What XMEDIA Group does

XMEDIA Group is a privately held, founder-owned B2B media agency headquartered in San Antonio, Texas, founded in 2009 by Xaviera Laijas Szeman. The firm provides customized media strategy, research, customer journey design, and media planning and buying across all channels (broadcast, digital, out-of-home, and traditional), together with full-scale digital marketing support covering website and content development, customer acquisition, analytics, SEO, CRM, and data management. Its service model is differentiated by unfiltered client access to senior practitioners throughout engagements.

The company serves enterprise clients ranging from localized zip-code efforts to national multi-million dollar campaigns, with a disclosed client roster spanning Fortune 500 corporations, federal agencies, and major regional brands across 15+ verticals including Education, Restaurant, Retail, Insurance, Tech, Pharmaceutical, Telecom, CPG, Government, and Beverage. Notable past and present clients include IDEA Public Schools, the United States Air Force, John Deere, Texas A&M, Whataburger, Rackspace, Solarwinds, AT&T, Popeye's, Sprint, Valero, Baptist Health Systems, IBC Bank, Goldman Sachs, and Trek Bikes.

The revenue model is professional services–based with customized pricing tied to client scope; no standardized pricing, revenue figures, or contract terms are disclosed. The firm operates exclusively in the United States, is bootstrapped with no external investors, holds no patents or proprietary technology assets, and does not disclose revenue or headcount beyond a 1–10 employee range. Its team of approximately eight named professionals is led by the founder and includes a Media Director with prior experience at GSD&M and McGarrah Jessee, a broadcast negotiator, a budget coordinator, and a digital strategy lead, with the founder's mother heading accounts payable, indicating tight, family-influenced operating control.

Name

XMEDIA Group

Legal name

XMEDIA Group

Website

https://xmediagroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

XMEDIA Group is a San Antonio-based, founder-owned B2B media agency founded in 2009, providing customized media strategy, planning, buying, and digital marketing services to enterprise and government clients across 15-plus verticals including Whataburger, AT&T, USAF, and John Deere.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Buying Services: XMEDIA provides customized strategy, research, customer journeys, planning and buying across all customer touch points. Services span from localized zip-code efforts to national multi-million dollar campaigns, including SEO, CRM, and full scale digital marketing strategy support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

XMEDIA Group provides customized media strategy, research, customer journey planning, and media planning/buying across all customer touch points for enterprise and government clients. Service scope spans broadcast, digital, and out-of-home channels, from localized zip-code efforts to national multi-million dollar campaigns, with integrated digital marketing support including website development, content, SEO, CRM, analytics, lead qualification, and data management.

Product overview

XMEDIA Group is a media strategy and advertising agency offering a unified portfolio of services centered around customized strategy, research, customer journeys, planning, and buying across all customer touch points. The core offering consists of three interrelated service areas: (1) Media Strategy and Planning — providing customized strategy and research from localized zip-code efforts to national campaigns; (2) Media Planning and Buying — planning and buying across all channels from broadcast to door hangers, negotiating local and national media; and (3) Digital Marketing Strategy — full-scale support for website and content development, customer acquisition and management, reporting and analytics, lead qualification and nurturing, and data management. Additional specialized services include SEO and CRM. The model emphasizes unfiltered access to senior leaders throughout every facet of client business.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Strategy and Planning Customized strategy, research, and customer journey planning across all customer touch points, scaling from localized zip-code efforts to national multi-million dollar campaigns for enterprise and government clients.
• Media Planning and Buying Planning and buying across all media channels from broadcast to door hangers, negotiating and purchasing local and national media on behalf of clients across enterprise and government categories.
• Digital Marketing Strategy Full-scale digital marketing strategy support including website and content development, customer acquisition and management, reporting and analytics, lead qualification and nurturing, and data management, with integrated SEO and CRM capabilities for enterprise clients.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Ansira: Established mid-size marketing agency offering media planning/buying alongside broader CRM, digital, and creative capabilities — directly overlapping XMEDIA's core offerings but operating at a larger scale with a wider services portfolio.
• GroupM: World's largest media investment group (WPP) encompassing multiple media agencies — the dominant scaled competitor that defines the competitive ceiling XMEDIA competes beneath with its boutique, senior-access positioning.
• GSD&M: Larger Texas-based full-service advertising agency where Noelle Newby previously served as Media Director — provides direct competitive context as a fellow TX-rooted agency pursuing comparable enterprise clients like Whataburger and AT&T.
• Hearts & Science: WPP-owned media agency that competes with XMEDIA for enterprise media planning and buying engagements, representing the holding-company scale alternative that XMEDIA's senior-led boutique model differentiates against.

Direct peers

• Goodway Group: Independent media agency providing media planning, buying, and analytics across traditional and digital channels, serving similar enterprise client profiles with comparable scale and senior-led delivery model.
• The Media Kitchen: Boutique media agency focused on planning and buying across channels for consumer-facing brands, comparable to XMEDIA in offering scope, vertical mix, and target enterprise client profile.
• Garrison Hughes: Small, independent media agency offering planning, buying, and analytics — directly comparable to XMEDIA in scale, multi-channel scope, and target mid-market/enterprise client segments.
• Butler/Till: Independently owned, women-led media planning and buying agency of comparable boutique size, competing for the same mid-market and enterprise clients across multiple verticals with a similarly senior-led engagement model.
• T3 (The Think Tank): Independently owned, comparable-size digital and media agency offering multi-channel strategy and execution for enterprise brands, overlapping with XMEDIA's digital marketing and media buying service lines.
• McGarrah Jessee: Mid-sized independent advertising and media agency based in the Southwest, comparable in ownership structure, senior-led engagement, and Texas/Midwestern enterprise client focus; another former employer of a key XMEDIA team member.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XMEDIA Group