NotMYKid

What NotMYKid does

NotMYKid is a 501(c)(3) nonprofit organization headquartered at 5310 E Shea Boulevard, Scottsdale, Arizona, that delivers prevention education and behavioral health programs to youth ages 10-24 and their families. The organization was founded in 1999 (with company-history records citing 2002) and operates a portfolio of five core programs: Prevention Education (school-based assemblies and classroom sessions), Behavioral Health Services (individual and family counseling with addiction recovery support), Project REWIND (early intervention for youth showing signs of risky behavior), Inspired Summer Camp (structured youth development), and Corporate Wellness (a subscription employer-facing program starting at $499/month). Supporting service features include a Family Navigator referral pathway, virtual support groups, and a downloadable School Toolkit containing guides, permission slips, FAQs, and implementation resources.

The business model is a hybrid nonprofit funding structure combining grants and foundation support, school partnership agreements, corporate sponsorships, individual donations (one-time and recurring), and a modest fee-based Corporate Wellness subscription stream. Programs are delivered through direct on-campus school engagement, individual and family counseling, and virtual groups, with a stated reach of 3,000+ schools and 3.3 million+ lives impacted across the U.S. The go-to-market is event- and partnership-driven, relying on relationships with school administrators, community foundations, and corporate sponsors rather than paid acquisition. The organization has 11-50 employees, holds Platinum Status on Candid for financial transparency, and reports an 88% self-reported outcome rate on youth vaping prevention, which underpins its evidence-based positioning with funders and school district buyers.

Name

NotMYKid

Legal name

notMYkid

Website

https://notmykid.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

NotMYKid is a Scottsdale-based 501(c)(3) nonprofit delivering teen substance-use prevention, behavioral health counseling, and family support programs to youth ages 10-24, schools, and employers across the United States.

Ownership category

akta.pro rank

Product category

Youth Behavioral Health and Prevention Services

NAICS

Child and Youth Services (62411), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Student Health Services (School Nursing, Health Office) (EDAJAIAE), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• Youth behavioral health
• Substance abuse prevention
• Teen mental health programs
• School prevention education
• Family support services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grants and Foundations: Funded through grants from foundations supporting mental health and substance use prevention programs
2. School Partnerships: Partnerships with schools providing prevention education and behavioral health services on campus
3. Corporate Sponsorships: Corporate sponsors funding wellness programs and organizational operations
4. Individual Donations: Philanthropic support from individual donors, with options for one-time or recurring contributions
5. Corporate Wellness Fees: Monthly fees from Corporate Wellness program at $499/month for workshops and resources

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NotMYKid is a 501(c)(3) nonprofit that delivers behavioral health and prevention programs for youth ages 10-24 and their families. Its portfolio includes Project REWIND, Behavioral Health Services, Prevention Education, an Inspired Summer Camp, and a Corporate Wellness subscription. Programming is delivered through schools, community workshops, and corporate engagements, funded by donations, sponsorships, grants, and paid employer subscriptions.

Product overview

NotMYKid offers a unified suite of behavioral health programs for teens, young adults, and their families, consisting of five interconnected services: Prevention Education (school-based programs delivered through assemblies and classroom sessions), Project REWIND (early intervention for youth showing signs of risky behavior), Behavioral Health Services (individual and family counseling with addiction recovery support), Inspired Summer Camp (structured youth development activities), and Corporate Wellness (workplace mental health support starting at $499/month). The organization primarily serves youth ages 10-24 and has impacted more than 3.3 million lives across over 1,000 schools nationwide, operating from its Arizona headquarters as a national organization.

Differentiator

Problem solved

Functional benefit

Brands

• Project REWIND: A program addressing substance use and addiction recovery for teens and young adults.
• Behavioral Health Services
• Prevention Education
• Inspired Summer Camp
• Corporate Wellness

Products and services

• Project REWIND A behavioral intervention program for at-risk youth ages 10-24 and their families, focused on preventing substance use, risky behaviors, and related mental health concerns through facilitated curriculum-based engagement.
• Behavioral Health Services Direct behavioral health support for teens, young adults, and their families addressing mental health, emotional well-being, and substance-related concerns.
• Prevention Education Evidence-based prevention education delivered primarily in K-12 school settings, focused on substance-use prevention, healthy decision-making, and youth well-being.
• Inspired Summer Camp A summer camp experience for youth and families that integrates prevention, life skills, and behavioral health themes in an immersive, supportive environment.
• Corporate Wellness A paid subscription offering for employers starting at $499 per month that provides wellness programming addressing mental health, substance-related concerns, and family-inclusive well-being for employees and their dependents.

Quantifiable outcome

• 88% of youth reported they would not vape because of information learned from notMYkid
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Schools (1,000+ Partner Schools)coreStrategic or Co-development PartnerPartnerships with over 1,000 schools across the country to deliver prevention education programs, assemblies, classroom sessions, group sessions, and early intervention on campus. Programs are customized to meet the specific needs of each school community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Active Minds: Youth mental health nonprofit that activates student-led programming on K-12 and college campuses. Comparable peer via school-anchored mental health awareness and prevention education.
• The Jed Foundation: Nonprofit focused on protecting emotional health and preventing suicide among teens and young adults via school and university programs. Directly comparable mission (youth mental health prevention) and school-based delivery model.
• Boys & Girls Clubs of America: National youth development nonprofit delivering school-based and after-school programming to youth and families. Comparable as a youth-services nonprofit with school partnerships, prevention/wellbeing programming, and a multi-state footprint.
• Child Mind Institute: Nonprofit providing children's mental health care, education, and research, including school- and family-focused resources. Comparable on youth mental health services and family-facing content.
• Partnership to End Addiction: National nonprofit addressing teen substance use through family support, education, and prevention resources. Comparable on substance use prevention and family-focused intervention for adolescents.
• Sandy Hook Promise: National nonprofit delivering school-based prevention programs around youth violence and mental health. Comparable in K-12 prevention education delivery model and outcomes-focused programming.
• Born This Way Foundation: Foundation supporting youth mental health through school programs, peer support, and community partnerships. Comparable as a youth mental health nonprofit with school-based channels and corporate sponsorship models.

Emerging players

• Common Sense Media: Nonprofit providing media/digital wellbeing education for kids, teens, and families, including school curricula. Comparable on youth and family education programs addressing digital wellbeing and mental health.

Broad incumbents

• National Alliance on Mental Illness (NAMI): Large national mental health advocacy and education nonprofit with broad programming, including youth and family support. Comparable as a larger incumbent in mental health education and family services, though broader in scope.

Regional players

• PEACE Foundation: Regional youth prevention and life-skills nonprofit delivering school-based programming around substance use and behavioral health. Comparable in mission and school-based delivery, though smaller and regionally focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@notMYkidVids
• Facebookfacebook.com/notmykid
• LinkedInlinkedin.com/company/notmykid
• Instagraminstagram.com/notmykiddotorg
• Xx.com/notmykidtweets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NotMYKid