Alka Marketing

What Alka Marketing does

Alka Marketing is a Miami-based, full-service creative agency founded in 2007 by Karen Murillo. The company originated in Colombia, where it conducted brand activations, product launches, and event marketing for Homecenter stores in Medellín. From its current base in Hialeah/Miami, the firm serves small businesses in South Florida with a bundled portfolio of services covering branding strategy, social media management, email marketing, content creation, TV advertising, event hosting, and web/SEO/app design.

The agency's commercial model is anchored on a three-tier monthly subscription: Silver at $300/month, Gold at $700/month, and Platinum at $1,500/month, each bundling increasing volumes of marketing services, alongside direct enterprise engagements. The operating team comprises three people — the CEO, a community manager, and a web developer — and the firm does not run a proprietary technology platform, instead delivering campaigns through standard industry tooling.

Beyond the core agency retainers, Alka Marketing operates two adjacent media properties launched in 2024: the Karen Murillo TV Show on Channel 57 (a bilingual brand-showcase program) and KM Studio (a 4-week online podcast-launch course priced at $249). The business is privately held, with no documented outside investment, M&A, or institutional capital, and no disclosed revenue.

Name

Alka Marketing

Legal name

Alka Marketing

Website

https://alkamarketing.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Alka Marketing is a Miami-based, full-service creative agency founded in 2007 that delivers branding, social media, email marketing, TV advertising, event hosting, and web/SEO services to small businesses via three-tier monthly subscriptions.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAH

Experiential, Event & Sponsorship Marketing

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAGAHAB

Trade Shows & Industry Expos (B2B)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYHSACAEAE

Brand Ambassadors & Promotional Event Staff

Home & Personal Services/Event & Personal Concierge Services/Event Staffing & Ushering Services

Keywords

• Digital marketing services
• Branding and advertising
• Social media management
• Event marketing services
• Web and SEO design

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Retainer Plans: Subscription-based monthly plans offering bundled marketing services including branding, social media management, email marketing, content creation, SEO, and web design. Three tiers: Silver ($300/month), Gold ($700/month), Platinum ($1,500/month).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Alka Marketing is a full-service marketing agency that delivers bundled marketing services to small and mid-market businesses in Miami, including branding strategies, social media management, email marketing, content creation, TV advertising, event hosting, and web/SEO/app design. The agency packages these services into three monthly subscription tiers (Silver at $300/month, Gold at $700/month, Platinum at $1,500/month) and operates two distinct branded media products: the KM Studio podcast launch program and the Karen Murillo TV Show on Channel 57.

Product overview

Alka Marketing is a Miami-based full-service marketing agency (founded in 2007) that operates as a service-based consultancy rather than a software platform. Its core offering is a unified suite of marketing services including Branding Strategies, Email Marketing, Content Creation, Social Media Management, TV Ads & Event Hosting, and Web/SEO/App Design. The portfolio spans both traditional marketing (television advertising, event hosting) and digital channels (social media, SEO, content, email). The agency also offers structured Monthly Plans at three tiers (Silver at $300/month, Gold at $700/month, Platinum at $1,500/month) that bundle services together, as well as two distinct branded programs: KM Studio (a 4-week podcast launching course at $249) and the Karen Murillo TV Show (a TV presentation/show aired on Channel 57).

Differentiator

Problem solved

Functional benefit

Brands

• KM Studio: Podcast launch program - Learn. Create. Launch. A 4-week program to help individuals plan, create, and launch their own podcast while mastering media, branding, and communication skills.
• Karen Murillo TV Show

Products and services

• Branding Strategies Strategic brand building services that extend beyond logo design to encompass long-term brand planning, visual identity management, and brand positioning to enhance consumer perception, delivered to small and mid-market businesses.
• Social Media Management Community management and social media strategy services across platforms including Facebook, Instagram, Twitter, and LinkedIn, aimed at building authentic communities and increasing brand loyalty for SMB clients.
• Email Marketing Email marketing services to promote products and services, incentivize customer loyalty, and drive engagement through targeted email campaigns for small businesses.
• TV Ads & Event Hosting Television advertising campaign services combined with event hosting capabilities, including selling, optimizing, and monetizing TV ad campaigns, and hosting events at malls and conventions.
• Content Creation Creative content development for brands including blog writing, video production, white papers, case studies, infographics, email marketing content, presentations, ebooks, podcasts, and social media content across B2B, B2C, and C2C industries.
• Web, SEO & App Design Website design, search engine optimization, and mobile app design services for iOS and Android platforms to improve customer visibility, drive traffic, and boost sales.
• Television Advertising Television advertising services that create visually engaging TV presentations and commercials tailored to client needs, from dynamic graphics to seamless transitions and expert storytelling.
• Social Media Posting Social media content creation, scheduling, and publishing services across Facebook, Instagram, Twitter, LinkedIn, and other platforms, including audience research, content crafting, visual incorporation, and engagement analytics.
• Event Marketing Event planning, organization, and execution services for promoting brands, products, or services, including in-person events, online events, exhibitor participation, and sponsorship, incorporating data-driven campaigns and digital channel amplification.
• KM Studio Podcast Launch Program A 4-week, 8-session online course taught by Karen Murillo that teaches participants how to plan, create, and launch a podcast, covering media, branding, and communication skills. Delivered via Zoom in English and Spanish at a one-time cost of $249.
• Karen Murillo TV Show A television presentation and brand showcase show hosted by Karen Murillo, exploring topics from health and fitness to community initiatives. Available in Spanish or English with subtitles, aired on Channel 57, serving as a platform to showcase brands to a Miami audience.

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Big Sea: Small full-service digital marketing agency serving SMB and mid-market clients with branding, web, content, and social services — directly comparable in scale, service mix, and SMB target customer to Alka Marketing.
• Chacka Marketing: Full-service digital agency offering SEO, paid media, social media, and content services to SMB clients; comparable in service portfolio and SMB horizontal positioning to Alka.
• L7 Creative: Boutique creative and digital marketing agency providing branding, content, social, and web services; closely aligned with Alka's boutique full-service positioning.
• Emplicit: Boutique digital marketing agency offering branding, web design, and digital strategy for SMBs; comparable in size, horizontal SMB focus, and bundled service model.
• The Infinite Agency: Boutique full-service marketing agency offering branding, social, content, and event marketing to small and mid-sized businesses; comparable in service breadth and target segment.
• Bluetext: Full-service digital marketing agency providing branding, content, web, and social media services; comparable in integrated service offering to SMB and mid-market clients.
• Terri & Sandy: Independent creative-led marketing agency offering branding, content, and campaign services; comparable boutique positioning and SMB/mid-market target.

Regional players

• MAYA (Miami Advertising Agency): Miami-based creative and marketing agency serving regional brands with branding, digital, and event marketing; relevant as a same-market, same-language competitor to Alka in South Florida.

Broad incumbents

• Rokkan: Larger full-service digital agency offering strategy, creative, content, and media services; comparable service categories but operates at materially larger scale than Alka.
• HubSpot (Solutions Partner agencies): HubSpot and its network of partner agencies deliver the inbound marketing, CRM, content, and email services that overlap directly with Alka's monthly plan offerings, representing a scaled, platform-enabled competitor set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/alka_marketing
• Facebookfacebook.com/AlkaMarketing
• Instagraminstagram.com/alkamarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alka Marketing