Güttler
Güttler GmbH is a German family-owned manufacturer of patented soil cultivation machinery, anchored by its Prismenwalze roller technology, serving commercial farmers, contractors, grassland operators, and winegrowers across DACH markets through a regional hub dealer network.
- Company typePrivate
- Founded1980
- HeadquartersKirchheim Unter Teck, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Güttler does
Güttler GmbH is a privately held German agricultural machinery manufacturer founded by Fritz Güttler circa 1980 and headquartered in Kirchheim/Teck, Baden-Württemberg. The company designs and builds soil cultivation, tillage, and grassland management equipment for commercial farmers, contractors (Lohnunternehmen), grassland/livestock operations, and winegrowers across DACH and neighboring European markets. Its product architecture is anchored on the patented Prismenwalze (prism roller) technology and extends across mounted and trailed rollers, the SuperMaxx heavy-duty tine harrow family, the GreenMaster grassland series, the MasterCut knife roller, the PrimusPlus heavy cultivator, and the Feldmeister LK 60 multi-operation seedbed combination. The portfolio also includes the Matador 1360 Prismenwalze integrated with Nexat wide-span carrier vehicles for large-scale planting.
The business model is one-time equipment sale plus recurring spare and wear parts (Verschleißteile), with pricing set via a non-public price list valid at order date, net 14-day payment terms, and delivery ex-works plus VAT, freight, and packaging. Güttler does not sell directly to end customers; all sales are routed through regional hub dealers (Stützpunkthändler) and self-employed factory sales representatives (selbstständige Werksvertreter), with lead capture at major agricultural trade fairs (EuroTier, Agritechnica, DLG-Feldtage, Tarmstedter Ausstellung, Landwirtschaftliches Hauptfest) and field demonstrations. Marketing is multi-channel, combining trade fairs, agricultural press, YouTube content, webinars, a WhatsApp channel, a newsletter, and a WooCommerce-enabled multi-language website (DE/EN/FR/NL). Revenue figures are not publicly disclosed; the company employs 51-100 staff and is led by Managing Directors Hans Güttler and Tobias Wachtstetter following a 2025 succession initiative.
Güttler firmographics
Firmographics- Name
- Güttler
- Legal name
- Güttler GmbH
- Website
- https://guttler.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Güttler GmbH is a German family-owned manufacturer of patented soil cultivation machinery, anchored by its Prismenwalze roller technology, serving commercial farmers, contractors, grassland operators, and winegrowers across DACH markets through a regional hub dealer network.
- Ownership category
- akta.pro rank
Güttler industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB)
- akta.pro secondary industry
- Tillage, Seeding & Planting Equipment (IMAHACAB)
Keywords
Where Güttler is headquartered
LocationHeadquarters
- HQ city
- Kirchheim Unter Teck
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Güttler business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Agricultural Machinery Sales: Güttler designs and sells agricultural soil cultivation and tillage machinery. Their product portfolio includes front-mounted equipment, rollers (mounted and trailed), tine harrows, grassland care equipment, seedbed preparation machines, and special crop equipment. Products are sold directly through regional hub dealers (Stützpunkthändler) and self-employed factory sales representatives, not directly to end customers.
- Spare and Wear Parts: Güttler sells spare parts and wear parts (Verschleißteile) for their machinery, including seasonal discount campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing via price list |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Güttler product offering
Product offeringCore offering
Güttler GmbH designs, manufactures, and sells agricultural soil cultivation and tillage machinery. Its signature product is the patented Prismenwalze (prism roller), used for non-inverting, soil-conserving seedbed preparation. The portfolio spans front-mounted equipment, mounted and trailed rollers, heavy-duty tine harrows (SuperMaxx line), grassland care machines (GreenMaster line), seedbed preparation machines (Feldmeister LK 60), knife rollers (MasterCut), and special crop equipment, sold exclusively through a dealer and sales representative network.
Product overview
Güttler GmbH is an agricultural machinery company and innovation leader in soil structure management for over 40 years, with numerous patents supporting its product portfolio. The company operates a platform-based product architecture anchored by the Prismenwalze (Prism Roller) as the core technology, which represents Güttler's signature soil-conserving cultivation approach. The product portfolio encompasses three main product lines: (1) Roller products including the Prismenwalze, Mayor 640, Magnum 1560, Mediana Anbauwalzen, and Matador — spanning mounted, trailed, and high-capacity models for various farm scales; (2) Tillage products featuring the SuperMaxx heavy-duty tine harrow series with variants SuperMaxx BIO, SuperMaxx HD, and Super Maxx 60-7 CultiSem seeding attachment; (3) Grassland products centered on the GreenMaster series with models including 600 ALPIN and 800 Zinkensaat for pasture care and overseeding. Additional products include Frontpacker front implements, MasterCut knife rollers, Feldmeister seedbed preparation machines, and GreenManager specialty equipment. The Nexat partnership enables integration with wide-span carrier vehicle systems for precision farming at scale.
Differentiator
Problem solved
Functional benefit
Brands
- Prismenwalze®: The core trademarked prism roller product that is synonymous with the Güttler brand, known for soil-conserving processing and intact soil structure.
- SuperMaxx
- GreenMaster
- GreenManager
- Magnum
- Mediana
- Mayor
- Matador
- Frontpacker
- MasterCut
- Feldmeister LK 60
- PrimusPlus
Quantifiable outcome
- One-third more performance with GreenMaster 800 Zinkensaat compared to previous models
- +2 more outcomes
Companies that use Güttler
Customer profileSegments4 records
Ideal customer profiles4 records
Güttler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Güttler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NexatcoreGüttler became an official Nexat partner in 2024, integrating the Güttler Prismenwalze Matador 1360 with the Nexat wide-span carrier vehicle system. This partnership enables large-scale planting operations where the Nexat vehicle can utilize Güttler roller technology, combining Güttler's soil compaction expertise with Nexat's modular vehicle platform. The partnership was announced in late 2024 and featured in multiple agricultural press outlets.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Güttler competitors and assessment
Company assessmentDirect peers
- Lemken: German manufacturer of tillage, seeding, and crop care equipment, headquartered in Germany. Directly comparable product category (soil cultivation, seeding) and similar target customer (professional farmers and contractors in European markets).
- Horsch: German manufacturer of tillage, seeding, and crop care implements with strong overlap in cultivation and seedbed preparation, including heavy-duty tine harrows and roller-based equipment for large-scale farming.
- Amazone: German manufacturer of soil tillage, seeding, fertilizing, and crop protection equipment. Overlaps with Güttler in soil cultivation and seedbed preparation, addressing the same professional arable farming segment.
- Väderstad: Swedish manufacturer specializing in tillage and seeding equipment, including rollers and tine harrows. Directly competes in soil-conserving tillage and seedbed preparation technology sold to professional European farmers.
- Pöttinger: Austrian manufacturer of tillage, seeding, and grassland equipment. Comparable in grassland management (GreenMaster vs. Pöttinger grassland product line) and soil cultivation products targeting similar European markets.
- Hatzenbichler: Austrian manufacturer of tine harrows, rotary hoes, and precision seeding equipment. Direct competitor in mechanical crop care, tine harrow technology, and grassland overseeding equipment.
Broad incumbents
- Kverneland Group: European agricultural machinery group (now part of Kubota) with broad portfolio spanning tillage, seeding, crop protection, and hay tools. Broader scope than Güttler, but with substantial overlap in soil cultivation and seeding equipment categories.
- Kuhn: French agricultural machinery manufacturer with broad portfolio in tillage, seeding, crop protection, livestock, and hay equipment. Larger and more diversified than Güttler, but with overlapping tillage and seedbed preparation products.
- Claas: German agricultural machinery major with a portfolio spanning harvesters, tractors, and tillage. Larger and more diversified than Güttler but overlaps in soil cultivation implements and serves the same European farming customer base.
Emerging players
- Einböck: Austrian manufacturer specializing in tillage, mechanical crop care, and grassland maintenance. Smaller and more niche than Güttler in some categories, but competes in overlapping mechanical weeding and grassland markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Güttler social profiles
Digital presenceGüttler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Güttler leadership team
Management profileNumber of profiles
Profiles1 record
Güttler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Güttler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Güttler
What does Güttler do?
Güttler GmbH designs, manufactures, and sells agricultural soil cultivation and tillage machinery. Its signature product is the patented Prismenwalze (prism roller), used for non-inverting, soil-conserving seedbed preparation. The portfolio spans front-mounted equipment, mounted and trailed rollers, heavy-duty tine harrows (SuperMaxx line), grassland care machines (GreenMaster line), seedbed preparation machines (Feldmeister LK 60), knife rollers (MasterCut), and special crop equipment, sold exclusively through a dealer and sales representative network.
Is Güttler a public or private company?
Güttler is a private company. It is classified as family owned and is currently operating.
When was Güttler founded?
Güttler was founded in 1980. It employs 51 to 100 people.
Where is Güttler based?
Güttler is headquartered in Kirchheim Unter Teck, Germany, in the Europe region.
How does Güttler make money?
Two revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are spare and Wear Parts.
Who are Güttler's main competitors?
Direct peers on record are Lemken, Horsch, Amazone, Väderstad, Pöttinger and Hatzenbichler. Broad incumbents are Kverneland Group, Kuhn and Claas. Einböck is listed as an emerging player.
Does Güttler have an API?
No public API is recorded for Güttler.
What industry is Güttler in?
Güttler's product category is Agricultural Machinery. Its primary akta.pro industry code is AFAAAAAB, Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers), with a secondary code of IMAHACAB, Tillage, Seeding & Planting Equipment. Its NAICS code is 333111 and its SIC code is 3523.