Bickers Action
- Company typePrivate
- Founded1976
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Bickers Action firmographics
Firmographics- Name
- Bickers Action
- Legal name
- Bickers Action
- Website
- https://bickers.co.uk
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bickers Action industry classification
Industry- Product category
- Film and Television Stunt Equipment Manufacturing
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Audio and Video Equipment Manufacturing (33431)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Truck & Bus Bodies (3713), Truck Trailers (3715)
- akta.pro primary industry
- Production Vehicles & Transportation (Trucks, Trailers, Drivers) (MPADAFAD)
- akta.pro secondary industries
- Live-Action Stunts, Action & Specialty Unit Production (MPADABAJ), Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)
Keywords
Where Bickers Action is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bickers Action business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Rental and Hire: Rental of camera tracking vehicles, stunt equipment, and specialist rigs to film and TV productions. Includes operator/driver services with precision tracking vehicle drivers.
- Stunt Engineering Services: Comprehensive stunt engineering covering planning, design, fabrication, testing, and on-set support. Bespoke stunt requirements from initial enquiry through execution.
- Equipment Sales: Sale of stunt equipment including Air Rams, Jerk Rams, Wheel Skates, Quick Release Mechanisms, and camera mounts.
- Equipment Sales - Wheel Skates/Go Jacks: Sale of wheel skates enabling cars to be moved around studios with ease on castor wheels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bickers Action product offering
Product offeringCore offering
Bickers Action designs, manufactures, and rents one of the world's largest fleets of camera tracking vehicles (45+ units) and provides comprehensive stunt engineering and mechanical effects services for the film and television industry. The company fabricates custom rigs including nitrogen cannons, air rams, pipe ramps, car rotating gimbles, wheel roller systems, and wire rigging setups in-house, delivering end-to-end solutions from initial planning through on-set execution. Operations are supported by a 4,500 sq. ft. workshop, a 57,000 sq. ft. test area, and a fleet of mobile workshops capable of worldwide deployment.
Product overview
Bickers Action is a film and TV action specialist company established in 1976, offering two interconnected core product lines: Camera Tracking Vehicles/Equipment and Stunt Engineering & Mechanical Effects. The camera tracking fleet includes over 45 vehicles spanning U-Crane arm cars, fully electric tracking vehicles (ETV), standard tracking vehicles/camera cars, low loader/process trailers, towing rigs, compact tracking vehicles, high-speed/plate shot vehicles, pod cars, video pursuit vehicles, motorcycle tracking vehicles, and heavy-duty vehicles. Supporting equipment includes crane positioning bases (Taurus/Viper), generators, inverter battery packs, and camera mounts/rigging gear (Black-Tek Tower, Mad Max rig). The stunt engineering division provides mechanical effects equipment including nitrogen cannon systems (Push Cannon, Super-Gun, Roll Over Cannons), air rams, jerk rams, pipe ramps, kicker ramps, car rotating rigs, multi-axis gimbles, vehicle teeter rigs, wheel roller systems, wheel skates, car turntables, and articulated stunt dummies. Additional services include mobile workshops, specialized wire rigging, stunt vehicle roll cages, and vehicle lifting. The company operates a 4,500 sq. ft. workshop and 57,000 sq. ft. test area alongside mobile workshop support vehicles. With over 1,000 film and TV credits, the company serves the global entertainment industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Camera Tracking Vehicles & Equipment
- U-Crane Arm Cars
Companies that use Bickers Action
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Bickers Action technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Bickers Action partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Louma SystemscorePartnership for Viper Crane Positioning Base distribution. Louma Systems covers Western Europe and beyond for crane base rental. Based in France.
- Panavision UKcoreDistribution partner for Viper Crane Positioning Base in the UK.
- Celtic Grips IrelandcoreDistribution partner for Viper Crane Positioning Base, covering Ireland.
- Bickers LiftingcoreIn-house sister company supplying comprehensive range of lifting and rigging equipment. Fully approved for testing and manufacture of lifting rigs and associated equipment. Used in conjunction with wire rigging operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bickers Action competitors and assessment
Company assessmentDirect peers
- Picture Car Warehouse: US-based provider of picture cars and camera tracking vehicles for film and TV productions; the closest direct competitor to Bickers Action's tracking vehicle and process trailer business in North America.
- JFX (Marc Sherland Stunt Rigging): UK-based stunt rigging and mechanical effects company specializing in vehicle stunts, wire rigs, and bespoke action equipment for film — direct competitor in the British stunt engineering niche.
- Stunts International: Long-established stunt coordination and action design firm working across major Hollywood features; competes for the same high-budget vehicle stunt work as Bickers Action.
- Vehicle Effects Ltd: UK-based provider of process trailers, camera tracking vehicles, and specialist driving effects for film — overlaps directly with Bickers' low loader, process trailer, and tracking vehicle offerings.
- Pursuit Camera Cars: Provider of camera car rigs and pursuit vehicles for action sequences, often used alongside or as an alternative to Bickers' fleet on international productions.
Broad incumbents
- Panavision: Global leader in camera and lens rental for film and TV; already a distribution partner for Bickers' Viper Crane in the UK, but operates at much larger scale across the full production equipment value chain.
- Keslow Camera: High-end camera, lighting, and grip equipment rental for feature films and streaming series — broader incumbent serving the same premium production client base.
- ARRI: Global manufacturer of professional cinema cameras and lighting — adjacent incumbent in the production equipment ecosystem where Bickers' camera tracking and rigging services operate.
Regional players
- Louma Systems: France-based designer/manufacturer of remote-controlled camera crane systems (Louma crane) and now Bickers' Viper Crane distribution partner for Western Europe — adjacent equipment peer serving the same productions from a different geography.
Emerging players
- Stunt Sequence Specialists: UK-based boutique stunt and mechanical effects supplier serving mid-budget TV and commercials; partial overlap with Bickers' stunt engineering services on smaller-scale productions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bickers Action social profiles
Digital presenceBickers Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bickers Action leadership team
Management profileNumber of profiles
Profiles1 record
Bickers Action subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bickers Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bickers Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bickers Action
What does Bickers Action do?
Bickers Action designs, manufactures, and rents one of the world's largest fleets of camera tracking vehicles (45+ units) and provides comprehensive stunt engineering and mechanical effects services for the film and television industry. The company fabricates custom rigs including nitrogen cannons, air rams, pipe ramps, car rotating gimbles, wheel roller systems, and wire rigging setups in-house, delivering end-to-end solutions from initial planning through on-set execution. Operations are supported by a 4,500 sq. ft. workshop, a 57,000 sq. ft. test area, and a fleet of mobile workshops capable of worldwide deployment.
Is Bickers Action a public or private company?
Bickers Action is a private company. It is classified as family owned and is currently operating.
When was Bickers Action founded?
Bickers Action was founded in 1976. It employs 11 to 50 people.
Where is Bickers Action based?
Bickers Action is headquartered in London, United Kingdom, in the Europe region.
How does Bickers Action make money?
Four revenue lines are on record. Equipment Rental and Hire is the primary driver. The others are stunt Engineering Services, equipment Sales and equipment Sales - Wheel Skates/Go Jacks.
Who are Bickers Action's main competitors?
Direct peers on record are Picture Car Warehouse, JFX (Marc Sherland Stunt Rigging), Stunts International, Vehicle Effects Ltd and Pursuit Camera Cars. Broad incumbents are Panavision, Keslow Camera and ARRI. Louma Systems is listed as a regional player. Stunt Sequence Specialists is listed as an emerging player.
Does Bickers Action have an API?
No public API is recorded for Bickers Action.
What industry is Bickers Action in?
Bickers Action's product category is Film and Television Stunt Equipment Manufacturing. Its primary akta.pro industry code is MPADAFAD, Production Vehicles & Transportation (Trucks, Trailers, Drivers), with a secondary code of MPADABAJ, Live-Action Stunts, Action & Specialty Unit Production. Its NAICS code is 33621 and its SIC code is 7812.