Atlanta Perinatal Associates

What Atlanta Perinatal Associates does

Atlanta Perinatal Associates (APA) is a private, physician-led maternal-fetal medicine practice founded in the late 1990s and headquartered in Riverdale, Georgia, with additional offices across the Atlanta metropolitan area. The practice specializes in the diagnosis, monitoring, and management of high-risk pregnancies, serving expectant mothers referred by OB/GYNs and other healthcare providers. Its clinical portfolio spans advanced obstetrical ultrasound (including level II/targeted and fetal echocardiography), Doppler studies, chorionic villous sampling, amniocentesis, biophysical profiles, first- and second-trimester genetic screening with counseling, diabetes education, and specialized in-utero procedures.

Underlying technology is centered on conventional maternal-fetal diagnostic instrumentation — ultrasound imaging, fetal heart monitoring (NST), and invasive sampling techniques — supported by an eClinicalWorks patient portal and a Vidistar provider portal for referral workflows. The practice emphasizes board-certified clinical expertise, continuous research, and coordinated care with referring obstetricians rather than proprietary technology platforms.

Commercially, APA generates revenue through fee-for-service professional billing and managed-care reimbursement from Medicaid plans including Peach State, CareSource, Amerigroup, and WellCare, as well as commercial payers. Patient acquisition is entirely referral-driven, augmented by a basic website with patient forms and informational content. The practice operates 8 physical locations across Georgia (Atlanta, Conyers, Covington, Decatur, Riverdale, Newnan, Stockbridge, Columbus) and employs between 51 and 100 staff, including five perinatologists, advanced practice nurses, and administrative leadership under a CFO and VP/Director of Operations.

Name

Atlanta Perinatal Associates

Legal name

Atlanta Perinatal Associates

Website

https://atlantaperinatal.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlanta Perinatal Associates is a private, physician-led maternal-fetal medicine practice operating 8 offices across the Atlanta metro area, providing advanced ultrasound, genetic screening, fetal procedures, and high-risk pregnancy management to referred expectant mothers in Georgia.

Ownership category

akta.pro rank

Product category

Maternal-Fetal Medicine

NAICS

Offices of Physicians (62111), Diagnostic Imaging Centers (621512), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB)

akta.pro secondary industries

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

Keywords

• Maternal-fetal medicine
• High-risk pregnancy care
• Prenatal diagnostic imaging
• Perinatal consultation services
• Fetal ultrasound diagnostics

Headquarters

HQ city

Riverdale

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Fee-for-service medical care revenue generated from consultations, diagnostic ultrasounds, fetal assessments, and procedures for high-risk pregnant patients. Services are billed to insurance or patients directly based on the practice's fee schedule.
2. Insurance Reimbursement: Revenue received from insurance providers including Peach State, CareSource, Amerigroup, and WellCare through contractual agreements with managed care organizations and Medicaid plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Atlanta Perinatal Associates is a Maternal-Fetal Medicine specialty practice that delivers diagnostic, monitoring, and consultative care for high-risk pregnancies. Core offerings include obstetrical and gynecologic ultrasound, fetal echocardiography, Level II/targeted ultrasounds, multiple gestation imaging, Doppler studies, chorionic villous sampling, amniocentesis, biophysical profiles, genetic screening and counseling, diabetes education, fetal lung maturity assessment, and in-utero fetal procedures. Services are delivered by board-certified perinatologists across 8 Atlanta-metro locations in coordination with referring obstetricians.

Product overview

Atlanta Perinatal Associates (APA) is a Maternal-Fetal Medicine practice providing specialized perinatal care for high-risk pregnancies. The practice operates as a unified service offering centered on maternal-fetal medicine, with core diagnostic services including various ultrasound modalities (obstetrical, gynecologic, targeted, and fetal echocardiography), prenatal genetic testing and counseling, and specialized procedures. The portfolio includes screening services (first and second trimester genetic screening), diagnostic procedures (CVS, amniocentesis), fetal monitoring (biophysical profiles, Doppler studies), and patient education programs (diabetes management, HIV counseling). Services are coordinated through multiple Georgia locations with referral-based access.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetrical Ultrasound
• Gynecologic Ultrasound
• Fetal Echocardiography
• Level II / Targeted Ultrasound
• Multiple Gestation Imaging
• Doppler Studies
• Biophysical Profile
• Chorionic Villous Sampling (CVS)

Quantifiable outcome

• Over 95% of pregnancy diagnosis concerns addressed and resolved by end of appointment
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Peach State Health PlanminorOthersPeach State Health Plan is listed as an accepted insurance provider at Atlanta Perinatal Associates. The practice accepts coverage from this managed care organization serving Georgia Medicaid members.
• CareSourceminorOthersCareSource is accepted as an insurance provider at Atlanta Perinatal Associates. CareSource is a nonprofit health plan providing Medicaid and other government-sponsored health coverage.
• AmerigroupminorOthersAmerigroup is accepted as an insurance provider at Atlanta Perinatal Associates. Amerigroup provides government-sponsored health insurance programs including Medicaid and Medicare Advantage.
• WellCareminorOthersWellCare is accepted as an insurance provider at Atlanta Perinatal Associates. WellCare provides managed care services including Medicaid, Medicare Advantage, and prescription drug plans.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colorado Fetal Medicine Center: Independent maternal-fetal medicine specialty practice delivering targeted ultrasound, genetic screening, CVS, and amniocentesis — directly comparable independent MFM model in a different regional market.
• High Risk Pregnancy Center (HRPC): Multi-location maternal-fetal medicine specialty group providing high-risk pregnancy care, advanced ultrasound, and genetic services — directly comparable independent specialty practice operating across multiple offices.
• Perinatal Associates of New Mexico: Independent regional maternal-fetal medicine practice offering diagnostic ultrasound, genetic screening, and high-risk pregnancy consultations — closely mirrors APA's specialty practice model in a different geography.
• Maternal-Fetal Medicine Associates (MFMA): Independent multi-physician maternal-fetal medicine specialty practice offering advanced ultrasound, genetic counseling, and high-risk pregnancy consultation — directly comparable service model to APA.

Regional players

• Pediatric & Fetal Cardiology at Sibley Heart Center: Children's Healthcare of Atlanta-affiliated fetal cardiology program with overlapping fetal echocardiography capability in the Atlanta market — partial overlap with one of APA's specialized service lines.

Broad incumbents

• Banner – University Medical Center Maternal-Fetal Medicine: Large multi-state health system operating MFM programs with comparable diagnostic, genetic, and high-risk pregnancy services; illustrates the hospital-system competitive threat facing independent practices like APA.
• Emory Maternal-Fetal Medicine: Academic MFM practice at Emory Healthcare in Atlanta; comparable in clinical scope (ultrasound, genetics, high-risk pregnancy management) and competes for referrals in the same Atlanta metro geography.
• Pediatrix Medical Group (Obstetrix Medical Group): National physician-services platform that operates a large MFM/maternal-fetal medicine network (formerly Obstetrix) across the U.S. Comparable to APA as a multi-site, multi-physician MFM provider, but at much greater scale and corporate backing rather than independent.
• Fetal Care Center at UPMC Magee: Hospital/academic-affiliated maternal-fetal medicine program offering advanced fetal diagnostics, CVS, amniocentesis, and fetal procedures — comparable in service depth to APA but embedded within a large health system.
• Northside Hospital Maternal-Fetal Medicine: Hospital-employed MFM program operating within Northside Hospital in Atlanta — directly overlaps APA's service area and competes for the same high-risk pregnancy referrals from local OB/GYNs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlanta-perinatal-associates-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Perinatal Associates