Caviar Star
Caviar Star, operating as Great Atlantic Trading since 1991, is a US direct-to-consumer e-commerce retailer of premium caviar, roes, truffles, specialty vinegars, oils, and gourmet accessories, serving home entertainers, gift buyers, professional chefs, and luxury hospitality operators from its North Carolina headquarters.
- Company typePrivate
- Founded1991
- HeadquartersOcean Isle Beach, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Caviar Star does
Caviar Star (legal entity Great Atlantic Trading) is a US-based direct-to-consumer e-commerce retailer specializing in premium caviar, roes, truffles, specialty vinegars and oils, and gourmet serving accessories. Founded in 1991 and headquartered in Ocean Isle Beach, North Carolina, the company sources directly from farms in 35+ countries with no middlemen, shipping perishable items via UPS Next Day Air in custom insulated packaging rated to maintain freshness for up to 72 hours. The catalog spans approximately 182 SKUs with pricing ranging from $29 for smoked trout roe up to $400+ for premium Kaluga Hybrid gift formats, and specialty vinegars ranging from $8 to $395. Free shipping applies on orders over $500, with tiered shipping discounts from 10% to 40% on orders of $100 to $400+.
The business serves two principal customer segments through a single online storefront: individual home entertainers and gift buyers, and professional chefs, restaurants, and luxury hospitality operators. Marketing and brand positioning are reinforced by named affiliations with hospitality and food media brands including Ritz Carlton, Marriott, Walt Disney World Resort, Montage Hotels & Resorts, The Michelin Guide, Food & Wine, and Southern Living. Distribution is exclusively DTC from the NC headquarters, with phone and email order support, and operations are limited to US addresses with explicit restrictions on territories, protectorates, military bases, and PO Boxes for perishables. The company is privately held with no disclosed investors, parent entity, M&A activity, or public financial reporting, and the legal structure appears to be founder- or family-owned.
Caviar Star firmographics
Firmographics- Name
- Caviar Star
- Legal name
- Great Atlantic Trading
- Website
- https://caviarstar.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Caviar Star, operating as Great Atlantic Trading since 1991, is a US direct-to-consumer e-commerce retailer of premium caviar, roes, truffles, specialty vinegars, oils, and gourmet accessories, serving home entertainers, gift buyers, professional chefs, and luxury hospitality operators from its North Carolina headquarters.
- Ownership category
- akta.pro rank
Caviar Star industry classification
Industry- Product category
- Specialty Foods Retail
- NAICS
- All Other Miscellaneous Retailers (459999)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)
Keywords
Where Caviar Star is headquartered
LocationHeadquarters
- HQ city
- Ocean Isle Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Caviar Star business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct online sales of caviar, specialty foods, vinegars, oils, and gourmet products through caviarstar.com. Revenue generated through one-time transaction purchases with unit-based pricing (per ounce for caviar) and fixed pricing for other products.
- Gift Card Sales: Sale of gift certificates/cards enabling recipients to purchase products from the full catalog.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for caviar products |
| Other | Pay-as-you-go | Free shipping tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Caviar Star product offering
Product offeringCore offering
Caviar Star is an online retailer that procures and sells premium caviar, roe, fresh and processed truffles, aged and organic balsamic vinegars, premium olive oils, caviar pairings (blinis, crème fraîche), and specialty serving ware directly to consumers and hospitality professionals. Products are sourced directly from reputable farms in 35+ countries without middlemen, hand-packed to order daily, and shipped via UPS Next Day Air using custom insulated packaging designed to preserve freshness for up to 72 hours in transit.
Product overview
Caviar Star is an online gourmet food retailer specializing in premium caviar, specialty foods, and culinary accessories. The product portfolio centers on sturgeon caviar and roe products, complemented by an extensive specialty pantry including truffle products, artisanal vinegars, and premium olive oils. The company operates as a direct-to-consumer e-commerce platform with the following key product lines: (1) Core Caviar & Roe products including Royal California White Sturgeon, Golden Dynasty Imperial Osetra, Lyna Polska Royal Osetra, VIP Kaluga Hybrid, and various American roes; (2) Specialty Pantry featuring ReModena Organic Balsamic Vinegars, UNIO Arbequina Olive Oil, LeBlanc French oils and vinegars, and Elle Esse truffle products; (3) Premium Truffles including fresh Périgord Black Winter, Alba White Winter, and Burgundy truffles; (4) Serving Ware and Caviar Pairings including blinis, crème fraîche, and mother of pearl spoons. Products are sourced globally from reputable farms with direct sourcing practices and shipped perishables via UPS Next Day Air. The company was founded in 1991 and is headquartered in Ocean Isle Beach, North Carolina.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Shelf life of 4-6 weeks unopened when properly stored at 27-37°F
- +2 more outcomes
Companies that use Caviar Star
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Caviar Star technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Caviar Star partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Caviar Star competitors and assessment
Company assessmentDirect peers
- Tsar Imperial Caviar: Specialty caviar brand offering farmed and wild sturgeon caviar to retail and wholesale customers. Comparable to Caviar Star in product focus, premium pricing, and DTC/wholesale dual channel.
- Marky's Caviar: Miami-based DTC retailer specializing in caviar, smoked fish, foie gras, truffles, and gourmet gifts with worldwide shipping. Closely mirrors Caviar Star's product range, gift-oriented merchandising, and reliance on hospitality/restaurant buyers.
- Gourmet Food Store: Online DTC gourmet retailer offering caviar, truffles, oils, vinegars, smoked fish, and specialty pantry items. Comparable to Caviar Star in e-commerce-first model, broad premium assortment, and direct-to-consumer gifting positioning.
- D'Artagnan: DTC supplier of premium foie gras, charcuterie, truffles, mushrooms, and game to chefs and consumers nationwide. Comparable to Caviar Star in farm-direct sourcing, chef/hospitality relationships, and curated gourmet catalog.
- Caviar Russe: Restaurant and retailer of premium caviar and roe, with both a New York dining venue and specialty food retail operations. Comparable to Caviar Star in product curation and chef/hospitality customer base.
- Petrossian: Long-established Parisian caviar house operating DTC channels in the US, selling premium caviar, smoked salmon, and gourmet accompaniments to fine-dining chefs and consumers. Highly comparable to Caviar Star in product mix, premium positioning, and B2B chef supply.
- The Caviar Co. California DTC caviar brand offering sustainably farmed caviar and tasting kits to consumers and restaurants. Directly comparable to Caviar Star as a DTC-native caviar specialist targeting home entertainers and chefs.
- Browne Trading Company: Maine-based DTC purveyor of premium caviar, roe, smoked salmon, and specialty seafood to chefs and consumers. Competes directly with Caviar Star in farm-direct sourcing of sturgeon caviar and supply to fine-dining establishments.
Broad incumbents
- Zabar's: Long-standing New York gourmet retailer selling caviar, smoked fish, cheeses, and specialty pantry items online and at its flagship store. Comparable in premium assortment and reputation for quality, though far broader in scope than Caviar Star's caviar-centric focus.
- Dean & DeLuca: Iconic American gourmet food retailer with broad assortment spanning caviar, cheese, chocolates, oils, and pantry staples. Comparable to Caviar Star in premium gourmet positioning, but operates at much broader category and geographic scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Caviar Star social profiles
Digital presenceCaviar Star financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caviar Star leadership team
Management profileNumber of profiles
Profiles1 record
Caviar Star funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caviar Star M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caviar Star
What does Caviar Star do?
Caviar Star is an online retailer that procures and sells premium caviar, roe, fresh and processed truffles, aged and organic balsamic vinegars, premium olive oils, caviar pairings (blinis, crème fraîche), and specialty serving ware directly to consumers and hospitality professionals. Products are sourced directly from reputable farms in 35+ countries without middlemen, hand-packed to order daily, and shipped via UPS Next Day Air using custom insulated packaging designed to preserve freshness for up to 72 hours in transit.
Is Caviar Star a public or private company?
Caviar Star is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caviar Star founded?
Caviar Star was founded in 1991. It employs 51 to 100 people.
Where is Caviar Star based?
Caviar Star is headquartered in Ocean Isle Beach, United States, in the North America region.
How does Caviar Star make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are gift Card Sales.
Who are Caviar Star's main competitors?
Direct peers on record are Tsar Imperial Caviar, Marky's Caviar, Gourmet Food Store, D'Artagnan, Caviar Russe, Petrossian, The Caviar Co. and Browne Trading Company. Broad incumbents are Zabar's and Dean & DeLuca.
Does Caviar Star have an API?
No public API is recorded for Caviar Star.
What industry is Caviar Star in?
Caviar Star's product category is Specialty Foods Retail. Its primary akta.pro industry code is CRAHAGAE, Charcuterie & Cured Meats Specialty Stores. Its NAICS code is 459999 and its SIC code is 2092.