EXPO Booking
- Company typePrivate
- Founded2000
- HeadquartersGothenburg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
EXPO Booking firmographics
Firmographics- Name
- EXPO Booking
- Legal name
- EXPO Booking AB
- Website
- https://expobooking.info
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
EXPO Booking industry classification
Industry- Product category
- Museum and Science Centre Booking Software
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)
- akta.pro secondary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
Keywords
Where EXPO Booking is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
EXPO Booking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Cloud-based booking, resource, and visitor management system provided as a subscription service. Organizations pay recurring fees for access to the platform, including booking management, resource allocation, ticketing, and visitor flow control features. The pricing model is designed to accommodate organizations of different sizes with varying requirements and budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom pricing based on organization size and requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
EXPO Booking product offering
Product offeringCore offering
EXPO Booking offers a cloud-based booking, resource, and visitor management SaaS platform purpose-built for museums and science centres. The system centralizes ticketing, activity and programme booking, automatic reservation of premises, equipment and staff, digital QR-coded tickets, customizable booking websites, reporting, and CRM into a single platform accessible across the customer's own website, on-site displays, and QR code flows.
Product overview
EXPO Booking is a single, unified cloud-based booking and visitor management platform tailored specifically for Museums and Science Centres. The platform operates as a centralized system that combines ticketing management, activity/program booking, resource allocation (premises, equipment, staff), and sales functions into one integrated solution. The core EXPO Booking Platform serves as the main offering, with modules for booking management, resource management, digital ticketing with QR codes, CRM capabilities, reporting, and a booking website builder. Customers can distribute bookable experiences via custom booking sites, website embedding, on-site displays, and QR code links. The system features automation for confirmations, reminders, resource planning, and pricing policies.
Differentiator
Problem solved
Functional benefit
Products and services
- EXPO Booking Platform A cloud-based booking, resource, and visitor management system tailored for museums and science centres. It connects ticketing, activities, resource management, and sales across the customer's own websites, exhibition displays, QR codes, and embedded booking widgets, and provides centralized management of ticket sales, exhibit reservations, event bookings, programme and resource allocation, CRM, digital QR-coded ticketing, reporting, and customizable booking websites for cultural and educational institutions.
Quantifiable outcome
- Up to 80% of tickets sold online daily
- +3 more outcomes
Companies that use EXPO Booking
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
EXPO Booking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
EXPO Booking partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
EXPO Booking competitors and assessment
Company assessmentDirect peers
- Tessitura Network: Tessitura provides a unified ticketing, CRM, and fundraising platform for arts and cultural organizations including museums. It is the closest direct peer in vertical, audience, and delivery model (cloud SaaS to cultural institutions), competing for the same European museum and science centre budgets.
- AudienceView: AudienceView offers ticketing, audience engagement, and venue management software to arts, entertainment, and cultural organizations including museums and attractions. It is a direct competitor in functionality (ticketing + resource management) and target buyer (enterprise cultural venues).
- Bokun (Tripadvisor): Bokun is a booking and reservation platform for tours, attractions, and experiences, now owned by Tripadvisor. It competes with EXPO Booking for attractions and science centres selling timed-entry tickets and experience bookings through online channels.
- Rezdy: Rezdy provides online booking, resource management, and channel distribution software for tours, attractions, and experience providers. Its resource-allocation and reservation-management features map closely to EXPO Booking's core capabilities for science centres and museums.
- Peek: Peek is a booking platform for tours, activities, and attractions, including museums and cultural experiences. It overlaps with EXPO Booking on online ticketing, resource scheduling, and channel distribution for visitor attractions.
- Xola: Xola offers online booking, payment, and marketing software for tours, activities, and attractions. It serves as a comparable booking and visitor management platform for cultural and educational experience operators, with overlapping feature sets in scheduling and online ticketing.
- Ventrata: Ventrata is a reservation system and ticket distribution platform for tours, attractions, and experiences. Its ticketing engine and channel manager functionality directly compete with EXPO Booking in the museum and science centre segment.
- PatronBase: PatronBase provides box office, ticketing, CRM, and membership software for arts, heritage, and cultural organizations. It serves a near-identical customer profile (museums, cultural venues) with comparable booking and CRM functionality.
Emerging players
- Axiell: Axiell provides software for museums, libraries, and cultural heritage institutions, including collection management and visitor-facing tools. It is an emerging adjacent player whose suite could either compete with or complement EXPO Booking's booking and visitor management modules.
Broad incumbents
- Eventbrite: Eventbrite is a broad, public ticketing and event management platform used by cultural institutions for ticketed events. While not specialized for museums or science centres, it competes at the lower end for simple ticketing use cases.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EXPO Booking social profiles
Digital presenceEXPO Booking financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXPO Booking leadership team
Management profileNumber of profiles
EXPO Booking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXPO Booking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXPO Booking
What does EXPO Booking do?
EXPO Booking offers a cloud-based booking, resource, and visitor management SaaS platform purpose-built for museums and science centres. The system centralizes ticketing, activity and programme booking, automatic reservation of premises, equipment and staff, digital QR-coded tickets, customizable booking websites, reporting, and CRM into a single platform accessible across the customer's own website, on-site displays, and QR code flows.
Is EXPO Booking a public or private company?
EXPO Booking is a private company. It is classified as management employee owned and is currently operating.
When was EXPO Booking founded?
EXPO Booking was founded in 2000. It employs 1 to 10 people.
Where is EXPO Booking based?
EXPO Booking is headquartered in Gothenburg, Sweden, in the Europe region.
How does EXPO Booking make money?
One revenue line is on record: subscription SaaS.
Who are EXPO Booking's main competitors?
Direct peers on record are Tessitura Network, AudienceView, Bokun (Tripadvisor), Rezdy, Peek, Xola, Ventrata and PatronBase. Axiell is listed as an emerging player. Eventbrite is listed as a broad incumbent.
Does EXPO Booking have an API?
Yes. Modern API for integration with external systems. Enables third-party systems to connect with EXPO Booking for booking management, resource reservation, and visitor data synchronization.
What industry is EXPO Booking in?
EXPO Booking's product category is Museum and Science Centre Booking Software. Its primary akta.pro industry code is HSACALAE, Attractions & Experiences Reservations (Museums, Tours, Theme Parks), with a secondary code of THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 7131 and its SIC code is 7900.