AMT Coffee
AMT Coffee is a UK Fairtrade specialty coffee chain operating roughly 13 shops in railway stations and hospitals across England and Scotland, serving commuters and travelers with barista-made coffee, grab-and-go food, seasonal drinks, and retail beans. Founded in 1993 and operated by SSP UK.
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What AMT Coffee does
AMT Coffee is a UK-based specialty coffee shop chain founded in 1993, operating as a trading brand of Select Service Partner UK Limited (SSP), the British subsidiary of the international travel-concession operator SSP Group. The company runs a network of roughly 13 coffee shops located primarily in UK railway stations (London stations including East Croydon and Marylebone, Edinburgh Haymarket, York, Stoke-on-Trent, Norwich, Slough) and in several NHS hospitals (Evelina Children's, Guy's, Hammersmith, Royal Berkshire). Its core product is a proprietary 100% Fairtrade signature blend combining 70% Brazilian (sourced from the Ascarive cooperative) and 30% washed Ethiopian beans (sourced from the Sidama Coffee Farmers Cooperative Union), prepared by trained baristas on traditional espresso machines. The menu extends from this blend into a full hot-drink range, iced and seasonal beverages (Aerocano, frappes, Triple Hot Chocolate, Maple Spiced Latte, Spiced Pumpkin Latte), grab-and-go food (croissants, pastries, sandwiches, wraps), and 227g retail beans for at-home brewing.
The business model is direct-to-consumer retail: every site is a physical concession, and pricing is per-transaction, with no subscription, loyalty programme, or digital app visible in the data. Promotional pricing (e.g., £1.99 croissant with any hot drink before 12pm) and a 25p reusable-cup discount are used to drive morning traffic and reinforce the sustainability positioning. Distribution is exclusively UK-domestic and entirely wholesale-concession-based, meaning commercial success is structurally tied to footfall at host transport hubs and hospitals. Marketing is light: a website, an Instagram account, an email newsletter, and periodic news-driven store openings and seasonal launches.
AMT was the first UK chain to introduce 100% Fairtrade coffee as standard, and all cups and lids are 100% recyclable and compostable — credentials that align with sustainability criteria used by station operators and NHS procurement. Recent activity (two new station openings in January 2025, a full Norwich refurbishment in August 2024, retail bean launch in August 2024, and a Too Good To Go partnership) indicates a steady, low-risk expansion strategy focused on deepening presence in the travel-concession channel rather than diversifying into new formats, geographies, or technology platforms. Revenue is not publicly disclosed; there is no app, no e-commerce beyond retail bean takeaway, and no disclosed funding, M&A, or international footprint.
AMT Coffee firmographics
Firmographics- Name
- AMT Coffee
- Legal name
- Select Service Partner UK Limited
- Website
- https://amtcoffee.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AMT Coffee is a UK Fairtrade specialty coffee chain operating roughly 13 shops in railway stations and hospitals across England and Scotland, serving commuters and travelers with barista-made coffee, grab-and-go food, seasonal drinks, and retail beans. Founded in 1993 and operated by SSP UK.
- Ownership category
- akta.pro rank
AMT Coffee industry classification
Industry- Product category
- Specialty Coffee Shops
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
- akta.pro secondary industries
- Espresso Bars & Coffee Bars (THAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where AMT Coffee is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
AMT Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Coffee Sales: Sale of Fairtrade coffee beverages including espressos, lattes, cappuccinos, specialty drinks, and seasonal offerings. All coffee is served by trained baristas.
- Food Sales: Sale of pastries, croissants, sandwiches, wraps, and sweet treats. Food is designed for grab-and-go consumption, complementing the coffee offering.
- Retail Bean Sales: Sale of whole coffee beans in 227g bags for at-home brewing. Available for takeaway from all AMT locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Croissant promotion - £1.99 with hot drink |
| Unit Pricing | Pay-as-you-go | Reusable cup discount - 25p off |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
AMT Coffee product offering
Product offeringCore offering
AMT Coffee is a UK coffee shop chain that sells Fairtrade coffee beverages, freshly prepared food, and packaged coffee beans through physical retail outlets at train stations and hospitals across the UK. The chain sells barista-made hot and cold coffee drinks built around its proprietary 70% Brazilian / 30% Ethiopian signature blend, complemented by pastries, sandwiches, wraps, and seasonal limited-time food and drink items. Whole coffee beans in 227g bags are also sold at store locations for at-home brewing.
Product overview
AMT Coffee operates as a UK coffee shop chain founded in 1993, pioneering artisan coffee with a West Coast ethos. The core offering centres on their proprietary Fairtrade-certified signature blend of 70% Brazilian and 30% Ethiopian beans, which serves as the foundation for their hot and cold coffee drinks menu. The product portfolio encompasses core beverages (lattes, cappuccinos, espressos, flat whites, mochas, flavoured lattes), seasonal drinks (Triple Hot Chocolate, Aerocano, Coffee Caramel Frappe, Strawberry Basil Cucumber Cooler, Maple Spiced varieties, Pumpkin Lattes), food items (pastries, croissants, muffins, sandwiches, wraps, salads), and retail coffee beans for home brewing. The company operates multiple retail locations across UK train stations, hospitals, and high-traffic areas, with sustainability initiatives including recyclable cups and reusable cup discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- AMT Signature Fairtrade Coffee Blend Proprietary Fairtrade coffee blend combining 70% Brazilian and 30% washed Ethiopian beans, with notes of lemon, vanilla, and milk chocolate and a syrupy smooth body. Served as the base for all espresso-based hot and cold drinks across AMT Coffee shops.
- Hot Drinks Menu
Companies that use AMT Coffee
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
AMT Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AMT Coffee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Ascarive Cooperative (Brazil)coreAMT sources Fairtrade Brazilian coffee beans from Ascarive, a cooperative based in the Mantiqueira mountain range. The cooperative has 45 members who grow coffee at high altitudes and has received multiple awards within the Brazilian coffee industry.
- Sidama Coffee Farmers Cooperative Union (Ethiopia)coreAMT sources Fairtrade Ethiopian coffee from the Sidama Coffee Farmers Cooperative Union, founded in 2001. The cooperative represents coffee producers in the Sidama region of Ethiopia and is formed of more than 53 members who provide finance and technical services to the region.
- Fairtrade FoundationcoreAMT Coffee holds Fairtrade certification for all their coffee products. The Fairtrade Foundation sets standards for traders and producers ensuring ethical criteria are met, fair wages for farmers, and environmentally protective practices.
- Select Service Partner UK Limited (SSP)coreAMT Coffee is operated by Select Service Partner UK Limited. SSP is a leading international operator of food and beverage outlets in travel locations. Corporate address: 32 Jamestown Road, London, NW1 7HW, UK.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AMT Coffee competitors and assessment
Company assessmentBroad incumbents
- Greggs: Greggs is the UK's largest grab-and-go food-on-the-go chain with thousands of locations including train stations. While primarily bakery-focused, it increasingly competes with AMT for breakfast and snack occasions at transport hubs.
- Starbucks UK: Starbucks is the global incumbent in specialty coffee with a large UK footprint including station and hospital locations. While broader and more mass-market, it competes directly with AMT for the same commuters and offers a far more developed loyalty and digital ordering platform.
Emerging players
- Monmouth Coffee: Monmouth Coffee is a London-based specialty coffee roaster and café operator known for single-origin beans and direct trade sourcing, similar to AMT's Fairtrade and traceable-supply positioning. Comparable in product ethos though smaller and high-street focused.
- Gail's Bakery: Gail's is a London-based artisan bakery and specialty coffee chain that combines barista coffee with premium pastries in a similar grab-and-go format. It targets a comparable premium urban consumer and is expanding across UK cities.
- Joe & The Juice: Joe & The Juice is a Scandinavian-origin specialty coffee and juice bar chain expanding across the UK. It targets a similar urban commuter and lifestyle consumer with a comparable barista-crafted beverage and grab-and-go food model.
- Black Sheep Coffee: Black Sheep Coffee is a UK specialty coffee chain with a strong sustainability and ethical-sourcing story, similar to AMT's Fairtrade positioning. It targets the same premium, ethically minded consumer but is younger and growing rapidly in urban locations.
- Department of Coffee and Social Affairs: Department of Coffee and Social Affairs is a UK specialty coffee chain focused on ethical sourcing and barista craft, with a similar product philosophy to AMT. It is a smaller, independently operated peer competing in the same premium coffee segment.
Direct peers
- Caffè Nero: Caffè Nero is a UK-founded specialty coffee chain with several hundred locations, including many in train stations and high streets. It competes head-to-head with AMT for premium coffee drinkers and operates a similar Italian-inspired barista model at transport hubs.
- Costa Coffee: Costa Coffee is the UK's largest coffee chain with thousands of stores, including a strong presence in train stations, hospitals, and high streets. It is the most direct competitor to AMT in the UK specialty coffee space, competing for the same commuter and grab-and-go customers.
- Pret a Manger: Pret a Manger is a UK-based grab-and-go coffee and food chain with strong presence in train stations and high streets. It is highly comparable to AMT in business model — barista-served coffee plus grab-and-go food at commuter locations — and a major direct competitor for the same customer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AMT Coffee social profiles
Digital presenceAMT Coffee compliance and trust
Trust signalCompliance1 record
AMT Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMT Coffee leadership team
Management profileNumber of profiles
AMT Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMT Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMT Coffee
What does AMT Coffee do?
AMT Coffee is a UK coffee shop chain that sells Fairtrade coffee beverages, freshly prepared food, and packaged coffee beans through physical retail outlets at train stations and hospitals across the UK. The chain sells barista-made hot and cold coffee drinks built around its proprietary 70% Brazilian / 30% Ethiopian signature blend, complemented by pastries, sandwiches, wraps, and seasonal limited-time food and drink items. Whole coffee beans in 227g bags are also sold at store locations for at-home brewing.
Is AMT Coffee a public or private company?
AMT Coffee is a private company. It is classified as corporate owned and is currently operating.
When was AMT Coffee founded?
AMT Coffee was founded in 1993. It employs 251 to 500 people.
Where is AMT Coffee based?
AMT Coffee is headquartered in London, United Kingdom, in the Europe region.
How does AMT Coffee make money?
Three revenue lines are on record. Retail Coffee Sales are the primary driver. The others are food Sales and retail Bean Sales.
Who are AMT Coffee's main competitors?
Broad incumbents on record are Greggs and Starbucks UK. Emerging players are Monmouth Coffee, Gail's Bakery, Joe & The Juice, Black Sheep Coffee and Department of Coffee and Social Affairs. Direct peers are Caffè Nero, Costa Coffee and Pret a Manger.
Does AMT Coffee have an API?
No public API is recorded for AMT Coffee.
What industry is AMT Coffee in?
AMT Coffee's product category is Specialty Coffee Shops. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave), with a secondary code of THAFADAD, Espresso Bars & Coffee Bars. Its NAICS code is 722515 and its SIC code is 2080.