What Ingenuity Partners does

Ingenuity Partners is an Australian IT consulting firm headquartered in Sydney that delivers strategy, architecture, implementation, integration, and managed services primarily on the Salesforce platform. Founded in 2017, the company targets complex organizations in regulated industries - Higher Education, Financial Services, Public Sector, and NDIS & Aged Care - with engagements structured around embedded teams acting as extensions of the client organization. Approximately 50 employees operate in a Squads, Chapters, and Clans structure, with a stated model of using the same practitioners for strategy and delivery to avoid rework. Service offerings span Strategy & Architecture, Implementation Services, Integration Services (using Workato and API-led patterns), Continuous Value managed services, and MortarCAPS (MCDS) implementation services. The company operates as a premiere Salesforce Delivery Partner in Australia with multi-cloud expertise spanning Sales, Service, Experience, Marketing, Data, Financial Services, Education Clouds, and Public Sector Solutions, and partners with Workato for orchestration.

Revenue is generated through three streams: professional consulting services (strategy through delivery), managed services for ongoing platform optimization, and licensing of the proprietary Cinch lending origination platform built on Salesforce for the Australian market. Ingenuity co-created the MortarCAPS Higher Learning Data Standard (MCDS) alongside CAUDIT and 20+ Australian universities, with Version 1.0 released in October 2025, positioning the firm as a standards creator rather than just an implementer. The Cinch platform has supported $3.4 billion in loans over three years for Athena Home Loans, and Cinch is also deployed at MA Money. Named customers span UNSW, UNSW College, Macquarie University, Study Group, Navitas, Athena Home Loans, ORIX, Covermore, Department of Education Victoria, Department of Education Queensland, My Plan Manager, Med Enterprises, and Boldyn/BAI Communications, illustrating multi-vertical reach. The firm achieved ISO 27001 certification on January 8, 2025, supporting its regulated-industry go-to-market. Ingenuity is founder-led (Kyle Dunsire) with Hayley Crimmins as CEO, operates without disclosed external investment, and is registered as Ingenuity Partners Pty Ltd in Australia with no parent company or subsidiaries identified.

Name

Ingenuity Partners

Legal name

Ingenuity Partners Pty Ltd

Website

https://ingenuity.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ingenuity Partners is an Australian IT consultancy delivering Salesforce strategy, architecture, implementation, integration, and managed services to regulated industries including higher education, financial services, public sector, and NDIS/aged care, with proprietary Cinch lending platform and co-created MCDS data standard.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Consulting Services: Strategy, architecture, and implementation consulting services. The same people who define strategy are responsible for delivering it, providing end-to-end services from design through to implementation.
2. Managed Services: Continuous value delivery and ongoing platform management to help clients extract ongoing value from their technology investments.
3. Cinch Platform Licensing: Licensing of the proprietary Cinch lending origination platform tailored for Australian market.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Ingenuity Partners is an Australian IT consulting firm that designs and delivers IT strategy, architecture, and Salesforce implementation services for enterprise and government clients. Its work spans system configuration, marketing technology integration, and customer experience enablement across Sales, Service, Experience, Marketing, Data, Financial Services, Education, and Public Sector Clouds. Beyond services, the firm builds and licenses its own IP, including the Cinch lending origination platform (co-built for Australian lenders) and the MortarCAPS Higher Learning Data Standard (MCDS) for the higher education sector.

Product overview

Ingenuity Partners is an IT consulting services firm offering a portfolio of professional services rather than a packaged software product. Their core offerings include Strategy & Architecture (defining roadmaps and practical architectures), Implementation Services (end-to-end delivery of technology programs), Integration Services (API-led integration patterns using platforms like Workato), and Managed Services (continuous value extraction). They have developed proprietary products including Cinch, a lending origination platform built on Salesforce for the Australian market, and MortarCAPS (MCDS) Services, for which they are the original creators and leading implementation partners of the MortarCAPS Higher Learning Data Standard. They are Salesforce partners delivering across Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, Financial Services Cloud, Education Cloud, and Public Sector Solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Cinch: A lending origination platform tailored for the Australian market, custom-built on Salesforce to support Australian lending origination. The platform has enabled billions in lending through modern origination systems.

Products and services

• Cinch (Lending Origination Platform)

Quantifiable outcome

• $3.4 billion in loans supported over three years through Athena Home Loans platform
• +4 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationSalesforce partnership where Ingenuity Partners is described as a premiere Salesforce Delivery Partner in Australia. They design and deliver Salesforce-based platforms across Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, Financial Services Cloud, Education Cloud, and Public Sector Solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slalom: Mid-sized professional services firm with one of the deepest global Salesforce delivery practices; operates across ANZ and competes for the same Salesforce strategy-to-delivery engagements that Ingenuity targets in regulated industries.
• Persistent Systems: Specialised systems integrator with a large Salesforce-focused delivery practice; competes directly with Ingenuity for multi-cloud Salesforce implementation, integration, and managed services engagements in financial services and education.
• OSF Digital: Salesforce-focused consultancy with comparable end-to-end strategy, implementation, and integration services; overlaps directly with Ingenuity on Commerce, Marketing Cloud and multi-cloud transformation work.

Broad incumbents

• Accenture: Global systems integrator with one of the largest Salesforce practices and an extensive Australian presence; competes for the same enterprise transformation RFPs, especially in financial services and the public sector.
• Capgemini: Global IT services firm with a dedicated Salesforce practice and significant Australian footprint; competes for large enterprise Salesforce implementation work and managed services contracts.
• Deloitte Digital: Big Four consulting arm with substantial Salesforce, education, and public sector practices in Australia; competes head-to-head with Ingenuity on regulated-industry digital transformations.
• Cognizant: Global IT services major with a dedicated Salesforce Business Group offering implementation, modernisation, and managed services; competes across financial services and education sectors.
• KPMG Australia: Big Four consulting firm with a Salesforce practice in Australia; competes for enterprise transformation work in higher education, financial services, and the public sector.
• Wipro: Global IT services firm with a dedicated Salesforce practice and Australian delivery capability; competes for multi-cloud Salesforce implementation and managed services work.
• Infosys (incl. Simplus): Global SI with a top-tier Salesforce practice acquired via Simplus; competes for large enterprise Salesforce engagements across industries where Ingenuity also delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ingenuit-partners-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingenuity Partners