexibility, and warehouse machines such as electric pallet trucks, powered pallet trucks, and stacker trucks for internal logistics.
- Hangcha Forklifts and Container Handling Equipment Hangcha-branded forklifts and material handling equipment featuring high-voltage lithium-ion battery technology (579/618V) with fast charging and maintenance-free operation, available in counterbalance, reach truck, rough-terrain, and container handler variants for indoor and outdoor applications.
- Ausa Rough-Terrain Forklifts and Telescopic Handlers Ausa-branded rotating and telescopic handlers (kurottajat) for confined spaces, agriculture, and construction sites, plus rough-terrain forklifts (maastotrukit) with high ground clearance and tractor-type tires for outdoor and forestry applications.
- Combilift Forklifts and Warehouse Machines Combilift-branded reach trucks and warehouse machines for narrow-aisle operations, multi-directional and side-loading forklifts for handling long and bulky materials indoors and outdoors, special machines for niche requirements, and the Combi-RT compact rough-terrain forklift (1,500–1,600 kg capacity).
- LM Trac Environmental Maintenance Machines LM Trac-branded Finnish-made environmental maintenance machines for green space and grounds maintenance applications.
- Equipment Rental Fleet Short- and long-term rental of forklifts and material handling equipment with flexible terms and rapid delivery, addressing seasonal peaks, maintenance periods, and temporary capacity needs for businesses across Finland.
- Used/Exchange Equipment Sales Sale and purchase of pre-owned forklifts and warehouse machines, with one of Finland's largest selections of used material handling equipment, competitive pricing, and rapid delivery.
- Maintenance and Repair Services Scheduled maintenance, fault repairs, and condition inspections for forklifts and warehouse machines across all supported brands, performed by manufacturer-specialist mechanics through nationwide service units.
- Service Agreements (Huoltosopimukset) Customized recurring maintenance contracts for customer fleets, including scheduled servicing, inspections, spare parts, oils, and loaner equipment, tailored to customer fleet and business needs.
- Technical Support Technical support services including fault diagnosis by phone, email, or remote diagnostic systems (Hyundai Hi-Mate, Ausa AUSAnow) and guidance on optimal machine use and cost efficiency.
- Spare Parts Supply Wide range of quality spare parts for all supported machine brands, stocked at warehouses in Lieto and Lempäälä with next-day delivery throughout Finland.
- Attachments and Accessories Comprehensive range of forklift attachments and accessories including fork positioners, side shifters, rotating clamps, paper roll clamps, roller clamps, personnel baskets, Grammer seats, and custom-manufactured solutions for specialized applications.
- Equipment Financing Services Tailored funding contracts for forklift and equipment purchases, including leasing, operating lease, hire purchase, and installment options arranged through partner financing companies.
- Forklift Operator Training Training programs for safe and efficient forklift and material handling equipment operation, including initial operator training, ongoing skills development, and manufacturer-specific instruction.
Companies that use Finnsiirto
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Finnsiirto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Finnsiirto partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- LM TraccoreAuthorized representative of LM Trac environmental maintenance machines since 2022.
- AusacoreAuthorized importer of Ausa terrain forklifts and handling equipment since 2012.
- Hyundai Material HandlingcoreAuthorized importer of Hyundai forklifts and material handling equipment since 2006. Represents Hyundai counterbalance forklifts (diesel, electric, gas) and warehouse machines in Finland.
- HangchacoreAuthorized importer of Hangcha electric forklifts with lithium-ion technology, including counterbalance, reach trucks, terrain forklifts, and container handling equipment.
- CombiliftcoreAuthorized importer of Combilift handling equipment including reach trucks, warehouse machines, multi-directional and side-loading forklifts, and terrain forklifts.
- Suomen Telakone OycorePart of Finnsiirto Group along with Suomen Telakone Oy, representing additional material handling equipment brands.
- Simeri OycorePart of Finnsiirto Group. Simeri Oy operates in Finland and Simeri Oü operates in Estonia.
- ETP Espoon Teollisuuspalvelu OyminorPart of Finnsiirto Group, providing industrial services in Espoo area.
- Bucher, Walker, Holder, Reform, Iseki, Jacobsen Ransomes, Verti-DrainminorAuthorized service point for these work equipment brands as authorized by Oy J-Trading Ab.
- GrammerminorOfficial Grammer seat distributor for Varsinais-Suomi region. High-quality seats designed for forklifts and work equipment.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Finnsiirto competitors and assessment
Company assessmentDirect peers
- Cargotec: Finnish parent of Kalmar (port and heavy material handling), Hiab (loader cranes), and MacGregor (offshore). Competes with Finnsiirto for container-handler buyers in Finnish ports and logistics hubs and for businesses needing heavy-load lifting equipment.
- Crown Equipment: US-headquartered forklift and warehouse-equipment manufacturer with a direct-owned European sales/service presence. Competes with Finnsiirto in the electric counterbalance and warehouse-truck categories, particularly for high-volume distribution-center fleets.
- Manitou: French manufacturer of rough-terrain forklifts, telehandlers/rotating handlers (Manitou, Gehl, Mustang by Manitou), and platform equipment. Direct competitor to Finnsiirto's Ausa kurottajat (rotating telescopic handlers) and rough-terrain forklift lineup.
- Hyster-Yale: Global materials-handling group (Hyster, Yale) selling forklifts, container handlers, and big trucks through national dealer networks. Competes with Finnsiirto across counterbalance forklifts and with Hangcha on big-tonnage container handling equipment.
- Jungheinrich: European intralogistics specialist with direct and dealer-led sales of forklifts, reach trucks, and racking in Finland. Highly comparable business model: equipment sales plus multi-year service contracts — directly mirroring Finnsiirto's full-lifecycle offering.
- Linde Material Handling: Premium forklift and intralogistics brand (part of KION Group) with authorized-dealer coverage throughout Finland; offers overlapping counterbalance trucks, reach trucks, and fleet-service contracts. Directly comparable to Finnsiirto's Hyundai/Hangcha/Linde-facing product and service motion.
- Konecranes: Finland-headquartered global leader in lifting equipment and port cranes; overlaps with Finnsiirto on heavy container handling and lifting solutions for industrial and port customers. Material handling services and parts offer a directly comparable aftermarket model.
- Toyota Material Handling: Global forklift and warehouse-equipment manufacturer with its own national dealer networks across Europe; competes with Finnsiirto for the same Finnish B2B counterbalance and warehouse-equipment buyers. Both organizations deliver new sales, service, rental, parts, and financing under a single brand-aligned distributor model.
- STILL: KION Group sibling to Linde MH, distributing forklifts and warehouse equipment via national dealership networks across Europe including Finland. Overlaps with Finnsiirto on counterbalance and warehouse-segment customers and competes for the same service-contract revenue pool.
Others
- Hangcha Group: Chinese forklift and material-handling OEM whose Li-ion product line Finnsiirto distributes in Finland under the Hangcha brand. Principal/supplier relationship rather than head-to-head competitor, but Hangcha's own international expansion could affect Finnsiirto's territorial exclusivity and brand economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Finnsiirto social profiles
Digital presenceFinnsiirto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finnsiirto leadership team
Management profileNumber of profiles
Profiles4 records
Finnsiirto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finnsiirto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finnsiirto
What does Finnsiirto do?
Finnsiirto Oy is a Finnish material handling equipment and internal logistics solutions provider acting as an authorized importer and distributor for international brands Hyundai, Hangcha, Ausa, Combilift, and LM Trac. The company sells new and used forklifts, warehouse machines, rough-terrain forklifts, container handlers, and telescopic handlers, and complements equipment sales with one of Finland's largest rental fleets, scheduled maintenance and repair services covering ~4,000 machines annually, spare parts supply, attachments, financing solutions, and operator training.
Is Finnsiirto a public or private company?
Finnsiirto is a private company. It is classified as unknown and is currently operating.
When was Finnsiirto founded?
Finnsiirto was founded in 1988. It employs 51 to 100 people.
Where is Finnsiirto based?
Finnsiirto is headquartered in Lieto, Finland, in the Europe region.
How does Finnsiirto make money?
Seven revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rental, maintenance and Repair Services, spare Parts Sales, financing Services and training Services.
Who are Finnsiirto's main competitors?
Direct peers on record are Cargotec, Crown Equipment, Manitou, Hyster-Yale, Jungheinrich, Linde Material Handling, Konecranes, Toyota Material Handling and STILL. Hangcha Group is listed as an others.
Does Finnsiirto have an API?
No public API is recorded for Finnsiirto.
What industry is Finnsiirto in?
Finnsiirto's product category is Material Handling Equipment. Its primary akta.pro industry code is TLAKAHAC, Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks), with a secondary code of TLAKAHAD, Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers). Its NAICS code is 333924 and its SIC code is 3530.