O+ Festival

What O+ Festival does

O+ Festival (legal entity: O+ Festivals Inc.) is a 501(c)(3) nonprofit founded in 2010 in Kingston, New York, that operates a barter-based healthcare access model in which underinsured artists and musicians exchange creative work — music performances, murals, visual art, literary readings, and other programming — for medical, dental, mental health, and wellness services. The organization runs an annual three-day festival across nine Kingston venues featuring music (57 acts in 2025), visual and performing arts, literary programming (WO+rd), wellness activities (ExplO+re Wellness), and a pop-up Artists' Clinic with 110 practitioners. Since 2024, O+ has extended the exchange model into a year-round operation via Medicine for Artists, PLLC at 334 Wall Street in Uptown Kingston, supported by 165 active providers in the year-round network and 400+ providers overall, with 7,000+ lifetime clinic and dental appointments facilitated.

The underlying technology is intentionally lightweight: an alumni-ID and voucher system that lets artist alumni self-serve appointment scheduling and exchange redemptions without staff mediation, plus QR-coded audio tours for the 55+ public murals in Kingston. There is no proprietary software platform, mobile app, or AI component; the operational moat is the community coordination methodology, not software. O+ distributes access through by-donation online wristbands, on-site pickup at festival venues (HO+me Base, Old Dutch Churchyard, Keegan Ales), a merchandise e-commerce shop, FlatfoliO+ art sales, and ticketed concerts at 334 Wall St.

Revenue is sourced entirely from donations and earned income, including by-donation festival wristbands, individual monthly/annual contributions, corporate and foundation sponsors (WMCHealth as presenting sponsor; Dr. Bronner's, Athletic Brewing, Underberg, Golden Paints), institutional grants (NYSCA, Tides Foundation, Novo Foundation, Community Foundation of the Hudson Valley, Arts Mid-Hudson, Milton & Sally Avery Foundation, John K & Elizabeth W Knorr Charitable Foundation), merchandise, and FlatfoliO+ art sales. The customer base is a 6,000+ alumni network of artists and musicians — 47% of whom are underinsured or uninsured — served by 400+ healthcare providers and supported by 119 festival volunteers in 2025. The organization is governed by a 10-member Board of Directors and led by a 13-person core team including Co-Founder Joe Concra and Medical Director Dr. Andrea Littleton (appointed January 2026).

Name

O+ Festival

Legal name

O+ Festivals Inc.

Website

https://opositivefestival.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

O+ Festival is a 501(c)(3) nonprofit founded in 2010 in Kingston, NY, that provides medical, dental, and wellness care to underinsured artists in exchange for their creative work, operating an annual festival and a year-round clinic.

Ownership category

akta.pro rank

Product category

Community Healthcare Services

NAICS

Arts, Entertainment, and Recreation (71), Performing Arts Companies (7111), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Health, Wellness & Fitness Expos (MPAGAFAF)

Keywords

• Artist healthcare access
• Community exchange model
• Music festival programming
• Public art murals
• Nonprofit wellness services

Headquarters

HQ city

Kingston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Festival Wristband Sales: By-donation wristband purchases for the annual O+ Festival help fund the exchange of art for medicine and medicine for art. Wristbands provide entry to all festival events and support the O+ Exchange Clinic operations.
2. Individual Donations: Monthly and annual contributions from individuals help cover clinic operations, provider partnerships, and community care.
3. Corporate/Foundation Sponsorships: Local businesses, foundations, and institutions underwrite services, public programs, and festival production.
4. Institutional Grants: Grants and partnerships from organizations like NYSCA, Tides Foundation, and others support programming that creates new entry points for care access.
5. Merchandise Sales: O+ Merch shop selling branded merchandise with discount codes for seasonal promotions.
6. Art Sales (FlatfoliO+): Affordable works by O+ alumni artists sold through the FlatfoliO+ collection, providing artists pathways into the healthcare exchange.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

O+ Festival operates an annual three-day arts, music, and wellness festival in Kingston, NY, plus a year-round O+ Exchange Clinic, all built on a barter-based exchange model where artists, musicians, and wellness practitioners trade creative services for medical, dental, and wellness care. The organization facilitates thousands of clinic visits annually through an alumni network of 6,000+ artists and a provider network of 400+ practitioners, with operations centered at its 334 Wall St storefront in Uptown Kingston.

Product overview

O+ Festival is a nonprofit healthcare access organization that operates primarily through the annual O+ Festival and year-round O+ Exchange Clinic. The organization offers a portfolio of interconnected programs: the annual three-day O+ Festival featuring music, visual art, literary programming (WO+rd), and wellness activities (ExplO+re Wellness); the O+ Exchange Clinic providing 365-day healthcare access for artist alumni; O+ Presents for year-round live music; the Mural Program with public art installations and audio tours; Kingston Youth Voices youth apprenticeship; FlatfoliO+ affordable art sales; and the O+ Exchange Gallery and Art On Wall exhibition spaces. All programs support the exchange model of art for healthcare services.

Differentiator

Problem solved

Functional benefit

Brands

• O+ Exchange Clinic: Year-round healthcare clinic for artists providing services 365 days a year at 334 Wall St, Kingston NY
• O+ Presents
• Kingston Youth Voices
• WO+rd
• ExplO+re Wellness
• FlatfoliO+
• O+ Clinic
• Art On Wall

Products and services

• O+ Festival (Annual Three-Day Festival) Annual three-day celebration of art, music, and wellness in Kingston, NY featuring an eclectic music lineup, visual art performances, the pop-up O+ Artists' Clinic, WO+rd literary programming, and ExplO+re Wellness activities. Access is granted via by-donation wristbands. For artists, musicians, wellness practitioners, and community attendees.
• O+ Exchange Clinic (Year-Round Clinic) Year-round, exchange-based healthcare clinic for O+ artist alumni providing medical, dental, and wellness services in exchange for artistic contributions. Located at 334 Wall Street in Kingston, NY. For underinsured artists and musicians.
• O+ Artists' Clinic (Festival Pop-Up) Pop-up clinic during the annual O+ Festival offering dental care, mental health services, primary care, physical therapy, massage, acupuncture, and other wellness services to artists who perform at or contribute to the festival. For festival-performing artists and musicians.
• O+ Presents (Year-Round Live Music) Year-round intimate live music programming at 334 Wall Street, featuring Hudson Valley musicians and touring artists. For music fans and the local arts community.
• O+ Mural Program Public art program bringing 55+ murals to the streets of Kingston, NY with QR-code-enabled audio tours and guided experiences, providing artists with healthcare in exchange for public art installations. For residents, visitors, and mural artists.
• Kingston Youth Voices (KYV) Arts education and paid apprenticeship program for local youth ages 15-24 developing skills through access to public art and arts education. For Hudson Valley youth.
• WO+rd (Literary Salon) Literary salon at the O+ Festival featuring interactive readings celebrating diverse voices across poetry, fiction, nonfiction, comedy, spoken word, prose, and plays. For festival attendees and literary arts community.
• ExplO+re Wellness Festival and year-round wellness classes, workshops, and activities including yoga, reiki, dance, cooking, cycling, meditation, sound healing, breathwork, and Narcan/CPR training. For festival attendees and community members.
• FlatfoliO+ (Affordable Art Collection) Online and in-person collection of affordable works by O+ alumni artists, providing alumni with another pathway into the healthcare exchange and offering collectors accessible entry points. For O+ alumni artists and art collectors.
• O+ Exchange Gallery (Art at 334) Exhibition and performance space within The O+ Exchange at 334 Wall Street prioritizing O+ alumni and Hudson Valley artists for visual and performing art installations. For visual artists and exhibition visitors.

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• WMCHealth/Health Alliance of the Hudson ValleycoreStrategic or Co-development PartnerPresenting sponsor of O+ Festival. Offered no-cost health screenings for the public at the festival BlO+ck Party while providing funding to support the pop-up Artists' Clinic. Long-term healthcare partner.
• The Institute for Family HealthcoreStrategic or Co-development PartnerPartner healthcare organization providing residents and support for the Artist Clinic. Worked with O+ to curate artwork for Pine Street Family Health Center.
• Keegan AlescoreChannel Partner/ Reseller/ DistributorLocal brewery partner hosting festival events, comedy showcases, and collaborative beer creation (CO+llab beer with Blue Duck and Kingston Standard). Provides venue space.
• Blue Duck Brewing CompanyminorChannel Partner/ Reseller/ DistributorLocal brewery that collaborated on the CO+llab beer with Keegan Ales and Kingston Standard. Hosted O+Ktoberfest events.
• Dr. Bronner'sminorGTM or Marketing PartnerWellness product partner providing soap products for volunteer providers at the festival.
• Athletic BrewingminorGTM or Marketing PartnerNA beer partner supporting festival wellness offerings and community programming.
• Radio KingstonminorGTM or Marketing PartnerLocal radio partner for community outreach and promotional support. Collaborated on audio content for mural program.
• YWCA Ulster CountyminorStrategic or Co-development PartnerCommunity partner for Kingston Pride and collaborative programming.
• Radio KingstonminorStrategic or Co-development PartnerLocal radio partner collaborating on KYV apprentice reflections audio content and community outreach.
• YMCA UlsterminorStrategic or Co-development PartnerCommunity partner providing facilities and programming support.
• UnderbergminorGTM or Marketing PartnerSupported everyone's digestion with their world famous elixir at the festival.
• Rough DraftminorChannel Partner/ Reseller/ DistributorLocal venue hosting tap takeovers and festival events year after year.
• Catskill BreweryminorChannel Partner/ Reseller/ DistributorLocal brewery that brought their entire brewery to host O+Ktoberfest events.
• Industrial ArtsminorChannel Partner/ Reseller/ DistributorNA brewing partner for festival.
• Golden PaintsminorGTM or Marketing PartnerArt supplies sponsor providing paintbrushes for muralists.
• Kingston StandardminorChannel Partner/ Reseller/ DistributorLocal brewery collaborating on CO+llab beer with Keegan Ales and Blue Duck.
• Old Dutch ChurchcoreChannel Partner/ Reseller/ DistributorHistoric landmark venue hosting festival concerts and performances including headline shows.
• Assembly KingstonminorChannel Partner/ Reseller/ DistributorLocal venue partner for comedy showcases and performances.
• Tubby'sminorChannel Partner/ Reseller/ DistributorLocal venue partner for music events.
• Bardavon/BARDAVONminorChannel Partner/ Reseller/ DistributorRegional venue partnership for performances.
• Hutton BrickyardsminorChannel Partner/ Reseller/ DistributorLocal venue hosting HuttO+n Hangouts and events.
• Camp KingstonminorChannel Partner/ Reseller/ DistributorLocal venue partner for events.
• The MaidenminorChannel Partner/ Reseller/ DistributorLocal venue partner for performances.

Scale indicators18 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Newport Folk Festival: Newport Folk is a community-oriented music festival with strong nonprofit mission and emphasis on artist support, comparable in ethos to O+ as a community- and artist-centered event.

Direct peers

• Lightning in a Bottle: Lightning in a Bottle is a music, art, and wellness festival that mirrors O+'s integration of live music, visual art, and holistic wellness programming in a community-driven environment with similar ethos of intentional gathering.
• MusiCares: MusiCares is a nonprofit that provides health, wellness, and financial assistance to musicians, addressing the same core problem O+ solves: lack of healthcare access for working musicians and artists.
• Wanderlust Festival: Wanderlust is a yoga, music, and wellness festival series that, like O+, combines artistic/creative programming with health and wellness experiences for its community. Both target a similar audience seeking integrated mind-body-creative experiences.
• Sweet Relief Musicians Fund: Sweet Relief provides financial assistance and healthcare resources to musicians facing illness, disability, or age-related issues — a comparable artist-support nonprofit addressing healthcare access barriers for the same target population as O+.

Broad incumbents

• Bonnaroo Music & Arts Festival: Bonnaroo is a large-scale music and arts festival that, like O+, integrates live music with visual art and community programming. Operates at vastly larger commercial scale than O+ but shares the festival-organizer business model.
• Burning Man Project: Burning Man is a much larger arts and community-focused gathering emphasizing radical self-expression, gifting economy, and community — sharing O+'s ethos of exchange-based community models, though at vastly larger scale and broader scope.

Others

• The Actors Fund: The Actors Fund provides social, health, and financial services to performing arts professionals — a comparable social safety net for creative professionals facing healthcare access challenges, similar to O+'s exchange model but more traditional social-services oriented.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2oGFXqk274szF2OGuuCVjw
• Facebookfacebook.com/opositivefest
• LinkedInlinkedin.com/company/o-festival
• Instagraminstagram.com/opositivefest
• Xx.com/opositivefest

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O+ Festival