Cancer Council NSW

What Cancer Council NSW does

Cancer Council NSW is a registered Income Tax Exempt Charity (ABN 51 116 463 846) and the New South Wales affiliate of Australia's leading cancer charity network, headquartered at 153 Dowling Street, Woolloomooloo in Sydney. The organization delivers free cancer information, support, and prevention services to people affected by cancer across NSW and, via retail, South Australia. Its service portfolio includes the 13 11 20 Information and Support helpline (handling 9,074 calls and emails in the most recent reported period), professional cancer counselling, financial assistance, transport to treatment, accommodation during treatment, legal and workplace support, and a SunSmart skin cancer prevention program that has reached 86% of NSW primary schools. The organization employs 501-1000 staff and operates as a service-and-community charity rather than a technology company, with no proprietary software products, patents, or AI/ML capabilities evident in the available data.

The organization's offerings span four operational verticals: (1) support services via the helpline, face-to-face counselling, transport, accommodation, financial, and legal assistance; (2) cancer information through a digital resource hub covering 45+ cancer types, plus multilingual, Easy Read, LGBTQI+, and Aboriginal and Torres Strait Islander resources; (3) research funding via The Daffodil Centre, a joint research collaboration with the University of Sydney; and (4) retail through nine Cancer Council Shops selling sun protection products (hats, sunglasses, swimwear, sunscreen) across NSW and South Australia, plus an online shop. The organization invested $18.2 million in cancer research in the most recent reported period.

Cancer Council NSW's revenue model is fundamentally charitable rather than commercial. Funding is sourced from individual donations, approximately nine major annual fundraising events (Daffodil Day, Relay for Life, Australia's Biggest Morning Tea, The Longest Day, The March Charge, Dry July, 7 Bridges Walk, Stars Dance for Cancer, POSH Auction and Gala), bequests and legacy giving, corporate partnerships, and retail sales of sun protection merchandise. Core services are provided free of charge to beneficiaries. Distribution relies on a multi-channel model combining the phone/email helpline, online self-serve resources, physical retail stores, an online peer-support community, face-to-face service delivery, and a health-professional referral portal. Strategic referral partnerships with McGrath Foundation, Bowel Cancer Australia, Breast Cancer Network Australia, and Cancer Australia extend patient access pathways.

Name

Cancer Council NSW

Legal name

Cancer Council NSW

Website

https://cancercouncil.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cancer Council NSW is an Australian nonprofit charity providing free cancer information, support services, and prevention programs to NSW residents. It funds cancer research via donations, fundraising events, bequests, corporate partnerships, and retail sales of sun protection products across NSW and South Australia.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Support Services

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Non-Communicable Disease Prevention & Chronic Disease Programs (BPAIAJAI)

akta.pro secondary industry

Medical Oncology (HLAKAFAB)

Keywords

• Cancer support services
• Cancer prevention programs
• Cancer research funding
• Charity retail
• Patient support helpline

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Community donations through various channels including online donations, regular giving programs, face-to-face fundraising, in-memory donations, major gifts, and cryptocurrency donations. Major annual events like Daffodil Day, Relay for Life, and Australia's Biggest Morning Tea drive fundraising.
2. Retail Sales: Cancer Council Shops sell sun protection products including hats, sunglasses, swimwear, and sunscreen. All profits from retail stores go towards cancer research and services.
3. Bequests and Legacy Giving: Individuals can leave a gift in their will to support Cancer Council NSW's ongoing work.
4. Corporate Partnerships: Corporate partnerships and philanthropy programs where businesses support the organization through various partnership arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Cancer Council NSW is a not-for-profit charity that delivers cancer information, practical and emotional support, and prevention programs to people affected by cancer across NSW and the ACT. It funds cancer research and advocacy, and supplements this mission by selling sun protection merchandise and other goods through its own charity retail shop network.

Product overview

Cancer Council NSW is a charitable organization offering a comprehensive suite of cancer-related services and information products. The core offering consists of support services including the 13 11 20 Information and Support helpline, Cancer Counselling, Financial Support, Transport to Treatment (T2T), and Accommodation during Treatment. The organization provides extensive cancer information through its digital Resource Hub, cancer type-specific web pages covering over 45 cancer types, multilingual resources in 10+ languages, Easy Read materials, and LGBTQI+-inclusive content. Additional products include Cancer Council Shops (sun protection retail), The Thing About Cancer podcast series, the Online Community peer support platform, SunSmart prevention programs, and The Daffodil Centre research program. The portfolio operates across information/provention, support services, research, and retail verticals.

Differentiator

Problem solved

Functional benefit

Brands

• The Daffodil Centre: Research organization affiliated with Cancer Council NSW, conducting cancer research

Products and services

• 13 11 20 Cancer Information and Support Service Statewide telephone helpline providing confidential cancer information, emotional support, and referral to local services for people affected by cancer in NSW and the ACT.
• Cancer Counselling Service Free short-term professional counselling offered to people affected by cancer, delivered by Cancer Council NSW's counselling team.
• Financial and Legal Assistance Program Program offering financial counselling, emergency financial assistance, and referrals to free legal advice for people experiencing financial hardship due to a cancer diagnosis.
• Transport to Treatment Service Volunteer-driven transport service helping cancer patients get to and from medical treatment when they are unable to drive themselves or afford other transport.
• Cancer Council Accommodation Lodges Subsidised accommodation lodges for people from regional and rural NSW and the ACT who need to travel to access cancer treatment.
• Cancer Council Online Community Moderated online peer-support community where people affected by cancer, their families, and carers can connect, share experiences, and access moderated support.
• Cancer Council Shops (Retail) Charity retail shop network across NSW and the ACT selling SunSmart branded sun protection merchandise and a range of donated and new goods, with proceeds supporting Cancer Council programs.
• SunSmart Sun Protection Product Range Own-brand range of sunscreen, hats, sunglasses, and UV-protective clothing sold through Cancer Council retail channels and partners to fund cancer prevention work.
• SunSkin and Skin Cancer Prevention Resources Free downloadable resources providing evidence-based information on skin cancer prevention, UV protection, and early detection for the public, schools, and workplaces.
• Cancer Information and Prevention Publications Comprehensive booklets, fact sheets, and online publications covering cancer types, treatment, and prevention available to patients, families, and health professionals.
• Fundraising Events (Australia's Biggest Morning Tea, Relay For Life, Daffodil Day) Signature community fundraising events (Australia's Biggest Morning Tea, Relay For Life, Daffodil Day, and others) enabling individuals, schools, and workplaces to raise funds for cancer research, prevention, and support services.

Quantifiable outcome

• 86% of primary schools participated in SunSmart Program protecting students from UV radiation
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Daffodil CentrecoreStrategic or Co-development PartnerThe Daffodil Centre is a research organization jointly conducted by Cancer Council NSW. It serves as the primary research institute conducting Cancer Council's research programs, focused on saving lives, improving treatments, and quality of life for cancer survivors.
• Aboriginal and Torres Strait Islander communitiescoreStrategic or Co-development PartnerDedicated website (aboriginal.cancercouncil.com.au) providing culturally appropriate cancer information and resources produced in consultation with Aboriginal communities. Targeted outreach and support for Indigenous peoples affected by cancer.
• McGrath FoundationminorStrategic or Co-development PartnerReferral pathway for breast cancer patients to access McGrath Foundation Nurses who support all cancer types. Collaborative approach to patient support services.
• Bowel Cancer AustraliaminorStrategic or Co-development PartnerReferral pathway for bowel cancer patients to access Bowel Cancer Australia's support services and resources.
• Breast Cancer Network AustraliaminorStrategic or Co-development PartnerReferral pathway for metastatic breast cancer patients to access BCNA resources and support groups.
• Cancer AustraliaminorStrategic or Co-development PartnerGovernment cancer agency providing authoritative information. Cross-referral relationship for evidence-based cancer information.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• McGrath Foundation: Australia's leading breast cancer charity funding McGrath Breast Care Nurses; competes for cancer-specific donations and patient referrals and partners with Cancer Council NSW via referral pathways.
• Cancer Council Queensland: Another state-level Cancer Council delivering analogous helpline, fundraising, retail, prevention, and research funding services in Queensland — directly comparable business model and community engagement approach.
• Cancer Council Australia: National peak body of the Cancer Council federation that Cancer Council NSW belongs to; directly comparable mission, brand portfolio (Daffodil Day, Relay for Life), and prevention/research programs across all cancer types.
• Cancer Council Victoria: Sister state-level Cancer Council in Victoria operating the same model of cancer information, support, prevention programs (SunSmart), and research funding — the most direct state-level comparable to Cancer Council NSW.
• Bowel Cancer Australia: National charity dedicated to bowel cancer with overlapping support, information, and fundraising activities and an explicit referral partnership with Cancer Council NSW.
• Breast Cancer Network Australia (BCNA): Australia's leading breast cancer consumer organization providing peer support, information, and advocacy; comparable patient-support model and donor base for metastatic breast cancer specifically.
• Cancer Council WA: Western Australia state-level Cancer Council delivering the same federation model of cancer prevention (SunSmart), support services, and research funding — another direct state-comparable to NSW.
• Prostate Cancer Foundation of Australia: National charity dedicated to prostate cancer research, awareness, and support — captures a major share of cancer-specific fundraising that competes with the generalist Cancer Council NSW mandate.
• Leukemia Foundation: Australian charity supporting patients with blood cancer, including accommodation during treatment — a service line directly comparable to Cancer Council NSW's accommodation program.

Broad incumbents

• Cancer Australia: Australian Government cancer control agency providing authoritative information and funding; broader mandate and public funding but overlaps with Cancer Council NSW's information, screening, and prevention work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ccnewsouthwales
• LinkedInlinkedin.com/company/cancer-council-nsw

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cancer Council NSW