Motor Sport Magazine

What Motor Sport Magazine does

Motor Sport Magazine is a UK-based motorsport publishing company founded in 1924, operating as Motor Sport Magazine Limited from London (registered company number 05471049). The company produces a monthly print magazine and operates a digital platform covering Formula 1, MotoGP, Formula E, IndyCar, NASCAR, Le Mans and WEC, rally, rallycross, and historic racing. Its core products include print subscriptions, digital subscriptions (from £5/month), and a print+digital bundle, with digital distribution through the company's own website, iOS and Android apps, and third-party platforms Readly, Apple App Store, and Google Play.

The underlying technology is a digital magazine platform with a fully searchable archive of 200,000+ articles and 1,164+ digitized issues dating back to 1924, an interactive Motor Sport Database covering thousands of drivers, teams, circuits, races, and championships, and dedicated mobile applications. Supporting products include the Motor Sport F1 Show podcast, Motor Sport Shorts video vault, special editions focused on racing legends, and an e-commerce shop selling back issues, merchandise, and memorabilia (including a marketplace for third-party sellers of collectibles).

The business model is predominantly subscription-recurring, complemented by marketplace commission revenue, transaction fees from event ticket sales, and gift subscriptions. Customer acquisition is product-led via the website and apps, with content marketing (editorial, podcast, video, social) and SEO as the primary demand-generation channels across markets served in EMEA, North America, and globally. The company holds UK-registered trademarks for "Motor Sport" and "Motor Sport Hall of Fame" and operates an EU compliance presence in Tallinn, Estonia, through partner eucomply oü.

Name

Motor Sport Magazine

Legal name

Motor Sport Magazine LTD

Website

https://motorsportmagazine.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Motor Sport Magazine is a UK-based motorsport publisher founded in 1924, offering print and digital subscriptions, a searchable archive of 200,000+ articles since 1924, a database of drivers and circuits, podcasts, and an e-commerce shop, serving motorsport enthusiasts globally.

Ownership category

akta.pro rank

Product category

Motorsport Publishing & Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

akta.pro secondary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Motorsport journalism
• Racing magazine publishing
• Motorsport digital archive
• Racing subscription content
• Motorsport ecommerce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Magazine Subscriptions: Monthly print and digital subscriptions with home delivery of hardcopy Motor Sport Magazine. Subscriptions include digital access and require email authentication. Monthly and annual billing options available.
2. Digital-Only Subscriptions: Online-only access to website content, archives, and digital editions without print delivery
3. Marketplace Sales: Online shop selling back issues, special issues, merchandise, and collectibles through third-party seller marketplace
4. Third-Party Platform Distribution: Distribution through third-party partners including Readly, Apple App Store, and Google Play
5. Gift Subscriptions: Gift subscriptions purchased by customers for recipients, with physical and email delivery options
6. Event Tickets: Primary ticket sales for events hosted by MSM or in conjunction with Event Partners

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Motor Sport Magazine publishes a monthly print magazine and digital subscription service covering Formula 1, MotoGP, Formula E, IndyCar, NASCAR, Le Mans, historic racing, and rally, in continuous publication since 1924. Subscribers receive access to a searchable archive of 200,000+ articles, an interactive database of drivers/teams/circuits, podcasts, mobile apps, special editions, and an e-commerce marketplace for memorabilia and collectibles.

Product overview

Motor Sport Magazine is a motorsport publishing company operating primarily as a media platform with multiple content delivery channels. The core offering includes a monthly print magazine (print subscription), a digital magazine accessible via website and mobile app (online/digital subscription), and a bundled print+digital subscription. Supporting products include the Motor Sport Database (stats and profiles), the Motor Sport F1 Show Podcast, the Motor Sport Mobile App, the Motor Sport Shop (e-commerce for back issues, merchandise, and collectibles), the Scalextric Race Hub, and Special Editions focused on racing legends. The product portfolio is distributed through direct subscriptions (website, app), third-party partners (Readly, Apple, Google Play), and retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Sport Magazine Print Subscription Monthly print magazine covering Formula 1, MotoGP, Formula E, Le Mans, historic racing, IndyCar, rally, and other motorsport disciplines, delivered to subscribers' homes.
• Motor Sport Magazine Online/Digital Subscription

Quantifiable outcome

• Fully searchable archives across 200,000 articles dating back to 1924
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• ReadlyminorChannel Partner/ Reseller/ DistributorReadly digital magazine platform partnership allows subscribers to access Motor Sport Magazine content through Readly's subscription service as an alternative distribution channel.
• Apple (App Store)minorChannel Partner/ Reseller/ DistributorApple App Store distribution partnership enabling Motor Sport Magazine subscription purchases and access through iOS devices and applications.
• Google PlayminorChannel Partner/ Reseller/ DistributorGoogle Play distribution partnership enabling Motor Sport Magazine subscription access through Android applications.
• ScalextricminorGTM or Marketing PartnerCollaboration with Scalextric for slot car racing products. Motor Sport Magazine provides editorial content and historical racing expertise for Scalextric Race Hub and co-branded products including Pro 24hr Le Mans Hypercar Challenge Race Set featuring Porsche 963 livery.
• eucomply oÜminorImplementation/ SI/ Consulting PartnerEU Compliance Partner serving as the EU Responsible Person for GPSR product safety compliance, handling regulatory compliance for EU product safety requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Motorsport Network: Global motorsport digital media company operating Motorsport.com, Autosport.com, Motor1.com, and related properties. A broader incumbent offering motorsport news alongside general automotive content with deeper digital and technology investment.
• Car and Driver: Major US automotive publication covering car reviews, motorsport, and car culture across print, web, and video. Overlaps with Motor Sport Magazine on motorsport content and enthusiast subscriptions with a larger digital footprint.
• Road & Track: Established US automotive and motorsport enthusiast magazine covering racing, car reviews, and culture. Comparable print-plus-digital enthusiast media product overlapping on motorsport editorial and reader demographics.
• F1 Official (Formula1.com): Official Formula 1 media platform offering free news, video, and statistics under the series' direct control. Represents a free, authoritative competitor for F1-specific coverage that competes for the same primary subscriber segment.

Direct peers

• RACER Magazine: US-based motorsport publication covering IndyCar, NASCAR, IMSA, and Formula 1 with print and digital editions. Closely comparable motorsport magazine subscription product targeting North American racing enthusiasts.
• Autosport: Long-established UK motorsport publication covering F1, MotoGP, and endurance racing with print and digital subscriptions. Direct competitor in the specialist motorsport magazine category, sharing the same target audience and editorial scope.
• Octane Magazine: UK-based premium magazine covering historic and classic motorsport and automotive culture. Comparable niche enthusiast magazine with print and digital subscriptions targeting motorsport heritage collectors.

Emerging players

• The Race: Digital-native motorsport media outlet founded by former Autosport journalists covering F1, MotoGP, IndyCar, and other series. Comparable editorial product to Motor Sport Magazine's online tier with a more video/YouTube-led distribution model.

Regional players

• Goodwood (motorsport content arm): UK motorsport event organizer and publisher producing the Goodwood Revival/Festival of Speed and digital motorsport/historic-racing content. Comparable as a motorsport heritage brand monetizing racing content, primarily UK-focused with global event reach.

Others

• Motorsport Images / LAT: Motorsport photography and archive licensing business representing historical racing imagery. Complementary adjacent service in motorsport media with overlapping heritage-content and licensing economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Motor_Sport
• YouTubeyoutube.com/@Motorsportmagazine
• Facebookfacebook.com/MotorSport1924
• LinkedInlinkedin.com/company/motor-sport-magazine
• Instagraminstagram.com/MotorSport1924
• TikToktiktok.com/@motorsport1924?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Sport Magazine