Xolapp

What Xolapp does

Xolapp is an Australian SaaS company that operates an all-in-one business management platform for hair salons, spas, barbershops, nail studios, wellness studios, beauty clinics, massage therapists, laser and aesthetics clinics, fitness studios, tattoo studios, and brow bars. Founded in 2024 and based in Whyalla with 1–10 employees, the company markets itself exclusively to the Australian beauty and wellness market, offering bundled online booking, payment processing, client management, marketing automation, analytics, and a website builder with custom domain support in a single subscription. Its pricing is structured into four tiers — Solo ($39.95/month), Team ($29.95/month per member), Growth ($59.95/month plus per-member fees), and a custom 20+ Team enterprise tier — with annual billing yielding a 20% discount and a 30-day free trial with no credit card required.

The platform's core technical architecture combines first-party UX (drag-and-drop staff calendar, no-login online booking, Tap to Pay on Android) with third-party infrastructure: Stripe Connect for payments at the direct Australian rate (1.7% + 30¢) with no Xolapp markup and next-day payouts; Telnyx for telephony and SMS; and a Voixa AI receptionist built on Google Gemini and ElevenLabs that handles inbound calls, recognizes returning callers, books appointments, manages waitlists, and takes messages. Marketing is content-led via SEO-optimized competitor comparison pages (Fresha, Timely, Mindbody, Vagaro, Square, Bella Booking alternatives) and 11 industry-specific landing pages, plus AI assistant badges for ChatGPT, Gemini, Perplexity, and Claude.

Xolapp is bootstrapped and privately held, with no disclosed funding rounds, parent company, or institutional investors. Revenue is generated through recurring subscriptions, usage-based add-ons (100 AI minutes for $15, 100 SMS for $5), Stripe processing pass-through, and domain registration. The company makes no commission on bookings, positioning its zero-commission flat-fee model against marketplace-priced competitors.

Name

Xolapp

Legal name

Xolapp

Website

https://xolapp.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

30-day description should be 30–40 words. Xolapp is an Australian SaaS platform that provides all-in-one business management software — booking, payments, AI receptionist, client management, and website building — for hair salons, spas, barbers, and other beauty and wellness SMBs.

Ownership category

akta.pro rank

Product category

Salon and Wellness Business Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Salon management software
• Appointment booking software
• Beauty business platform
• AI receptionist services
• Wellness business management

Headquarters

HQ city

Whyalla

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Solo Plan: Flat monthly subscription for single practitioners. $39.95/month includes online booking, free business website, complete payment integration, 50 AI receptionist minutes, 100 SMS notifications, custom domains, email notifications.
2. Subscription - Team Plan: Per team member subscription at $29.95/month. Includes 50 AI minutes per member, 100 SMS per member, premium themes, team earning management, priority support.
3. Subscription - Growth Plan: $59.95/month plus $29.95 per extra member. Includes 250 AI minutes, 500 SMS, marketing campaigns and automation, 5,000 marketing emails/month, AI email creation 100/month, advanced analytics.
4. Subscription - 20+ Team Custom: Custom pricing for 20+ team members with unlimited marketing emails and AI email creation, dedicated account manager.
5. Add-on AI Minutes: 100 additional AI minutes available as add-on for $15.
6. Add-on SMS: 100 additional SMS available as add-on for $5.
7. Card Processing (Stripe): Stripe Connect at standard Australian domestic rate (1.7% + 30 cents) with no Xolapp markup. Xolapp takes 0% commission on bookings.
8. Domain Registration: Domain registration services for .com.au and other TLDs. 3-year registration: Year 1 free; 2-year: 50% off year 1.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Xolapp is a unified all-in-one subscription platform for Australian salons, spas, and wellness businesses. It bundles online booking, AI-powered phone answering (Voixa), Stripe Connect payments with Tap to Pay on Android, SMS/email reminders, client CRM, marketing automation, analytics, and a free business website with custom domains into one flat monthly subscription with no per-booking commission.

Product overview

Xolapp is a unified all-in-one salon and wellness business management platform that combines online booking, client management, payment processing, AI receptionist (Voixa), SMS/email reminders, marketing automation, analytics, and website building into a single subscription. The platform is organized as a core product (Xolapp) with integrated sub-products and modules including Voixa AI for phone answering, Online Booking, Staff Calendar, Payments via Stripe Connect, SMS Reminders, Client Management with AI insights, Marketing Automation, Analytics dashboards, and a Website Builder with custom domain support. Pricing tiers (Solo, Team, Growth, 20+ Team) scale features and usage limits, with the Android Xolapp POS app providing mobile Tap to Pay functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Xolapp Platform Subscription SaaS platform that gives Australian beauty and wellness operators online booking, AI phone answering, payment processing, SMS/email reminders, client CRM, marketing automation, analytics, and a built-in business website under one monthly plan.
• Voixa AI Receptionist AI-powered phone answering service for salon and wellness businesses that captures bookings, manages waitlists, and takes messages without human staff, included on every paid Xolapp plan.
• Online Booking Customer-facing booking widget for salon and wellness businesses that lets clients pick services and times without creating an account, syncing live with the staff calendar and Voixa phone bookings.
• Staff Calendar Operations calendar for salon managers that shows multi-staff schedules, supports drag-and-drop rescheduling, and syncs in real time with online and phone bookings.
• Xolapp Payments (Stripe Connect) Payment processing for salon and wellness businesses with Tap to Pay on Android, payment links, QR checkout, card-on-file, gift cards, and next-day payouts via Stripe Connect at the direct Australian rate.
• SMS Reminders Automated SMS appointment confirmations and reminders for clients, with two-way replies for confirmation or cancellation, bundled by SMS quota into each Xolapp plan.
• Client Management (CRM) CRM module for salons and wellness operators storing client contact details, service history, annotated visit notes, and a unified email/SMS/Voixa inbox, with AI-generated summaries before appointments.
• Marketing Automation Email and SMS marketing module for salons with client segmentation, AI-drafted campaign copy, and automated triggers for re-engagement, follow-ups, and review requests.
• Analytics Dashboard Business analytics dashboards for salon owners covering revenue, invoicing, collections, client retention, service performance, and cash flow trends.
• Website Builder with Custom Domains Free mobile-responsive business website with integrated online booking for salons and wellness operators, plus custom domain registration across vertical TLDs (.com.au, .beauty, .spa, .hair, etc.).
• Xolapp POS (Android app) Android point-of-sale app from Xolapp enabling Tap to Pay contactless card acceptance and in-person checkout for salon and wellness businesses without a separate card reader.

Quantifiable outcome

• 40% fewer no-shows with automated SMS & email reminders
• +4 more outcomes

Named customers4 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe Connect integration for payment processing with next-day payouts on every plan. Xolapp passes Stripe's direct Australian rate (1.7% + 30¢) with no markup. Supports Tap to Pay, payment links, QR checkout, card-on-file, and native gift cards.
• Google GeminicoreTechnology or IntegrationAI technology powering Voixa AI receptionist capabilities including call answering, booking capture, and message taking. Included in every paid plan.
• ElevenLabscoreTechnology or IntegrationAI voice technology powering Voixa AI receptionist for natural phone interactions. Included in every paid plan.
• TelnyxcoreTechnology or IntegrationPhone and SMS communications infrastructure powering Voixa AI and SMS notifications. Handles business phone routing and SMS delivery.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fresha: Fresha is a global salon and spa booking platform with a marketplace model that charges per-booking commission. It is directly named as a competitor in Xolapp's comparison pages and is the principal '0% commission' foil in Xolapp's value proposition.
• Mindbody: Mindbody is an established salon, spa, and fitness booking platform serving SMBs through enterprise contracts. It is named by Xolapp as a competitor with long-term lock-in contracts and is explicitly positioned against Xolapp's month-to-month model.
• Square Appointments: Square Appointments, by Block, offers online booking integrated with Square payments for service businesses including salons. It is named in Xolapp's competitor comparison content and overlaps directly on booking plus payments.
• Vagaro: Vagaro is a salon, spa, and fitness booking and business management platform with a marketplace model. It is explicitly listed in Xolapp's SEO comparison pages as a competitor.
• Timely: Timely is a New Zealand-based salon and clinic software platform serving Australia and the UK. It is named in Xolapp's competitor pages and competes in the same Australian salon/wellness SMB segment.
• Bella Booking: Bella Booking is an Australia-based salon software platform with payment processing. It is named in Xolapp's comparison pages and cited for higher Stripe processing rates (2.7% + 30¢) versus Xolapp's pass-through.
• Booksy: Booksy is a global booking platform for beauty and wellness professionals with consumer marketplace features. It competes for the same SMB hair, beauty, and barber segment Xolapp targets.
• Boulevard: Boulevard is a premium salon and spa management platform targeting higher-end US salons. It overlaps with Xolapp on booking, payments, and AI-assisted client management features.
• Mangomint: Mangomint is a US-based salon and spa software platform with strong modern UX and integrated payments. It overlaps with Xolapp's positioning as a modern, all-in-one alternative to legacy incumbents.

Regional players

• Treatwell: Treatwell is a European salon and beauty booking marketplace headquartered in the UK. It is comparable to Xolapp in vertical and feature scope but does not directly compete in Australia today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@XOLAPP
• Xx.com/xolapp
• Facebookfacebook.com/xolapp
• LinkedInlinkedin.com/company/xolapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xolapp