Easton's Group Of Hotels

What Easton's Group Of Hotels does

Easton's Group of Hotels is a Canadian hospitality operator and real estate developer headquartered in Markham, Ontario, operating under The Gupta Group conglomerate founded by Dr. Steve Gupta. The company manages a portfolio of 20-25+ hotels across Ontario and Quebec under franchise agreements with three global brand families — Hilton (Canopy, Curio Collection, Embassy Suites, Homewood Suites, DoubleTree, Hilton Garden Inn), Marriott (Courtyard, Residence Inn, Four Points, Element, Towneplace Suites, Springhill Suites), and IHG (Holiday Inn, Holiday Inn Express) — generating revenue through hotel management fees, room revenues, food and beverage, and event spaces. In parallel, the company develops and sells pre-construction residential condominiums in the Greater Toronto Area, with completed projects including Dundas Square Gardens (49 storeys, 1,012 units) and The Rosedale on Bloor, current sales at Yonge City Square (704 suites), and a deep planned pipeline including 7028 Yonge Street Vaughan (1,902 units plus 200-room hotel).

The company is family-controlled with Dr. Steve Gupta as Founder & Chairman and a multi-generational management team including Reetu Gupta (Ambassadress & Principal, former CEO), Rashmi Gupta (EVP), Suraj Gupta (CIO), and Shelley Gupta (Executive Director of Finance). It grew to over $1 billion in assets under management by Q2 2018 and has accumulated extensive industry recognition, including multiple Hilton and Marriott Developer of the Year awards. Its go-to-market relies on franchise partnerships for distribution into global reservation and loyalty systems, and on dedicated sales offices at hotel and corporate locations for direct-to-consumer condominium sales. Pricing for condominiums ranges from approximately $599,990 to over $2 million per unit, while hotel pricing varies by property, brand, season, and room type. No external institutional investors, funding rounds, or AI/technology platforms are disclosed; the business is fundamentally a real-asset operator leveraging global brand networks and Canadian urban real estate.

Name

Easton's Group Of Hotels

Legal name

Easton's Group Hotels Inc.

Website

https://eastonsgroup.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Easton's Group of Hotels is a family-owned Canadian hospitality and real estate company that manages 20-25+ branded hotels under Hilton, Marriott, and IHG franchises across Ontario and Quebec, while developing and selling residential condominiums in the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Hotel Management and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Lifestyle & Social Hotels (THAGADAB), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel management services
• Branded hotel operations
• Hotel development
• Condominium development
• Mixed-use real estate

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Management: The company operates and manages a portfolio of branded hotel properties under franchise agreements with Hilton, Marriott, and IHG. Revenue is generated through hotel management fees, room revenues, and ancillary services including food and beverage, events, and meeting spaces.
2. Real Estate Development Sales: The company develops and sells pre-construction condominiums and residential units. Revenue is generated from the sale of condominium units at developments including Yonge City Square, Dundas Square Gardens, and The Rosedale on Bloor. Units are sold at launch and throughout construction phases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Easton's Group of Hotels develops, owns, and operates a portfolio of more than 20 branded hotel properties across Ontario and Quebec under franchise agreements with Hilton, Marriott, and IHG, generating revenue from room stays, food and beverage, and meeting/event spaces. The company also runs a real estate development arm that builds and sells pre-construction and completed residential condominium towers (e.g., Dundas Square Gardens, Yonge City Square, The Rosedale on Bloor) as well as mixed-use hotel-and-residential projects in the Greater Toronto Area.

Product overview

Easton's Group of Hotels is an award-winning Canadian hospitality company specializing in hotel management and new developments. The company's portfolio consists of premium-branded, upscale hotel properties across Ontario and Quebec operating under Hilton, Marriott, and IHG brands (including Canopy by Hilton, Curio Collection by Hilton, Embassy Suites, Holiday Inn, Westin, Courtyard by Marriott, Residence Inn, Four Points, Element, Towneplace Suites, Springhill Suites, DoubleTree, and Homewood Suites). The company also operates a real estate development division developing mixed-use residential condominiums and hotels, including completed projects like Dundas Square Gardens (49-storey, 1,012 units) and The Rosedale on Bloor, pre-construction projects like Yonge City Square (704 units), and planned developments like 7028 Yonge Street Vaughan (1,902 units). The portfolio spans 20+ hotels and multiple residential developments totaling thousands of units.

Differentiator

Problem solved

Functional benefit

Products and services

• Canopy by Hilton Toronto Yorkville 184-room boutique lifestyle hotel under the Canopy by Hilton brand located at 387 Bloor Street East in Toronto; offers locally inspired design by Studio Munge, two dining outlets, an indoor pool, a fitness centre, and 3,500 sq ft of meeting space for business and leisure travelers.
• Curio by Hilton Distillery District Pre-construction 31-storey, 392-guest-room Curio Collection by Hilton hotel at 60 Mill St in Toronto's Distillery District; preserves the heritage building's exteriors as the base three floors and will include a rooftop bar, restaurant, spa, and ballroom.
• Four Points by Sheraton Kingston (Kingston Marriott) 169-guestroom Four Points by Sheraton hotel at 285 King St. E, Kingston, Ontario, with over 18,000 square feet of meeting and event space, marketed to business and leisure travelers.
• Dundas Square Gardens Condominiums Completed 49-storey, 1,012-unit residential condominium tower at 200 Dundas Street East in Downtown Toronto, featuring ground-level retail (TD Bank, Starbucks), rooftop pool, and shared amenities for residents.
• Yonge City Square Condominiums Pre-construction two-tower condominium development at 4050 Yonge St. in North York (Hogg's Hollow) with 704 suites ranging from 350 to 1,000 sq ft, 42,000 sq ft of office space, and 17,000 sq ft of retail, with direct access to the York Mills subway station and slated for occupancy in summer/fall 2027.
• The Rosedale on Bloor Mixed-use development at 387 Bloor Street East anchoring the Canopy by Hilton Toronto Yorkville hotel with residential condominium units, offering residents access to hotel amenities including concierge, pool, and outdoor terrace near Yorkville.
• 7028 Yonge Street Vaughan (Planned Mixed-Use) Proposed three-tower mixed-use development at Yonge and Steeles in Vaughan with 1,902 residential units, a 200-room hotel, 50,000 sq ft of office space, and 35,000 sq ft of retail, with a planned direct entrance to a future subway station on the Yonge North Subway extension.
• 1837-1845 Bayview Condominiums (Planned) Proposed 22-storey, 259-unit pre-construction condominium development at Bayview and Broadway, three minutes from the Eglinton Crosstown LRT station, designed by IBI Group.
• 185 King St East Mixed-Use (Planned) Proposed 33-storey hotel-and-condominium building on the southeast corner of King Street East and George Street in Toronto's Old Town, awaiting approval with 190 residential units planned.
• 906 Yonge Street Condominiums (Planned) Proposed two-building condominium project at 906 Yonge St. and 25 McMurrich St. near Yorkville, with two towers of 40 and 23 storeys (453 ft and 275 ft) totaling 425 units (236 and 189), incorporating a heritage building preservation component with a glassy cantilever design.

Quantifiable outcome

• Portfolio of 20+ hotels across Canada
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, key and minor.

• Hilton (Hilton Hotels & Resorts, Canopy by Hilton, Curio Collection, Embassy Suites, Homewood Suites, DoubleTree, Hilton Garden Inn)coreChannel Partner/ Reseller/ Distributor · 16 February 2023The company operates multiple hotel properties under Hilton brands including Canopy by Hilton Toronto Yorkville (Canada's first Canopy by Hilton), Curio Collection by Hilton (planned for Distillery District), Embassy Suites, Homewood Suites, DoubleTree, and Hilton Garden Inn. The partnership provides access to Hilton's global distribution, reservation systems, and Hilton Honors loyalty program with nearly 150 million members.
• Marriott International (Courtyard, Residence Inn, Four Points, Element, Towneplace Suites, Springhill Suites)coreChannel Partner/ Reseller/ Distributor · 2 August 2022The company operates multiple hotel properties under Marriott brands including Courtyard by Marriott, Residence Inn, Four Points by Sheraton, Element, Towneplace Suites, and Springhill Suites. The partnership provides access to Marriott Bonvoy loyalty program and global distribution network. Easton's acquired Four Points by Sheraton Kingston as the 10th Marriott property.
• IHG (Holiday Inn, Holiday Inn Express)coreChannel Partner/ Reseller/ DistributorThe company operates hotel properties under IHG brands including Holiday Inn and Holiday Inn Express, providing access to IHG's global distribution network and loyalty program.
• Studio MungekeyImplementation/ SI/ Consulting PartnerStudio Munge serves as the interior designer for multiple company projects including Canopy by Hilton Toronto Yorkville, Yonge City Square, and Dundas Square Gardens. The firm creates luxury interior aesthetics with custom designs for kitchens, lobbies, and common areas.
• IBI GroupkeyImplementation/ SI/ Consulting PartnerIBI Group serves as the architect for multiple company projects including Yonge City Square, Curio by Hilton Distillery District, 185 King St East, and 1837-1845 Bayview. The firm provides architectural design services for residential and hotel developments.
• ERA Heritage ArchitectsminorImplementation/ SI/ Consulting PartnerERA Heritage Architects serves as heritage architects for the Curio by Hilton Distillery District project, providing expertise in heritage building restoration and preservation.
• Princess Margaret Cancer FoundationminorStrategic or Co-development PartnerThe company committed to donate $1,000 per unit sold at Yonge City Square to the Princess Margaret Cancer Foundation, with total donation of $1 million upon final closing. Reetu Gupta serves on the foundation's board of directors.
• Build TorontominorStrategic or Co-development PartnerBuild Toronto, a city-owned corporation that develops underutilized city-owned real estate assets, sold the 4050 Yonge St. site to The Gupta Group for Yonge City Square development.
• Rogue Insight CapitalcoreOthersRogue Insight Capital is a venture capital and alternative asset investment fund co-founded by Suraj Gupta and affiliated with Easton's Group. Reetu Gupta serves as Co-Founder and Chief Strategy Officer. The firm focuses on investing in female, immigrant, and visible minority founders.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Oxford Properties Group: One of Canada's largest real estate investors, developers and managers, with hotel holdings alongside office, retail, multifamily and mixed-use. Comparable as a larger incumbent operating a Canadian hotel + mixed-use real estate platform, though at materially greater scale and with institutional (OMERS) ownership.
• Brookfield Asset Management: Global alternative asset manager with significant Canadian real estate and hospitality exposure (e.g., Brookfield Property Partners, Brookfield Hotels). Comparable as a large incumbent operating hotel and mixed-use real estate platforms, though at vastly greater scale and as an institutional owner rather than family operator.

Others

• Marriott International: Global franchisor of hotel brands under which Easton's operates 10+ properties (Courtyard, Residence Inn, Four Points, Element, Towneplace Suites, Springhill Suites). Comparable as a partner/franchisor rather than direct competitor, and central to Easton's distribution and loyalty-program access.

Direct peers

• Concord Pacific: Canada's largest residential condominium developer, with deep GTA and Metro Vancouver condo pipelines similar to Easton's Yonge City Square, 7028 Yonge, 906 Yonge and Dundas Square Gardens. Comparable on the master-planned mixed-use condo development side of Easton's business.
• Morguard: Canadian real estate company that owns and operates a hotel portfolio under major brands alongside a multifamily/retail/office platform. Directly comparable for the dual hotel + real estate investment strategy and Canadian focus.
• Sandman Hotel Group: Canadian family-owned hotel chain with owned, managed and franchised properties across Canada. Comparable as a Canadian multi-brand hotel owner-operator, though more weighted to limited-service and own-branded properties rather than Hilton/Marriott/IHG franchises.
• Tridel: Major Toronto-focused condominium developer with deep GTA land bank and pre-construction pipeline. Comparable as a GTA condo developer building high-rise residential product in similar submarkets to Easton's projects.
• InnVest Hotels: One of Canada's largest hotel ownership and management groups, with a multi-brand portfolio similar in size and structure to Easton's, including franchised properties under major international brands. Directly comparable as a Canadian multi-brand hotel operator with overlapping geography.
• Pomeroy Hotels & Resorts: Canadian-based hotel development, ownership and management company operating franchised full-service and select-service properties across Western and Eastern Canada. Closely comparable business model of owning/operating franchised hotels with development capabilities in the Canadian market.

Regional players

• Great Gulf Group: Toronto-based residential and commercial developer with GTA high-rise condo pipeline. Comparable on the GTA condo development side of Easton's business, but does not operate a hotel portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eastonsgroup
• Facebookfacebook.com/theguptagroupdevelopments
• LinkedInlinkedin.com/company/the-gupta-group
• Instagraminstagram.com/theguptagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easton's Group Of Hotels