McClure's Pickles

What McClure's Pickles does

McClure's Pickles is a privately held, family-owned artisan food manufacturer founded in 2006 by brothers Bob and Joe McClure in Detroit, Michigan, using their great-grandmother Lala's pickle recipe dating to 1899. The company produces a portfolio of fermented and pickled products including classic garlic dill (whole and sliced), spicy dill, bread and butter, sweet and spicy pickles, sauerkraut, and bloody mary mix (mild and spicy), all hand-packed in 16oz jars at uniform $13 unit pricing and certified kosher, all-natural, and gluten-free. Manufacturing operates from a 20,000+ sq. ft. Detroit facility, with Michigan-sourced cucumbers during local growing season and a partner warehouse in New York.

The business operates a dual-channel go-to-market: direct-to-consumer sales through a Shopify-powered e-commerce site (mcclures.com) featuring free standard shipping, multi-wallet checkout, bundle-building, and a 4.8/5 rating across 5,468 verified customer reviews; alongside wholesale distribution to premium grocery retailers including Whole Foods and Kroger, with international retail presence. Marketing is social-media-led, anchored by Instagram (@mcclurespickles), an email newsletter offering 10% first-order discount, and prominent on-site review/testimonial display. Revenue is generated entirely through one-time physical product sales (including branded merchandise such as t-shirts, posters, and metal signs) — no subscription model, licensing, or recurring revenue streams are disclosed. The company has received no external institutional funding and remains wholly family-controlled, with co-owners Bob and Joe McClure alongside parents Mike and Jennifer McClure in active operational roles.

Name

McClure's Pickles

Legal name

McClure's Pickles

Website

https://mcclures.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

McClure's Pickles is a family-owned Detroit-based artisan food manufacturer producing hand-packed pickles, bloody mary mix, and sauerkraut using a recipe dating to 1899, selling direct-to-consumer online and through premium grocers including Whole Foods and Kroger.

Ownership category

akta.pro rank

Product category

Artisan Pickled Foods

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Specialty Canning (311422), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut) (AFAKAFAF)

akta.pro secondary industries

Pickled & Fermented Foods Manufacturing (AFAKACAI), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Pickled vegetables
• Bloody mary mix
• Artisan sauerkraut
• Craft condiments
• Cucumber pickles

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: McClure's generates revenue through one-time purchase of physical food products including pickles, bloody mary mix, sauerkraut, and merchandise. Products are sold directly through their e-commerce website and through retail distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

McClure's Pickles is a family-owned food producer that manufactures and sells artisan pickled foods, including classic dill, spicy, bread and butter, and sweet and spicy pickles, sauerkraut, and bloody mary mixes. Products are hand-packed in 16oz jars using a family recipe dating to 1899, with all-natural, gluten-free, and kosher-certified ingredients. The company sells directly to consumers via its e-commerce site and distributes through premium grocery retailers across the US and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Garlic Dill Whole Pickles (16oz) A 16oz jar of classic whole garlic dill pickles made from the McClure family recipe, hand-packed in jars. Sold for $13.00 per unit to individual consumers via the e-commerce site and through retail grocery partners.
• Garlic Dill Pickle Slices (16oz) A 16oz jar of classic sliced garlic dill pickles ready for use on sandwiches and burgers. Priced at $13.00 per jar and sold direct-to-consumer and through grocery retail.
• Spicy Whole Pickles (16oz) A 16oz jar of whole pickles in a spicy brine based on the family recipe. Sold at $13.00 per unit through the McClure's website and retail partners.
• Spicy Dill Slices (16oz) A 16oz jar of sliced spicy dill pickles for snacking and sandwiches. Sold for $13.00 per jar via the company website and grocery retail channels.
• Bread & Butter Pickle Slices (16oz) A 16oz jar of sweet bread and butter pickle slices. Priced at $13.00 per unit and sold direct-to-consumer and through retail grocery.
• Sweet & Spicy Pickle Slices (16oz) A 16oz jar of pickle slices combining sweet and spicy flavor profiles. Sold for $13.00 per jar to consumers through e-commerce and grocery stores.
• Mild Bloody Mary Mix (16oz) A 16oz jar of mild, pickle-inspired bloody mary cocktail mix made from the McClure recipe. Priced at $13.00 per jar and sold direct-to-consumer and through retail channels for at-home entertaining and bar/restaurant use.
• Spicy Bloody Mary Mix (16oz) A 16oz jar of spicy, pickle-inspired bloody mary cocktail mix. Sold at $13.00 per jar to consumers and foodservice customers.
• Sauerkraut (16oz) A 16oz jar of sauerkraut made with all-natural, gluten-free ingredients under the McClure's family recipe. Sold through the company website and grocery retail.

Quantifiable outcome

• 4.8/5 customer rating from 5,468 reviews

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bubbies Pickles: Bubbies makes premium, naturally fermented dill pickles and sauerkraut in glass jars, directly competing with McClure's in the artisan refrigerated pickle category at similar price points.
• Grillo's Pickles: Grillo's produces premium refrigerated pickles with simple, all-natural ingredients and has rapidly scaled DTC and retail distribution, making it one of the closest direct competitors to McClure's in the premium pickle space.
• Wickles Pickles: Wickles makes premium sweet and spicy pickles sold through grocery retailers, directly overlapping McClure's sweet and spicy product line and similar premium positioning.
• Olive My Pickle: Olive My Pickle produces premium fermented vegetables including pickles and sauerkraut sold via DTC and retail, directly comparable to McClure's product range and artisanal positioning.

Broad incumbents

• Vlasic Pickles: Vlasic is the largest mainstream pickle brand in the US, owned by Conagra. It represents the mass-market incumbent that McClure's premium positioning competes against in shared retail channels.
• Claussen Pickles: Claussen is a Kraft Heinz-owned refrigerated pickle brand with broad grocery distribution, representing a larger incumbent competing in the same shelf space as McClure's.
• Mt. Olive Pickle Company: Mt. Olive is a major US pickle manufacturer with broad retail distribution across economy and mid-tier price points, providing scale competition to McClure's in grocery channels.
• Boar's Head: Boar's Head is a premium CPG brand with broad grocery distribution; while not primarily a pickle company, it shares McClure's premium positioning and presence in retailers like Whole Foods and Kroger.
• Sir Kensington's: Sir Kensington's is a premium condiment brand (ketchup, mustard, mayo) sold through similar premium grocery channels and DTC, sharing McClure's positioning in the better-for-you premium pantry category.

Emerging players

• The Brinery: The Brinery makes small-batch fermented vegetable products including sauerkraut and pickles, overlapping with McClure's sauerkraut and pickle offerings at the artisanal/fermented end of the category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mcclurespickles
• Xx.com/mcclurespickles
• Facebookfacebook.com/mcclurespickles

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McClure's Pickles