The Friedkin Group

What The Friedkin Group does

The Friedkin Group is a privately held, family-controlled consortium founded in 1969 and headquartered in Houston, Texas. It owns and operates roughly 20 portfolio businesses across automotive distribution, luxury hospitality, professional sports, entertainment, golf, financial services, and venture investment, employing approximately 11,700 people globally. Core revenue-generating subsidiaries include Gulf States Toyota (independent distributor of Toyota vehicles and parts), Auberge Collection (luxury hotels, resorts and residences, including the new Auberge Safari brand), AS Roma and Everton Football Club (Serie A and Premier League clubs), NEON and Imperative Entertainment (film and documentary production and distribution), Congaree and Diamond Creek (golf), and GSFSGroup (automotive F&I products).

The group generates revenue through a mix of hardware distribution (Toyota vehicles and parts), recurring subscription and membership economics (hospitality stays, club membership, broadcasting and ticketing), transactional fees (film production, box office), and equity returns from venture investments via The Friedkin Group International. Distribution channels are industry-specific: vehicles move through dealership networks (Ascent Automotive, Northside and Westside Lexus); Auberge sells through direct bookings and luxury travel advisors; the football clubs monetize through matchday ticketing, broadcasting rights, merchandise, and commercial partnerships; RobCo (a minority stake) sells robotics-as-a-service to enterprise manufacturers such as BMW, DynaEnergetics, and Rosenberger.

Strategically, the group is in an active expansion phase under Chairman and CEO Dan Friedkin, whose estimated net worth is $11.5 billion. Recent moves include the December 2024 acquisition of Everton, a $3.5 billion term sheet with the NHL for a Texas expansion franchise (June 2026), venture investments in RobCo ($100 million Series C, January 2026) and Swap (2026), and ongoing cultural and operating investments at AS Roma including UEFA Financial Sustainability compliance funding. The group has no public ticker, does not disclose consolidated revenue, and operates each subsidiary with significant operating autonomy under shared brand principles.

Name

The Friedkin Group

Legal name

The Friedkin Group, Inc.

Website

https://friedkin.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

10,001+ employees

Short description

The Friedkin Group is a privately held, family-owned consortium that owns and operates a diversified portfolio of automotive distribution, luxury hospitality, professional sports, entertainment, golf, and venture capital businesses, including Gulf States Toyota, Auberge Collection, AS Roma, Everton FC, NEON, and Imperative Entertainment.

Ownership category

akta.pro rank

Product category

Diversified Holdings and Conglomerate

NAICS

Management of Companies and Enterprises (551)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAJ

Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYCRAEADAI

Specialty Membership Clubs (Category-Focused)

Consumer Products & Retail/Discount, Club & Value Retail/Warehouse Clubs & Membership-Based Retail

Keywords

• Diversified business holdings
• Luxury hospitality services
• Automotive distribution services
• Professional sports operations
• Entertainment production financing

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Football Club Operations (AS Roma & Everton): AS Roma and Everton Football Clubs generate revenue through matchday ticket sales, broadcasting rights from domestic and international competitions, commercial partnerships, merchandise sales, and player transfers.
2. Automotive Distribution (Gulf States Toyota): Gulf States Toyota operates as one of the world's largest independent distributors of Toyota vehicles and parts, generating revenue through vehicle and parts distribution to dealership networks.
3. Luxury Hospitality (Auberge Collection): Auberge Collection generates revenue through luxury hotel, resort, and residence operations worldwide.
4. Entertainment Production (Imperative Entertainment, NEON): Film and entertainment studio developing, producing and financing original films, television, documentaries and podcasts.
5. Golf Club (Congaree): World-class golf club with philanthropic mission, generating revenue from membership and events.
6. Investment Returns (RobCo, Swap, other portfolio investments): The Friedkin Group International invests in technology companies like RobCo and Swap, generating returns on equity investments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Friedkin Group is a privately held consortium of businesses and investments owning and operating a diversified portfolio across automotive distribution (Gulf States Toyota, Ascent Automotive Group, Lexus dealerships), luxury hospitality (Auberge Collection), professional football clubs (AS Roma, Everton), entertainment production and distribution (Imperative Entertainment, NEON), golf clubs (Congaree, Diamond Creek), automotive F&I products (GSFSGroup), and venture capital/financial services (30West, Copilot Capital).

Product overview

The Friedkin Group is a privately held consortium of businesses and investments representing the passions of Chairman and CEO Dan Friedkin and his family. It operates as a diversified portfolio of companies across multiple industries including automotive distribution (Gulf States Toyota, Ascent Automotive Group, Northside Lexus, Westside Lexus), luxury hospitality (Auberge Collection), professional sports (AS Roma, Everton Football Club, Pursuit Sports), entertainment (Imperative Entertainment, NEON), golf (Congaree, Diamond Creek), financial services (GSFSGroup), and venture capital (30West, Copilot Capital, The Friedkin Group International). The portfolio companies operate independently under the group's ownership, unified by a shared mission to inspire experiences that go beyond the ordinary.

Differentiator

Problem solved

Functional benefit

Products and services

• Gulf States Toyota One of the world's largest independent distributors of Toyota vehicles and parts, supplying vehicles and parts through established dealership networks across multiple markets.
• Auberge Collection A leading portfolio of luxury hotels, resorts and residences located in stunning destinations worldwide, sold through direct bookings, travel advisors, and luxury travel partners.
• AS Roma A Serie A football club with nearly 100 years of history and more than 90 million supporters worldwide, generating revenue through matchday tickets, broadcasting rights, merchandise, and player transfers.
• Everton Football Club Premier League football club acquired by The Friedkin Group in December 2024, generating revenue through ticket sales, broadcasting rights, merchandise, and commercial partnerships.
• Imperative Entertainment Global entertainment studio that develops, produces, and finances original films, television, documentaries, and podcasts with a focus on bold storytelling.
• NEON Entertainment and film distribution company that has earned seven consecutive Palme d'Or awards at the Cannes Film Festival and an Academy Award in 2026.
• Congaree Golf Club

Quantifiable outcome

• Everton achieved record £196.7m turnover and returned to profit under Friedkin ownership
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NHL (National Hockey League)coreStrategic or Co-development Partner · 24 June 2026Dan Friedkin and The Friedkin Group signed a $3.5 billion term sheet with the NHL for potential Texas expansion franchise (Houston or Austin). The investment includes approximately $2 billion expansion fee and $1.5 billion for arena construction. The NHL Board of Governors executive committee endorsed the term sheet for six-month exploration.
• Francesco Totti (potential return)minorStrategic or Co-development PartnerDiscussions about Francesco Totti's potential return to AS Roma expected to resume in July 2026 when club owners seek to finalize an agreement with the former captain ahead of Roma's centenary celebrations.
• Hill Dickinson (stadium naming rights)coreStrategic or Co-development PartnerEverton's new stadium named Hill Dickinson Stadium with £350 million financing package secured. Revenue from stadium events positions Everton to build larger squad.

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• City Football Group: Multi-club football ownership group (Manchester City, Girona, Troyes, Mumbai City, etc.) backed by Abu Dhabi United Group. The closest comparable to Friedkin's AS Roma + Everton multi-club model, with similar talent-pipeline and commercial synergy logic.
• Fenway Sports Group: Privately held sports ownership group controlling Liverpool FC, the Boston Red Sox, and other assets. Directly comparable diversified-sports holding model with both English football and North American entertainment adjacency.
• RedBird Capital Partners: Private investment firm with controlling stakes in AC Milan, FC Toulouse, and the YES Network, plus investments in entertainment and sports IP. Closely mirrors Friedkin's blend of multi-club football ownership and broader sports/media investing.
• 777 Partners: Miami-based private investment firm with multi-club football ownership (Hertha Berlin, Standard Liège, Vasco da Gama, etc.). Direct comparable in the multi-club football ownership space alongside Friedkin's AS Roma/Everton.
• A24: Independent film and production company behind prestige releases such as 'Moonlight', 'Everything Everywhere All at Once', and 'Hereditary'. Directly comparable to Friedkin's NEON subsidiary in independent film distribution and award-winning content strategy.
• Eldridge Industries: Holding company controlled by Todd Boehly with diversified investments including Chelsea FC, the LA Dodgers, and entertainment assets. Comparable diversified-holding-and-sports-ownership structure to Friedkin.

Broad incumbents

• Kroenke Sports & Entertainment: Multi-sport ownership group controlling Arsenal FC, the LA Rams, Denver Nuggets, and Colorado Avalanche. Comparable broad multi-club/multi-sport ownership model, though significantly larger and publicly visible through Stan Kroenke.
• Aman Group: Operator of ultra-luxury resorts, hotels, and residences worldwide. Directly comparable to Friedkin's Auberge Collection in the high-end luxury hospitality segment, with a similarly small, exclusive portfolio.
• AutoNation: Largest automotive retailer in the US with a multi-franchise dealership network. Broadly comparable to Friedkin's Gulf States Toyota distribution business and Ascent/Northside/Westside Lexus dealerships in scale and channel model.
• Oaktree Capital Management: Alternative investment firm with significant sports exposure (e.g., Inter Milan minority stake). Comparable to Friedkin Group International's VC/investment arm and Copilot Capital in deploying capital into sports and growth assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/friedkin-companies-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Friedkin Group