Salvation Army Housing Association

What Salvation Army Housing Association does

Salvation Army Housing Association Limited, operating as Salvation Army Homes, is a UK charitable registered social landlord founded in 1959 and wholly owned by The Salvation Army. The organisation owns or manages more than 4,100 homes across England, segmented across three core product lines: Supported Homes (for vulnerable populations including young people aged 18–25 at risk of homelessness and survivors of domestic abuse), General Needs Homes (directly owned houses and flats for individuals and families), and Older Person Homes (including retirement accommodation for retired Salvation Army officers). It is dual-regulated by the Financial Conduct Authority as a Community Benefit Society with charitable status (No. 15210R) and by the Regulator of Social Housing (No. LH 2429).

Revenue is generated primarily through recurring social housing rents paid by tenants on a weekly billing cadence, supplemented by capital grants and co-funding from local authorities and central government (Homes England, Ministry of Housing, Communities and Local Government). Distribution is delivered through direct resident services and via a network of 79 partner agencies and local authorities that handle allocations and co-deliver support services. Supporting digital infrastructure includes an AllPayments rent portal, a Resident Portal for tenancy management, an ASB App for anti-social behaviour reporting, and a HomeSwapper integration for mutual exchanges.

The organisation's GTM motion is partnership-led rather than commercial: new schemes are originated through joint funding arrangements with councils and government bodies, with notable recent projects including the £2.8m West Farm supported living scheme in Dorset and the £3m Harriet Gardens homelessness village in South Lanarkshire in partnership with Social Bite. A £25m capital plan targets 250 additional homes within strategic growth areas, indicating a measured, grant-dependent expansion trajectory rather than market-rate growth.

Name

Salvation Army Housing Association

Legal name

Salvation Army Housing Association Limited

Website

https://salvationarmyhomes.org.uk

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

Salvation Army Housing Association (Salvation Army Homes) is a UK charitable social landlord founded in 1959, owning or managing over 4,100 supported, general needs, and older person homes across England under FCA and Regulator of Social Housing oversight.

Ownership category

akta.pro rank

Product category

Social Housing and Supported Accommodation

NAICS

Community Housing Services (62422), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Temporary Shelters (624221), Other Residential Care Facilities (6239)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing
• Supported accommodation
• Registered social landlord
• Affordable housing services
• Refuge and supported living

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D

Revenue model

1. Social Housing Rents: Primary revenue stream from rental income collected from residents across their housing portfolio. Rents are set according to social housing regulations and may vary based on property type, size, and resident circumstances.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Salvation Army Housing Association is a charitable registered social landlord that owns and manages over 4,100 homes across England. It provides three main categories of accommodation — Supported Homes, General Needs Homes, and Older Person Homes — along with Refuge Services for women and children fleeing domestic abuse. Residents access services through a Resident Portal, an ASB App, and AllPayments online rent collection.

Product overview

Salvation Army Homes operates as a housing services provider offering a portfolio of accommodation solutions. The core offering includes Supported Homes (agency-managed and directly managed supported housing for vulnerable populations), General Needs Homes (directly-owned houses and flats for individuals and families), and Older Person Homes (retirement accommodation including for retired Salvation Army officers). Supporting services include an ASB App for anti-social behaviour reporting, a Resident Portal for online tenancy management, and Refuge Services for domestic abuse victims. The organization owns and manages over 4,100 homes across England in partnership with local authorities and specialist agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Supported Homes Agency-provided and directly managed supported homes offering safe and secure accommodation for a variety of needs, including vulnerable populations and those at risk of homelessness, with 24/7 supported living services and life skills training.
• General Needs Homes Directly-owned houses and flats for individuals and families requiring affordable general needs accommodation.
• Older Person Homes Retirement housing options, including homes for retired Salvation Army officers, providing quality of choice and quality of life for older residents; 291 Older Person accommodation options are available.
• Refuge Services Safe, temporary emergency accommodation for a maximum of six months for women and children fleeing domestic abuse and honour-based violence.
• Resident Portal Online portal allowing residents to access services, report repairs, view information, and manage their tenancy matters.
• ASB App Mobile application for residents to report anti-social behaviour incidents and track concerns, accompanied by a resident user guide.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• IKEAminorGTM or Marketing Partner · 26 November 2025Retail partner that donated £1,000 of kitchen equipment and provided design assistance through their community fund for the West Farm supported living project.
• Dorset CouncilcoreStrategic or Co-development Partner · 25 November 2025Partnership for the West Farm supported living scheme in rural Dorset. Dorset Council officially opened the six-bed supported living scheme for 18-25 year olds at risk of homelessness. The £2.8 million project was jointly funded by Dorset Council, Ministry of Housing, Communities and Local Government, and Homes England.
• South Lanarkshire CouncilcoreStrategic or Co-development Partner · 25 September 2025Partnership for the Harriet Gardens homelessness village project in Rutherglen, South Lanarkshire. The £3m project will feature 15 modular Nest Houses with community hub providing supported accommodation, therapeutic support, and employment assistance.
• Social BitecoreStrategic or Co-development Partner · 25 September 2025Social enterprise developing homelessness villages. Salvation Army will manage day-to-day operations of Harriet Gardens, building on the success of Social Bite's Edinburgh Village model which has helped more than 100 people into permanent housing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Peabody: Large, historic London-based housing association operating general needs, supported, and retirement housing. Comparable regulatory and funding model, materially larger scale.
• Clarion Housing Group: The largest UK housing association with a national portfolio of general needs and supported housing. Larger and broader than SAHA but competes for the same Homes England and local authority allocations.

Direct peers

• Sanctuary Housing: One of the largest UK housing associations, providing general needs, supported, and retirement housing across England. Directly comparable to SAHA in product mix, regulatory status (RSH-registered provider), and reliance on local authority and Homes England co-funding.
• Home Group: Major UK housing association with a substantial supported housing and young-persons portfolio, including services for vulnerable adults and people at risk of homelessness. Closely matches SAHA's Supported Homes and 18-25 specialism.
• Notting Hill Genesis: Large London-headquartered housing association formed from the merger of Notting Hill Housing and Genesis Housing Association. Directly comparable on general needs and supported housing, London footprint, and registered provider status.
• Together Housing: Northern England-focused housing association providing general needs and supported housing, including schemes for younger people and older persons. Comparable to SAHA on portfolio mix and regional concentration.
• LiveWest: South and West England housing association providing affordable and supported housing, including extra care and retirement living. Comparable on geography overlap with SAHA and similar supported / older person product lines.
• Look Ahead Care and Support: UK supported housing and care provider focused on vulnerable adults, including young people at risk of homelessness and domestic abuse survivors. Closely matches SAHA's Supported Homes and Refuge Services segments.
• St Mungo's: UK charity providing housing and support for people experiencing homelessness and rough sleeping, including young people. Highly comparable to SAHA's 18-25 supported housing and West Farm-type schemes.

Emerging players

• Emmaus UK: Faith-inspired UK charity providing supported accommodation and training for people who have experienced homelessness. Smaller than SAHA but directly comparable on charitable status, supported housing model, and faith-based mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SalvationArmyHousingAssociation
• Instagraminstagram.com/salvationarmyhomes
• Xx.com/SalvationArmyHA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salvation Army Housing Association