MID:COM

What MID:COM does

MID:COM (legally Midwest Computer Register, Inc.) is an employee-owned, private U.S. manufacturer founded in 1976 and headquartered in Hampton, Iowa. The company designs, manufactures, and sells electronic meter registers, on-board computers, and accessories used on propane and petroleum flow meters. Its product platform comprises four core lines: the E:COUNT mobile electronic register for bobtail delivery trucks, the E:COUNT LT and E:COUNT LTIS stationary electronic counters for Class I Division 2 and Division 1 hazardous locations respectively, and the 8000 cab-mounted on-board computer with SD card storage capacity for 50,000 customer records. The portfolio is supplemented by accessories — the patented PT-10 Pulse Transmitter (which replaces mechanical gear trains to eliminate friction, wear, and leak paths), meter adapters, valves, slip and thermal printers, and replacement parts. Core technology is firmware-driven electronic temperature compensation combined with solid-state meter reading, replacing mechanical counters that historically contained hundreds of moving parts.

Revenue is generated through quote-based B2B hardware sales to two primary customer segments: propane and petroleum distributors operating bobtail delivery trucks and bulk plants, and OEM truck builders/installers that integrate MID:COM registers into new meter systems. Products reach end users via an established U.S. distributor network and as original equipment specified by leading meter manufacturers. Regulatory certifications are central to market access — products carry U.S. NTEP approval (COC # 06-031A2), Measurement Canada approvals (AV-2396 R3, AV-2437), and UL/ETL listings for Class I Division 1 and Division 2 hazardous locations. North American geographic scope (USA and Canada) is the explicit market, with no international expansion disclosed.

The go-to-market blends direct sales (phone: 641-456-4848), distributor relationships, OEM integrations, educational content marketing (blog, multilingual download library, YouTube support videos), and trade show participation (RCC, Great Lakes Propane, Red River Crossroads, PGANE). Customer outcomes the company quantifies include approximately 1% shrinkage reduction from electronic temperature compensation, 10–15% driver efficiency improvement, 50% reduction in meter maintenance, and 90% reduction in delivery ticket posting time. Operating geographies are confined to North America, the product line has been substantially stable for years, and the company does not disclose revenue, headcount, or financial metrics publicly.

Name

MID:COM

Legal name

Midwest Computer Register, Inc.

Website

https://midcomcorp.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

MID:COM is an employee-owned U.S. manufacturer founded in 1976 that designs electronic meter registers, on-board computers, and accessories for propane and petroleum flow meters, selling primarily to North American distributors and OEM meter manufacturers through a quote-based B2B hardware model.

Ownership category

akta.pro rank

Product category

Electronic Flow Meter Registers and Automation

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Customer Premise Equipment Interfaces (Regulators, ERTs/Modules & Indoor/Outdoor Meter Sets) (EUAJACAE)

Keywords

• Electronic meter registers
• Flow meter automation
• Propane delivery systems
• Petroleum truck computers
• Temperature compensated metering

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Electronic Registers and On-Board Computers: Sale of proprietary electronic meter registers (E:Count, E:Count LT, E:Count LTIS) and on-board computer systems (8000) for propane and petroleum delivery trucks. Products designed for automation of metered delivery trucks with focus on accuracy and efficiency.
2. Accessories and Replacement Parts: Sale of accessories including PT-10 Pulse Transmitters, adapters, strainer caps with thermowells, valves, printers (slip printers and thermal printers), and replacement parts for MID:COM products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MID:COM manufactures electronic meter registers, on-board computers, and accessories used to automate propane and petroleum flow meters on bobtail trucks and stationary dispensers. Its product families (E:COUNT, E:COUNT LT, E:COUNT LTIS, and the 8000 on-board computer) replace mechanical counters with solid-state electronics and provide electronic temperature compensation for accurate, legal-for-trade product delivery. A complete accessories line including the patented PT-10 Pulse Transmitter, meter adapters, valves, printers, and replacement parts supports installed systems.

Product overview

MID:COM is an employee-owned manufacturer of electronic meter registers, on-board computers, and accessories for propane and petroleum flow meters, serving the industry since 1976. The product portfolio consists of four core electronic register/computer product lines (E:COUNT, E:COUNT LT, E:COUNT LTIS, and 8000) complemented by a comprehensive accessories line (PT-10 Pulse Transmitter, meter adapters, valves, printers, and replacement parts). The E:COUNT family serves mobile bobtail delivery trucks and stationary dispenser/bulk plant applications, with the LT/LTIS variants specifically rated for Class I hazardous locations (Division 2 and Division 1 respectively). The 8000 represents the advanced cab-mounted computer with full data management capabilities. All products are U.S. and Canada Weights and Measures approved and built for operation in extreme environmental conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• E:COUNT Electronic Counter A standalone electronic register for petroleum and propane bobtail trucks that replaces hundreds of moving parts in mechanical meters with solid-state electronics. It features electronic temperature compensation, mounts on any meter type, and provides a large alphanumeric display with pump and print functions via a Power Control Module. Designed for propane and petroleum distributors seeking accuracy and low maintenance on delivery trucks.
• E:COUNT LT Electronic Counter A 12-volt, single-product standalone electronic counter for stationary flammable liquid dispensers, bulk plants, and industrial applications including batching, blending, and inventory control. It carries Class I, Division 2 hazardous-location certification with electronic temperature compensation and customizable I/O options. U.S. NTEP Approved (COC # 06-031A2) and Measurement Canada Approved (AV-2396 R3, AV-2437).
• E:COUNT LTIS Electronic Counter A 120/240 VAC, single-product standalone electronic counter for stationary flammable liquid dispensers, bulk plants, and industrial applications. It carries Class I, Division 1 hazardous-location certification, designed for demanding applications requiring batching, blending, and inventory control.
• MID:COM 8000 On-Board Computer A rugged, cab-mounted on-board computer, printer, and data transfer system described as the workhorse of MID:COM's product line. It provides SD data-card storage for up to 50,000 customer records, electronic temperature compensation, and a menu-driven delivery process to guide drivers. It integrates with popular software providers for automatic posting to accounts-receivable systems.
• PT-10 Pulse Transmitter A patented pulse transmitter that replaces mechanical gear trains, eliminating mechanical friction and wear between the measuring chamber and counter as well as potential leak paths. UL Listed for Class I, Division 1, Groups C and D hazardous locations, enabling remote counter mounting for propane and petroleum meters.
• Meter & Register Accessories A complete line of accessories including adapters for installing E:Count and E:Count LT counters on popular meter brands, strainer caps with thermowells for optional ATC temperature measurement, and versatile installation components for measuring any product type.
• Meter System Valves Valves produced for most products delivered through a metering system, adding security or preset functionality for propane and petroleum delivery applications.
• Printers A complete line of printers including MID:COM's field-tested models, slip printers for multi-part tickets, and thermal printers for logo application on delivery tickets.
• Replacement Parts Replacement parts and components for MID:COM products, available through the MID:COM Service Department.

Quantifiable outcome

• Electronic temperature compensator reduces shrinkage by 1%
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Meter manufacturers (various leading brands)coreOEM/ Whitelabel/ Licensing PartnerMID:COM products are available as original equipment from leading meter manufacturers, allowing integration of electronic registers at the point of original equipment manufacturing.
• Software providers (popular software providers)coreTechnology or IntegrationMost popular software providers offer interfaces to MID:COM 8000 systems, enabling automatic posting from SD data card to accounts receivable systems. E:Count also interfaces with various fuel management systems.
• Distributor networkcoreChannel Partner/ Reseller/ DistributorProducts available through established distributor network serving propane and petroleum companies. Distributors provide local sales, support, and installation services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FUELTECH: Supplier of fuel management software and hardware for propane, fuel oil, and lubricant distributors. Directly comparable as an automation vendor serving the same delivery-truck operators MID:COM targets.
• Smith Meter: IDEX-owned maker of precision flow meters and electronic presetters/registers for LPG, refined petroleum, and chemical custody transfer. Targets the same bobtail truck and bulk-meter customer base as MID:COM.
• Liquid Controls: IDEX-owned manufacturer of positive-displacement flow meters and electronic registration systems for LPG, refined fuel, and bulk chemical delivery trucks. Closest direct competitor to MID:COM in on-truck electronic registers for propane and petroleum.
• Corken: IDEX brand specializing in LPG pumps, meters, and compressor equipment for the propane industry. Overlaps MID:COM's core LPG delivery customer base on the pumping and metering equipment side.

Broad incumbents

• Gilbarco Veeder-Root: Fortive-owned supplier of fuel dispensers, point-of-sale systems, and tank-level/inventory electronics. Comparable as a fuel-industry electronics incumbent; addresses the stationary retail side of the same fuel market MID:COM serves on the bulk-delivery side.
• Endress+Hauser: Global leader in industrial process measurement (flow, level, pressure, analytics). A broad incumbent whose Coriolis and ultrasonic flow products overlap with MID:COM in flow measurement, though typically at larger process scale.
• Emerson (Rosemount): Industrial automation major with a substantial flow, level, and pressure measurement portfolio (Rosemount, Micro Motion). Competes in electronic flow measurement with a much broader industrial footprint than MID:COM.
• Yokogawa Electric: Japanese industrial automation leader with strong flowmeter (rotational, Coriolis, magnetic) and process instrumentation lines relevant to MID:COM's measurement category, though serving process-plant customers broadly.

Others

• Tuthill Corporation: Manufacturer of fuel transfer pumps, meters, and Fill-Rite dispensing products used in petroleum and chemical handling. Complementary/adjoining supplier to MID:COM's propane and petroleum distributor customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MidComRegister
• YouTubeyoutube.com/user/MagnumProdsInc
• Facebookfacebook.com/midcomcorp
• LinkedInlinkedin.com/company/mid-com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MID:COM