The Fun Experts
The Fun Experts is a UK-based event entertainment hire company, founded in 2003 and headquartered in Preston with a Milton Keynes depot, that owns and rents physical entertainment equipment (inflatables, funfair rides, photo booths, games, fun food machines) and provides staffing and full event management to corporate, education, charity, exhibition, and private event customers nationwide.
- Company typePrivate
- Founded2003
- HeadquartersPreston, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Fun Experts does
The Fun Experts (legal entity Sunshine Events UK Ltd) is a UK-based event entertainment hire company, founded in 2003 and headquartered in Preston, Lancashire, with a second operational depot in Milton Keynes. The company owns and rents a broad fleet of physical entertainment equipment, including inflatables (bouncy castles, slides, assault courses, human hungry hippos), funfair rides and side stalls, rodeo bulls, casino tables, photo booths and selfie mirrors, giant games, fun food machines, interactive reaction games, and arcade machines, alongside themed service packages such as It's A Knockout team-building, Family Fun Days, Wedding Entertainment, Christmas Entertainment, and Exhibition & Promotion activations. Events from 30 to 3,000 guests are supported, with equipment either self-collected by customers from depots, delivered and set up by the company's own logistics team, or delivered as a fully managed event with trained operators.
The business operates with 51-100 employees across UK-wide service delivery and generates revenue primarily through equipment hire (one-time rental) supplemented by professional staffing services and full event management contracts for larger corporate accounts. Pricing is quote-based and not publicly disclosed; bookings typically require full balance at time of order, with debit/credit card, BACS, and cheque accepted. The company's operating backbone is its owned-fleet model, in-house logistics function, and a safety and compliance posture that includes £10m Public Liability and Employers Liability cover, RPII/PIPA annual inflatable inspections, PAT testing, BS EN 14960:2006 alignment, and Level 2 Food Safety certification for catering equipment.
The customer base spans five horizontal segments: corporate/enterprise (primary), educational institutions, private events, charity/nonprofit, and exhibitions/promotions. Named enterprise clients include ASOS, Amazon, Bupa, Jaguar Land Rover, Liverpool FC, Sky, DPD, ASDA, NHS, Jaguar Cars, and the All England Lawn Tennis Club (Wimbledon). The company markets through a multi-channel approach anchored on a 3,000+ five-star CustomerSure live review platform, named-client case studies, content marketing, and active Facebook, Instagram, LinkedIn, and YouTube channels. Distribution is purely direct, via nationwide delivery from the Preston and Milton Keynes depots. The company has been a Red Rose Awards finalist/winner across multiple years (2015, 2017, 2018, 2019, 2021, 2022, 2026), a BIBAs winner (2018-2019), and holds memberships in TIPE and BIHA.
The Fun Experts firmographics
Firmographics- Name
- The Fun Experts
- Legal name
- Sunshine Events UK Ltd trading as The Fun Experts
- Website
- https://thefunexperts.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Fun Experts is a UK-based event entertainment hire company, founded in 2003 and headquartered in Preston with a Milton Keynes depot, that owns and rents physical entertainment equipment (inflatables, funfair rides, photo booths, games, fun food machines) and provides staffing and full event management to corporate, education, charity, exhibition, and private event customers nationwide.
- Ownership category
- akta.pro rank
The Fun Experts industry classification
Industry- Product category
- Event Entertainment Hire Services
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
- akta.pro secondary industries
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Event Production Talent (AV Techs, Stagehands, Lighting/Sound Ops) (HSACAHAH), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where The Fun Experts is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Fun Experts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Equipment Hire: Primary revenue stream from hiring entertainment equipment (inflatables, games, fun food machines, rodeo rides, etc.) to customers for their events. Equipment can be hired with or without staffing.
- Staffing Services: Optional Fun Expert staffing services where company employees operate and supervise equipment at events, including setup and event hosting.
- Full Event Management: Comprehensive event management service for large scale events including planning meetings, site visits, site plans, power/utility coordination, event running, and staffing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment-only hire with customer pickup |
| Unit Pricing | Pay-as-you-go | Equipment hire with delivery and setup |
| Other | Multi-year contract | Full event management service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
The Fun Experts product offering
Product offeringCore offering
The Fun Experts hires out event entertainment equipment including inflatables, arcade and gaming machines, archery, assault courses, bouncy castles, casino tables, crazy golf, funfair rides and side stalls, giant games, photo booths and selfie mirrors, rodeo bulls and rides, Santa's Grotto, interactive reaction games, fun food machines and VR experiences. The hire is offered with or without company-employed Fun Expert staff who set up, operate and supervise equipment, and the company also delivers full event management including planning meetings, site visits, site plans, utility coordination and event running for large-scale events. Customers include corporates, educational institutions, private parties, charities and exhibitions, with the company delivering nationwide from depots in Preston and Milton Keynes.
Product overview
The Fun Experts is an event entertainment hire company offering a comprehensive portfolio of physical entertainment equipment and services for corporate events, private parties, team building activities, and community events across the UK. The offering is organized as a service-based model with individual equipment hire (arcade machines, archery, assault courses, bouncy castles, casino tables, crazy golf, funfair rides, inflatables, rodeo rides, space hoppers, virtual reality) and themed entertainment packages (family fun days, team building packages like It's A Knockout, corporate events, wedding entertainment, Christmas entertainment, exhibitions and promotions). The company owns all equipment in-house, provides staffing options with trained Fun Experts, and delivers nationwide from depots in Preston (North) and Milton Keynes (South).
Differentiator
Problem solved
Functional benefit
Products and services
- Inflatables
Quantifiable outcome
- 3000+ five-star customer reviews
- +2 more outcomes
Companies that use The Fun Experts
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
The Fun Experts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Fun Experts partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- TIPE (The Inflatable Play Enterprise)minorProfessional membership organization for the inflatable play industry. Membership demonstrates commitment to industry standards and safety practices.
- BIHA (British Inflatable Hirers Alliance)minorProfessional alliance for inflatable hirers in the UK. Membership indicates adherence to industry best practices and safety standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Fun Experts competitors and assessment
Company assessmentDirect peers
- Wildgoose Events: UK-based corporate team building and experiential event provider; directly comparable as it sells packaged activity experiences to corporate clients nationwide, overlapping with The Fun Experts' team building and corporate entertainment offering.
- Function Events: Mobile event services and equipment hire company serving UK corporate and private events; competes directly in the equipment rental with staffing model across fun fairs, inflatables, and casino-style entertainment.
- Airheads Inflatables: UK inflatable and bouncy castle hire specialist; directly comparable as a regional inflatable equipment hirer targeting the same private and corporate event use cases as The Fun Experts' inflatables range.
- Big Wheel Events: UK funfair and event entertainment hire company providing rides, stalls, and inflatables for corporate and private events; directly competes in the funfair rides and event entertainment hire category.
- Leisure Solutions: UK event equipment hire specialist offering inflatables, games, and funfair attractions to corporate and private customers; directly comparable product mix and customer base.
- It's a Knockout Events: UK provider of It's a Knockout-style team building events with inflatables and competitive challenges; directly competes in the team building and inflatable entertainment segment.
- Team Challenge Company: UK corporate team building and event management provider running outdoor challenges and activity days; directly comparable in the B2B team building entertainment market.
- Majestic Bouncy Castles: Inflatable and bouncy castle hire company operating in the UK private and small corporate events market; overlaps with The Fun Experts' inflatables and family fun day offerings.
Broad incumbents
- Stagecoach Theatrical: UK event production and entertainment company with a broader portfolio covering entertainment, AV, and event management; comparable as a larger, broader-scoped event entertainment incumbent competing for similar corporate and private events.
- Eventurous: UK event management agency offering corporate events, team building, and entertainment packages; comparable as a fuller-service events company that includes the type of entertainment hire and staffing The Fun Experts provides.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Fun Experts social profiles
Digital presenceThe Fun Experts compliance and trust
Trust signalCompliance9 records
The Fun Experts financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fun Experts leadership team
Management profileNumber of profiles
Profiles2 records
The Fun Experts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fun Experts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fun Experts
What does The Fun Experts do?
The Fun Experts hires out event entertainment equipment including inflatables, arcade and gaming machines, archery, assault courses, bouncy castles, casino tables, crazy golf, funfair rides and side stalls, giant games, photo booths and selfie mirrors, rodeo bulls and rides, Santa's Grotto, interactive reaction games, fun food machines and VR experiences. The hire is offered with or without company-employed Fun Expert staff who set up, operate and supervise equipment, and the company also delivers full event management including planning meetings, site visits, site plans, utility coordination and event running for large-scale events. Customers include corporates, educational institutions, private parties, charities and exhibitions, with the company delivering nationwide from depots in Preston and Milton Keynes.
Is The Fun Experts a public or private company?
The Fun Experts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fun Experts founded?
The Fun Experts was founded in 2003. It employs 51 to 100 people.
Where is The Fun Experts based?
The Fun Experts is headquartered in Preston, United Kingdom, in the Europe region.
How does The Fun Experts make money?
Three revenue lines are on record. Equipment Hire is the primary driver. The others are staffing Services and full Event Management.
Who are The Fun Experts's main competitors?
Direct peers on record are Wildgoose Events, Function Events, Airheads Inflatables, Big Wheel Events, Leisure Solutions, It's a Knockout Events, Team Challenge Company and Majestic Bouncy Castles. Broad incumbents are Stagecoach Theatrical and Eventurous.
Does The Fun Experts have an API?
No public API is recorded for The Fun Experts.
What industry is The Fun Experts in?
The Fun Experts's product category is Event Entertainment Hire Services. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment, with a secondary code of HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor). Its NAICS code is 7131 and its SIC code is 7900.