What Wanderlust does

Wanderlust is a Brooklyn-based, privately held wellness lifestyle company founded in 2009 as a multi-day yoga festival in North Lake Tahoe, California. It operates three core revenue lines: (1) experiential events, including multi-day Wanderlust Festivals at resort locations, one-day Wanderlust 108 mindful triathlons (5K run + yoga + meditation) in city parks, and an expanded urban-city format launched in 2019; (2) Wanderlust TV, a subscription streaming platform for yoga, meditation, and mindfulness content with a free 14-day trial; and (3) direct-to-consumer products, including a Total Reset 14-day online program paired with branded Ashwagandha, Milk Thistle, and Lemon Balm oral-liquid supplements, plus a co-branded apparel line with adidas using recycled materials.

The company's technology footprint is modest and conventional: a content-management and streaming platform (Wanderlust TV), an e-commerce shop (wanderlust.shop), and event-ticketing infrastructure. It maintains dual legal entities — Wanderlust Festival, LLC (New York) and Wanderlust Products Pty Ltd (Victoria, Australia) — supporting operations across North America, Europe, Latin America, and Asia Pacific, with 50+ events produced worldwide.

Monetization combines transaction-based event ticket revenue, recurring streaming subscription revenue, one-time product sales, and a sponsored-content layer with brands including Kendall-Jackson, Sacred CBD, Chipotle, Liquid I.V., Vital Proteins, and Health-Ade Kombucha. The company is Certified B Corporation (since ~2018), operates with 11–50 employees, and shows no disclosed institutional funding, suggesting founder-led organic growth. Customer concentration is on the long-tail consumer side for events and streaming, with moderate exposure to a finite roster of brand sponsors for the advertising revenue stream.

Name

Wanderlust

Legal name

Wanderlust Products Pty Ltd

Website

https://wanderlust.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wanderlust is a privately held wellness lifestyle company operating global yoga and meditation festivals, a subscription streaming platform (Wanderlust TV), branded supplements, and co-branded activewear, serving individual wellness consumers across North America, Europe, Latin America, and Asia Pacific.

Ownership category

akta.pro rank

Product category

Wellness Events and Lifestyle Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Wellness festivals
• Yoga meditation events
• Mindfulness subscription streaming
• Wellness supplement products
• Mindful triathlon events

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Tickets and Festivals: Revenue from multi-day wellness festival tickets and 108 one-day mindful triathlon events featuring yoga, running, and meditation.
2. Wanderlust TV Subscription: Subscription-based streaming access to yoga and meditation content with free trial for user acquisition.
3. Wellness Products: Sale of branded supplement products including Ashwagandha, Milk Thistle, and Lemon Balm oral liquids, plus apparel collaborations.
4. Sponsorships and Brand Partnerships: Sponsored content partnerships with brands including Kendall-Jackson, Sacred CBD, Chipotle, Liquid I.V., Brentwood Home, Pukka, LIFEAID, Lifeway, Health-Ade Kombucha, Vital Proteins, and others.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wanderlust is a wellness lifestyle company that produces multi-day yoga and meditation festivals, one-day mindful triathlon events (Wanderlust 108), and operates the Wanderlust TV subscription streaming platform for yoga and meditation content. It also sells branded wellness supplements (Ashwagandha, Milk Thistle, Lemon Balm) and co-branded adidas apparel, serving individual consumers seeking mindfulness, yoga, and holistic wellness experiences.

Product overview

Wanderlust is a wellness lifestyle company offering a portfolio of experiential products centered around yoga, meditation, and mindful living. The core offerings include multi-day Festival events and one-day Wanderlust 108 mindful triathlons, complemented by Wanderlust TV (a subscription streaming platform with yoga and meditation content), and the Total Reset (a 14-day online yoga and nutrition course with associated supplement products including Ashwagandha, Milk Thistle, and Lemon Balm in 90mL oral liquid form). The company also offers co-branded apparel through the adidas x Wanderlust partnership featuring recycled materials, and sustainability initiatives including Wander Without Waste kits for event staff. The Total Reset Trio represents the supplement bundle available through Wanderlust's shop, while the events and streaming platform serve as the primary customer touchpoints for the wellness community.

Differentiator

Problem solved

Functional benefit

Brands

• Wanderlust TV: Digital platform offering yoga and meditation video content, including programs from various teachers and instructors

Products and services

• Wanderlust Festivals Multi-day transformational wellness events held at stunning resort locations and select urban venues, featuring yoga, meditation, live music, headlining artists, outdoor fitness activities, and educational speakeasy talks on holistic health and environmental action. Targeted at wellness enthusiasts seeking immersive, community-driven experiences.
• Wanderlust 108 One-day mindful triathlon events held in iconic city parks and urban locations, combining a 5K run, yoga practice, and guided meditation for individual wellness consumers.
• Wanderlust TV Subscription-based digital streaming platform offering yoga classes, meditation programs, and wellness content from world-class teachers, available via web with a free 14-day trial.
• Total Reset 14-day online course combining ancient yogic practices, functional medicine knowledge, and plant-based nutrition, led by expert guides Dr. Will Cole, Janet Stone, and Sarah Todd.
• Total Reset Trio (Supplement Bundle) Discounted bundle of three 90mL oral liquid supplements: Wanderlust Ashwagandha (adaptogen for stress), Wanderlust Milk Thistle (liver support), and Wanderlust Lemon Balm (nervous system and digestion support). Available with 30% discount and free shipping for Total Reset registrants.
• adidas x Wanderlust Apparel Collection Co-branded apparel and accessories collection designed for yoga and active lifestyle use, featuring items made from recycled plastic, sold through the Wanderlust online shop.

Quantifiable outcome

• Global community in the millions actively seeking wellness transformation
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• adidascoreStrategic or Co-development PartnerCollaboration on co-branded apparel and accessories featuring items made from recycled plastic, diverting it from entering oceans and creating well-loved activewear. The partnership represents Wanderlust's commitment to responsibly sourced and sustainable products.
• Trees, Water & PeopleminorStrategic or Co-development PartnerCarbon offset donation recipient for Wanderlust events. The company matches attendee carbon offset donations dollar for dollar and donates to Trees, Water & People for environmental impact.
• Kendall-JacksonminorGTM or Marketing PartnerSponsored content partnership featuring seasonal wellness content (4 Ways to Keep it Light this Summer).
• Sacred CBDminorGTM or Marketing PartnerSponsored content partnership featuring CBD wellness content (Make Intentions Stick: How CBD Can Help).
• ChipotleminorGTM or Marketing PartnerSponsored content partnership featuring keto diet content (Considering Ketosis? 5 Things to Know Before Getting Started).
• Liquid I.V.minorGTM or Marketing PartnerSponsored content partnership featuring hydration and immunity content (The Superfood Hydration Smoothie to Jumpstart Your Immunity).
• LIFEAIDminorGTM or Marketing PartnerSponsored content partnership featuring rest and recovery content (Why Rest is the Most Important Part of a Tough Workout).
• Vital ProteinsminorGTM or Marketing PartnerSponsored content partnership featuring health and nutrition content (One Delicious Secret to Kicking Your Sugar Addiction).
• Brentwood HomeminorGTM or Marketing PartnerSponsored content partnership featuring yoga props and restorative practice content (How to Use Props for a Restorative Practice).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hanuman Festival: Multi-day yoga and music festival held in Boulder, Colorado, featuring a nearly identical format of yoga, meditation, music, and wellness teachers. It is one of the closest direct comparables to Wanderlust's festival product.
• Telluride Yoga Festival: Multi-day destination yoga and wellness festival in Telluride, Colorado, with a comparable mountain-resort, multi-teacher programming model. It directly overlaps with Wanderlust's flagship North Lake Tahoe event positioning.
• Gaia: Subscription streaming platform offering yoga, meditation, and wellness video content. It is the closest direct streaming peer to Wanderlust TV in terms of content category and subscription monetization model.
• Glo: Subscription-based online yoga, meditation, and Pilates platform with classes from world-class teachers. It is a direct competitor to Wanderlust TV in the on-demand yoga/meditation streaming category.

Broad incumbents

• Calm: Leading meditation and wellness subscription app with a much larger content library, brand, and subscriber base. It is a broad incumbent in the same digital meditation/wellness space where Wanderlust TV competes.
• Headspace: Major subscription meditation and mindfulness platform with broad consumer and B2B reach. It is a broad incumbent competing for the same wellness-content subscriber wallet that Wanderlust TV targets.
• CorePower Yoga: Large US yoga studio chain offering in-person and on-demand yoga classes. It is a broad incumbent overlapping with Wanderlust on yoga instruction, community, and on-demand video.
• Alo Yoga: Premium yoga-inspired activewear and lifestyle brand with apparel, wellness content, and experiential components. It is a broad incumbent whose co-branded apparel, lifestyle marketing, and digital content model closely resembles Wanderlust's adidas partnership and editorial platform.

Emerging players

• Lightning in a Bottle: Multi-day transformational festival blending music, yoga, wellness, and immersive experiences. It is an emerging experiential peer that increasingly competes for the same festival-goer demographic as Wanderlust's events.

Regional players

• Wanderlust (the magazine): UK-based travel magazine and brand focused on conscious and wellness travel. It is a regional peer that shares Wanderlust's brand name and overlapping wellness-travel audience, primarily serving the UK/European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wanderlustfest
• YouTubeyoutube.com/wanderlustfestival
• Facebookfacebook.com/wanderlust
• LinkedInlinkedin.com/company/wanderlustfestival
• Instagraminstagram.com/wanderlustfest
• Pinterestpinterest.com/wanderlustfest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanderlust