Mohammed Bawazir for Trading Co.

Name

Mohammed Bawazir for Trading Co.

Legal name

Mohammed Bawazir for Trading Co.Ltd

Website

https://mbtksa.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

FMCG Distribution

NAICS

General Line Grocery Merchant Wholesalers (42441), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)

akta.pro secondary industry

Bulk Beverage & Keg Distribution (AFAIAGAK)

Keywords

• FMCG distribution
• Consumer goods trading
• Brand distribution
• Tobacco distribution
• Food products distribution

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. FMCG Distribution: Revenue generated through distribution and trading of Fast-Moving Consumer Goods including food products, consumables, and tobacco across Saudi Arabia and GCC markets. Earns margins on product distribution and acts as exclusive/importer distributor for international brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mohammed Bawazir for Trading Co. (MBT) trades and distributes fast-moving consumer goods (FMCG) across Saudi Arabia and GCC markets, operating 8 branches and serving retail stores, hypermarkets, and convenience stores. The company both distributes international brands (Wings-Mie Sedaap, Tropicana Slim, Mayora, Adonis, Grup Pons, AL Fakher, Falcon, Indo Coal, Bull Dose, Nutri Sari, Fantastic, LOOL, Dinner Lady) and markets its own private-label brands Reem and Catch Me across food, consumables, and tobacco categories.

Product overview

Mohammed Bawazir for Trading Co. (MBT) is a Saudi Arabian FMCG distribution company founded in 1987, operating as a distributor of consumer goods across food, consumables, and tobacco categories. The company distributes both its own private label brands (Reem, Catch Me) and international brands (Wings-Mie Sedaap, Tropicana Slim, Mayora, Adonis Spices, Grup Pons) in the Saudi market. MBT maintains 8 branches and holds a 65% market share in the molasses market, distributing approximately 236 SKUs across about 15 business partners.

Differentiator

Problem solved

Functional benefit

Brands

• Reem: Premium Food Products - own brand label of Mohammed Bawazir for Trading Co. Ltd. Saudi Arabian food brand launched in 2012
• Catch Me

Products and services

• Reem Premium Saudi Arabian own food brand offering seafood (tuna, sardines), luncheon meat, dairy products, olive oils, and canned vegetables, sold across Saudi Arabia.
• Catch Me Own food brand offering instant full cream milk powder, ketchup, canola oil blended with olive oil, blended vegetable oils, analogue cream, evaporated milk, feta cheese, and sweet corn.
• Wings-Mie Sedaap Indonesian instant noodles brand distributed by MBT offering chicken soup, Korean flavors (buldak, spicy chicken), vegetable soup, and fried noodles (mie goreng) varieties in bags and cups.
• Tropicana Slim Healthy sweetener brand distributed by MBT offering stevia sweeteners, monk fruit sweeteners, low-calorie sweeteners, sugar-free drink mixes, and Arabic sweet syrup for diabetics and health-conscious consumers.
• Mayora Indonesian food brand distributed by MBT offering Kopiko coffee, Danisa butter cookies, Tora Bika cappuccino, Choki Choki chocolate-hazelnut spread, and Beng Beng confectionery across 8 product categories.
• Adonis Spices Lebanese spice brand distributed by MBT offering za'atar, all-spices, Chinese spices, fajita, fish, kafta, kibbeh, Mexicana, pizza, and rice spices.
• Grup Pons Spanish extra virgin olive oil brand from Barcelona distributed by MBT, offering premium first cold pressed olive oil.
• AL Fakher Flavored tobacco/molasses brand distributed by MBT offering watermelon, two apple, grapes, and gum flavors in 250gm and 500gm packaging.
• Indo Coal Charcoal Briquettes Indonesian charcoal briquettes distributed by MBT, available in 1kg, 4kg, and 10kg packaging sizes for shisha/hookah use.
• Falcon Charcoal Charcoal product distributed by MBT, available in 500gm and 1kg packaging sizes for shisha/hookah use.
• Bull Dose Carbonated energy drink brand distributed by MBT in Saudi Arabia, available in 250ml servings.
• Dinner Lady Vape/eliquid brand distributed by MBT in Saudi Arabia, offering disposable vaping products.

Quantifiable outcome

• 65% market share in molasses market
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Wings Group (Mie Sedaap)coreChannel Partner/ Reseller/ DistributorIndonesian FMCG company manufacturing instant noodles and consumer products. MBT distributes Wings/Mie Sedaap products in Saudi Arabia, offering varieties including Chicken Special Soup, Korean Cheese Buldak, Korean Spice Soup, and instant noodles in bags and cups.
• Tropicana SlimcoreChannel Partner/ Reseller/ DistributorIndonesian brand by Nutriodi company offering healthy sweeteners including Stevia, Monk Fruit, and calorie-free options. Products include tabletop sweeteners, syrups, and sugar-free drinks suitable for diabetics and weight management.
• AL FakhercoreChannel Partner/ Reseller/ DistributorPremium tobacco brand with products including watermelon, grape, gum flavors, and two apple variants in 250gm and 500gm packaging.
• ReemcoreChannel Partner/ Reseller/ DistributorMBT's own premium Saudi Arabian food brand established in 2012. Products include tuna, sardines, luncheon meat, dairy products, olive oils, and vegetables. Focus on high quality standards with widespread distribution in Saudi homes.
• Catch MecoreChannel Partner/ Reseller/ DistributorMBT's own brand label established in 2012. Products include tuna, evaporated milk, analogue cream, feta cheese, blended vegetable oils, canola oil, sweet corn, and ketchup.
• Grup PonsminorChannel Partner/ Reseller/ DistributorSpanish olive oil producer from Catalonia region of Barcelona. Offers premium extra virgin olive oil products known for high quality and competitive pricing.
• AdonisminorChannel Partner/ Reseller/ DistributorLebanese spice company established in 1960 in Beirut. Specializes in thyme, spices, and herbs including all-spices, Chinese spices, Fajita, fish spices, Kaftah, Kibbeh, Mexicana, pizza spices, and rice spices.
• MayoraminorChannel Partner/ Reseller/ DistributorIndonesian global food company established in 1977. Products include Kopiko, Danisa, Roma, Energen, Torabika, Beng Beng, Choki Choki, and Bakmi Mewah across biscuit, confectionery, wafer, chocolate, coffee, instant food, beverages, and cereal categories.
• Bull DoseminorChannel Partner/ Reseller/ DistributorCarbonated energy drink brand offered in 250ml packaging.
• FantasticminorChannel Partner/ Reseller/ DistributorBrand offering processed cheese products including Cheddar and Zigzag French cheese variants.
• Nutri SariminorChannel Partner/ Reseller/ DistributorIndonesian food and beverage brand distributed through MBT network.
• LOOLminorChannel Partner/ Reseller/ DistributorBrand distributed through MBT network in Saudi Arabia.
• Indo CoalminorChannel Partner/ Reseller/ DistributorIndonesian charcoal briquettes brand available in 1kg, 4kg, and 10kg packaging for shisha/tobacco use.
• FalconminorChannel Partner/ Reseller/ DistributorCharcoal brand offered in 500gm and 1kg packaging.
• Dinner LadyminorChannel Partner/ Reseller/ DistributorVape and tobacco products brand distributed through MBT tobacco division.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savola Group: Savola is a major Saudi food conglomerate with interests in edible oils, processed foods, and retail (Panda). Its food distribution operations and private-label portfolio (Afia, Al Arabi) compete with MBT's Reem and Catch Me brands and with its oil categories, though Savola is far larger and more diversified.
• Almarai Company: Almarai is the largest vertically integrated dairy and food company in the GCC with extensive cold-chain distribution into Saudi retail. Its distribution intensity and Saudi retail penetration are comparable to MBT's, though its portfolio is concentrated in dairy, bakery, and poultry rather than broad FMCG.
• SADAFCO (Saudia Dairy and Foodstuff Company): SADAFCO is a listed Saudi manufacturer and distributor of dairy, food, and ice cream with its own national distribution fleet. It shares MBT's Saudi retail-channel focus and distribution infrastructure but is more vertically integrated into manufacturing.
• Gulf Marketing Group (GMG): GMG is a large UAE-headquartered regional distributor and retailer operating across the GCC. It is comparable to MBT as a multi-category FMCG distributor serving international brand principals, but at substantially greater scale and with multi-country infrastructure.
• Americana Group (International Foods Holding): Americana is one of the largest food manufacturers and distributors in the MENA region, operating across frozen foods, bakery, and processed meats. Comparable to MBT as a multi-category food brand owner-distributor, though at much greater scale and with KFC/Pizza Hut restaurant operations.
• Halwani Bros. Co. Halwani Bros. is a long-established Saudi food manufacturer and distributor of processed meats, frozen foods, and consumer goods. It overlaps with MBT in food distribution and private-label categories (Reem/Catch Me compete with Halwani's own branded lines) but operates as a broader manufacturer-distributor.
• NADEC (National Agricultural Development Company): NADEC is a listed Saudi dairy, juice, and food company with nationwide distribution operations. Its distribution-to-retail motion and Saudi retail penetration are comparable to MBT, though its portfolio is dominated by dairy and beverages rather than broad FMCG.
• Tanmiah Food Company: Tanmiah is a major Saudi poultry and processed-food producer with national cold-chain distribution. It overlaps with MBT in food distribution to Saudi retailers and shares FMCG channel dynamics, though its core focus is poultry rather than general FMCG.

Direct peers

• Saudi Marketing Company (Fawaz Alhokair-affiliated FMCG distribution): Saudi Marketing Company is a major Saudi FMCG and food distribution business with national branch coverage, distributing multinational principals to supermarkets, hypermarkets, and convenience stores — directly comparable to MBT's 8-branch distribution model.
• Almunajem Foods Company: Almunajem is a leading Saudi FMCG distributor and frozen foods importer with nationwide distribution. It is the most directly comparable peer to MBT, operating a similar sales-led model distributing international food, beverage, and consumer brands into Saudi retail and HORECA.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mbtcompanyltd
• LinkedInlinkedin.com/company/mohammed-bawazir-for-trading-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mohammed Bawazir for Trading Co.