Grammer
GRAMMER AG is a German SDAX-listed Tier 1 supplier founded in 1880, manufacturing automotive interior components (headrests, armrests, center consoles) and commercial-vehicle driver/passenger seats for agricultural, construction, truck, bus, and rail OEMs across 42 plants in 20 countries.
- Company typePublic
- Founded1880
- HeadquartersAmberg, Germany
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Grammer does
GRAMMER AG is a German public limited company (Aktiengesellschaft) founded in 1880 and headquartered in Ursensollen near Amberg, Germany, listed on the Frankfurt Stock Exchange (ISIN DE0005895403) in the SDAX index. The company operates two divisions: Automotive, which supplies headrests, armrests, center consoles, and interior components to passenger-vehicle manufacturers and system suppliers; and Commercial Vehicles, which designs and manufactures driver and passenger seats for agricultural machinery, construction vehicles, forklifts, material-handling equipment, trucks, buses, and railway applications.
The technology base centers on seating systems, including electronically controlled active suspension with automatic weight adjustment, the proprietary Dualmotion adaptive back support, foam-in-place cushion technology (in-house since 1976), integrated climate control with optional massage function, and CAN bus integration for diagnostics and damper wear monitoring. Manufacturing is organized through 42 wholly-owned production, distribution and logistics sites across 20 countries on four continents, supported by wholly-owned subsidiaries including GRAMMER Interior entities in Beijing, Shanghai, Changchun, Tianjin and Hefei; GRAMMER Automotive operations in Poland, Slovenia, the Czech Republic, Serbia, Mexico, South Africa, Turkey and Brazil; rail-interior capability in Germany; and engineering presence in India through the Allygram/Allygrow R&D joint venture.
Revenue is generated predominantly through B2B OEM supply contracts — direct engineering and manufacturing relationships with automotive and commercial-vehicle OEMs supported by just-in-time delivery — supplemented by an aftermarket channel selling retrofit seats (Maximo, Actimo, Compacto, Primo, Roadtiger, Kingman product families) and replacement parts through authorized sales partners and specialized retailers. FY 2025 revenue was EUR 1,821.2 million with an FY 2025 EBIT guidance of approximately EUR 80 million; quarterly EBIT more than doubled year-over-year in Q2 2026 to EUR 23.4 million on revenue of approximately EUR 499.5 million, with a Q1 2026 EBIT margin of 5.0%. The company holds IRIS, VDA 6.3, DIN EN 15085, DIN 6701, DIN EN ISO 9001, and ISO 14001 certifications that support qualification with regulated rail and automotive OEMs.
Grammer firmographics
Firmographics- Name
- Grammer
- Legal name
- GRAMMER AG
- Website
- https://www.grammer.com
- Company type
- Public
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- GRAMMER AG is a German SDAX-listed Tier 1 supplier founded in 1880, manufacturing automotive interior components (headrests, armrests, center consoles) and commercial-vehicle driver/passenger seats for agricultural, construction, truck, bus, and rail OEMs across 42 plants in 20 countries.
- Ownership category
- akta.pro rank
Grammer industry classification
Industry- Product category
- Automotive Seating and Interior Components
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Agricultural Implement Manufacturing (33311)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
Keywords
Where Grammer is headquartered
LocationHeadquarters
- HQ city
- Amberg
- HQ country
- Germany
- HQ region
- Europe
Offices16 records
Markets served
Grammer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Automotive Interior Components: GRAMMER supplies headrests, armrests, center consoles and interior components to automotive manufacturers and system suppliers. Revenue is generated through OEM supply contracts with major car manufacturers.
- Commercial Vehicle Seats: Driver and passenger seats for agricultural machinery, construction vehicles, forklifts, trucks, buses and trains. Revenue generated through OEM supply and aftermarket sales.
- Aftermarket Products and Spare Parts: Retrofit seats and replacement parts sold through authorized distribution partners globally, providing sustainable and cost-effective alternatives to new seat purchases.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Grammer product offering
Product offeringCore offering
GRAMMER AG develops and manufactures components and systems for automotive interiors (headrests, armrests, center consoles, and interior components for passenger vehicles) and commercial vehicle seating (driver and passenger seats for agricultural machinery, construction equipment, trucks, buses, forklifts, and trains). The company operates through direct OEM supply contracts and a global aftermarket distribution network.
Product overview
Grammer AG operates as a two-division automotive and commercial vehicle supplier: Automotive (headrests, armrests, center consoles, interior components for passenger vehicles) and Commercial Vehicles (driver/passenger seats for agricultural machinery, construction equipment, material handling, trucks, buses, and trains). The company serves both OEM and aftermarket channels with comprehensive seat product lines including MSG297/2900 high-end offroad seats, Ubility One ultra-light bus/rail seating, and multiple rail passenger seat families (R C4, New Regio, R R1, R R2, LL3000). Aftermarket offerings span MAXIMO, COMPACTO, PRIMO, ACTIMO, ROADTIGER, KINGMAN, MSG20, LINEA, and TOUREA seat series with corresponding spare parts.
Differentiator
Problem solved
Functional benefit
Brands
- MSG297/2900: High-end seat series for agricultural and construction machinery combining ultimate comfort with automotive-quality features
- Ubility One
- MAXIMO
- ACTIMO
- PRIMO
- COMPACTO
- ROADTIGER
- KINGMAN
- LINEA
- TOUREA
- MSG 90 Series
- UBILITY
Products and services
- Automotive Headrests
- Consoles and Armrests Center consoles and armrests for passenger vehicles that enable occupants to relax, work, and communicate, with expansion capabilities for multimedia and on-board electronics control. Sold to automotive OEMs.
- Automotive Interior Components and Operating Systems High-quality interior components and operating systems for automotive manufacturers, designed to set standards through innovative design and functionality. Sold to automotive manufacturers and system suppliers.
- MSG297/2900 High-End Offroad Driver Seat High-end driver seat for agricultural and construction machinery featuring automotive-grade comfort with electric adjustment, memory function, heating/cooling, massage function, adaptive Dualmotion back support, and CAN bus connectivity. Sold to commercial vehicle OEMs.
- Ubility One Bus and Rail Seating System Ultra-light next-generation seating system for bus and rail transportation with human-centered design, sustainable materials, and lightweight construction for reduced fuel consumption. Sold to bus and rail OEMs.
- Rail Passenger Seat Range (R C4, New Regio, R R1, R R2, LL3000) Family of rail passenger seats for short-distance, regional, intercity, city, underground, and high-speed rail applications, including the R C4 (C3000) allrounder, New Regio sustainable regional seat, R R1 (R3000) modular comfort seat, R R2 (IC3000) crash- and fire-protected comfort seat, and LL3000 flexible very high-speed rail seat. Sold to rail OEMs and operators.
- Rail Driver Seats (MSG 90 Series, MSG 85/722, MSG 95/722) High-performance rail driver seats with pneumatic or mechanical suspension, certified for ergonomics, with options for anti-sucking mechanism, infinitely adjustable lumbar support, and integrated 24V compressor. Sold to rail OEMs.
- Aftermarket Agricultural Machinery Seats (MAXIMO, COMPACTO, PRIMO) Aftermarket driver seats for agricultural machinery, sold through authorized sales partners, with various suspension systems, ergonomic design, and sizes to fit different tractor models.
- Aftermarket Construction Machinery Seats (ACTIMO) Aftermarket construction machinery driver seats available in multiple sizes and variants, sold through authorized sales partners.
- Aftermarket Truck Seats (Roadtiger, Kingman HP) Aftermarket truck driver seats available in Luxury, Comfort, Standard, and Climate variants with ergonomic features, sold through authorized sales partners.
- Aftermarket Material Handling Seats (MSG 20, PRIMO PLUS, MAXIMO M/XXL/L, PRIMO XXM–XXL) Aftermarket seats for material handling vehicles (forklifts) in various sizes and with mechanical or pneumatic suspension, sold through authorized sales partners.
- Aftermarket Bus Seats (LINEA HP, TOUREA) Aftermarket bus passenger seats for short-distance and long-haul applications, with safety, comfort, and climate-control variants. Sold through authorized sales partners.
- Aftermarket Spare Parts High-quality spare parts for all Grammer seat products, distributed through authorized aftermarket partners globally to ensure full functionality, maximum comfort, and extended service life.
- Bus Driver Seats Driver seats designed for bus professionals, allowing focus on road conditions and passenger safety with innovative development and ergonomic design. Sold to bus OEMs.
Companies that use Grammer
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Grammer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Grammer partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- FAW GroupcoreJoint venture for truck seats established in 2021 with FAW Group, one of China's largest automotive groups, to expand commercial vehicle seating business in the Chinese market.
- FAWSN GroupcoreJoint venture established in 2019 with FAWSN Group, China for truck seat development and manufacturing. This partnership strengthens GRAMMER's position in the Chinese commercial vehicle market.
- Allygrow TechnologiesminorR&D joint venture established in 2018 with Allygrow, India to develop innovative seating solutions and expand presence in the Indian market.
- TMD Toledo Molding & Die Inc.minorTakeover of TMD Toledo Molding & Die Inc. in 2018 to expand manufacturing capabilities for automotive interior components in North America.
- Ningbo Jifeng Auto PartscoreStrategic partnership established in 2017 with Ningbo Jifeng Auto Parts to strengthen automotive interior components business and market position.
- ShaanxicoreJoint venture for truck seats established in 2016 with Shaanxi, China for local production and market access in China's commercial vehicle sector.
- YuhuaminorJoint venture for truck seats established in 2012 with Yuhua, China, representing an earlier strategic partnership in the Chinese commercial vehicle market.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Grammer competitors and assessment
Company assessmentDirect peers
- ISRI: European manufacturer of seats for trucks, buses, forklifts and material handling vehicles. Closely comparable in customer base (commercial vehicle OEMs) and product range to GRAMMER's CV division.
- KAB Seating: Specialist in commercial vehicle and agricultural machinery seating with a comparable product range. Overlaps directly with GRAMMER's offroad and commercial vehicle seat portfolio.
- Lear Corporation: Major global supplier of automotive seating and electrical systems, with a comparable product portfolio across seating structures, mechanisms and trim. Overlaps with GRAMMER across passenger vehicle seat and interior content.
- Adient plc: The world's largest pure-play automotive seat manufacturer, supplying seat systems and components to global OEMs. Directly comparable to GRAMMER's automotive interior and seating business in customer base and product category.
- FORVIA (Faurecia): Global automotive technology group with a sizable seating and interiors business. Competes head-to-head with GRAMMER for OEM seating programs across passenger vehicles and commercial vehicles.
- Recaro (Recaro Automotive): Premium seat manufacturer serving passenger cars, commercial vehicles, and motorsport. Directly competes with GRAMMER in performance and premium commercial vehicle seating.
- Toyota Boshoku: Specialist in automotive seats, door trims, and interior filters, deeply embedded with major Asian OEMs. Comparable to GRAMMER in product mix of interior components and seating systems.
- Commercial Vehicle Group (CVG): US-listed supplier of seats and interior systems specifically for commercial vehicles, agricultural and construction equipment. Closest US-listed peer to GRAMMER's commercial vehicle seat division.
Broad incumbents
- Magna International: Diversified global tier-1 automotive supplier with seating among its product lines. Operates broadly across vehicle systems rather than specializing in seating like GRAMMER, but competes in similar OEM programs.
- NHK Spring: Japanese manufacturer of automotive seats, suspension springs and precision components. Overlaps with GRAMMER in automotive seating systems, though it is broader in scope and stronger in Asian OEM relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grammer social profiles
Digital presenceGrammer compliance and trust
Trust signalCompliance6 records
Grammer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grammer leadership team
Management profileNumber of profiles
Profiles15 records
Grammer subsidiaries and ownership
Company hierarchySubsidiaries38 records
Grammer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grammer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grammer
What does Grammer do?
GRAMMER AG develops and manufactures components and systems for automotive interiors (headrests, armrests, center consoles, and interior components for passenger vehicles) and commercial vehicle seating (driver and passenger seats for agricultural machinery, construction equipment, trucks, buses, forklifts, and trains). The company operates through direct OEM supply contracts and a global aftermarket distribution network.
Is Grammer a public or private company?
Grammer is a public company. It is classified as public and is currently operating.
When was Grammer founded?
Grammer was founded in 1880. It employs 5,001 to 10,000 people.
Where is Grammer based?
Grammer is headquartered in Amberg, Germany, in the Europe region.
How does Grammer make money?
Three revenue lines are on record. Automotive Interior Components are the primary driver. The others are commercial Vehicle Seats and aftermarket Products and Spare Parts.
Who are Grammer's main competitors?
Direct peers on record are ISRI, KAB Seating, Lear Corporation, Adient plc, FORVIA (Faurecia), Recaro (Recaro Automotive), Toyota Boshoku and Commercial Vehicle Group (CVG). Broad incumbents are Magna International and NHK Spring.
Does Grammer have an API?
No public API is recorded for Grammer.
What industry is Grammer in?
Grammer's product category is Automotive Seating and Interior Components. Its primary akta.pro industry code is IMAHAIAC, Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders). Its NAICS code is 3363 and its SIC code is 3711.