McClure's Pickles
McClure's Pickles is a family-owned Detroit-based artisan food manufacturer producing hand-packed pickles, bloody mary mix, and sauerkraut using a recipe dating to 1899, selling direct-to-consumer online and through premium grocers including Whole Foods and Kroger.
- Company typePrivate
- Founded2006
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What McClure's Pickles does
McClure's Pickles is a privately held, family-owned artisan food manufacturer founded in 2006 by brothers Bob and Joe McClure in Detroit, Michigan, using their great-grandmother Lala's pickle recipe dating to 1899. The company produces a portfolio of fermented and pickled products including classic garlic dill (whole and sliced), spicy dill, bread and butter, sweet and spicy pickles, sauerkraut, and bloody mary mix (mild and spicy), all hand-packed in 16oz jars at uniform $13 unit pricing and certified kosher, all-natural, and gluten-free. Manufacturing operates from a 20,000+ sq. ft. Detroit facility, with Michigan-sourced cucumbers during local growing season and a partner warehouse in New York.
The business operates a dual-channel go-to-market: direct-to-consumer sales through a Shopify-powered e-commerce site (mcclures.com) featuring free standard shipping, multi-wallet checkout, bundle-building, and a 4.8/5 rating across 5,468 verified customer reviews; alongside wholesale distribution to premium grocery retailers including Whole Foods and Kroger, with international retail presence. Marketing is social-media-led, anchored by Instagram (@mcclurespickles), an email newsletter offering 10% first-order discount, and prominent on-site review/testimonial display. Revenue is generated entirely through one-time physical product sales (including branded merchandise such as t-shirts, posters, and metal signs) — no subscription model, licensing, or recurring revenue streams are disclosed. The company has received no external institutional funding and remains wholly family-controlled, with co-owners Bob and Joe McClure alongside parents Mike and Jennifer McClure in active operational roles.
McClure's Pickles firmographics
Firmographics- Name
- McClure's Pickles
- Legal name
- McClure's Pickles
- Website
- https://mcclures.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- McClure's Pickles is a family-owned Detroit-based artisan food manufacturer producing hand-packed pickles, bloody mary mix, and sauerkraut using a recipe dating to 1899, selling direct-to-consumer online and through premium grocers including Whole Foods and Kroger.
- Ownership category
- akta.pro rank
McClure's Pickles industry classification
Industry- Product category
- Artisan Pickled Foods
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142), Specialty Canning (311422), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut) (AFAKAFAF)
- akta.pro secondary industries
- Pickled & Fermented Foods Manufacturing (AFAKACAI), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
Keywords
Where McClure's Pickles is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
McClure's Pickles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: McClure's generates revenue through one-time purchase of physical food products including pickles, bloody mary mix, sauerkraut, and merchandise. Products are sold directly through their e-commerce website and through retail distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 16oz product pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
McClure's Pickles product offering
Product offeringCore offering
McClure's Pickles is a family-owned food producer that manufactures and sells artisan pickled foods, including classic dill, spicy, bread and butter, and sweet and spicy pickles, sauerkraut, and bloody mary mixes. Products are hand-packed in 16oz jars using a family recipe dating to 1899, with all-natural, gluten-free, and kosher-certified ingredients. The company sells directly to consumers via its e-commerce site and distributes through premium grocery retailers across the US and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Garlic Dill Whole Pickles (16oz) A 16oz jar of classic whole garlic dill pickles made from the McClure family recipe, hand-packed in jars. Sold for $13.00 per unit to individual consumers via the e-commerce site and through retail grocery partners.
- Garlic Dill Pickle Slices (16oz) A 16oz jar of classic sliced garlic dill pickles ready for use on sandwiches and burgers. Priced at $13.00 per jar and sold direct-to-consumer and through grocery retail.
- Spicy Whole Pickles (16oz) A 16oz jar of whole pickles in a spicy brine based on the family recipe. Sold at $13.00 per unit through the McClure's website and retail partners.
- Spicy Dill Slices (16oz) A 16oz jar of sliced spicy dill pickles for snacking and sandwiches. Sold for $13.00 per jar via the company website and grocery retail channels.
- Bread & Butter Pickle Slices (16oz) A 16oz jar of sweet bread and butter pickle slices. Priced at $13.00 per unit and sold direct-to-consumer and through retail grocery.
- Sweet & Spicy Pickle Slices (16oz) A 16oz jar of pickle slices combining sweet and spicy flavor profiles. Sold for $13.00 per jar to consumers through e-commerce and grocery stores.
- Mild Bloody Mary Mix (16oz) A 16oz jar of mild, pickle-inspired bloody mary cocktail mix made from the McClure recipe. Priced at $13.00 per jar and sold direct-to-consumer and through retail channels for at-home entertaining and bar/restaurant use.
- Spicy Bloody Mary Mix (16oz) A 16oz jar of spicy, pickle-inspired bloody mary cocktail mix. Sold at $13.00 per jar to consumers and foodservice customers.
- Sauerkraut (16oz) A 16oz jar of sauerkraut made with all-natural, gluten-free ingredients under the McClure's family recipe. Sold through the company website and grocery retail.
Quantifiable outcome
- 4.8/5 customer rating from 5,468 reviews
Companies that use McClure's Pickles
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
McClure's Pickles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McClure's Pickles partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
McClure's Pickles competitors and assessment
Company assessmentDirect peers
- Bubbies Pickles: Bubbies makes premium, naturally fermented dill pickles and sauerkraut in glass jars, directly competing with McClure's in the artisan refrigerated pickle category at similar price points.
- Grillo's Pickles: Grillo's produces premium refrigerated pickles with simple, all-natural ingredients and has rapidly scaled DTC and retail distribution, making it one of the closest direct competitors to McClure's in the premium pickle space.
- Wickles Pickles: Wickles makes premium sweet and spicy pickles sold through grocery retailers, directly overlapping McClure's sweet and spicy product line and similar premium positioning.
- Olive My Pickle: Olive My Pickle produces premium fermented vegetables including pickles and sauerkraut sold via DTC and retail, directly comparable to McClure's product range and artisanal positioning.
Broad incumbents
- Vlasic Pickles: Vlasic is the largest mainstream pickle brand in the US, owned by Conagra. It represents the mass-market incumbent that McClure's premium positioning competes against in shared retail channels.
- Claussen Pickles: Claussen is a Kraft Heinz-owned refrigerated pickle brand with broad grocery distribution, representing a larger incumbent competing in the same shelf space as McClure's.
- Mt. Olive Pickle Company: Mt. Olive is a major US pickle manufacturer with broad retail distribution across economy and mid-tier price points, providing scale competition to McClure's in grocery channels.
- Boar's Head: Boar's Head is a premium CPG brand with broad grocery distribution; while not primarily a pickle company, it shares McClure's premium positioning and presence in retailers like Whole Foods and Kroger.
- Sir Kensington's: Sir Kensington's is a premium condiment brand (ketchup, mustard, mayo) sold through similar premium grocery channels and DTC, sharing McClure's positioning in the better-for-you premium pantry category.
Emerging players
- The Brinery: The Brinery makes small-batch fermented vegetable products including sauerkraut and pickles, overlapping with McClure's sauerkraut and pickle offerings at the artisanal/fermented end of the category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
McClure's Pickles social profiles
Digital presenceMcClure's Pickles financial estimates
Financial estimateRevenue estimate
Valuation estimate
McClure's Pickles leadership team
Management profileNumber of profiles
Profiles4 records
McClure's Pickles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McClure's Pickles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McClure's Pickles
What does McClure's Pickles do?
McClure's Pickles is a family-owned food producer that manufactures and sells artisan pickled foods, including classic dill, spicy, bread and butter, and sweet and spicy pickles, sauerkraut, and bloody mary mixes. Products are hand-packed in 16oz jars using a family recipe dating to 1899, with all-natural, gluten-free, and kosher-certified ingredients. The company sells directly to consumers via its e-commerce site and distributes through premium grocery retailers across the US and internationally.
Is McClure's Pickles a public or private company?
McClure's Pickles is a private company. It is classified as family owned and is currently operating.
When was McClure's Pickles founded?
McClure's Pickles was founded in 2006. It employs 11 to 50 people.
Where is McClure's Pickles based?
McClure's Pickles is headquartered in Detroit, United States, in the North America region.
How does McClure's Pickles make money?
One revenue line is on record: direct Product Sales.
Who are McClure's Pickles's main competitors?
Direct peers on record are Bubbies Pickles, Grillo's Pickles, Wickles Pickles and Olive My Pickle. Broad incumbents are Vlasic Pickles, Claussen Pickles, Mt. Olive Pickle Company, Boar's Head and Sir Kensington's. The Brinery is listed as an emerging player.
Does McClure's Pickles have an API?
No public API is recorded for McClure's Pickles.
What industry is McClure's Pickles in?
McClure's Pickles's product category is Artisan Pickled Foods. Its primary akta.pro industry code is AFAKAFAF, Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut), with a secondary code of AFAKACAI, Pickled & Fermented Foods Manufacturing. Its NAICS code is 31142 and its SIC code is 2030.